Informs
Informs is a small US-based private consulting firm founded in 1989 that provides data collection, management, and tracking solutions to its clients.
- Company typePrivate
- Founded1989
- HeadquartersHolland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Informs does
Informs is a private, for-profit consulting firm headquartered in Holland, United States. Founded in 1989, the company operates with a small team of 11-50 employees and, according to its own company description, provides 'insightful consulting and superior, cutting-edge solutions for data collection, management and tracking.' The firm functions as a boutique professional services business with a single website (informsinc.com) as its primary public digital presence and no disclosed offices, subsidiaries, parent company, or investor backing. Its 35-year operating history suggests a niche, relationship-driven practice serving clients that need support across data-centric workflows, although the available input data does not disclose specific industries served, client composition, revenue mix, pricing model, or competitive positioning. The detailed operational, product, partnership, and geographic dataset supplied alongside the firmographic block pertains to a separate entity (Levata) and is not attributable to Informs.
Informs firmographics
Firmographics- Name
- Informs
- Legal name
- Levata
- Website
- https://informsinc.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Informs is a small US-based private consulting firm founded in 1989 that provides data collection, management, and tracking solutions to its clients.
- Ownership category
- akta.pro rank
Informs industry classification
Industry- Product category
- Enterprise Hardware Distribution & Integration Services
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Computer & Office Equipment (3570), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
- akta.pro secondary industries
- Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)
Keywords
Where Informs is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Informs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Sale of technology hardware including barcode scanners, printers, mobile computers, RFID equipment, networking gear, and accessories from branded partners like Zebra, Honeywell, Datalogic, and others
- Professional Services: Design services (solution design, project consulting, onsite surveys), deployment services (staging, installation, software integration), field services, and managed services
- Lifecycle Management Services: Ongoing support services including TrueSupport help desk and repair, asset visibility and returns, advanced exchange programs, and performance tracking
- Financing/Leasing Revenue: Flexible financing options including purchase, lease, or subscription models for technology solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for enterprise and SMB customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Informs product offering
Product offeringCore offering
Informs supplies enterprise hardware (barcode scanners, label/receipt/RFID/wristband printers, mobile computers, rugged tablets, vehicle-mounted computers, laptops/PCs, point-of-sale systems, RFID readers and dock doors, secure ID and access, wireless/networking equipment), related consumables and software, together with design, deployment, lifecycle, and managed services around those products. Offerings are organized under solution pillars including Enterprise Mobility, Smart Supply Chain, Security and Identity, Customer Experience, and Connectivity, sold via purchase, lease, or subscription through own e-commerce, phone, email, and field sales.
Product overview
Levata is a technology supply company offering a comprehensive portfolio of hardware, software, and services. The product lineup includes barcode scanners, printers (label, receipt, ID card, RFID, wristband, inkjet, laser), mobile computers (handheld, rugged tablets, wearable, vehicle-mounted), laptops and PCs, Secure ID and Access solutions, Point of Sale systems, RFID technology, and wireless/networking equipment. These hardware products are complemented by software offerings including printing software, security software, monitoring software (MDM), and tracking software (asset tracking, RFID tracking). Levata also provides professional services encompassing design, deployment, field services, lifecycle management, and managed services. The company organizes its offerings into five solution pillars: Enterprise Mobility, Smart Supply Chain, Security and Identity, Customer Experience, and Connectivity. Levata positions itself as a full-service technology partner offering flexible financing options alongside hardware supply.
Differentiator
Problem solved
Functional benefit
Products and services
- Enterprise Printers
Quantifiable outcome
- Same-day shipping on orders placed before 2:00 p.m. CT
- +1 more outcomes
Companies that use Informs
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles5 records
Informs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Informs partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and standard.
- Zebra TechnologiescoreLeading technology brand partnership for barcode scanners, mobile computers, RFID equipment, and enterprise mobility solutions. Zebra is featured as a top brand on Levata's website and primary supplier of data capture and tracking technology.
- HoneywellcoreTop brand partnership for industrial scanning, safety equipment, and mobile computing solutions. Featured prominently among Levata's top brands.
- DatalogiccoreTop brand partnership for barcode scanners, mobile computers, and RFID readers. One of the flagship brands showcased on Levata's homepage.
- EpsoncoreTop brand partnership for label printers, receipt printers, and imaging products. Featured as one of the top brands on Levata's platform.
- NiceLabelcoreTop brand partnership for label printing software solutions. One of the featured top brands for software offerings.
- Motorola SolutionsmajorBrand partnership for mobile computers, two-way radios, and enterprise communication solutions.
- IntermecmajorBrand partnership for industrial mobile computing and barcode scanning equipment.
- ImpinjmajorBrand partnership for RFID readers and RAIN RFID technology solutions.
- CipherLabstandardBrand partnership for portable data terminals, barcode scanners, and mobile computers.
- TSC Auto ID TechnologystandardBrand partnership for industrial and desktop label printers.
- BixolonstandardBrand partnership for mobile printers, receipt printers, and label printers.
- Citizen SystemsstandardBrand partnership for label printers, receipt printers, and mobile printers.
- SATOstandardBrand partnership for auto-ID and labeling solutions including RFID-enabled printers.
- Toshiba TecstandardBrand partnership for point-of-sale systems, label printers, and RFID solutions.
- UnitechstandardBrand partnership for enterprise mobile computers, scanners, and payment terminals.
- PanasonicstandardBrand partnership for rugged tablets, mobile computers, and enterprise devices.
- GetacstandardBrand partnership for rugged laptops, tablets, and mobile computing solutions for challenging environments.
- Elo Touch SolutionsstandardBrand partnership for touchscreen monitors, digital signage, and point-of-sale displays.
- EntruststandardBrand partnership for ID card printer systems, issuance solutions, and secure credentials.
- First Data (Payment Processing)standardPayment terminal partnerships for processing payment transactions at point of sale.
Scale indicators1 record
Informs competitors and assessment
Company assessmentOthers
- Zebra Technologies: Zebra is Levata's flagship OEM partner for barcode scanners, mobile computers, and RFID, but is also a competitor when it sells direct to large enterprise accounts. Zebra's expanding direct enterprise motion is the primary disintermediation risk to Levata's model.
- Honeywell Scanning & Mobility: Honeywell is both a top-tier Levata brand partner for industrial scanning and mobile computing and a direct enterprise seller. Its competing direct and partner channels define the OEM-vs-distributor balance that drives Levata's competitive intensity.
Direct peers
- ScanSource: ScanSource is a leading value-added distributor of barcode, point-of-sale, RFID, and enterprise mobility solutions from Zebra, Honeywell, and Datalogic—the same OEM stack Levata carries. Both operate hybrid hardware-plus-services models targeting retail, logistics, and healthcare verticals, making ScanSource the closest direct comparable.
- BlueStar: BlueStar is a value-added distributor focused on enterprise mobility, POS, auto-ID, and RFID solutions from vendors such as Zebra, Honeywell, and Elo. It competes most directly with Levata in the specialized auto-ID/POS segment rather than the broad IT distribution space.
- Logiscenter: Logiscenter is a European auto-ID and barcode specialist distributor referenced in Levata's own Magento storefront URL path (Logiscenter/V3). It overlaps nearly completely in product portfolio (Zebra, Honeywell, Datalogic scanners/printers) and vertical focus, serving as both a likely corporate sibling and the closest European direct peer.
Broad incumbents
- SHI International: SHI is a large enterprise IT solutions provider combining hardware distribution, configuration, and managed services. Its hardware integration services and enterprise mobility practice directly overlap with Levata's deploy-and-support stack, particularly for mid-market and enterprise customers.
- TD SYNNEX: TD SYNNEX (formed from SYNNEX and Tech Data merger) is a global IT distribution incumbent offering endpoint, networking, and POS hardware alongside services. It competes with Levata for enterprise refresh-cycle RFPs and serves overlapping verticals including retail and logistics.
- Ingram Micro: Ingram Micro is one of the world's largest IT distributors with broad coverage of enterprise hardware (servers, networking, POS, mobility). While less specialized than Levata in auto-ID, it competes for the same enterprise procurement dollars and offers overlapping Zebra/Honeywell SKUs at global scale.
- CDW: CDW is a major multi-category IT solutions provider serving enterprise, government, education, and healthcare—the same verticals Levata targets. CDW's broad catalog includes barcode, POS, and mobile computing hardware, making it a broad incumbent comparable on go-to-market and customer base.
- Insight Enterprises: Insight is a global IT solutions and services provider offering hardware, software, and managed services to enterprise clients. Its hardware integration services and lifecycle support portfolio overlap directly with Levata's deploy-and-support offering, particularly for endpoint and networking refreshes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Informs social profiles
Digital presenceInforms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Informs leadership team
Management profileNumber of profiles
Informs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Informs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Informs
What does Informs do?
Informs supplies enterprise hardware (barcode scanners, label/receipt/RFID/wristband printers, mobile computers, rugged tablets, vehicle-mounted computers, laptops/PCs, point-of-sale systems, RFID readers and dock doors, secure ID and access, wireless/networking equipment), related consumables and software, together with design, deployment, lifecycle, and managed services around those products. Offerings are organized under solution pillars including Enterprise Mobility, Smart Supply Chain, Security and Identity, Customer Experience, and Connectivity, sold via purchase, lease, or subscription through own e-commerce, phone, email, and field sales.
Is Informs a public or private company?
Informs is a private company. It is classified as unknown and is currently operating.
When was Informs founded?
Informs was founded in 1989. It employs 11 to 50 people.
Where is Informs based?
Informs is headquartered in Holland, United States, in the North America region.
How does Informs make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are professional Services, lifecycle Management Services and financing/Leasing Revenue.
Who are Informs's main competitors?
Others on record are Zebra Technologies and Honeywell Scanning & Mobility. Direct peers are ScanSource, BlueStar and Logiscenter. Broad incumbents are SHI International, TD SYNNEX, Ingram Micro, CDW and Insight Enterprises.
Does Informs have an API?
No public API is recorded for Informs.
What industry is Informs in?
Informs's product category is Enterprise Hardware Distribution & Integration Services. Its primary akta.pro industry code is CRACABAJ, Business/Enterprise IT Hardware Retail (Workstations, Servers, POS), with a secondary code of CRACABAH, Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner). Its NAICS code is 423430 and its SIC code is 5045.