Spott
Spott is an interactive content SaaS platform that adds shoppable hotspots, product tags, and lead-generation forms to images, videos, PDFs, and display ads, serving 7,000+ e-commerce, media, and agency customers globally as a brand within the Publitas group.
- Company typePrivate
- Founded2016
- HeadquartersAalst, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spott does
Spott is an interactive content software platform, operated as a brand within the Publitas group and headquartered in Ghent, Belgium (firmographics list Aalst). Founded in 2016, the platform enables brands to add interactivity—shoppable hotspots, product tags, lead-generation forms, video branching, clickable timelines, and 360° product views—to images, videos, PDFs, 360° images, and display ads. Underlying technology is a template-driven SaaS platform with 25+ pre-built interactive widgets, product feed integration for dynamic offering and language matching, real-time analytics dashboards (plays, product impressions, clicks, CTR), team/brand subaccount management, and multi-channel publishing to web, social (YouTube, Pinterest, Instagram, Facebook), email, and ad platforms including Google Display Network, DV360, VPAID/VAST, and SIMID. Integrations extend to the 10 largest video players, HubSpot forms, and product feed systems.
The company monetizes via tiered SaaS subscriptions—Standard (from $35/month annually), Commercial (from $175/month), and Corporate (from $590/month)—with a 14-day free trial, demo-driven enterprise sales, and a free 3-month agency partner program. Its customer base of 7,000+ companies spans e-commerce and retail brands (adidas, IKEA, Lidl, Zalando, Colruyt, Benetton, Sony, Estée Lauder, Clinique, Ray-Ban, Oakley, Polestar, Sloggi, Ecover, Delhaze, Intermarché), media and publishing (DPG Media, ELLE, SAPO, HLN), and performance marketing agencies. Spott is part of the broader Publitas discovery commerce portfolio, which includes Folders.nl, PromoButler.be, and WePublish, providing direct distribution into Benelux retail and CPG catalogs. The company has received non-dilutive funding from the European Union's Horizon 2020 programme (grant agreement No 823356) and participated in Lafayette Plug and Play in 2019; it has not publicly raised commercial equity financing.
Spott firmographics
Firmographics- Name
- Spott
- Legal name
- Spott
- Website
- https://spott.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spott is an interactive content SaaS platform that adds shoppable hotspots, product tags, and lead-generation forms to images, videos, PDFs, and display ads, serving 7,000+ e-commerce, media, and agency customers globally as a brand within the Publitas group.
- Ownership category
- akta.pro rank
Spott industry classification
Industry- Product category
- Interactive Content Software
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)
- akta.pro secondary industries
- UGC Sourcing & Community Creator Programs (BPAFAHAK), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where Spott is headquartered
LocationHeadquarters
- HQ city
- Aalst
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Spott business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription-based pricing tiers (Standard, Commercial, Corporate) providing access to the interactive content platform with varying feature levels and user seats
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Package - Entry-level interactive content platform |
| Subscription | Annual | Commercial Package - Mid-tier with expanded features |
| Subscription | Annual | Corporate Package - Enterprise-level solution |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Spott product offering
Product offeringCore offering
Spott is a SaaS interactive content platform that enables brands to make images, videos, 360° images, PDFs, and display ads shoppable and clickable through drag-and-drop interactive templates. The platform supports multi-channel publishing (web, social, email, and ad networks such as GDN and DV360), product feed integration, and real-time analytics. It is sold via tiered subscriptions (Standard, Commercial, Corporate) ranging from $35 to $590 per month.
Product overview
Spott is a comprehensive interactive content software platform developed by Publitas that enables brands to add interactivity to multiple content formats — images, videos, PDFs, 360° images, and display ads. The platform provides a library of 25+ interactive templates (including card widgets, URL widgets, iFrame widgets, tooltips, closet widgets, and forms) that users drag and drop onto content to create shoppable and engaging experiences. Content can be published across web (embed codes, URLs, overlays), social platforms (YouTube, Pinterest, Instagram, Facebook), email, and ad platforms (Google Display Network, DV360, VPAID/VAST, SIMID). The platform includes product feed integration for dynamic offering, real-time analytics dashboards, team management with subaccounts and user rights, and automations for large product sets. The broader Publitas portfolio also includes WePublish (digital advertising brochures in the Netherlands), Folders.nl (promotional leaflets in the Netherlands), and PromoButler.be (promotional platform in Belgium), alongside the core Publitas discovery commerce catalog platform. Spott's pricing tiers include Standard (from $35/month), Commercial (from $175/month), and Corporate (from $590/month), all with a 14-day free trial.
Differentiator
Problem solved
Functional benefit
Brands
- Spott: Turn videos and images into interactive, shoppable assets. Elevate images and videos with interactive elements including shoppable hotspots, audio, forms, and more to boost engagement and conversions.
Products and services
- Spott Interactive Content Platform SaaS platform that enables brands to add interactivity to images, videos, 360° images, PDFs, and display ads, with drag-and-drop templates, product feed integration, multi-channel publishing, and real-time analytics. Targeted at retail, e-commerce, media, and agency marketing teams.
- Interactive Images Allows users to add clickable hotspots, shoppable tags, product overlays, and interactive elements to static images that can be embedded on websites, shared via social platforms, or included in email campaigns.
- Interactive Videos Interactive video format supporting embedded product tags, shoppable hotspots, add-to-cart buttons, clickable timelines, sidebar product listings, and iFrame widgets, with support for video branching and storylines.
- Interactive 360° Images Interactive 360-degree image format that allows users to add hotspots and clickable product information to panoramic imagery for product discovery experiences.
- Interactive PDF Converts PDF documents into interactive page-by-page experiences with hotspots and shoppable overlays, positioned as an alternative to static PDF viewers like Issuu and iPaper.
- Interactive Display Ads Enables interactive elements on display ads served through Google Display Network (GDN), DV360, VPAID/VAST, and SIMID formats, including shoppable hotspots, product tags, and CTAs inside the ad unit.
- Interactive Templates Library Library of 25+ pre-built drag-and-drop interactive templates including card widgets, URL widgets, iFrame widgets, tooltips, closet widgets, and form widgets that can be customized, saved, and reused across projects.
- Spott Data Dashboard Real-time analytics dashboard tracking plays, product impressions, product clicks, and click-through rates per video or tagged product to enable data-driven optimization.
- Spott Integrations Built-in integrations with HubSpot forms, major video players, Google Display Network, DV360, VPAID/VAST, SIMID, and social platforms (YouTube, Pinterest, Instagram, Facebook) plus product feed connections.
- Spott Sharing and Publish Options Multi-channel publishing to web (embed codes, unique URLs, web overlays), social media (YouTube, Pinterest, Instagram, Facebook), email, and ad platforms (GDN, DV360, VPAID, SIMID), with support for custom domains.
- Spott Agency Program Partner program for agencies offering a free 3-month Spott license with all features and automatic reseller approval for agencies managing multiple brand clients.
Quantifiable outcome
- Average order value uplift up to +19% using shoppable content
- +8 more outcomes
Companies that use Spott
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
Spott technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature8 records
Spott partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- HubSpotcoreHubSpot lead generation forms can be integrated directly into Spott interactive content, allowing users to capture leads without leaving the content experience. This enables B2B marketers to leverage interactive content for lead capture while maintaining CRM data quality.
- PublitasflagshipSpott is a brand within the Publitas portfolio of commerce content solutions. Publitas is the parent company providing the discovery commerce platform infrastructure. The relationship enables Spott to leverage Publitas' customer base and integrate with Publitas' shoppable catalog capabilities.
- WePublishminorPart of the Publitas brand portfolio, WePublish digitizes advertising brochures for Dutch retailers. Potential distribution channel for Spott interactive content solutions in the Netherlands market.
- Folders.nlminorPart of the Publitas brand portfolio. Folders.nl is a leaflet platform attracting 100,000+ monthly visitors, representing a distribution channel for promotional content that could incorporate Spott interactivity.
- PromoButler.beminorPart of the Publitas brand portfolio. Belgium's largest promotional platform with 2 million monthly visitors and 40%+ referral rates for customers, representing a potential channel for Spott-powered shoppable content.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Spott competitors and assessment
Company assessmentDirect peers
- Ceros: Ceros is an interactive content platform that lets marketers turn static content into shoppable, interactive experiences for web. Directly comparable to Spott as a SaaS platform for interactive brand content used by enterprise marketers.
- Wirewax: Wirewax is one of the most cited direct competitors on Spott's own comparison pages and provides interactive and shoppable video technology for brands and agencies — overlapping tightly on use case, customer base and delivery model.
- Smartzer: Smartzer offers shoppable, interactive video and livestream technology for fashion, retail and beauty brands. Directly comparable to Spott on shoppable video and on the same retail/fashion buyer profile.
- Thinglink: Thinglink enables interactive images, video and 360° content with embedded tags, hotspots and media. Directly comparable to Spott on the image and 360° interactive format and on educational/marketing use cases.
- Genially: Genially is an interactive content creation platform for presentations, infographics and marketing assets. Comparable to Spott as a no-code interactive content tool aimed at marketers, with overlap on templates and embeddable interactivity.
- Playable: Playable provides interactive and shoppable video technology for publishers and brands. Closely comparable to Spott on interactive video formats, monetization use cases and enterprise customer base.
- Issuu: Issuu is a digital publishing platform for catalogs, magazines and PDFs that Spott explicitly positions against. Comparable on PDF/catalog interactivity and on the same retail and publishing buyer.
- iPaper: iPaper is a digital catalog and shoppable content platform frequently listed alongside Spott on comparison pages. Comparable on interactive catalogs, retailer use cases and European customer footprint.
Broad incumbents
- Vimeo: Vimeo is a broad video platform that has added interactive shoppable video and lead generation features for marketers. It is a broader incumbent with overlapping capabilities but serves a much wider portfolio than Spott's interactive-content niche.
- Adobe Express: Adobe Express (formerly Adobe Spark) is part of Adobe's Creative Cloud ecosystem and offers interactive content, social and short-form video tools to marketers. A broad incumbent that overlaps with Spott on interactive marketing content but as part of a much larger design suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Spott social profiles
Digital presenceSpott financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spott leadership team
Management profileNumber of profiles
Profiles3 records
Spott funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spott M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spott
What does Spott do?
Spott is a SaaS interactive content platform that enables brands to make images, videos, 360° images, PDFs, and display ads shoppable and clickable through drag-and-drop interactive templates. The platform supports multi-channel publishing (web, social, email, and ad networks such as GDN and DV360), product feed integration, and real-time analytics. It is sold via tiered subscriptions (Standard, Commercial, Corporate) ranging from $35 to $590 per month.
Is Spott a public or private company?
Spott is a private company. It is classified as corporate owned and is currently operating.
When was Spott founded?
Spott was founded in 2016. It employs 11 to 50 people.
Where is Spott based?
Spott is headquartered in Aalst, Belgium, in the Europe region.
How does Spott make money?
One revenue line is on record: saaS Subscription.
Who are Spott's main competitors?
Direct peers on record are Ceros, Wirewax, Smartzer, Thinglink, Genially, Playable, Issuu and iPaper. Broad incumbents are Vimeo and Adobe Express.
Does Spott have an API?
No public API is recorded for Spott.
What industry is Spott in?
Spott's product category is Interactive Content Software. Its primary akta.pro industry code is HDACAKAF, Customer-Facing Displays & Digital Signage for Checkout, with a secondary code of BPAFAHAK, UGC Sourcing & Community Creator Programs. Its NAICS code is 54185 and its SIC code is 7311.