Insight Memory Care Center

What Insight Memory Care Center does

Insight Memory Care Center is a 501(c)(3) nonprofit organization (EIN 52-1361974) founded in 1984 and headquartered in Fairfax, Virginia, specializing in therapeutic care, consultations, memory screenings, and education for individuals and families affected by Alzheimer's disease and other dementias in Northern Virginia. The organization operates two physical centers — an Adult Day Health Center in Fairfax and an Early Stage Center (Reconnections) opened in Sterling in 2022 to serve Loudoun County — supplemented by virtual programs including online memory screenings via the MOCA Cognition portal, webinars, and remote support groups. Its core products span day programs (Reconnections early-stage program and the Adult Day Health Program), family support services (SHARE Program, support groups, Memory Café, Meet Me: Community Outings), professional training (Dementia Capable Care Specialist credential delivered under license from the Crisis Prevention Institute at $250/participant), and an extensive education content library including the 6th edition Caregiving at a Glance Guidebook.

Name

Insight Memory Care Center

Legal name

Insight Memory Care Center

Website

https://insightmcc.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Insight Memory Care Center is a Northern Virginia 501(c)(3) nonprofit founded in 1984 providing adult day programs, family support, professional training, and memory screenings for individuals living with dementia and their care partners.

Ownership category

akta.pro rank

Product category

Memory Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

akta.pro secondary industries

Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG), Memory Care Respite (Short-Term) (HSABAEAD), Memory Care Units within Assisted Living Communities (HLADACAB), Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE)

Keywords

• Memory care services
• Dementia day programs
• Caregiver education
• Memory screening
• Adult day health

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting the organization's mission to provide memory care services.
2. Corporate/Foundation Grants: Funding from foundations and corporate partners including workplace giving campaigns (America's Charities, Combined Federal Campaign).
3. Government Funding: Funding from Fairfax County and Loudoun County supporting memory care programs.
4. Memorial and Legacy Gifts: Planned giving options including bequests, charitable gift annuities, IRA Qualified Charitable Distributions, and donor-advised fund grants.
5. Professional Training Fees: Revenue from Dementia Capable Care training program at $250 per participant.
6. Vehicle Donations: Vehicle donations processed through CARS program, generating tax-deductible donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Insight Memory Care Center operates two day program centers in Fairfax and Sterling, Virginia delivering structured Adult Day Health Programs for individuals at various stages of dementia and the Reconnections Early Stage Program for those recently diagnosed. It supplements these direct services with family and caregiver support (SHARE Program, facilitated support groups, Memory Café, one-on-one consultations), community engagement programs (Meet Me Community Outings), and education including free memory screenings, caregiver and professional training (including the Dementia Capable Care Specialist credential), webinars, and the Caregiving at a Glance Guidebook.

Product overview

Insight Memory Care Center is a nonprofit organization providing a spectrum of memory and cognitive care services for families living with dementia in Northern Virginia. The organization operates two physical centers (Fairfax and Sterling) plus virtual offerings. Core services include the Adult Day Health Program (Day Center) for individuals at various dementia stages and the Reconnections Early Stage Program for recently diagnosed individuals. The center provides extensive family support through the SHARE Program, support groups, Memory Café, and the Meet Me: Community Outings program. Educational offerings span Care Partner Training, Professional Training (including the Dementia Capable Care Specialist credential), webinars, the Caregiving at a Glance Guidebook (6th edition), and a Virtual Resource Library covering multiple dementia diagnoses. Additional services include free memory screenings and philanthropic giving options. The center serves as a 501(c)(3) nonprofit funded by Fairfax County, Loudoun County, and individual donors.

Differentiator

Problem solved

Functional benefit

Brands

• Reconnections Early Stage Program: Early stage program for individuals recently diagnosed with memory loss, focusing on reconnection, reminiscence, and re-engagement activities.
• Adult Day Health Program
• Dementia Capable Care (DCC) Training
• Memory Screening

Products and services

• Reconnections Early Stage Program A specialized program for individuals recently diagnosed with dementia or mild cognitive impairment, offering structured activities, social engagement, and support at the Sterling, VA center and select Fairfax offerings. Intended for newly diagnosed individuals and their care partners.
• Adult Day Health Program (Day Center) A day program in Fairfax, VA providing memory and cognitive care for individuals with dementia at various stages, with structured activities, meals, and support services designed to maintain functioning and provide respite for caregivers.
• SHARE Program A family support program providing education, consultations, and resources to care partners and families of individuals living with memory impairment in Northern Virginia.
• Support Groups Facilitated peer support groups for care partners and family members of individuals with dementia to share experiences, receive emotional support, and learn coping strategies, available in-person and virtually.
• Memory Café A social gathering program offering a comfortable, stigma-free environment for individuals with memory loss and their care partners to socialize and build community.
• Meet Me: Community Outings A program offering dementia-friendly community outings for families living with early stage memory loss, helping them stay connected and engaged in the Northern Virginia community.
• Care Partner Training Live classes and training sessions for family caregivers covering dementia care techniques, communication strategies, behavior management, and caregiver self-care, available virtually and in-person.
• Dementia Capable Care Specialist (DCCS) Credential A professional credential program developed by Crisis Prevention Institute (CPI) and delivered by Insight as an Approved Certified Instructor, training healthcare professionals in person-centered dementia care, behavior prevention, and de-escalation techniques. Cost is $250 per participant and includes 4 hours of online and 4 hours of in-person training valid for 2 years.
• Memory Screening Free, confidential, face-to-face memory screenings offered as part of the Alzheimer's Foundation of America's National Memory Screening initiative, with both in-person and virtual options including the MOCA Cognition portal.
• Educational Webinars Recorded and live educational webinars on dementia-related topics including mental health, clinical trials, caregiving strategies, and financial planning, available on-demand to families and professionals.
• Caregiving at a Glance Guidebook (6th Edition) A fingertip guidebook for caregivers providing strategies for managing behavior challenges, communication, eating, bathing, and planning for future care. Currently in its 6th edition.
• Family Consultations One-on-one consultations for families to discuss care options, receive recommendations for specialists, and obtain guidance on navigating dementia care resources in Northern Virginia.
• Virtual Programs Remote programs and services including virtual memory screenings via the MOCA Cognition portal, online educational content, and remote support group options for families unable to visit physical centers.

Quantifiable outcome

• Served over 40,000 individuals and families since founding in 1984
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Fairfax CountycoreStrategic or Co-development PartnerFairfax County provides funding and community support for Insight's memory care programs. The county's Aging, Disabilities, and Caregiver Resource Line refers residents to Insight's services. County departments collaborate on caregiver support initiatives.
• Loudoun CountycoreStrategic or Co-development PartnerLoudoun County provides funding and community support for memory care programs in Sterling. County partnership enables services for early stage program participants in the area.
• Crisis Prevention Institute (CPI)coreStrategic or Co-development PartnerCPI developed the Dementia Capable Care (DCC) Training program. Insight Memory Care Center serves as an Approved Certified Instructor for CPI's DCC 2nd Edition Training Program. Lindsey Vajpeyi is an Approved Certified Instructor.
• Alzheimer's Foundation of AmericacoreStrategic or Co-development PartnerInsight participates in the National Memory Screening initiative as an AFA affiliate, offering free confidential memory screenings and educational materials through this partnership.
• America's CharitiesminorChannel Partner/ Reseller/ DistributorInsight is a member of America's Charities, allowing employees to donate through workplace giving campaigns supported by this organization.
• Combined Federal Campaign (CFC)minorChannel Partner/ Reseller/ DistributorListed as CFC #35282, allowing federal employees to direct workplace donations to Insight through the Combined Federal Campaign.
• CARS (Charitable Adult Rides & Services)minorChannel Partner/ Reseller/ DistributorCARS handles vehicle donation processing for Insight, managing pickup, sale, and tax documentation for donors giving vehicles to the organization.
• Lowe'sminorGTM or Marketing PartnerLowe's donated plants for Insight's butterfly garden and Earth Day activities, supporting therapeutic gardening programs for Day Center participants.
• Lewy Body Dementia AssociationminorStrategic or Co-development PartnerCollaborated on webinar about Lewy Body Dementia research studies. LBDA is a network of 20 academic medical institutions advancing LBD understanding and care.
• AARP VirginiaminorGTM or Marketing PartnerAARP Virginia provided support for the 'Addressing Eating Challenges in Dementia Care' webinar program.
• Alzheimer's Association - Greater Richmond ChapterminorStrategic or Co-development PartnerPresented webinars on Social Security Disability Benefits and Culturally Specific Dementia Care in partnership with the Alzheimer's Association.
• The Providence FairfaxminorGTM or Marketing PartnerSenior living community that hosts DCC Training sessions and partners on caregiver education programs.
• The Fairfax at Belvoir WoodsminorGTM or Marketing PartnerSenior living community that hosts Dementia Capable Care Training sessions for professional development.
• Virtual Center for Active Adults (VCAA)minorStrategic or Co-development PartnerFairfax County program partnered with Insight on caregiver wellness workshops including 'Diagnosis Dementia: Now What?' and 'Taking Care of Yourself' sessions.
• Dementia Friendly FairfaxminorStrategic or Co-development PartnerCommunity initiative aimed at making Fairfax dementia-friendly. Dawn Jefferson served on the Dementia Friendly Fairfax Action Team.
• VHC HealthminorGTM or Marketing PartnerVHC Health Senior Health co-hosted the Engage the Mind: Dementia Awareness Event with Insight Memory Care Center.
• SageCareminorChannel Partner/ Reseller/ DistributorListed as a partner on GuideStar profile; SageCare helps find providers for older adult care services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Crisis Prevention Institute: Developer of the Dementia Capable Care training curriculum and credential program. Insight operates as an Approved Certified Instructor for CPI's program, making CPI a direct revenue and content partner with overlapping training offerings.
• Lewy Body Dementia Association: National nonprofit dedicated to Lewy body dementia awareness, education, and research. Insight has collaborated with LBDA on educational webinars, and the two share a niche-disease caregiver-support focus.
• Family Caregiver Alliance: National nonprofit offering caregiver support, education, and policy advocacy for families caring for loved ones with chronic or disabling conditions. Directly comparable to Insight's SHARE Program, support groups, and consultations.

Broad incumbents

• PACE Programs (e.g., InovAge Care Partners): Program of All-Inclusive Care for the Elderly (PACE) providers offer adult day health services, care coordination, and caregiver support to frail seniors. Directly comparable service mix to Insight's day programs and family support services, though with a clinical/Medicare-funded model.
• Alzheimer's Foundation of America: National nonprofit dedicated to dementia care, support, and research. Directly comparable as Insight's screening-program affiliate and a much larger peer offering memory screenings, caregiver training, and national resources across the U.S.
• Dementia Society of America: National nonprofit focused on all forms of dementia, providing education, resources, and awareness programs. Comparable to Insight's caregiver education and community engagement mission at a national scale.
• Alzheimer's Association: The largest national voluntary health organization for Alzheimer's and dementia, providing education, support groups, care consultations, and professional training. Insight has co-hosted webinars with its Greater Richmond Chapter, making it a direct overlap in mission and service mix.
• National Adult Day Services Association (NADSA): National membership association representing adult day service providers. Insight's Adult Day Health Program and Reconnections Early Stage Program are operationally similar to the providers NADSA represents.
• BrightFocus Foundation: National nonprofit funding research and providing education on Alzheimer's, macular degeneration, and glaucoma. Overlaps with Insight's caregiver and public-education programming through webinars and disease-specific content.

Regional players

• Visiting Angels: National franchised in-home senior care provider with dementia care programs and franchise locations across Northern Virginia. Comparable to Insight's in-home and respite support mission though delivered through a paid-caregiver model rather than center-based programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@insightmcc
• Facebookfacebook.com/InsightMCC
• LinkedInlinkedin.com/company/insightmcc/about
• Instagraminstagram.com/insightmemorycarecenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Memory Care Center