UDLA
UDLA is an Australian landscape architecture and urban design practice founded in 2006, headquartered in Fremantle with a 2024 Melbourne studio, serving Western Australian and Victorian government, transport, and university clients through masterplanning, cultural design, and public realm commissions.
- Company typePrivate
- Founded2006
- HeadquartersFremantle, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What UDLA does
UDLA is an Australian landscape architecture and urban design practice headquartered in Fremantle (Walyalup), Western Australia, established in 2006 to deliver masterplanning, public realm, cultural, and strategic design services to government, education, and transport clients. The practice operates from two studios following a 2024 expansion to Melbourne (Naarm), with a senior cohort that includes multiple AILA Fellows and a four-Principal bench created through 2024 promotions. UDLA's portfolio anchors on flagship Western Australian public infrastructure programs - including the METRONET Morley-Ellenbrook Line, Ocean Reef Marina, the Subi East Redevelopment for DevelopmentWA, the Curtin Yarning Circle, and the Fremantle Prison Heritage Landscapes Strategy - and on campus and public realm commissions for the University of Western Australia, Curtin University, and several metropolitan councils.
The firm's revenue model is project-based professional services fees, won through competitive tender, panel appointment, and repeat engagement rather than product or licensing income. Pricing is structured around scope-driven fees for masterplanning, detailed landscape documentation, cultural and engagement services, and heritage strategy, with the Western Australian public sector providing the dominant share of billable hours and the Melbourne studio positioned to access Victorian and federal work. Service delivery is collaborative rather than proprietary-technology-driven; the firm relies on multi-disciplinary teaming with architects, engineers, and Indigenous consultants (notably OCULUS and Karrda), and on continued advocacy evidenced by AILA, Good Design, and Dezeen recognitions.
Customer concentration is structurally high: DevelopmentWA, the WA Department of Transport, and several Perth metropolitan councils appear repeatedly across the project list, while universities (UWA, Curtin) provide a secondary segment. The 2024 Melbourne studio and 2026 Innovate RAP endorsement are the primary vehicle for customer diversification. There is no disclosed funding, M&A, parent-company, or product-platform activity; the firm is privately held and bootstrapped, with capacity expansion funded through operating cash flow and senior-level promotions rather than external capital.
UDLA firmographics
Firmographics- Name
- UDLA
- Legal name
- UDLA
- Website
- https://udla.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UDLA is an Australian landscape architecture and urban design practice founded in 2006, headquartered in Fremantle with a 2024 Melbourne studio, serving Western Australian and Victorian government, transport, and university clients through masterplanning, cultural design, and public realm commissions.
- Ownership category
- akta.pro rank
UDLA industry classification
Industry- Product category
- Landscape Architecture Services
- NAICS
- Landscape Architectural Services (541320)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
Keywords
Where UDLA is headquartered
LocationHeadquarters
- HQ city
- Fremantle
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
UDLA business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Professional Services - Landscape Architecture Consulting: Project-based consulting fees for landscape architecture, urban design, and master planning services. Revenue is generated through fee-for-service arrangements with government agencies, educational institutions, and private developers on major infrastructure and place-making projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
UDLA product offering
Product offeringCore offering
UDLA is an Australian landscape architecture and urban design practice founded in 2006, delivering landscape-led projects for government agencies, educational institutions, and private developers across metropolitan and regional Australia. The firm operates from offices in Fremantle, Western Australia, and Melbourne, Victoria, providing professional design, master planning, and community development services.
Product overview
UDLA is a landscape architecture and urban design practice with studios in Walyalup (Fremantle) and Naarm (Melbourne). They deliver landscape-led projects grounded in real places and people, with combined expertise in design, strategy, and engagement. UDLA works across diverse project types including parks, public spaces, cultural heritage sites, campuses, waterfront developments, and regional town centre revitalisations. Their approach emphasizes cultural inclusivity and respect for Country, particularly Noongar Country in Western Australia. UDLA does not offer software products or technology platforms; their offerings are professional design and consulting services in landscape architecture and urban design.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Architecture Services Professional landscape architecture design and consulting services delivered to government agencies, educational institutions, and private developers across metropolitan and regional Australia.
- Urban Design Services Urban design and master planning consulting for civic, educational, and private development projects across Australia.
Quantifiable outcome
- METRONET Morley-Ellenbrook Line project won four awards including George Temple Poole Award at 2025 WA Architecture Awards
- +3 more outcomes
Companies that use UDLA
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
UDLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UDLA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and supporting.
- OCULUScoreDesign partner for Subi East Redevelopment project, working alongside UDLA on one of WA's most significant urban redevelopment projects. OCULUS serves as Design Partner while UDLA provides landscape architecture services.
- KarrdacoreAboriginal Development Manager for Subi East project. Karrda, led by Barbara Bynder and Farley Garlett, provides cultural leadership and Traditional Owner engagement for the redevelopment.
- DevelopmentWAcoreState government development authority and primary client for major projects including Subi East, Ocean Reef Marina. UDLA acts as landscape architecture consultant to DevelopmentWA on significant urban redevelopment projects.
- Woods BagotmajorLead architectural firm on METRONET Morley-Ellenbrook Line project. Team of Woods Bagot (lead), TRCB, UDLA and TCL delivered the project which won four WA Architecture Awards.
- SyrinxsupportingCollaborator on Goolugatup Lowerlands Renewal project, working on environmental and landscape planning aspects.
- Griffiths ArchitectssupportingHeritage architects collaborating with UDLA on Fremantle Prison Heritage Landscapes Strategy.
- ApparatussupportingArt consultant and coordinator for public art projects including Subi East Six Seasons Bidi trail and Goolugatup Lowerlands.
- TCLmajorLandscape architecture collaborator on Roebuck Bay Lookout project in Broome and METRONET Morley-Ellenbrook Line.
- TRCBsupportingArchitectural firm collaborated with UDLA on Geraldton Rocks Laneway and METRONET Morley-Ellenbrook Line.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
UDLA competitors and assessment
Company assessmentDirect peers
- Clouston Associates: Clouston Associates is a long-established Australian landscape architecture practice. It is a direct peer competing on parks, civic spaces, education campuses, and government masterplanning engagements comparable to UDLA's portfolio.
- TCL (Taylor Cullity Lethlean): TCL is one of Australia's largest and most awarded landscape architecture practices, headquartered in Adelaide with studios in Sydney, Melbourne and Perth. It is a direct competitor for major public realm, infrastructure, and cultural heritage projects across the same government and institutional client base UDLA serves.
- Tract Consultants: Tract is an Australian landscape architecture, urban design and ecology practice with national reach. It is a direct peer serving similar government, transport infrastructure, and university masterplanning clients and competes on AILA award-winning civic and infrastructure projects.
- ASPECT Studios: ASPECT Studios is a leading Australian landscape architecture and urban design practice with offices in Sydney, Melbourne, Perth and overseas. It competes directly with UDLA for major civic, waterfront and infrastructure projects and shares comparable AILA award-winning positioning.
- Oculus Landscape Architecture and Urban Design: Oculus is an Australian landscape architecture firm that is also a named project partner with UDLA on Subi East. It competes directly with UDLA on major urban redevelopment, transport, and civic landscape commissions across Australia.
- Outlines Landscape Architecture: Outlines is an Australian landscape architecture firm serving public realm, urban regeneration, and cultural landscape projects. It is a direct peer with comparable scale and project types to UDLA, particularly in NSW and Victorian markets.
Broad incumbents
- Hassell: Hassell is a major Australian architecture and design practice with integrated landscape architecture and urban design capability. As a broad incumbent it competes for the same large-scale public and commercial projects UDLA pursues, but typically as part of a wider multi-disciplinary portfolio.
- AECOM: AECOM is a global infrastructure design firm with a substantial Australian landscape architecture and urban design practice. It competes for the same transport, water, and civic infrastructure commissions UDLA serves, but as one capability within a much broader engineering and design portfolio.
- Arup: Arup is a global engineering and design consultancy with landscape architecture and urban design capability in Australia. It is a broad incumbent that competes for major infrastructure, transport, and campus masterplanning projects where UDLA is also engaged.
Regional players
- Room 4 Design: Room 4 Design is a Western Australian landscape architecture practice. It is a regional peer competing with UDLA for WA government and developer clients within the same Perth/Fremantle geography, though without UDLA's interstate footprint.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
UDLA social profiles
Digital presenceUDLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
UDLA leadership team
Management profileNumber of profiles
Profiles7 records
UDLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UDLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UDLA
What does UDLA do?
UDLA is an Australian landscape architecture and urban design practice founded in 2006, delivering landscape-led projects for government agencies, educational institutions, and private developers across metropolitan and regional Australia. The firm operates from offices in Fremantle, Western Australia, and Melbourne, Victoria, providing professional design, master planning, and community development services.
Is UDLA a public or private company?
UDLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UDLA founded?
UDLA was founded in 2006. It employs 11 to 50 people.
Where is UDLA based?
UDLA is headquartered in Fremantle, Australia, in the Oceania region.
How does UDLA make money?
One revenue line is on record: professional Services - Landscape Architecture Consulting.
Who are UDLA's main competitors?
Direct peers on record are Clouston Associates, TCL (Taylor Cullity Lethlean), Tract Consultants, ASPECT Studios, Oculus Landscape Architecture and Urban Design and Outlines Landscape Architecture. Broad incumbents are Hassell, AECOM and Arup. Room 4 Design is listed as a regional player.
Does UDLA have an API?
No public API is recorded for UDLA.
What industry is UDLA in?
UDLA's product category is Landscape Architecture Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design. Its NAICS code is 541320.