What The Pixel Shop does

The Pixel Shop is a Toronto-headquartered, fully remote digital agency founded in 2010 that designs and builds custom digital platforms for enterprise, government, and non-profit clients. The firm operates as a Kentico Certified Partner of 14+ years, delivering services spanning digital strategy, UX/UI design, front-end and back-end development, e-commerce implementation, content migration (notably Drupal-to-Kentico), multi-site network deployments, and cloud hosting on Microsoft Azure (with AWS as a secondary infrastructure partner). Its core technology stack combines Kentico Xperience (CMS, digital marketing, commerce platform), Angular/AngularJS, and DevOps practices, with proprietary reusable assets including a custom widget library, drag-and-drop widget system, role-based CMS templates, and content migration scripts that compress delivery timelines on repeat engagements.

The agency's business model is project-based professional services, with revenue generated through custom-quoted engagements rather than productized offerings, retainers, or marketplace distribution. It serves a horizontal mix of customers including Manulife Financial, SE Health, The Royal Conservatory of Music, Food Banks Canada, Unilever, Halton Region, Ontario Racing, Dufflet, Meridian Credit Union, and Bioscript. Notable signature engagements include a 13-website Kentico multi-license network for SE Health (2018 Kentico Site of the Year, Healthcare) and a Drupal-to-Kentico migration for The Royal Conservatory of Music (2019 Kentico Site of the Year Finalist). The firm maintains a team of approximately 15 staff distributed across Toronto and a São Paulo (Brazil) office, with leadership comprising Managing Director Amanda Lisboa, Technical Director Marcelo Batemarchi, and Business Development Director Carlos Eduardo Fleck. The company is privately held with no disclosed external funding, parent company, or institutional ownership.

Name

The Pixel Shop

Legal name

The Pixel Shop Inc.

Website

https://thepixelshop.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pixel Shop is a Toronto-based, fully remote digital agency founded in 2010 that designs and builds custom websites, multi-site networks, and digital platforms on Kentico Xperience for enterprise, government, and non-profit clients including Manulife, SE Health, and Unilever.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital agency services
• Web development services
• Kentico implementation
• Digital experience platforms
• UX design services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Project-based professional services for designing and building digital solutions including public-facing websites, complex internal systems, and custom digital platforms. Services span strategy, UX design, front-end and back-end development, e-commerce implementation, hosting, and project management. Revenue generated through custom project engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Pixel Shop is a digital agency that designs and builds custom digital solutions, including public-facing websites, complex internal systems, and digital platforms, for enterprise and non-profit clients. As a Kentico Certified Partner since 2010, the agency delivers end-to-end services spanning digital strategy, UX/design, front-end and back-end development (Kentico Xperience, Angular, MVC), e-commerce, content migration, and Azure-based cloud hosting with DevOps practices.

Product overview

The Pixel Shop is a Kentico Certified Partner providing digital agency services rather than a standalone software product. Their portfolio consists of strategy, design, development, and hosting service offerings delivered across projects. Core service offerings include Kentico Xperience implementation services, digital strategy consulting, digital design (UX/UI), web development, cloud hosting on Microsoft Azure, project management, content migration services, and e-commerce solutions. They deliver client-specific implementations including multi-site Kentico networks, custom Angular applications with Kentico back-ends, self-assessment tools, and knowledge sharing platforms. Their work spans Kentico CMS implementations, e-commerce builds, content hubs, and custom web applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Kentico Xperience Implementation Services Full-service implementation of Kentico Xperience, a digital experience platform combining content management, digital marketing, and commerce. Services include site building, widget development, multi-site configuration, content migration, and ongoing support.
• Digital Strategy Services Strategic consulting services including market research, usability consulting, user testing, digital experience audits, and digital strategy development to guide organizational digital transformation.
• Digital Design Services User experience design, digital branding, responsive design, identity development, and user interface design services to create functional, beautiful, and memorable digital experiences.
• Web Development Services In-house front-end and back-end development including front-end development, content management systems, technical architecture, e-commerce, web services, API development, and mobile applications.
• Cloud Hosting Services Hosting services using Microsoft Azure with DevOps practices including continuous integration/deployment, configuration management, monitoring, logging, version control, and security.
• E-Commerce Solutions End-to-end e-commerce solutions including payment processing, product catalogs, shopping cart functionality, subscription management, and mobile-optimized checkout built on Kentico's e-commerce module.
• Knowledge Sharing Platform (Ignite) Custom Angular application with Kentico back-end creating a dynamic learning platform with customizable user profiles, knowledge base navigation, search/filtering, and cross-country community engagement for Food Banks Canada.
• Self-Assessment Tool Platform (5 Stages of Caregiving) AngularJS-based self-assessment tool and resource hub with modular architecture allowing dynamic content adaptation based on user profiles, later extended to multiple Caregiver Zone websites.

Quantifiable outcome

• SE Health website won 2018 Kentico Site of the Year in Health Care Services category
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• KenticocoreTechnology or Integration · 1 January 2010Kentico Certified Partner since 2010, providing The Pixel Shop with access to Kentico Xperience platform expertise, certifications, and enterprise client referrals. The partnership enables delivery of content management, digital marketing, and commerce solutions to clients across various industries.
• Microsoft AzurecoreTechnology or IntegrationGreen Hosting provider using Microsoft Azure cloud platform for hosting services, offering continuous integration and deployment, configuration management, monitoring and logging, version control, and security and compliance capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Codehouse: UK-based Kentico Gold Partner offering comparable enterprise CMS implementation services. Operates in a different geography but with the same platform specialization and project-based professional services model as The Pixel Shop.

Broad incumbents

• lg2: Large Quebec-headquartered Canadian agency with a full digital services portfolio. Competitor for enterprise digital transformation work in the Canadian market with significantly broader capabilities.
• Sid Lee: Major Montreal-based Canadian creative and digital agency with global operations. Overlaps with The Pixel Shop on enterprise digital transformation RFPs, particularly in Quebec and consumer-facing brands.
• Deloitte Digital: Global digital services arm of Deloitte serving enterprise transformation mandates. Competes for large enterprise digital strategy and implementation RFPs, including in healthcare and financial services where The Pixel Shop has marquee clients.
• Klick Health: Toronto-headquartered digital agency focused on healthcare and life sciences. Competes for healthcare digital mandates (e.g., SE Health category of work) at substantially larger scale and with deeper health-vertical specialization.
• Taxi: Toronto-based Canadian agency within the Dentsu network offering full creative, brand, and digital capabilities. Competes for enterprise digital projects with broader service offerings and substantially greater scale.
• Cossette: Large Canadian full-service advertising and digital agency with a much broader service portfolio and significantly larger headcount. Competes for some of the same enterprise digital transformation mandates in the Canadian market.

Direct peers

• Konabos: Kentico-focused consultancy and implementation partner. Competes head-to-head with The Pixel Shop for Kentico platform delivery work with similar depth of platform expertise and enterprise client focus.
• Bensimon Byrne: Toronto-based creative and digital agency of comparable size serving enterprise and consumer clients. Direct competitor in the Toronto digital agency market for similar mid-market and enterprise engagement sizes.
• BlueModus: US-based Kentico Gold Partner digital agency focused on enterprise CMS implementations and digital experience platforms. Closest direct competitor to The Pixel Shop with overlapping platform specialization, Kentico-certified delivery model, and similar enterprise client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pixelshopdesign
• Facebookfacebook.com/pixelshopdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pixel Shop