The Shutter Store
The Shutter Store is an online direct-to-consumer retailer of custom-made DIY plantation shutters serving homeowners, designers, and trade buyers across the USA and UK under the Mzuri Group.
- Company typePrivate
- Founded2009
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Shutter Store does
The Shutter Store is a Las Vegas, Nevada-based online direct-to-consumer retailer of custom-made DIY plantation shutters, founded in 2009 and operating under the UK-based Mzuri Group. The company configures, manufactures (via outsourced partners), and ships custom interior plantation shutters to customers across the United States and United Kingdom, serving primarily DIY homeowners alongside a dedicated Trade channel for interior designers, developers, and bulk residential projects. There are no physical retail locations; the entire commercial funnel — discovery, configuration, ordering, and post-purchase support — runs through the company's own e-commerce site.
The product range covers four shutter styles — Full Height, Café Style, Tier on Tier, and Solid Raised — built from hardwoods (Poplar, Paulownia), polyvinyl, and a proprietary wood composite branded "American Wood Core" with embedded EnergyGuard insulation technology. Each order is built to the customer's window-by-window measurements, with a free human-staffed Design-Check Callback service used to validate configuration prior to manufacture, and a 5-year product guarantee plus free shipping on orders.
Revenue is generated on a per-square-foot pricing model with current offer prices of $26–$33/ft² against a listed MSRP of $67–$85/ft², positioning the company at a meaningful discount to traditional measure-and-install alternatives. Customer-acquisition programs include a 65% military and service-worker discount (verified through the VerifyPass partnership), a tiered bulk discount for projects covering 10 or more windows, and the dedicated Trade program. The company states it is the highest-rated window coverings company in America on Trustpilot, which serves as a key trust signal in a category where pre-purchase quality verification is otherwise difficult.
The Shutter Store firmographics
Firmographics- Name
- The Shutter Store
- Legal name
- The Shutter Store Inc.
- Website
- https://theshutterstore.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Shutter Store is an online direct-to-consumer retailer of custom-made DIY plantation shutters serving homeowners, designers, and trade buyers across the USA and UK under the Mzuri Group.
- Ownership category
- akta.pro rank
The Shutter Store industry classification
Industry- Product category
- Custom Interior Window Shutters
- NAICS
- Window Treatment Retailers (449122)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)
Keywords
Where The Shutter Store is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Shutter Store business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Custom Plantation Shutter Sales: One-time sale of custom-made interior plantation shutters sold directly to consumers via e-commerce. All products are custom manufactured to customer specifications. Revenue is generated per square foot of shutters ordered, with pricing varying by material type (wood, vinyl, faux wood) and product range.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | American Vinyl Shutters - Entry level waterproof option |
| Unit Pricing | Pay-as-you-go | American Wood Core Shutters - Energy efficient faux wood |
| Unit Pricing | Pay-as-you-go | American Wood Shutters - Poplar hardwood |
| Unit Pricing | Pay-as-you-go | Luxe Wood Shutters - Premium customizable Paulownia |
| Unit Pricing | Pay-as-you-go | Luxe Polyvinyl Shutters - Premium durable vinyl |
| Unit Pricing | Pay-as-you-go | Eco Wood Shutters - Sustainable wood composite |
| Unit Pricing | Pay-as-you-go | Solid Raised Shutters - Traditional solid panels |
| Unit Pricing | Pay-as-you-go | Military and Service Discount |
| Unit Pricing | Multi-year contract | Bulk Discount Program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Shutter Store product offering
Product offeringCore offering
The Shutter Store is an online direct-to-consumer retailer that designs, manufactures, and sells custom-made interior plantation shutters for US homeowners, with a focus on DIY self-installation. Products span six material lines (American Wood/Poplar, American Vinyl, American Wood Core with EnergyGuard, Luxe Wood/Paulownia, Luxe Polyvinyl, Eco Wood composite) and four styles (Full Height, Café Style, Tier on Tier, Solid Raised). Orders are configured online, verified by a specialist, then custom-built to exact customer measurements and shipped nationwide.
Product overview
The Shutter Store is a DIY (do-it-yourself) custom plantation shutter retailer offering a unified product portfolio of six distinct shutter material lines across four shutter style configurations. The core offering consists of made-to-measure plantation shutters available in Full Height, Café Style, Tier on Tier, and Solid Raised styles, constructed from materials ranging from American Wood (Poplar), American Vinyl, American Wood Core, Luxe Wood (Paulownia), Luxe Polyvinyl, and Eco Wood composites. The company differentiates through value-added services including free design consultation (Design-Check Callback), bulk discount programs for multi-window projects, free sample delivery, and comprehensive DIY installation support via video guides. All products are custom-made to order with lead times ranging from 1-2 weeks (American-made express ranges) to 10-12 weeks (Luxe Wood).
Differentiator
Problem solved
Functional benefit
Products and services
- American Wood Shutters Custom-made, North American poplar hardwood plantation shutters available in 2.5", 3.5", and 4.5" slat sizes with center tilt or Clearview tilt; ships in 2-3 weeks. Priced at MSRP $85/ft2 with offer price $33/ft2.
- American Vinyl Shutters 100% waterproof hollow polyvinyl shutters made in North America with 3" and 4" slat sizes; ships in 1-2 weeks. Priced at MSRP $67/ft2 with offer price $26/ft2.
- American Wood Core Shutters Faux wood shutters with a solid wood core for added strength and EnergyGuard insulating panels achieving U-factor and SHGC of 0.3 or below; 100% waterproof, ships in 1-2 weeks. Priced at MSRP $74/ft2 with offer price $29/ft2.
- Luxe Wood Shutters Premium customizable Paulownia wood shutters (30% lighter than other hardwoods) with 8 stain options, 7 paint colors, 4 slat sizes, 8 hinge colors, and 4 tilt rod options including Hidden tilt; ships in 10-12 weeks. Priced at MSRP $76/ft2 with offer price $30/ft2.
- Luxe Polyvinyl Shutters Premium durable vinyl shutters with aluminum core and solid PVC construction; UV, humidity, and termite-resistant; available in 7 colors, 4 slat sizes, and 4 tilt rod options; ships in 2-3 weeks. Priced at MSRP $71/ft2 with offer price $28/ft2.
- Eco Wood Shutters World's bestselling eco-friendly wood composite shutter with patented medical-grade polypropylene coating; VOC-free with UV protectant; uses up to 95% of fast-growing trees; never scratches, yellows, or fades; available in 4 colors and 2 slat sizes; ships in 3-4 weeks.
- Full Height Shutters Louvered shutters providing complete, top-to-bottom window coverage that open and close as one unit; available in all materials including wood, vinyl, and faux wood.
- Café Style Shutters Plantation shutters covering just the lower half of windows, inspired by Parisian café shutters, offering privacy while allowing light in from the top half; available in wood and vinyl materials and pairs well with medium or large windows.
- Tier on Tier Shutters Also known as double-hung shutters, these cover the whole window with top and bottom halves operating independently for flexible privacy and light control; ideal for large windows; available in wood and vinyl materials.
- Solid Raised Shutters Traditional solid panel shutters with a center raised profile at front and back, providing complete window coverage; 20% surcharge per shutter applies for solid styles.
Quantifiable outcome
- Save over 40% compared to measure-and-install services
- +2 more outcomes
Companies that use The Shutter Store
Customer profileSegments3 records
Ideal customer profiles2 records
The Shutter Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Shutter Store partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Interior Designers and Property DeveloperssecondaryTrade partners including interior designers, property developers, and window shutter professionals who purchase shutters for client projects. The company offers enhanced pricing for trade customers with regular business needs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Shutter Store competitors and assessment
Company assessmentDirect peers
- SelectBlinds: Online DTC retailer of custom blinds, shades, shutters, and drapery. Comparable in custom-configurator purchasing flow, DIY measurement model, and broad material portfolio.
- Smith & Noble: Custom window-treatment specialist (shades, blinds, shutters, drapery) with a mix of online ordering and Design Studio showrooms. Comparable on custom product breadth and decorator/designer trade focus.
- Stoneside Blinds & Shades: Custom window-treatment retailer offering measured-and-installed shutters, blinds, and shades. Direct peer in custom plantation shutters but with a hybrid model that includes in-home consultation.
- The Shade Store: US retailer of custom window treatments including shutters, shades, blinds, and drapery. Comparable in made-to-measure product strategy, premium positioning, and trade/decorator channel.
- California Shutters: Custom plantation-shutter specialist operating in the UK and select international markets. Directly comparable in product focus (plantation shutters only), custom-manufacturing model, and DIY/professional install positioning.
- Shutterland: Online-only custom shutter retailer selling made-to-measure plantation shutters. Closely comparable on supply-only DIY shutter proposition and e-commerce configurator model.
- Blinds.com: Direct-to-consumer online retailer of custom blinds, shades, and shutters. Closely comparable on business model (pure-play e-commerce, custom-measure, DIY install) and target customer (US homeowners seeking lower-cost window treatments).
Broad incumbents
- Wayfair: Mass-market online home-goods retailer carrying a wide assortment of window treatments including custom and ready-made shutters. Comparable in online custom-purchase UX but spans many home categories beyond window coverings.
- Hunter Douglas: Largest US window-covering incumbent offering custom blinds, shades, shutters, and drapery through a national dealer network. Comparable category leadership but materially larger scale, dealer model, and broader portfolio.
- Budget Blinds: Franchise-based custom window-treatment retailer offering shutters, blinds, and shades with in-home consultation and installation. Comparable in custom shutter offering; differs on full-service vs. DIY-only model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Shutter Store social profiles
Digital presenceThe Shutter Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Shutter Store leadership team
Management profileNumber of profiles
The Shutter Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Shutter Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Shutter Store
What does The Shutter Store do?
The Shutter Store is an online direct-to-consumer retailer that designs, manufactures, and sells custom-made interior plantation shutters for US homeowners, with a focus on DIY self-installation. Products span six material lines (American Wood/Poplar, American Vinyl, American Wood Core with EnergyGuard, Luxe Wood/Paulownia, Luxe Polyvinyl, Eco Wood composite) and four styles (Full Height, Café Style, Tier on Tier, Solid Raised). Orders are configured online, verified by a specialist, then custom-built to exact customer measurements and shipped nationwide.
Is The Shutter Store a public or private company?
The Shutter Store is a private company. It is classified as corporate owned and is currently operating.
When was The Shutter Store founded?
The Shutter Store was founded in 2009. It employs 1 to 10 people.
Where is The Shutter Store based?
The Shutter Store is headquartered in Las Vegas, United States, in the North America region.
How does The Shutter Store make money?
One revenue line is on record: custom Plantation Shutter Sales.
Who are The Shutter Store's main competitors?
Direct peers on record are SelectBlinds, Smith & Noble, Stoneside Blinds & Shades, The Shade Store, California Shutters, Shutterland and Blinds.com. Broad incumbents are Wayfair, Hunter Douglas and Budget Blinds.
Does The Shutter Store have an API?
No public API is recorded for The Shutter Store.
What industry is The Shutter Store in?
The Shutter Store's product category is Custom Interior Window Shutters. Its primary akta.pro industry code is CRAIAKAE, Shutters Retail (Plantation, Interior/Exterior). Its NAICS code is 449122 and its SIC code is 5700.