Code Like a Girl
Code Like a Girl is an Australian B Corporation social enterprise that delivers online coding courses and a paid internship program, connecting women and gender diverse candidates with employer partners across Victoria, NSW, SA, and ACT.
- Company typePrivate
- Founded2015
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Code Like a Girl does
Code Like a Girl (legally Code Like a Girl PTY LTD) is an Australian B Corporation-certified social enterprise founded in 2015 by Ally Watson OAM, headquartered in Mountain Gate, Victoria. The company designs and delivers education-to-employment pathways for women and gender diverse individuals seeking to enter or re-enter the technology workforce. Its core product surface is the School of Code, a set of self-paced online courses (Foundations of Web Development, Python Primer, and Object Oriented Programming with C#), delivered on a web-based learning management system at learnto.codelikeagirl.com built on standard third-party infrastructure (AWS, Google Fonts/Analytics, Hotjar, Typeform, Hubspot, Mailchimp).
The company's flagship commercial offering is a paid Internship Program that places candidates with employer partners such as CSIRO, IAG, Conserve IT, LittlePay, and the Victorian Government. Employer onboarding is mediated by a Talent Community Platform (app.codelikeagirl.com) that pre-screens code portfolios, assesses technical skills, and confirms working rights. The company monetises through transactional placement fees ($1,750 AUD for 3-month and $2,750 AUD for 6-month internships) and $175 AUD job advertisement fees charged to employer partners, alongside undisclosed course fees partially offset by an 18.5% scholarship cohort.
Cumulatively, Code Like a Girl reports 200+ careers launched, 195 paid internship placements, 519 course enrolments, and 867 women in the online community, with an 85% intern retention rate and active operations across Victoria, New South Wales, South Australia, and the Australian Capital Territory. The company functions primarily as a social-enterprise EdTech and talent intermediary rather than a software product company, with no external institutional funding, no M&A activity, and a small named leadership team.
Code Like a Girl firmographics
Firmographics- Name
- Code Like a Girl
- Legal name
- Code Like a Girl PTY LTD
- Website
- https://codelikeagirl.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Code Like a Girl is an Australian B Corporation social enterprise that delivers online coding courses and a paid internship program, connecting women and gender diverse candidates with employer partners across Victoria, NSW, SA, and ACT.
- Ownership category
- akta.pro rank
Code Like a Girl industry classification
Industry- Product category
- Tech Career Education & Talent Placement
- NAICS
- Computer Training (61142), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industries
- Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Basic Coding & Computational Thinking (EDAAAIAN)
Keywords
Where Code Like a Girl is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Code Like a Girl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Employer Placement Fees: Code Like a Girl charges partner organisations placement fees when they successfully hire an intern through the program. Fees vary by internship duration: $1,750 AUD + GST for 3-month placements and $2,750 AUD + GST for 6-month placements. Currently recruiting partners for 2025 with $0 membership fee for a limited time.
- Job Advertisement Fees: Partner organisations pay to post job advertisements on the Code Like a Girl platform at $175 AUD + GST per listing.
- Course Fees: Revenue from online coding courses including Foundations of Web Development, Python Primer, and Object Oriented Programming with C#. Some students receive scholarships covering full course costs (18.5% of students).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free membership for internship/job seekers |
| Transaction based/ take rate | Others | 3-month paid internship placement |
| Transaction based/ take rate | Others | 6-month paid internship placement |
| One time/ perpetual license | Others | Job advertisement posting |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Code Like a Girl product offering
Product offeringCore offering
Code Like a Girl is a social enterprise that delivers online coding education, paid internship placements, and a talent community platform aimed at women and gender diverse people entering the Australian tech workforce. Its core products are three self-paced coding courses (Foundations of Web Development, Python Primer, Object Oriented Programming with C#) plus a structured Internship Program and a Talent Community Platform that pre-screens candidates and matches them with employer partners charging placement fees.
Product overview
Code Like a Girl is a social enterprise operating as an education and career platform focused on women and gender minorities in tech. The core offering consists of the School of Code program containing multiple online coding courses (Foundations of Web Development, Python Primer, Object Oriented Programming with C#), combined with an Internship Program and Talent Community Platform that connects graduates with industry employers. Supporting services include a Jobs Board, Events and Workshops, Journal content, and a Scholarship Program. The company functions primarily as an EdTech platform rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Foundations of Web Development A 10-week online course teaching HTML and CSS fundamentals, web hosting and publishing, and an introduction to JavaScript, designed for beginner women and gender-diverse learners.
- Python Primer A 10-week beginner-friendly Python programming course with approximately 2-4 hours per week study load, covering the fundamentals of the Python language.
- Object Oriented Programming with C# An online course teaching C# programming language, designed to make the language accessible for beginners entering the tech workforce.
- Talent Community Platform A B2B platform connecting employer partners with pre-screened, intern-ready candidates, featuring code portfolio screening, technical skills assessment, and working rights verification to streamline diverse tech hiring.
- Internship Program Paid internship placements for women and gender diverse people entering the tech industry, with mentorship from industry professionals and 85% intern-to-permanent conversion.
Quantifiable outcome
- 200+ careers launched through programs
- +3 more outcomes
Companies that use Code Like a Girl
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Code Like a Girl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Code Like a Girl partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core infrastructure, key partnership and minor.
- AWS (Amazon Web Services)core infrastructureCloud infrastructure provider used by Code Like a Girl to collect, process, and store personal information for service delivery. AWS is listed among third-party service providers in the privacy policy.
- Hubspotcore infrastructureCRM and marketing automation platform used for customer relationship management and marketing communications.
- Mailchimpcore infrastructureEmail marketing platform used for newsletters and direct communications with the community.
- Google (Fonts and Analytics)core infrastructureGoogle Fonts and Google Analytics used on the website to understand user interactions and improve website experience.
- Hotjarcore infrastructureBehaviour analytics tool used to understand how users interact with the website, recording data on page visits, clicks, and user behaviour for service improvement.
- Typeformcore infrastructureForm builder used for applications including mentor applications and general enquiries.
- JobAddercore infrastructureRecruitment platform used for job advertising and candidate management.
- Stripecore infrastructurePayment processing platform for handling transactions including placement fees from employer partners.
- Victorian Governmentkey partnershipGovernment partnership featured in SBS coverage. Represents collaborative approach to creating pathways for women in tech careers with public sector support.
- CSIROkey partnershipData Science internship host. Sabina went through a Data Science internship with CSIRO thanks to CLG, demonstrating partnership with government scientific research organisation.
- Conserve ITkey partnershipTech company that hosted Hillary Dworkoski as intern. Demonstrated commitment to diversity hiring through CLG program. After internship, Hillary was offered full-time role.
- LittlePaykey partnershipFintech company that hosted Kelly Sullivan as intern through the CLG program in 2022.
- IAG (Insurance Australia Group)key partnershipInsurance company that hosted both Mai Nguyen (Ethic Advisor, October 2022) and Hema Kumaresan as interns through the CLG program in 2022.
- Speaking OutminorSpeaking engagement booking agents. Organisations wanting CLG team members to speak at events/ conferences contact Speaking Out at [email protected].
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Code Like a Girl competitors and assessment
Company assessmentBroad incumbents
- General Assembly: Global coding bootcamp and career-change training provider; not women-focused, but competes for the same career-changer audience seeking paid tech education and job placement support.
- Le Wagon: Global coding bootcamp with web-development curricula comparable to CLG's Foundations of Web Development course, targeting career changers across multiple geographies.
- Hack Reactor: Established coding bootcamp with intensive software-engineering tracks and career-services support; competes for serious career-switcher candidates globally but does not target the women's niche.
Direct peers
- Coder Academy: Australia-based coding bootcamp offering intensive training and job-placement pathways, competing for the same candidate pool of career-switchers pursuing entry-level developer roles.
- Code First Girls: UK-based social enterprise offering coding courses and career-placement programs targeted at women entering tech, closely mirroring CLG's mission, audience, and training-to-hire model.
- Girls Who Code: US nonprofit operating programs and an alumni network to increase the number of women in tech, comparable in mission (women-in-tech education), branding, and community-building approach, though larger and globally recognized.
- She Codes: Australia-based nonprofit running coding workshops, mentorship, and career programs for women, directly overlapping CLG on geography, audience, and coding-education value proposition.
- _nology: Australia/UK-based tech training provider offering coding bootcamps with job-placement support, competing for career-changer candidates and employer relationships in similar markets.
Regional players
- Academy Xi: Australia-based digital skills training provider (UX, data, coding), overlapping on tech-career-change education in the same geographies where CLG operates.
Others
- Australian Government's Digital Apprenticeships Program: Government-funded apprenticeship and digital-skills pathway programs that channel women and diverse candidates into Australian tech roles, acting as a partial substitute/funder for CLG's internship-placement offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Code Like a Girl social profiles
Digital presenceCode Like a Girl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Code Like a Girl leadership team
Management profileNumber of profiles
Profiles6 records
Code Like a Girl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Code Like a Girl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Code Like a Girl
What does Code Like a Girl do?
Code Like a Girl is a social enterprise that delivers online coding education, paid internship placements, and a talent community platform aimed at women and gender diverse people entering the Australian tech workforce. Its core products are three self-paced coding courses (Foundations of Web Development, Python Primer, Object Oriented Programming with C#) plus a structured Internship Program and a Talent Community Platform that pre-screens candidates and matches them with employer partners charging placement fees.
Is Code Like a Girl a public or private company?
Code Like a Girl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Code Like a Girl founded?
Code Like a Girl was founded in 2015. It employs 11 to 50 people.
Where is Code Like a Girl based?
Code Like a Girl is headquartered in Melbourne, Australia, in the Oceania region.
How does Code Like a Girl make money?
Three revenue lines are on record. Employer Placement Fees are the primary driver. The others are job Advertisement Fees and course Fees.
Who are Code Like a Girl's main competitors?
Broad incumbents on record are General Assembly, Le Wagon and Hack Reactor. Direct peers are Coder Academy, Code First Girls, Girls Who Code, She Codes and _nology. Academy Xi is listed as a regional player. Australian Government's Digital Apprenticeships Program is listed as an others.
Does Code Like a Girl have an API?
No public API is recorded for Code Like a Girl.
What industry is Code Like a Girl in?
Code Like a Girl's product category is Tech Career Education & Talent Placement. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDAMACAC, Web Development (HTML/CSS/JavaScript, Front-End/Back-End). Its NAICS code is 61142 and its SIC code is 8200.