Altibox Danmark

Name

Altibox Danmark

Legal name

Altibox Danmark

Website

https://altibox.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Broadband Internet Services

NAICS

Wired Telecommunications Carriers (517111), Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Residential Broadband CPE (DSL/Cable/Fiber Gateways) (HDAFAIAA), Cable MSOs (Hybrid Fiber-Coax) (MPABAGAA), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Fiber broadband services
• Television streaming packages
• Mobile telecommunications
• Home internet connectivity
• Triple-play telecom bundles

Headquarters

HQ city

Skanderborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Internet Subscriptions: Monthly recurring subscription fees for fibernet, bredbånd (coax), and 5G internet services with varying speed tiers (100, 300, 1000 Mbit/s). Includes router rental, Tryg Surf protection, and premium support options.
2. TV Package Subscriptions: Monthly recurring fees for TV packages (Mini, Basic+, Premium+, Premium Total) ranging from 279-749 kr./md. Includes TV channels, streaming services, Ibox device, and web-TV access.
3. Mobile Subscriptions: Monthly recurring fees for mobile plans with data allowances ranging from 2 GB to unlimited, with voice and SMS included. Prices range from 49-259 kr./md with 6-month commitment.
4. Streaming Service Add-ons: Additional subscription fees for premium streaming services like Netflix, HBO Max, Prime Video, and SkyShowtime, either bundled in TV packages or available as separate add-ons.
5. Additional Services: Revenue from optional services including fixed IP address (39 kr./md), Chili Security antivirus (19 kr./md), and equipment rental such as Google Nest Wifi Pro and Zyxel mesh wifi points.
6. Film Rental and Purchase: Customers can rent or purchase individual films directly through Ibox or web-TV, with approximately 2,500 titles available including new releases and classics.
7. Business Services (Medarbejderbredbånd): Corporate-sponsored internet subscriptions where employers pay for employee home internet as a pre-tax benefit through payroll.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Altibox Danmark delivers fiber-optic internet (fibernet up to 1,000 Mbit/s), coaxial broadband, and 5G home internet, bundled with multi-tier TV packages and mobile subscriptions on TDC's network. Its proprietary Ibox combines a 4K HDR TV box with Dolby Atmos, Chromecast, and Google Assistant, while streaming services (Netflix, HBO Max, Viaplay, TV 2 Play, Prime Video, SkyShowtime) are aggregated and offered as add-ons alongside the core connectivity and content services.

Product overview

Altibox Danmark is a Norwegian-owned telecommunications provider (owned by Lyse AS) offering a comprehensive suite of internet, TV, and mobile services. The core product portfolio includes: Fibernet (fiber optic internet up to 1000 Mbit/s), 5G Internet (wireless home internet), and Bredbånd/Coax (cable broadband). TV services are organized into four tiers (Mini, Basic+, Premium+, Premium Total) ranging from 11 to 37 channels, bundled with the Ibox combined TV and media box featuring 4K HDR, Dolby Atmos, Google Assistant, and Chromecast. Streaming services include both included options (Viaplay, TV 2 Play, BBC Nordic+) and add-ons (Netflix, HBO Max, Amazon Prime Video, SkyShowtime). Mobile offerings range from 2 GB to unlimited data plans on TDC's network. Additional services include TV-app, Web-TV, Google Nest Wifi, Tryg Surf (ID protection), and business solutions. Products are primarily distributed to consumers and businesses across Denmark with internet coverage in most areas and TV delivery nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Ibox: The company's combined TV and media box that supports 4K HDR, Dolby Atmos, wireless connectivity, Chromecast, and Google Assistant. It allows users to access TV, streaming services, apps, games and radio from a single device.

Products and services

• Fibernet

Quantifiable outcome

• 900,000+ households served in Norway and Denmark
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• TDC NETcoreTechnology or IntegrationTDC NET provides the mobile network infrastructure for Altibox's 5G and mobile services. TDC NET covers 99.3% of Denmark with 5G, making it the backbone of Altibox's mobile offerings.
• GooglemajorTechnology or IntegrationGoogle provides Nest Wifi Pro router systems that Altibox offers to customers as an optional upgrade. Also provides Google Assistant integration in Ibox remote controls.
• TrygmajorStrategic or Co-development PartnerTryg provides Tryg Surf cybersecurity protection included free with all Altibox internet products. Tryg offers ID theft protection, identity misuse guidance on social media, and recovery assistance.
• Chili SecurityminorChannel Partner/ Reseller/ DistributorChili Security provides antivirus and cybersecurity software that Altibox resells to customers as an add-on service (19 kr./md), offering protection for computers, smartphones, and tablets.
• Den Danske NaturfondmajorStrategic or Co-development PartnerDen Danske Naturfond (The Danish Nature Fund) partners with Altibox for environmental conservation. For every new fiber customer since June 1, Altibox contributes to protecting 3 m² of Danish nature. Minimum commitment of 500,000 DKK in the first year.
• Fiber Network Owners & Antenna AssociationscoreChannel Partner/ Reseller/ DistributorLocal fiber network owners and antenna associations collaborate with Altibox to deliver internet via fiber and antenna infrastructure throughout Denmark.
• NetflixmajorChannel Partner/ Reseller/ DistributorNetflix streaming service is offered through Altibox TV packages and can be ordered directly on Ibox. Altibox provides customer access to Netflix content through its platform.
• ViaplaymajorChannel Partner/ Reseller/ DistributorViaplay Film & Serier streaming service is included in Premium+ and Premium Total TV packages. Altibox bundles Viaplay's film, series, and sports content with its TV offerings.
• TV 2majorChannel Partner/ Reseller/ DistributorTV 2 Play is included in Premium Total package. TV 2's channels (TV 2, TV 2 Echo, TV 2 Fri, TV 2 Charlie, TV 2 News, TV 2 Sport, TV 2 Sport X) are available across Altibox TV packages.
• Warner Bros. Discovery (HBO Max/Max)majorChannel Partner/ Reseller/ DistributorHBO Max (now Max) streaming service is offered as an add-on through Altibox. Warner Bros. Discovery provides premium content including HBO Originals, Warner Bros. films, and Max Originals.
• Amazon (Prime Video)majorChannel Partner/ Reseller/ DistributorAmazon Prime Video can be ordered through Altibox Ibox. Amazon provides streaming content including Amazon Originals and exclusive titles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Waoo: Waoo is a Danish fiber ISP consortium delivering high-speed fiber internet, TV and telephony through local energy-company-owned fiber networks. Like Altibox Danmark, it depends on partner-owned last-mile fiber while competing on speed and bundled content.
• YouSee (TDC NET): YouSee is the consumer ISP/TV arm of TDC NET, Denmark's incumbent telecom. Like Altibox Danmark, it sells broadband, TV and mobile bundles to Danish households and — notably — runs on the same TDC NET mobile network Altibox relies on, making it the closest direct competitor in quad-play.
• Telenor Denmark: Telenor Denmark is a major mobile-first operator offering broadband, TV and mobile plans to Danish consumers and businesses. It competes head-to-head with Altibox Danmark on 5G/home broadband and quad-play bundle positioning.
• Stofa: Stofa (owned by Telia) is a Danish cable broadband and TV provider focused on the Jutland/Fyn regional market. It directly mirrors Altibox's coax-broadband-plus-TV value proposition.
• Telia Denmark: Telia Denmark (parent of Stofa) provides fiber, broadband, TV and mobile services to Danish consumers and enterprises. Its Stofa brand is a direct competitor in cable broadband and TV bundling — the same category Altibox Danmark targets.

Broad incumbents

• Norlys: Norlys is a large Danish energy and fiber-broadband conglomerate that owns a fiber wholesale network and consumer ISPs (e.g. Boxer, TDC NET stake). Like Altibox's parent Lyse AS, it combines utility infrastructure with broadband/TV offerings, making it an adjacent comparable.

Regional players

• Canal Digital (Telia/Allente heritage): Canal Digital was a Nordic satellite and IPTV provider (now merged into Allente). It overlaps with Altibox's TV/content distribution layer in Denmark and is useful for comparing Nordic pay-TV economics and bundling trends.
• Boxer TV: Boxer offers Danish TV packages over the terrestrial antenna network — comparable to Altibox's coax/bredbånd antenna-distributed TV tier. It is a relevant regional peer for antenna-based broadband/TV distribution.
• Allente: Allente is a Nordic pay-TV operator (satellite and IPTV) serving Sweden, Norway, Denmark and Finland. It is a comparable on the TV distribution and content aggregation side of Altibox's business, though not a direct ISP competitor.

Emerging players

• Hiper: Hiper is a Danish challenger ISP offering simplified broadband with bundled streaming perks. It targets the same price-sensitive Danish consumer segment as Altibox's lower tiers, with a comparable bundling-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altibox Danmark