Strong Events
Strong Events is a 35-year-old Austin, Texas-based custom fabrication and specialty event rental company serving corporate events, luxury weddings, and experiential activations across the Texas Hill Country market from a 24,000 sq ft warehouse.
- Company typePrivate
- Founded1991
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Strong Events does
Strong Events is a full-service custom fabrication and special events rental company headquartered in Austin, Texas, operating since 1991 from a 24,000 sq ft warehouse at 800 Interchange Blvd. The company operates two integrated service lines: Custom Fabrications (over 50% of work, comprising bespoke activations, backdrops, drapes, LED neons, pool letters, portals/entrances, custom props, signs, stages, tradeshow booths, and wedding installations) and Event Rentals (an extensive themed inventory spanning backdrops, bars, centerpieces, drapes, entrances, food trucks, furniture, lighting, line management, props, signs, and trussing). In-house capabilities include carpentry, welding, large-format printing, vinyl installation, and CAD detailing, supported by a 4-phase custom fabrication workflow from concept through execution.
The company serves a diversified mix of enterprise and consumer clients across vertical segments — corporate events (Dell, HEB, Purina, SXSW/Sharpie activations), luxury weddings (WeddingPro, The Knot, WeddingWire), hospitality (Stephen F. Austin Royal Sonesta Hotel), experiential non-profits (Austin Parks Foundation), and F&B brands (Creature Coffee). Go-to-market combines Account Manager-led direct sales for enterprise custom builds with self-serve website browsing for rental inventory, supplemented by referral partnerships for large-quantity furniture, chair, table, and tent needs that fall outside Strong's inventory scope. Pricing is project-quoted with a 50% non-refundable deposit at contract signing and balance due seven days before load-in; the Austin delivery minimum is $5K++.
Strong Events is privately held and underwent an ownership transition in August 2023 when Cindy Y. Lo purchased the business from founder Dennis W. Randolph, financed primarily through an SBA loan from Bank of America; Nikki Lougee continues as General Manager and all employees were retained. The company holds WBENC certification (women-owned business enterprise), AWPA Preferred Vendor status (2025), ILEA Austin membership, and was named to the EventMarketer Fab 50 list in 2024. Operating geographies are concentrated in the Austin / Texas Hill Country region, with no disclosed plans for geographic expansion beyond the current service area.
Strong Events firmographics
Firmographics- Name
- Strong Events
- Legal name
- Strong Events
- Website
- https://strongevents.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strong Events is a 35-year-old Austin, Texas-based custom fabrication and specialty event rental company serving corporate events, luxury weddings, and experiential activations across the Texas Hill Country market from a 24,000 sq ft warehouse.
- Ownership category
- akta.pro rank
Strong Events industry classification
Industry- Product category
- Event Fabrication & Rental Services
- NAICS
- Convention and Trade Show Organizers (56192), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
- akta.pro secondary industries
- Event Signage, Props & Custom Installations (HSACAOAG), Decor Props & Themed Set Rentals (HSACAFAK), Event Design, Decor & Styling (HSACAAAB)
Keywords
Where Strong Events is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strong Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Event Rentals: Rental of specialty event equipment including backdrops, bars, centerpieces, drapes, furniture, lighting, props, signs, trussing, and themed items. Revenue generated through rental fees with delivery and pickup options.
- Custom Fabrication: Bespoke fabrication of event props, installations, activations, signage, stages, and custom builds. Revenue generated from design and build services, with 50% non-refundable deposit and balance due 7 days prior to load-in.
- Installation and Delivery Services: Labor and delivery services for event setup and teardown, with minimum spend requirements for delivery services within Austin area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Rental with Deposit |
| Unit Pricing | Multi-year contract | Custom Fabrication Projects |
| Other | Pay-as-you-go | Non-Profit Discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Strong Events product offering
Product offeringCore offering
Strong Events is an Austin, Texas-based special events fabrication and rental company that designs, builds, and installs custom event props, stages, backdrops, signage, LED neons, portals/entrances, activations, and tradeshow booths, and rents an extensive inventory of themed decor, furniture, drapery, lighting, and trussing for weddings, corporate events, festivals, and brand activations. Over 50% of company work is custom fabrication delivered through a 4-phase workflow, with delivery, installation, and will-call pickup from a 24,000 sq ft East Austin warehouse.
Product overview
Strong Events operates as a full-service custom fabrication and special events rental company headquartered in Austin, Texas. Founded in 1991, the company offers two primary service lines: Custom Fabrications (bespoke prop and event installations including activations, backdrops, drapes, LED neons, pool letters, portals, signs, stages, and tradeshow booths) and Event Rentals (an extensive inventory of specialty props and decor across categories including backdrops, bars, centerpieces, drapes, entrances, food trucks, furniture, lighting, line management, signs/LED neons, and trussing). The company serves the corporate events market and luxury wedding sector, with over 50% of work being custom fabrication and the remainder from their existing rental inventory. Notable clients include Dell, HEB, Purina, and WeddingPro, and they were named to the EventMarketer Fab 50 2024 list.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Fabrications Bespoke custom fabrication services for events including activations, installations, backdrops, drapes, LED neons, pool letters, portals/entrances, props, signs, stages, and tradeshow exhibit booths. Follows a 4-phase workflow from concept to execution.
- Event Rentals Rental of specialty event props and decor from a large Austin warehouse inventory, covering Austin, Carnival, Holiday, Sports, Tropical, Weddings, and Western themes.
- Activations & Installations Custom activation builds and installation services for sponsorship activations, experiential marketing installations, and branded experiences.
- Stage Backdrops Custom stage fabrications and backdrop rentals including drapes, LED wave backdrops, and themed backdrop designs.
- LED Neon Signs Custom LED neon fabrication and rental of neon signs including logos, thematic designs, and customizable options.
- Tradeshow Exhibit Booths Custom tradeshow booth design and fabrication services that bring brand identity to life.
- Furniture Rentals Rental of banquet tables, cocktail tables, dining tables, chairs, sofas, loveseats, ottomans, benches, and specialty seating such as saddle stools.
- Themed Decor Rentals Themed event decor rentals spanning Austin-themed items, Carnival, Holiday (Christmas, Halloween, Birthday, Fourth of July), Sports, Tropical, Weddings, and Western themes.
- Installation and Delivery Services Labor and delivery services for event setup and teardown, with minimum spend requirements for delivery within the Austin area; will-call pickup available Monday-Friday 10am-4pm from the East Austin warehouse.
Quantifiable outcome
- Diversion of 3,500+ bags of recycling from landfill through ACL Can Wall activation
- +1 more outcomes
Companies that use Strong Events
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Strong Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Strong Events partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Event Rescue Services (ERS)minorTrusted partner for pickup and setup of orders that do not meet Strong Events' truck minimum requirements. Provides logistics support for smaller orders.
- Bright Event RentalsminorRecommended rental partner for clients seeking large quantities of chairs, tables, tents, etc. that Strong Events does not stock in bulk.
- MarqueeminorRecommended rental partner for large quantity furniture needs beyond Strong Events' inventory scope.
- PremiereminorRecommended rental partner for large quantity furniture needs beyond Strong Events' inventory scope.
- Whim HospitalityminorRecommended rental partner for large quantity furniture needs beyond Strong Events' inventory scope.
- Cort EventsminorRecommended rental partner for large quantity furniture needs beyond Strong Events' inventory scope.
- AFR (American Furniture Rental)minorRecommended rental partner for large quantity furniture needs beyond Strong Events' inventory scope.
- RED VELVETminorCindy Y. Lo also founded RED VELVET, a full-service experience agency in 2002. The companies operate independently with no intention to merge.
Scale indicators4 records
Expansion highlights4 records
Strong Events competitors and assessment
Company assessmentDirect peers
- Bright Event Rentals: Bright Event Rentals is a large multi-region event rental company offering tables, chairs, tents, and other core event infrastructure. Strong Events explicitly refers clients to Bright for high-volume items they don't stock, indicating direct overlap in event rental supply to the same Austin/event-pros audience.
- Quest Events: Quest Events is an event decor and draping company specializing in custom fabric installations and scenic drapery for weddings and corporate events. Strong Events' drape and custom fabrication offerings overlap directly with Quest's specialty decor services.
- Premiere Events: Premiere Events is a national event rental company offering tents, furniture, and decor infrastructure for corporate and social events. It is a referral partner for Strong Events and competes in the broader event rentals category.
- Cort Events: Cort (including Cort Events) is a national event and trade show rental company providing furniture, seating, and event furnishings. Listed by Strong Events as a referral partner for bulk furniture needs, Cort is a direct competitor in the event rental category serving similar corporate clients.
- Marquee Event Rentals: Marquee Event Rentals is a multi-region event rental provider specializing in tables, chairs, tents, and event furnishings. Listed by Strong Events as a referral partner for bulk furniture; Marquee competes with Strong Events in event rental for weddings and corporate events.
- AFR (American Furniture Rental): AFR provides event and trade show furniture rentals on a national scale. Cited by Strong Events as a referral partner for large-quantity furniture needs, AFR competes head-to-head for corporate event and wedding furniture contracts in overlapping markets.
Emerging players
- Event Rescue Services (ERS): ERS is an event logistics and labor provider that partners with Strong Events for pickup and setup of smaller orders. While not a direct rental competitor, ERS operates in the same event-services ecosystem and addresses adjacent labor/logistics needs for event producers in the Austin market.
- Bowery Group / B&H Industries: Bowery Group and similar custom scenic fabrication shops deliver custom builds, scenic elements, and event props for experiential clients. They are emerging/regional fabrication peers competing for the same corporate activation and trade show booth work Strong Events performs.
Others
- RED VELVET: RED VELVET is a full-service experiential marketing agency founded in 2002 by Cindy Y. Lo, the current CEO of Strong Events. As a sister entity (operated independently), it is a thematically adjacent company that could supply fabrication demand to Strong Events while competing loosely in the broader event production category.
Broad incumbents
- Eventmarketer Fab 50 Peers (e.g., Sparks, Jack Morton): Large global experiential marketing agencies and fabricators listed alongside Strong Events on the EventMarketer Fab 50, such as Sparks and Jack Morton, are broader incumbents offering end-to-end experiential services with in-house fabrication. They overlap with Strong Events in delivering branded activations and corporate event builds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Strong Events social profiles
Digital presenceStrong Events compliance and trust
Trust signalCompliance5 records
Strong Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strong Events leadership team
Management profileNumber of profiles
Profiles2 records
Strong Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strong Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strong Events
What does Strong Events do?
Strong Events is an Austin, Texas-based special events fabrication and rental company that designs, builds, and installs custom event props, stages, backdrops, signage, LED neons, portals/entrances, activations, and tradeshow booths, and rents an extensive inventory of themed decor, furniture, drapery, lighting, and trussing for weddings, corporate events, festivals, and brand activations. Over 50% of company work is custom fabrication delivered through a 4-phase workflow, with delivery, installation, and will-call pickup from a 24,000 sq ft East Austin warehouse.
Is Strong Events a public or private company?
Strong Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strong Events founded?
Strong Events was founded in 1991. It employs 11 to 50 people.
Where is Strong Events based?
Strong Events is headquartered in Austin, United States, in the North America region.
How does Strong Events make money?
Three revenue lines are on record. Event Rentals are the primary driver. The others are custom Fabrication and installation and Delivery Services.
Who are Strong Events's main competitors?
Direct peers on record are Bright Event Rentals, Quest Events, Premiere Events, Cort Events, Marquee Event Rentals and AFR (American Furniture Rental). Emerging players are Event Rescue Services (ERS) and Bowery Group / B&H Industries. RED VELVET is listed as an others. Eventmarketer Fab 50 Peers (e.g., Sparks, Jack Morton) is listed as a broad incumbent.
Does Strong Events have an API?
No public API is recorded for Strong Events.
What industry is Strong Events in?
Strong Events's product category is Event Fabrication & Rental Services. Its primary akta.pro industry code is BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations), with a secondary code of HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 56192 and its SIC code is 7900.