Wendell Alexander Realty

What Wendell Alexander Realty does

Wendell Alexander Realty is a privately held, full-service real estate brokerage founded in 1985 and headquartered in Martin, Tennessee, with a second office in Dresden, Tennessee. The firm represents buyers and sellers across three primary service lines — residential homes (including historic properties such as the Ivandale Mansion), commercial buildings and investment tracts, and a specialty focus on farms, recreational land, waterfowl properties, and hunting grounds across West Tennessee and parts of West Kentucky. Its listed agent roster of approximately eight brokers is led by Principal Broker and owner Alexander Bynum, a former 2021 President of the Tennessee Association of Realtors.

The firm's underlying technology stack is conventional brokerage tooling rather than a proprietary platform: it operates a Squarespace-hosted website with property listings and team profiles, deploys Matterport 3D virtual tours for residential inventory, and runs drone-based aerial photography for large land parcels. Differentiation is concentrated in WAR Studio, an in-house video production unit that produces short-form property films, drone footage, and The Driveby Series — a recurring agent-led video showcase of featured farms — distributed via Facebook and YouTube. This content apparatus functions as both a marketing channel and a soft brand moat in a rural micro-market.

The business model is traditional real estate brokerage economics: commissions earned on closed residential, commercial, and land transactions, supplemented by auction referral fees through a channel partnership with Top Tier Auctions and ancillary property management services. Pricing is quote-based and not publicly disclosed. Marketing is multi-channel but locally oriented, combining the website, MLS listings, social video content, and direct agent relationships; the firm also runs minor brand-extension initiatives such as a 40th-anniversary merchandise drop and a curated music playlist. There is no disclosed institutional capital, parent company, or external investor; ownership remains with the founding family lineage through Alexander Bynum.

Name

Wendell Alexander Realty

Legal name

Wendell Alexander Realty

Website

https://wendellalexanderrealty.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately held West Tennessee real estate brokerage founded in 1985, specializing in farms, recreational and waterfowl hunting land, and residential properties across two offices in Martin and Dresden, with an in-house video studio (WAR Studio) and Matterport virtual tours.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAJADAD

Recreational Land Brokerage (Hunting, Fishing, Wildlife)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJADAB

Ranches & Livestock Properties Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJADAE

Rural Residential & Acreage Homesites Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Commercial property sales
• Land farm sales
• Property auction services
• Real estate marketing

Headquarters

HQ city

Martin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage收取佣金 on residential, commercial, and land transactions. Commissions are earned upon successful property closings.
2. Property Auctions: Auction services for properties including land auctions conducted through Top Tier Auctions partnership.
3. Property Management: Property management services for clients including auction services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wendell Alexander Realty is a West Tennessee real estate brokerage founded in 1985 that represents buyers and sellers in residential homes, commercial buildings, farms, and recreational hunting grounds. Services span traditional sales, auction listings (through partner Top Tier Auctions), and property management, supported by in-house video production and virtual tour capabilities.

Product overview

Wendell Alexander Realty operates as a single-brand real estate brokerage offering a unified service platform rather than modular products. The core offering consists of residential, commercial, and land/farm real estate services, supplemented by virtual tour technology for property展示, auction services through partner Top Tier Auctions, and an in-house content studio (WAR Studio) that produces property marketing materials including The Driveby Series video episodes and short films like Parks Bottom, Forks Roost, and Wings. The company also offers a proprietary 40th-anniversary limited-edition merchandise item (Project .002 patch rope hat) and Wendell's Mixtape (curated music playlist), representing brand extension initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service residential home sales representing buyers and sellers in West Tennessee communities, including single-family homes, historic properties, and lake houses.
• Commercial Real Estate Services Commercial building sales and leasing services for business properties and development tracts in the West Tennessee region.
• Land and Farm Sales Specialized brokerage for farms, hunting grounds, recreational tracts, waterfowl properties, and acreage across West Tennessee and parts of Kentucky.
• Auction Services Real estate auction services facilitated through partnership with Top Tier Auctions, including online land auctions and estate liquidations.
• Property Management Services Ongoing property management services for clients alongside auction offerings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Top Tier AuctionssupportingChannel Partner/ Reseller/ DistributorTop Tier Auctions provides auction services for properties listed by Wendell Alexander Realty, handling online land auctions including Julia Ann Mathis Land Auction, Knox Land Auction, and The Estate of Charles Ogg auctions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hall and Hall: Established rural real estate firm brokering farms, ranches, and sporting properties across the U.S. Overlaps with Wendell Alexander Realty in recreational and farm land transactions, with a similar relationship-driven, multi-state service model.
• United Country Real Estate: Franchise network specializing in country, rural, and small-town properties including farms, ranches, and acreage. Direct overlap with Wendell Alexander Realty's rural and recreational focus and a viable expansion/franchise pathway.
• Republic Ranches: Specialist ranch and recreational land brokerage operating across Texas and the Southern U.S. Comparable buyer segment and high-end recreational property expertise.
• Whitetail Properties Real Estate: Specialist brokerage focused exclusively on hunting and recreational land. Strong overlap in buyer profile (deer/turkey/waterfowl hunters) and marketing approach, with national reach that threatens local incumbents.
• National Land Realty: Large national land brokerage focused on farms, ranches, recreational tracts, and timberland. Direct competitor in the recreational-farm segment and a likely acquirer of regional land brokerages looking to scale.
• Mossy Oak Properties: National franchise specializing in recreational, hunting, and timber land brokerage. Directly comparable to Wendell Alexander Realty's land/recreational niche, with similar buyer segments (outdoorsmen, waterfowl hunters) and a franchise-based growth model.

Regional players

• Crye-Leike Real Estate Services: Largest residential brokerage in Tennessee and the Mid-South with broad residential and commercial coverage. Comparable as a Tennessee-headquartered real estate firm but with significantly broader geographic and segment reach.

Broad incumbents

• Century 21 Real Estate: Global real estate franchise with rural and small-town agent offices. Competes for the same West Tennessee residential and land clients through franchised local agents, but does not specialize in the recreational land niche.
• Keller Williams Realty: Largest real estate franchise in the U.S. by agent count, with offices across Tennessee. Competes on the residential side and increasingly on land transactions through its luxury and commercial divisions.

Others

• Top Tier Auctions: Auction services partner that conducts online land auctions for Wendell Alexander Realty listings. Ecosystem participant rather than competitor — but represents a channel that competing brokerages could replicate or in-source over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wendellalexanderrealty
• Facebookfacebook.com/wendellalexanderrealty
• Instagraminstagram.com/wendellalexanderrealty
• Xx.com/warealty_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wendell Alexander Realty