Caring Hands Home Health

What Caring Hands Home Health does

Caring Hands Home Health is a privately held, North Carolina-based non-medical home care provider founded circa 2000 and led by President Richele Wilkins, RN. Operating from offices in Greensboro and Raleigh, the company delivers personalized in-home services to seniors, children and adults with disabilities, and individuals with dementia or post-acute needs across the state's Triad and Triangle metros. Core services include personal care (bathing, grooming, toileting, mobility), home support (light housekeeping, meal preparation, errands, transportation), health and wellness support (medication reminders, exercise assistance, telephone monitoring), and companionship, supplemented by respite, sitter, live-in, pediatric, Alzheimer's, and chaplain services. A new Bridge Care Program extends the offering into transitional care.

Revenue derives primarily from fee-for-service home care billed through Medicaid managed care plans (Healthy Blue, UnitedHealthcare, WellCare, AmeriHealth Caritas, Trillium, Alliance Health), CAP/PCS programs, the VA, PACE, The Guide Program, Guilford County DSS, long-term care insurance, and private pay, with pricing structured as customized monthly quotes based on assessment. A secondary revenue stream comes from the Caring Hands Academy sub-brand, which offers state-approved In-Home Care Aide certification, American Red Cross-affiliated BLS/CPR/First Aid classes, and continuing education at per-class fees (e.g., $75 for CPR classes, $25 promotional pricing for IHA training).

The technology stack is conventional off-the-shelf SaaS (Stripe for payments, Twilio for phone, Mailgun for email, Zapier for workflow automation, Google Analytics and Google/Facebook pixel for marketing) with no proprietary platform, no AI/ML capabilities, and no disclosed API. The go-to-market is direct-to-consumer plus referral-driven, leveraging community partnerships, paid digital acquisition, an active social media presence, and 24/7 phone availability, supported by a free in-home consultation and personalized care plan development process.

Name

Caring Hands Home Health

Legal name

Caring Hands Home Health

Website

https://caringhandshhc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Caring Hands Home Health is a privately held, nurse-founded non-medical home care agency serving seniors, children, and adults with disabilities across North Carolina's Triad and Triangle metros from offices in Greensboro and Raleigh, with an adjacent caregiver-training academy.

Ownership category

akta.pro rank

Product category

Non-Medical Home Health Care

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Dementia & Alzheimer’s Respite Care (HSABAGAF), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Non-medical home care
• Personal care services
• Caregiver certification training
• Dementia and alzheimer care
• Respite and sitter services

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Non-Medical Home Care Services: Core revenue from providing non-medical home care including personal care, companionship, homemaking, respite care, and specialized care for dementia and pediatric clients. Billed through government payors (Medicaid, VA benefits), long-term care insurance, and private pay.
2. Caring Hands Academy Training: Training services for caregivers including In-Home Care Aide certification (state-approved), BLS/CPR/First Aid courses, and continuing education. Generates revenue through class fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Caring Hands Home Health delivers personalized, non-medical home care services in clients' homes across North Carolina, including personal care, companionship, light housekeeping, meal preparation, medication reminders, transportation, and errands. The company also operates specialized care programs for Alzheimer's/dementia, pediatric, post-surgery, and live-in clients, plus the Caring Hands Academy which provides state-approved In-Home Care Aide certification and American Red Cross BLS/CPR/First Aid training for caregivers and the public.

Product overview

Caring Hands Home Health is a non-medical home health care service provider operating as a single unified service offering rather than a platform architecture. The core product consists of personalized in-home care services including Personal Care Services (bathing, grooming, dressing, toileting, mobility), Home Support Services (light housekeeping, meal preparation, errands), Health & Wellness Support (medication reminders, exercise assistance), and Companionship & Connection services. The company also offers specialized care programs including Alzheimer's and Dementia Care, Pediatric Care Services, Respite Care, Sitter Services, and Live-In Care. Supplementary offerings include Telephone Monitoring Service and Chaplain Services. The company operates Caring Hands Academy as a separate sub-brand providing caregiver certification and training programs including In-Home Care Aide Training and BLS/CPR/First Aid Training. Services are delivered through offices in Greensboro and Raleigh, NC, covering the surrounding Triad and Triangle areas.

Differentiator

Problem solved

Functional benefit

Brands

• Caring Hands Academy: Training program offering courses for caregivers including In-Home Care Aide Training, BLS/CPR/First Aid Training, and Caregiving Masterclass. Approved by the state of North Carolina.

Products and services

• Non-Medical Home Care Services Personalized, non-medical home care services designed to help individuals remain safe, comfortable, and independent at home, including personal care, companionship, homemaking, and specialized support.
• Personal Care Services
• Home Support Services Light housekeeping, meal preparation, laundry, and errand services that help maintain a clean, organized, and stress-free home environment.
• Health and Wellness Support Medication reminders, exercise assistance, and wellness monitoring to promote independence, safety, and long-term well-being.
• Companionship and Connection Friendly visits, meaningful conversation, emotional support, and telephone monitoring to reduce isolation and bring peace of mind.
• Respite Care Services Short-term relief for family caregivers, including supervision, personal care, and meal preparation during caregiver breaks.
• Sitter Services Non-medical supervision in hospital or home settings for safety and peace of mind.
• Alzheimer's and Dementia Care Memory-friendly routines, safety supervision, and compassionate consistent support for individuals with Alzheimer's and dementia.
• Errands and Transportation Help with shopping, pharmacy runs, appointments, and staying active in the community.
• Pediatric Care Services Specialized care for children with medical needs, disabilities, or chronic health conditions, providing age-appropriate support in familiar environments.
• Live-In Care Around-the-clock in-home care support for individuals requiring continuous assistance.
• Telephone Monitoring Service Daily or scheduled phone check-ins to ensure elderly or disabled clients feel connected, with wellness checks, medication reminders, and emotional support.
• Chaplain Services Spiritual support and pastoral care provided in partnership with Pastor Dr. Julius Koonce for clients and families seeking faith-based encouragement.
• Bridge Care Program New program announced to provide transitional care support for clients.
• Caring Hands Academy In-house training institute offering certification programs for caregivers including In-Home Care Aide Training, BLS/CPR/First Aid, and continuing education courses.
• In-Home Care Aide Training Program State-approved certification course teaching essential skills for care, mobility support, and safety with hands-on instruction and real-world scenarios.
• BLS, CPR and First Aid Training Hybrid CPR, BLS and First Aid class offered monthly in partnership with the American Red Cross.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Pastor Dr. Julius Koonce (Christ Transformation Center)minorStrategic or Co-development PartnerChaplain services partnership providing spiritual support and encouragement for clients and families. Pastor Koonce has over 23 years of ministry experience and serves as Executive Director of Christians In The Marketplace.
• American Red CrosscoreTechnology or IntegrationHybrid CPR, BLS and First Aid training partnership. Caring Hands Academy offers classes in partnership with the American Red Cross, with students completing online coursework before in-person skills check-offs.
• Guilford County DSScoreChannel Partner/ Reseller/ DistributorCounty Department of Social Services partnership accepting DSS payments for home care services under various state programs.
• Healthy Blue, United Healthcare, WellCare, AmeriHealth Caritas, Trillium, Alliance HealthcoreChannel Partner/ Reseller/ DistributorMedicaid managed care organization partnerships accepting various state Medicaid managed care plans for home care services including CAP and PCS programs.
• PACE (Program of All-inclusive Care for the Elderly)coreChannel Partner/ Reseller/ DistributorPartnership with PACE program serving elderly individuals through coordinated care services including home care.
• The Guide ProgramminorChannel Partner/ Reseller/ DistributorAcceptance of Guide Program payments for home care services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Help at Home: One of the largest Medicaid-funded personal care providers in the U.S., with significant North Carolina operations through state PCS/CAP programs. Direct competitive overlap in Medicaid personal care services.
• Bayada Home Health Care: Large multi-service home health provider operating across NC with personal care, adult and pediatric home health. Broader portfolio and clinical scope than Caring Hands, but overlapping in non-medical personal care and pediatric care.
• Interim HealthCare: Established national home health and personal care franchise operating throughout NC. Overlaps with Caring Hands in non-medical home care but offers a broader skilled clinical footprint.

Direct peers

• Right at Home: Franchised in-home care provider delivering personal care, companionship and dementia support, with NC franchisees serving the same Triad and Triangle geographies as Caring Hands.
• Visiting Angels: National franchised non-medical home care brand with established owner-operators in Greensboro, Raleigh and across NC. Same services (personal care, companionship, respite, dementia) and same private-pay/Medicaid reimbursement model.
• Comfort Keepers: National non-medical home care franchisor covering personal care, companionship, dementia, and respite services through owner-operated territories in NC. Closely comparable service mix and target clientele.
• Home Instead (Honor Technology): Largest franchised non-medical home care network in North America, offering companion, personal care and dementia services to seniors. Directly comparable because Caring Hands competes in the same personal-care/companionship category for the same NC families.
• BrightStar Care: Franchised home care and medical staffing provider offering both non-medical and skilled services, with locations throughout NC. Comparable on services, RN-led branding, and Medicaid/VA reimbursement.
• Senior Helpers: Franchised senior home care provider with a focus on Alzheimer's/dementia/personal care services and a Companion/Sitter program mirroring Caring Hands' offering.
• Synergy HomeCare: Franchised non-medical home care network with NC franchisees offering personal care, companionship and dementia support. Comparable services and target families, similar regional densification strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/caringhandshhc
• YouTubeyoutube.com/@caringhandshomehealthinc
• Facebookfacebook.com/caringhandshomehealthinc
• LinkedInlinkedin.com/company/caring-hands-home-health-inc./about
• Instagraminstagram.com/caringhandshomehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caring Hands Home Health