Estal

What Estal does

Estal Packaging, founded in 1994 and headquartered in Sant Feliu de Guíxols, Spain, is a privately-held designer and manufacturer of custom glass bottles and packaging. The company serves four primary verticals: Spirits & Distilleries, Wines & Sparkling, Home & Beauty, and Gourmet & Beverages, with additional reach into healthcare applications. Estal maintains a catalog of 300+ designs organized into named collections (Wild Glass, Wildly Crafted, Prima, Rude, Magister, Bubbles, Sommelier, Serenity, Svelte) and protects several proprietary manufacturing techniques through registered trademarks, including DobleAlto (a double-height base technique that increases shelf presence without additional glass), Wild Glass (100% post-consumer recycled glass), Corkcoal (a cork-and-activated-charcoal closure), and Choker (a neckless bottle finish). The company also operates the LUA, Easyjar, Upper, Duomo, and Lumiere Jar product lines, plus the Estal Creative Works custom design service for fully bespoke bottle projects.

Estal monetizes through one-time unit sales of catalog bottles via its easypackstore.com B2B e-commerce platform, custom design and manufacturing services for enterprise brand customers handled through direct sales offices in Sant Feliu de Guíxols and Barcelona, and complete packaging solutions bundling bottles with closures (Corkcoal stoppers, corks, caps). Pricing is quote-based for custom projects and not publicly disclosed, consistent with a B2B enterprise sales motion. Distribution combines a global B2B e-commerce channel with field-based enterprise sales and dedicated custom project consultation. Marketing is multi-channel, including a multilingual website, trade show participation at Luxepack and Pentawards, Issuu-hosted digital catalogs, newsletter subscriptions, and organic social presence.

The company holds 170+ industry recognitions including Pentawards 2024 and Ecovadis Silver 2026, and operates a Barcelona-based creative hub. Geographic presence is confirmed across Spain, Germany, France, Italy, and Portugal, with a global channel claim through its e-commerce platform. Ownership is private with no disclosed investors, parent company, or funding rounds.

Name

Estal

Legal name

Estal Packaging

Website

https://estal.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Estal is a Spanish designer and manufacturer of custom glass bottles and packaging, serving spirits, wines, home and beauty, and gourmet beverage brands through proprietary techniques such as DobleAlto, Wild Glass PCR, Corkcoal, and Choker, sold via B2B e-commerce and direct enterprise sales.

Ownership category

akta.pro rank

Product category

Glass packaging manufacturing

NAICS

Glass Container Manufacturing (327213), Other Pressed and Blown Glass and Glassware Manufacturing (327212), Glass and Glass Product Manufacturing (3272)

SIC

Glass Containers (3221), Glass & Glassware, Pressed Or Blown (3220), Beverages (2080)

akta.pro primary industry

Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)

akta.pro secondary industries

Cosmetics & Perfumery Glass Packaging (Fragrance Bottles, Cosmetic Jars) (IMALAEAC), Alcoholic Beverage Packaging & Closures Brands (Bottles, Cans, Kegs, Corks, Caps) (CRADAIAK), Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF)

Keywords

• Custom glass bottles
• Glass packaging manufacturing
• Recycled PCR glass
• Perfume bottle design
• Wine and spirits packaging

Headquarters

HQ city

Sant Feliu De Guíxols

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Glass Bottle Sales: Design and manufacture of custom glass bottles for spirits, wines, beauty, and gourmet markets. Products include standard catalog items and bespoke designs.
2. Closure and Accessories: Complete packaging solutions including Corkcoal stoppers, corks, and other closure options
3. Customization Services: Decoration, embossing, debossing, and fully custom bottle design services
4. B2B E-commerce: Direct online purchasing through easypackstore.com for catalog products

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Estal designs and manufactures custom glass bottles, jars, containers, droppers, and closures for the spirits, wines, beauty, and gourmet beverage industries. The company offers a catalog of more than 300 bottle designs across proprietary collections together with bespoke bottle design, decoration, and full packaging (bottle + closure) solutions. Sustainability is delivered through 100% post-consumer recycled glass (Wild Glass®) and lightweight designs such as the 500g Svelte wine bottle.

Product overview

Estal is a glass packaging design and manufacturing company offering a comprehensive portfolio of bottle and closure products across four main segments: Spirits, Wines + Sparkling, Home + Beauty, and Gourmet + Beverages. The core offering includes proprietary glass bottle collections such as Wild Glass (100% recycled PCR), Wildly Crafted, Prima Collection, Rude Collection, Magister Collection, Bubbles Collection, Sommelier Collection, and Serenity Collection, complemented by innovative technologies like DobleAlto (double-height base technique), Corkcoal closures, Choker neck technology, and DesignPack (bottle + closure packages). The company also provides full customization services including decoration, embossing/debossing, and completely bespoke bottle design from scratch. Products span standard bottles to premium offerings, with sustainability as a key differentiator through recycled glass and lightweight designs like Svelte (500g wine bottle).

Differentiator

Problem solved

Functional benefit

Brands

• Wild Glass®: 100% Post-Consumer Recycled (PCR) glass collection for wines, spirits, beauty, and gourmet applications
• Wildly Crafted®
• DobleAlto®
• Prima Collection
• Sommelier®
• Rude Collection
• Corkcoal®
• Magister Collection
• Bubbles Collection
• Serenity
• Choker®
• DesignPack
• Estal Creative Works

Products and services

• Wild Glass® collection 100% post-consumer recycled glass collection available in artisanal color and texture, used for wines, spirits, beverages, gourmet, and beauty applications to convey sustainable, artisanal value with natural imperfections.
• Wildly Crafted® collection Glass bottle collection that embraces manufacturing imperfections as part of a unique, sustainable product, applied to spirits and wines for craft-oriented brands.
• Prima Collection Natural, ecological, and organic glass bottle collection made from 100% recycled Wild Glass, designed for contemporary wine brands seeking an old natural visual and tactile language.
• Rude Collection Distillery glass bottle collection with consistent bottle neck diameter, allowing personalization via interchangeable Choker® necks, targeted at distilleries seeking distinctive, recognizable bottle shapes.
• Magister Collection Classic yet contemporary glass bottle collection for cosmetics and beauty applications, focused on distinctive shapes, attention to detail, and timeless appeal.
• Bubbles Collection Sustainable glamour fragrance bottles with reduced glass content, balancing contemporary packaging aesthetics with environmental responsibility.
• Sommelier® Collection Wine bottle collection featuring a simple beauty design with a groove on the neck connecting mouth and body, intended to enhance silhouette and perceived quality.
• Serenity Collection True-Skin textured glass bottle collection for olive oil and gourmet beverages, leveraging organic textures inspired by nature to convey artisanal authenticity.
• Premium Economy wine bottles Evolved icon wine bottles combining superior category positioning with minimum weight, premium design, and competitive pricing for value-conscious premium wine brands.
• Svelte lightweight wine bottle Lightweight wine bottle at only 500g combining prestige, visual impact, and environmental responsibility, aimed at wine brands seeking sustainable premium packaging.
• DobleAlto® glass technique Proprietary glass technique creating a double-height base that increases product presence without increasing the quantity of glass used, applied across spirits, wines, and beauty products.
• Corkcoal® closures Distillery closure combining cork with activated charcoal, two natural and renewable materials, to produce the most neutral natural cork stopper available.
• Closures catalog Complete range of bottle closures and accessories including corks, caps, and specialized finish options to complement glass packaging.
• Estal Creative Works custom bottle design service Full-service custom bottle design offering decoration, embossing/debossing, and completely new exclusive bottle designs from concept through production for brand clients.
• Decoration and finishing services Professional decoration services including embossing, debossing, and surface finishing applied to glass bottles to support brand differentiation.

Quantifiable outcome

• Wild Glass reduces environmental impact through 100% post-consumer recycled content while maintaining premium aesthetics
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Fundació ImpulsaminorOthersSocial partnership supporting younger generations and equal opportunities through this foundation's initiatives.
• GiroinfantminorOthersSolidarity initiative supporting research in childhood diseases through various fundraising activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vetropack: European-focused glass packaging manufacturer with broad beverage, food, and pharma exposure. Comparable as a multi-vertical glass container peer serving similar European brand customers.
• O-I Glass: Largest global glass container manufacturer serving food, beverage, and beauty end markets. Broad incumbent comparable because Estal competes with O-I on bottle supply across overlapping categories.

Direct peers

• Saverglass: French specialty glassmaker focused on premium and super-premium spirits bottles. Directly comparable to Estal's spirits and bespoke luxury bottle offering for distilleries.
• Pochet du Courval: French luxury glass packaging maker focused on perfumery and cosmetics – overlapping with Estal's Magister, Bubbles, and Lumiere premium fragrance and beauty bottle lines.
• Verallia: One of the world's largest glass packaging manufacturers with deep exposure to wine, spirits, and food/beverage bottles. Closest large-scale direct competitor to Estal across spirits and wine bottle categories.
• Bormioli Luigi: Italian premium glass manufacturer with strong positions in perfumery, cosmetics, and spirits bottles – directly overlapping with Estal's Home & Beauty and Spirits segments.
• Heinz Glas: German premium glass specialist with significant perfumery and cosmetics packaging share – a direct match to Estal's Magister, Bubbles, and Lumiere beauty/candle collections.
• Bruni Glass: Italian glass packaging supplier specializing in bottles for spirits, wine, olive oil, and gourmet – covering the same primary verticals as Estal.
• Stölzle Glass Group: Austrian specialty glass producer serving perfumery, cosmetics, spirits, and pharmacy – strongly comparable to Estal's premium beauty bottle offerings.

Regional players

• Piramal Glass: India-headquartered specialty glass packaging supplier serving cosmetics, perfumery, and F&B – an emerging/regional peer with overlap to Estal's Home & Beauty and gourmet verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estal