DPA Europe

What DPA Europe does

DPA Europe S.A.M. is a privately held Monégasque B2B distributor founded around 1975 and formally incorporated in Monaco in 2013 (€150,000 share capital), specializing in the importation and distribution of branded high-tech consumer electronics exclusively to large retail chains and specialized resellers across Western Europe. The company's portfolio rests on four pillars: three exclusive licensed brands — Thomson (action cameras, car radios, DVD players), Philips (DVD players, USB drives, batteries, car audio, mobile accessories), and Takara (decoders, DVD players, mobility products, partner since 1976) — plus the proprietary REBORN brand for refurbished smartphones, computers, tablets, and wireless earphones, reconditioned in a facility near Nice that the company claims is France's largest and most diverse refurbishment operation.

DPA Europe's go-to-market is exclusively B2B through channel partners: it sells into grandes enseignes such as Fnac, Darty, E.Leclerc, Intermarché, Système U, Conforama, Electrodepot/Electroplanet, and automotive retailer Feu Vert, supplemented by promotional and refund campaigns coordinated with these accounts and after-sales service support. The core technology is operational rather than software-driven — proprietary REBORN refurbishment processes with strict quality control targeting performance, safety, and reliability, plus logistics infrastructure designed to optimize stock management and delivery timelines for retailers. A sustainability layer (17 environmental certifications, 420 tonnes of CO₂ avoided annually, 26% energy savings, 89% recycled or recyclable materials) is positioned as a differentiator in retailer procurement.

The company is led by PDG Roger-David Lellouche, with Luc Perez as Directeur de la publication. Project Phoenix 2026 — a 14,000 m² new facility to double capacity, teams, and industrial efficiency while halving carbon footprint and reaching a 750,000-units-per-year refurbishment target with 200+ new jobs — represents the most material forward commitment. Revenue is not publicly disclosed; ownership is private with no identified institutional investors or parent company, and no funding rounds are on record.

Name

DPA Europe

Legal name

DPA Europe S.A.M.

Website

https://dpa-europe.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

DPA Europe is a privately held Monégasque B2B distributor that supplies licensed high-tech consumer electronics (Thomson, Philips, Takara) and its own REBORN refurbished-device brand exclusively to large European retail chains and specialized resellers across France, Belgium, and Spain.

Ownership category

akta.pro rank

Product category

Consumer Electronics Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Consumer electronics distribution
• Refurbished electronics wholesale
• Licensed brand distribution
• Car electronics supply
• Multimedia products wholesale

Headquarters

HQ city

Monaco

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Licensed Brand Distribution: DPA Europe distributes high-tech products under exclusive brand licenses (Thomson, Philips, Takara) to major retailers. Revenue generated through the sale of consumer electronics including cameras, car electronics, DVD players, audio accessories, and refurbished devices.
2. REBORN Refurbished Products: Sale of refurbished digital devices including smartphones, tablets, computers, and earbuds through the company's own REBORN brand. Positioned as a sustainable and affordable alternative to new products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DPA Europe is a B2B distributor that imports and supplies consumer electronics and refurbished digital devices under exclusive brand licenses (Thomson, Philips, Takara) and its own REBORN refurbishment brand. The company sells exclusively to large retail chains and specialized retailers across Europe, leveraging 50 years of industry experience and a proprietary refurbishment process for smartphones, tablets, computers, and wireless accessories.

Product overview

DPA Europe operates as a licensed brand distributor and importer of high-tech consumer electronics, serving large retail chains and specialized resellers across Europe. The portfolio comprises four licensed brands—REBORN (refurbished devices), Thomson (cameras and car electronics), Philips (car radios and accessories), and Takara (multimedia devices)—along with after-sales service and promotional support services. The company leverages 50 years of experience to provide innovative, reliable, and design-focused products through exclusive partnerships with major brands, combining product distribution with its own REBORN refurbishment operation.

Differentiator

Problem solved

Functional benefit

Brands

• REBORN: Refurbished technology brand offering smartphones, computers, tablets, and wireless earphones. Claims to be the leader in France for refurbished tech products with facilities near Nice.
• Thomson
• Philips
• Takara

Products and services

• REBORN Refurbished digital devices brand offering second-life smartphones, tablets, computers, and wireless earphones reconditioned in workshops near Nice, France. Positioned as France's leader with the widest range of refurbished tech products, supplied to retailers.
• Thomson (Licensed Brand) Consumer electronics brand distributed under official license featuring action cameras, digital cameras, car radios, DVD players, car screens, and USB memory cards with accessible pricing, supplied to retailers.
• Philips (Licensed Brand) Global technology brand distributed under license offering car radios (MP3, CD, multimedia), GPS devices, Bluetooth hands-free kits, mobile accessories (cables, chargers, supports), TV accessories (antennas, cables, remote controls), batteries, and storage solutions (USB keys, SD cards), supplied to retailers.
• Takara (Licensed Brand) Consumer electronics brand since 1976 offering simple, practical, and affordable products including DVD players, decoders, and other reliable multimedia solutions for mass retail distribution.
• After-Sales Service (SAV) Customer support service for both professionals and individuals to report product defects or returns, with dedicated forms for incident reporting and handling.
• Promotional Offers & Refunds Promotion and refund programs offering exclusive advantages on products, regularly updated with conditions and validity dates, run in partnership with major retailers including Fnac, Darty, Leclerc, and Intermarché.

Quantifiable outcome

• 26% energy savings achieved through environmental initiatives
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• ThomsoncoreOEM/ Whitelabel/ Licensing PartnerDPA Europe distributes under official license a complete range of Thomson sports cameras, car radios, and DVD players designed for major retailers and end consumers. Thomson is notably recognized for accessible pricing of its innovative products.
• PhilipscoreOEM/ Whitelabel/ Licensing PartnerDPA Europe distributes a selection of Philips DVD players, USB keys, batteries and other products under official license. Philips is a global reference for technological reliability in everyday products that are innovative, durable, and of high quality.
• TakaracoreOEM/ Whitelabel/ Licensing PartnerSince 1976, Takara has distributed a wide range of audio, video, multimedia and mobility products. DPA Europe distributes Takara decoders, DVD players and other reliable and economical solutions designed for mass retail distribution.
• REBORNcoreOEM/ Whitelabel/ Licensing PartnerREBORN represents the company's own brand excellence in refurbishing digital devices. With a reconditioning facility near Nice, REBORN offers a second life to technological products while guaranteeing impeccable quality. It is the leader in France with the widest range of refurbished tech products.

Scale indicators8 records

Recent moves7 records

Expansion highlights2 records

Emerging players

• Back Market: Back Market is a French-born marketplace specializing in refurbished consumer electronics; it competes with DPA Europe's REBORN brand at the consumer end of the value chain, making it the most relevant adjacent emerging player in the refurbished-devices segment.

Broad incumbents

• TD SYNNEX: TD SYNNEX is the global IT and consumer-electronics distributor formed by the 2021 merger of Tech Data and SYNNEX, serving resellers and retailers worldwide; it serves as a B2B distribution benchmark for scale, reach, and category breadth.
• Also Group: Also is a major Switzerland-headquartered pan-European B2B distributor of IT, mobile, and consumer electronics to retailers, resellers, and SMBs, representing the closest large-scale incumbent analogue to DPA Europe's B2B distribution model.
• Ingram Micro: Ingram Micro is a global wholesale distributor of IT products, mobile devices, and consumer electronics, representing the dominant broad-incumbent benchmark for the traditional B2B distribution model DPA Europe operates within.
• Exertis (DCC Technology): Exertis is one of Europe's largest consumer-electronics, mobile, and IT distributors serving retailers, operators, and resellers across the UK, Ireland, and continental Europe, with broadly comparable channel relationships and category breadth.

Regional players

• Westcoast: Westcoast is the UK's largest independent distributor of IT and consumer products, serving retailers and resellers across the UK market; it is a directly comparable regional B2B distributor with similar mass-retail channel relationships.

Direct peers

• HDM (Hardware Distribution & Marketing): HDM is a France-based distributor of mobile, consumer-tech accessories, and connected devices serving the same mass-retailer channel partners (grandes enseignes) as DPA Europe, with overlapping product categories and customer segments.
• Bigben Connected: Bigben Interactive's Bigben Connected division is a French consumer-electronics group that operates the same business model: distributing licensed and own-brand connected devices (notably another Thomson licensee) through European mass retail, making it DPA Europe's most direct competitor for retailer shelf space and brand licenses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/REBORN__eu/100090698465881
• LinkedInlinkedin.com/company/dpa-europe
• Instagraminstagram.com/reborn__eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DPA Europe