Market Group
Market Group (Марком) is a Moscow-headquartered full-service communications agency founded in 1997, serving Russian government agencies, state-owned enterprises, and retail suppliers via PR/SMM, events, digital/web design, education, and its Retail Калькулятор B2B SaaS booking platform.
- Company typePrivate
- Founded1997
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Market Group does
Market Group (legal entity АО «Марком» / JSC Markom) is a Moscow-headquartered full-service communications agency founded in 1997 and operating under the previous name Маркет групп. The firm delivers marketing communications across four practice areas — PR/SMM, events, digital/web design, and education — primarily to Russian federal agencies and large state-owned enterprises, with a parallel transactional line of business serving product suppliers booking promotional space across Russian retail chains.
The company's principal technology asset is the Retail Калькулятор platform (retail.themarketgroup.ru), a B2B SaaS tool that enables suppliers to plan promotional campaigns, calculate booking costs, and pay through a single window across major Russian retailers (Auchan, Lenta, Magnit, Pyaterochka, O'Key, Globus, Vinlab, Aromatny Mir) and marketplaces (Ozon, Yandex Market, Delivery Club, Edadil). A BTL and Production division provides in-store execution including POS material design, manufacturing, logistics, installation, and field campaign staffing across Russia and Kazakhstan. Custom digital products — notably tourism websites built on the 1С-Битрикс CMS (e.g., the Karelia tourism portal) and mobile applications such as SVET — are also produced. The firm holds a TOP 15 placement in the HP2K national communications agency rating and memberships in AKMP, AKAR, and PASO.
Revenue is generated through three streams: project-based agency fees from government and corporate communications engagements; transaction-based (or bundled-into-media-kit) commissions on retail promotional bookings; and BTL/production service fees for in-store execution. The company operates from offices in Moscow (HQ), Astana (Kazakhstan regional HQ), and Istanbul (Turkey regional HQ), with over 60 permanent employees and more than 100 completed government projects. Market Group is a privately held joint-stock company with no disclosed external institutional investment.
Market Group firmographics
Firmographics- Name
- Market Group
- Legal name
- АО «Марком»
- Website
- https://themarketgroup.ru
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Market Group (Марком) is a Moscow-headquartered full-service communications agency founded in 1997, serving Russian government agencies, state-owned enterprises, and retail suppliers via PR/SMM, events, digital/web design, education, and its Retail Калькулятор B2B SaaS booking platform.
- Ownership category
- akta.pro rank
Where Market Group is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices3 records
Markets served
Market Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Agency Services (PR/SMM, Events, Digital/Web Design, Education): Comprehensive marketing communications services billed as project-based engagements. Includes strategy development, content creation, media relations, event management, and digital design. Revenue derived from service fees for government and corporate clients.
- Retail Booking Agency Commission: Facilitates promotional space booking in major Russian retail chains. Agency commission is flexible and depends on planned annual budget and number of networks the supplier works with through Market Group. Commission already included in some network media kit prices.
- BTL and Production Services: Full-cycle POS materials and promo product manufacturing for retail networks, including design, logistics, installation/dismantling, and promo campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Booking calculation with flexible agency commission based on supplier budget and network volume |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Market Group product offering
Product offeringCore offering
Market Group is a full-service communications agency that delivers marketing communications, public relations, social media management, event organization, educational programming, and digital/web design services to enterprise and government clients. It also provides full-cycle BTL production (POSM design, manufacturing, logistics, installation) and operates the Retail Калькулятор, a self-serve B2B SaaS platform that lets suppliers plan, book, and pay for promotional space across major Russian and Kazakhstani retail chains.
Product overview
Market Group is a full-service communications agency offering a portfolio of services across four core areas: Events (мероприятия), PR/SMM, Education (образование), and Digital/Web Design. Its flagship digital product is the Retail Калькулятор platform — a B2B SaaS tool that acts as a single window for suppliers to plan, book, and pay for in-store promotional campaigns across major Russian retail chains. Complementing the platform, the BTL и Production division delivers in-store services including POS material design, manufacturing, logistics, installation, promotional campaigns with field staff, and loyalty programs. The agency also develops custom digital products such as tourism websites (e.g., Сайт Легендарная Карелия on 1С-Битрикс) and mobile applications (СВЕТ APP), and runs large-scale government communication campaigns including grant attraction programs (Росмолодёжь.Гранты) that combine SMM, internet advertising, and content production. Market Group operates directly with all major Russian retail networks and is an official partner of leading Russian marketplaces (Ozon, Yandex Market, Delivery, Edadil).
Differentiator
Problem solved
Functional benefit
Brands
- Retail Калькулятор: A retail booking calculator platform for suppliers to plan promo campaigns across Russian retail networks.
Products and services
- Retail Калькулятор (Retail Calculator) Self-serve B2B SaaS platform enabling product suppliers to plan promotional campaigns across Russian and Kazakhstani retail chains, calculate booking costs, and manage payments through a single window with a flexible agency commission.
- BTL и Production End-to-end in-store promotional service covering POS material design and production, logistics, installation and dismantling, promotional campaigns with tasting activities, field staff management, and loyalty programs across retail networks in Russia and Kazakhstan.
- PR/SMM Communications Services Integrated public relations and social media marketing service covering strategy, content creation, community management, media relations, crisis communications, targeted/contextual advertising (VKontakte, Yandex.Direct), and reputation monitoring for government and enterprise clients.
- Event Management Services Organization of corporate and government events including exhibition stands, conferences, press tours, educational programs, and large-scale federal forums delivered to enterprise and government clients.
- Educational Programming Services Development and delivery of educational events, online and offline training programs, interactive training content (including multilingual), and capacity-building programs for federal youth, education, and corporate clients.
- Digital / Web Design Services Website development (built on 1С-Битрикс CMS), SEO optimization, content management, and supporting digital marketing for tourism and corporate web properties.
Quantifiable outcome
- Over 2,500,000 impressions achieved for Smart City pavilion internet advertising
- +5 more outcomes
Companies that use Market Group
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles3 records
Market Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Market Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- OzoncoreOfficial partner for promotional services on Ozon marketplace platform. Enables suppliers to advertise products through the retail calculator platform.
- Yandex MarketcoreOfficial partner for promotional services on Yandex Market. Provides advertising placement opportunities for suppliers through the platform.
- DeliverycorePartner for promotional services on Delivery Club marketplace. Enables promotional placements for suppliers.
- Auchan RussiacoreMajor retail chain partner with direct contracts. Special conditions for POSM placements with agency commission already included in media kit prices.
- LentacoreOne of Russia's largest and most dynamically developing retail chains with hypermarket and supermarket formats.
- MagnitcoreRussia's #1 retailer by number of stores. Multi-format model including convenience stores, supermarkets, pharmacies.
- PyaterochkacoreLeader in affordable retail. Russia's largest federal chain of neighborhood stores, part of X5 Group.
- O'KeycoreOne of Russia's largest retail chains specializing in food retail. 77 trading complexes in 23 cities.
- GlobuscoreInternational hypermarket chain present in Germany, Czech Republic, and Russia with 65,000+ SKUs.
- VinlabcoreLargest alcohol company in Russia with 2,000+ outlets across Russia, 11 regions, 9M CRM contacts, 150M annual receipts.
- Aromatny MircoreLargest wine&food format network with 900+ stores in Moscow, Central Federal District, and St. Petersburg regions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Market Group competitors and assessment
Company assessmentBroad incumbents
- Publicis Russia: Russian operations of Publicis Groupe, a global advertising and communications holding company. Provides overlapping PR, digital, and media capabilities as part of a much wider portfolio targeting similar enterprise clients.
- BBDO Russia: Russian office of the BBDO international creative network, offering broader brand, advertising, and communications services. Competes for the same enterprise and government clients but operates as part of a global network with wider portfolio.
- Dentsu Russia: Russian operations of Dentsu International, the global advertising and media network. Offers integrated communications and media buying capabilities overlapping Market Group's service mix but with global scale and broader service portfolio.
- Ogilvy Russia: Russian office of Ogilvy, the global brand and communications network. Competes for enterprise PR, brand, and digital work as part of a broader international portfolio rather than a specialist CIS-focused agency.
Direct peers
- Adventum: Russian digital marketing and communications agency providing digital advertising, SMM, and integrated campaigns. Direct competitor for digital-first clients and Russian enterprise communications budgets.
- Grape: Russian communications group offering PR, events, and digital services to corporate and government clients. Comparable multi-service agency with similar tier of enterprise clients and overlapping HP2K-style national rating positioning.
- JAMI Group: Russian integrated communications agency serving corporate and government clients with PR, events, and digital offerings. Direct peer in the same TOP-tier agency segment competing for similar enterprise budgets.
- Possible Group: Russian digital agency specializing in performance marketing, digital advertising, and integrated brand campaigns. Comparable in digital execution capabilities and Russian enterprise client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Market Group social profiles
Digital presenceMarket Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Market Group leadership team
Management profileNumber of profiles
Market Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Market Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Market Group
What does Market Group do?
Market Group is a full-service communications agency that delivers marketing communications, public relations, social media management, event organization, educational programming, and digital/web design services to enterprise and government clients. It also provides full-cycle BTL production (POSM design, manufacturing, logistics, installation) and operates the Retail Калькулятор, a self-serve B2B SaaS platform that lets suppliers plan, book, and pay for promotional space across major Russian and Kazakhstani retail chains.
Is Market Group a public or private company?
Market Group is a private company. It is classified as unknown and is currently operating.
When was Market Group founded?
Market Group was founded in 1997. It employs 51 to 100 people.
Where is Market Group based?
Market Group is headquartered in Moscow, Russia, in the Europe region.
How does Market Group make money?
Three revenue lines are on record. Agency Services (PR/SMM, Events, Digital/Web Design, Education) is the primary driver. The others are retail Booking Agency Commission and BTL and Production Services.
Who are Market Group's main competitors?
Broad incumbents on record are Publicis Russia, BBDO Russia, Dentsu Russia and Ogilvy Russia. Direct peers are Adventum, Grape, JAMI Group and Possible Group.
Does Market Group have an API?
No public API is recorded for Market Group.