Martha O'Hara Interiors

What Martha O'Hara Interiors does

Martha O'Hara Interiors is a full-service residential interior design firm founded in 1989 and headquartered in Minneapolis, Minnesota, with additional offices in Austin, Texas and Dallas, Texas. The firm designs and furnishes primary residences, vacation homes, city condos, and select upscale commercial projects for high-net-worth homeowners, emphasizing a "classic design for modern living" philosophy. Its service stack spans conceptual design, space planning, material and finish selections, furniture procurement and styling, and virtual design packages delivered to out-of-state and international clients; the firm also operates a proprietary rug line called Fay + Belle Rugs. Martha O'Hara Interiors generates revenue through two streams: (1) design services billed hourly or flat-fee depending on scope, and (2) furniture and home goods billed separately with a separate design fee for procurement services, with most furnishings custom-made or produced to order.

The firm's go-to-market is relationship-led, relying on architect and builder referrals, editorial coverage in Wall Street Journal, Architectural Digest, Forbes, Elle Decor, and Luxe Magazine, multi-channel content (blog "Oh My Styled Life," Instagram, Houzz), and continuous industry recognition (Best of Houzz 2012–present, ASID MN 2010–present, ASID TX 2017–present, NARI renovation awards 2012–present, Housing First Minnesota Trillium Awards 2011–present). Active membership in ASID, AIA, NARI, HBA, and Housing First Minnesota anchors the referral pipeline to builders and architects. The firm is family-owned — Martha O'Hara is the founder and Kate O'Hara serves as CEO — with no external investors, private equity, or holding company involvement. In 2025 the firm announced on its website that it will close later that year as a family decision tied to Martha O'Hara's husband's Alzheimer's diagnosis, with current client projects continuing to completion and the team remaining fully engaged until closure.

Name

Martha O'Hara Interiors

Legal name

O'Hara Interiors

Website

https://oharainteriors.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Martha O'Hara Interiors is a family-owned, full-service luxury residential interior design firm founded in 1989 with offices in Minneapolis, Austin, and Dallas, serving high-net-worth homeowners through design services, furniture procurement, and a proprietary rug line. The firm announced in 2025 that it will close later that year.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Design Services: Design services including conceptual design, space planning, and finish selections are billed on an hourly or flat-fee basis depending on scope of work. Furniture and home goods are billed separately with a design fee for services.
2. Furniture and Home Goods: Furnishings procurement with separate billing from design fees. Most furnishings are custom-made or produced to order. Qualified exchanges of up to 10% of furniture purchased through O'Hara Interiors may be permitted, not to exceed the design fee amount.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Martha O'Hara Interiors is a full-service interior design firm that delivers classic design for modern living across primary residences, vacation homes, city condos, and select upscale commercial projects. Service lines include design consultation, conceptual design, material and finish selections, furniture procurement and styling, custom home build and home remodel design, and out-of-state and virtual design packages. The firm also sells proprietary custom rugs through its Fay + Belle Rugs sub-brand. Revenue is generated through hourly or flat-fee design services billed separately from furniture and home goods procurement.

Product overview

Martha O'Hara Interiors is a full-service interior design firm specializing in classic design for modern living since 1989. The firm operates as a unified service offering rather than a platform-plus-modules architecture. Their core offering combines conceptual design, material and finish selections, furniture and styling services, and virtual design packages into a comprehensive residential interior design service. The company also offers a proprietary custom rug line called Fay + Belle Rugs, along with complementary paint color guides and resources. Services are delivered through in-person consultations at their Austin, Dallas, and Minneapolis locations, as well as virtual design packages for out-of-state and international clients.

Differentiator

Problem solved

Functional benefit

Brands

• Fay + Belle Rugs: A custom rug line curated by Martha O'Hara, featuring hand-selected and hand-crafted rugs including vintage Turkish rugs and Himalayan wool area rugs.

Products and services

• Conceptual Design Early-stage design services that establish the overall interior vision, covering space planning and alignment of architectural plans with client lifestyle and budget for construction and renovation projects. Sold to homeowners undertaking new builds or major renovations in Texas, Minnesota, and beyond.
• Material and Finish Selections Curated selection of finishes, materials, paint colors, hardware, and fixtures to achieve a cohesive design aesthetic across the home. Sold to luxury residential clients across Texas, Minnesota, and select other U.S. regions.
• Furniture and Styling Custom furniture procurement, styling, and accessorizing for residential interiors, including custom-designed furnishings produced to order. Sold to high-net-worth homeowners furnishing new builds, renovations, or existing residences.
• Virtual Design Packages Remote interior design services delivered through virtual meetings and digital collaboration tools for out-of-state and local clients seeking design expertise without in-person presence.
• Design Consultation One-hour design consultation questionnaire for initial client engagement and project scoping, serving as the entry point to the firm's full-service offerings.
• Out-of-State Design Services Remote design collaboration for residential clients outside Texas and Minnesota, using virtual meetings and periodic site visits to execute coast-to-coast and international projects.
• Custom Home Build Design Full interior design service for new home construction projects, working alongside builders and architects to design interiors from the ground up on 12-24 month project horizons.
• Home Remodel Design Full-service interior design for home renovation and remodeling projects, collaborating with architects and builders from early concept through completion.
• Fay + Belle Rugs Proprietary custom rug line curated by Martha O'Hara featuring hand-crafted and hand-selected rugs including vintage Turkish rugs and Himalayan wool area rugs, used across client projects.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• American Institute of Architects (AIA)coreStrategic or Co-development PartnerO'Hara Interiors maintains active involvement in professional organizations including the American Institute of Architects (AIA), collaborating with architects on residential projects and maintaining long-standing relationships within the residential construction community.
• National Association of the Remodeling Industry (NARI)coreStrategic or Co-development PartnerActive membership in NARI demonstrates commitment to the remodeling industry. The firm has received multiple NARI awards for renovation/restoration work spanning 2012-2024.
• Home Builders Associations (HBA)coreStrategic or Co-development PartnerActive membership in Home Builders Associations at local levels (including HBA of Greater Austin). The firm collaborates closely with builders and has received HBA recognition including Best Interior Design Firm 2025.
• American Society of Interior Designers (ASID)coreStrategic or Co-development PartnerActive membership in ASID at both Texas and Minnesota chapter levels. The firm has received continuous ASID recognition and awards from both chapters since 2010 (MN) and 2017 (TX).
• Housing First MinnesotacoreStrategic or Co-development PartnerActive partnership with Housing First Minnesota through Trillium Partnership Awards program. The firm has received continuous recognition from Housing First Minnesota since 2011.
• Fay + Belle RugsminorOthersMartha O'Hara Interiors has a proprietary rug line called Fay + Belle Rugs, featuring hand-crafted custom rugs including Turkish rugs and Himalayan wool area rugs. The rugs are mentioned as favorites in Martha's personal home and used across multiple client projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Windsor Smith: California-based luxury residential interior design firm serving HNW clients across primary residences and vacation homes. Comparable to Martha O'Hara in targeting affluent residential clients with full-service design offerings and a similar West Coast/Mountain-region lifestyle aesthetic.
• Jean Stoffer Design: Midwest-based luxury residential interior design firm headquartered in Grand Rapids, Michigan. Comparable to Martha O'Hara as a similarly scaled regional luxury design firm serving HNW clients across the Midwest with full-service offerings and recognized press presence.
• House of Jade Interiors: Utah-based full-service residential design firm with multi-city presence and a strong portfolio in new construction and large-scale renovations. Comparable to Martha O'Hara in offering conceptual design, finish selections, and furniture procurement for HNW residential clients with similar brand-led marketing.
• Heather Hilliard Design: San Francisco-based luxury residential interior design firm serving HNW clients across primary residences, vacation homes, and renovations. Comparable to Martha O'Hara as a similarly scaled full-service design firm with comparable project mix and luxury residential client profile on the West Coast.
• Ashley Whittaker Design: New York-based luxury residential interior design firm with frequent features in Architectural Digest and House Beautiful. Comparable to Martha O'Hara in offering full-service design for HNW residential clients with strong press recognition and a similar classic-traditional design sensibility.
• Marie Flanigan Interiors: Houston-based full-service luxury residential design firm serving Texas HNW clients with new construction and renovation focus. Directly comparable to Martha O'Hara as a regional luxury residential designer with overlapping Texas market footprint and similar end-to-end service model from conceptual design through furniture procurement.
• Pierce & Ward: Los Angeles-based luxury residential interior design firm with celebrity and HNW clientele. Comparable to Martha O'Hara as a similarly positioned full-service design firm for high-end residential projects with strong media presence and a relationship-driven sales motion.
• Mark D. Sikes: California-based luxury residential interior design firm known for classic American style and frequent press features in Architectural Digest and House Beautiful. Comparable to Martha O'Hara in targeting HNW residential clients with a timeless, traditional-leaning aesthetic and similar award and publication recognition.
• Studio McGee: Full-service luxury residential interior design firm headquartered in Utah with national reach through media, product lines, and a Netflix show. Highly comparable to Martha O'Hara as a similarly sized full-service design firm serving HNW clients with design fees plus furniture procurement, and a similar classic-meets-modern aesthetic.
• Forbes + Masters: Texas-based design-build firm serving luxury residential clients across Austin, Dallas, and Houston. Comparable to Martha O'Hara as a Texas-headquartered luxury residential design firm with overlapping Austin/Dallas geography, similar client profile, and integrated design-build delivery model.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oharainteriors
• LinkedInlinkedin.com/company/martha-o'hara-interiors
• Instagraminstagram.com/explore/tags/OHmystyledlife
• Xx.com/oharainteriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martha O'Hara Interiors