What Fayers does

Fayers is a family-owned independent plumbing and building supplies merchant operating in London since 1884, trading as Fayers Plumbing & Building Supplies under the parent entity UK Plumbing Supplies Limited. The business runs a single trade counter in Enfield (Unit 16, Lumina Way, EN1 1FS) and supplies plumbing, heating, sanitaryware, bathroom accessories, boilers, plumbing fittings, piping, radiators, showers, shower enclosures, brassware/taps, tools, and building materials sourced from market-leading brands such as Ideal Standard, Duravit, Worcester, Grohe, Baxi, Geberit, and Armitage Shanks.

The company serves a primarily B2B customer base across eight vertical segments: residential developers, hospitality & hotels, commercial offices, education, local authorities, healthcare (including NHS hospitals), leisure and sports facilities, and special care facilities. Named enterprise and government clients include Google Head Office (Kings Cross), VISA Head Office (Paddington), NHS Newham Hospital, NHS Mile End Hospital, Kings Cross Redevelopment P1 & T1, New Providence Tower (Canary Wharf), Devonshire Square, Maiden Lane (Kings Cross), Post Building (Oxford Street), KCL Bush House, and Cross Tree Hotel (Camden), indicating episodic project-based supply alongside ongoing trade counter walk-in activity.

Fayers' business model is transaction-based: revenue is generated from product sales at trade pricing to contractors and developers, supplemented by a recurring trade account program (cash and credit) and project supply services including estimating, design and specification using market-leading design software, scheduled site delivery with FORS-accredited vehicles, and flexible call-off scheduling. The company is privately held with no disclosed institutional investment, no public listing, and no disclosed revenue. Go-to-market is sales-led, combining enterprise field sales for large projects, dedicated account managers, and a physical trade counter for SMB contractors.

Name

Fayers

Legal name

UK Plumbing Supplies Limited

Website

https://fayers.co.uk

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

11–50 employees

Short description

Fayers is a family-owned independent plumbing and building supplies merchant operating since 1884 from a single Enfield trade counter, serving B2B contractors, developers, and trade professionals across London with plumbing, heating, sanitaryware, and project supply services.

Ownership category

akta.pro rank

Product category

Plumbing and Building Supplies

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

akta.pro secondary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Plumbing supplies
• Building materials merchant
• Bathroom fixtures
• Heating products
• Trade counter supplies

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Plumbing & Building Supplies: Revenue generated from the sale of plumbing, heating, sanitaryware, bathroom accessories, and building materials to trade customers and contractors. Products are sourced from various manufacturers and sold through trade counters and project supply.
2. Trade Account Services: Provides trade accounts (cash and credit) to contractors and businesses, offering trade pricing terms, quick checkout, and exclusive offers to account holders.
3. Project Supply & Delivery Services: Specialized project supply services including estimating, quotations, design and specification support, and scheduled delivery to construction sites with flexible call-off schedules.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Fayers is a family-owned independent plumbing and building supplies merchant operating since 1884, selling plumbing fittings, heating products, sanitaryware, bathrooms, basins, baths, boilers, showers, radiators, tools, and building materials to trade customers from a trade counter in Enfield, London. The company complements these products with professional services including design and specification, estimating, quotations, scheduled delivery, and project supply for contractors, developers, and commercial clients across London and the South East.

Product overview

Fayers is a family-owned independent Plumbing and Building Supplies merchant operating since 1884 with a trade counter in Enfield, London. The company offers an extremely diverse range of plumbing, heating, sanitaryware, and building products through its trade counter, along with professional services including Design & Specification, Estimating and Quotations, Customer Service, and Delivery. Their product portfolio includes bathroom accessories, basins, complete bathroom suites, baths, boilers, frames and cisterns, heating controls, plumbing fittings and piping, pumps and macerators, radiators and towel warmers, showers, shower enclosures, shower trays and wetrooms, brassware/taps, tools, and building materials. Services are complemented by a dedicated Contracts team for developers, local authorities, educational institutions and health facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing and Building Supplies Product Range Diverse range of plumbing, heating, sanitaryware, and building products from market-leading brands including Ideal Standard, Duravit, Grohe, Lefroy Brooks, Worcester, Ideal, Baxi, Geberit, Salamander, Saniflo, Aqualisa, Grundfos, Stuart Turner, Merlyn, Simpsons, Rothenberger, Stanley, and Faithfull. Covers bathroom accessories, basins, complete bathroom suites, baths, boilers, frames and cisterns, heating controls, plumbing fittings and piping, pumps and macerators, radiators and towel warmers, showers, shower enclosures, shower trays and wetrooms, brassware/taps, tools, and building materials. Targets trade customers including contractors, developers, and plumbers.
• Trade Counter Services Dedicated trade counter in Enfield providing extensive range of plumbing, heating, sanitaryware, tools and building products from market leading brands, with trained staff offering technical advice and support. Open Monday-Friday 07:00-16:30. Customers can open cash or credit trade accounts for trade pricing terms and quick checkout.
• Design and Specification Services In-house design and specification team supporting customer projects from concept through final design and specification brief, including market-leading design software, mood boards and 3D visuals. Targets developers, architects, interior designers, and project specifiers.
• Estimating and Quotations Services Comprehensive estimating and quotations service providing exhaustive, competitive quotations with technical data sheets, product compliance checking and site visits, supporting contractors and developers in project planning.
• Project Delivery Services FORS-registered vehicle delivery to construction sites at specified time slots, including out-of-hours delivery and floor/room-level sorting. A dedicated customer service team manages scheduled call-offs and delivery adjustments across the full supply chain from factory to site.

Named customers11 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Armitage ShankscoreStrategic or Co-development PartnerStrategic partnership with Armitage Shanks providing project support services. Fayers offers specification assistance, Quick Spec Sheet downloads, and direct contact with Armitage Shanks regional specification team. Partnership provides customers with 200 years of on-the-job experience, answers and support for project planning, ordering, and fit-out.
• Bathrooms and Showers DirectminorOthersListed as a partner company. Not extensively detailed on the Fayers website.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• B&Q: UK's largest home improvement retailer, stocking plumbing fittings, bathrooms and heating accessories. Partial overlap on retail DIY and small-trade categories; broader and consumer-oriented, so a weaker competitor on enterprise/specification contracts where Fayers plays.
• Ferguson UK (formerly Wolseley UK): Global plumbing, heating and infrastructure distributor with substantial UK operations supplying trade and commercial customers. Comparable to Fayers on core plumbing/heating categories but operating at national scale with broader infrastructure and digital tooling.
• Travis Perkins: Largest UK builders' merchant group with a dedicated plumbing and heating division serving trade customers. While broader in scope (timber, general building materials), its plumbing/heating offering directly overlaps with Fayers' product range and enterprise customer base.
• Screwfix: Trade-focused multi-category retailer (part of Kingfisher) selling plumbing, heating, tools and building products to tradespeople via click-and-collect trade counters. Adjacent comparable — not specialist plumbing, but competes for the same small-contractor wallet and offers a much stronger digital proposition.

Direct peers

• Plumbase: Specialist UK plumbing and heating merchant focused on the trade, with branches nationwide. Closely comparable to Fayers in product mix (boilers, sanitaryware, fittings), customer base (contractors and developers), and trade-counter-led GTM.
• Easy Bathrooms: UK bathroom specialist retailer with multiple showrooms and trade services, carrying suites, brassware, showers and tiling. Comparable to Fayers on bathroom suite specification and trade supply, though more retail/showroom-led than project-led.
• City Plumbing Supplies: UK's largest plumbing and heating merchant with 350+ branches; directly competes with Fayers on trade-counter distribution of boilers, sanitaryware, fittings and piping to contractors and developers across London and the South East.

Emerging players

• Victorian Plumbing: Online specialist retailer of bathrooms, sanitaryware and plumbing products. Comparable on bathroom suite, basin, brassware and shower categories; differs in being consumer-direct and digital-first, representing both an alternative channel and a competitive threat to traditional merchants like Fayers.

Others

• Mansfield Pollard: UK commercial heating, ventilation and plumbing distributor with a project-led enterprise model serving healthcare, education and commercial estates. Comparable to Fayers' contracts/public-sector vertical and specification-driven supply, though with a stronger HVAC focus.

Regional players

• Parker Building Supplies (now part of John Nicholls Group): Regional builders' and plumbing merchant with strong South East / London presence supplying trade customers. Comparable on product mix (plumbing, heating, sanitaryware) and trade-counter model; primarily serves overlapping South East geography but is now part of a larger group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FayersBM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fayers