SafeTrx

What SafeTrx does

SafeTrx is a software development company headquartered in Cork, Ireland, that builds cloud-based safety and tracking platforms. Its core product is a maritime safety application that enables recreational boaters to file sail plans, share real-time location data, and trigger distress alerts that route directly to national search and rescue coordination centers. The platform is distributed primarily through institutional partnerships with government coastguards and nonprofit sea rescue organizations in at least eleven countries, including the UK Maritime and Coastguard Agency, the Finnish Lifeboat Institution, the Swedish Sea Rescue Society, the German DGzRS, the Norwegian Sea Rescue Society, NSRI South Africa, Salvamento Marítimo in Spain, KNRM in the Netherlands, Marine Rescue Queensland, and the Australian Volunteer Coast Guard. SafeTrx also operates within the Dubai Police unified application serving over two million registered users.

The technology stack is built around a cloud-hosted control center (SafeTrx C2) with end-to-end encryption, GDPR-compliant data management, and an open architecture that supports third-party device and platform integrations including SmartThings, Alexa, and Sony's mSafety wearable platform, on which SafeTrx is pre-installed as the exclusive application. The portfolio has expanded beyond maritime safety into adjacent safety verticals: SafeTrx Active (wearable tracking for individual adventurers), SafeTrx Protect (lone worker and enterprise workforce safety, branded under Zembro), and SafeTrx Care (remote health monitoring for elderly and vulnerable individuals living independently). Underlying development is performed by 8 West Consulting, the legal entity that owns the SafeTrx and Zembro brand family.

The revenue model is enterprise-driven and not publicly priced. The company sells platform licensing and quote-based enterprise agreements to government agencies and large organizations, complemented by consumer app distribution through mobile app stores. No external funding rounds, acquisitions, or institutional investors are disclosed, and ownership remains with the founding consulting entity. Go-to-market is executed through a combination of direct enterprise field sales (anchored by a 'Request a demo' call to action on the website), institutional channel partners (national SAR organizations that promote the app to their boating constituencies), and OEM distribution via the Sony mSafety wearable.

Name

SafeTrx

Legal name

8 West Consulting

Website

https://safetrxapp.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

SafeTrx (developed by 8 West Consulting) builds a cloud-based maritime safety and tracking platform distributed through national search and rescue organizations in 11+ countries, with adjacent product lines in lone worker protection and remote health monitoring.

Ownership category

akta.pro rank

Product category

Maritime Safety Software

NAICS

Navigational Services to Shipping (488330), Support Activities for Water Transportation (4883), Port and Harbor Operations (488310)

akta.pro primary industry

Nautical Safety, Navigation Aids & Hydrographic Services (TLAHAFAE)

akta.pro secondary industry

Maritime Security Technology & Systems (CCTV, Radar, AIS, Perimeter Sensors) (BPAKALAI)

Keywords

• Maritime safety software
• Search and rescue technology
• Remote health monitoring
• Lone worker protection
• Wearable tracking platform

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SafeTrx Platform Licensing: The company provides maritime safety platform technology to government agencies, search and rescue organizations, and enterprises. Revenue appears to come from platform licensing and enterprise agreements based on the 'Request a demo' enterprise sales motion and testimonials from institutional customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SafeTrx is a cloud-based maritime safety and tracking platform delivered as a unified ecosystem of product lines: SafeTrx Maritime (vessel tracking and SAR coordination), SafeTrx Active (wearable tracking for individual adventurers), SafeTrx Protect (lone worker safety), and SafeTrx Care (remote health monitoring for independent living). The platform provides real-time geolocation, voyage planning, automated emergency alerting, and integrates directly with national Maritime Rescue Coordination Centers worldwide.

Product overview

SafeTrx is a safety-focused technology platform that operates as a unified ecosystem with multiple product lines: SafeTrx Maritime (core maritime safety platform for recreational boaters and search and rescue coordination), SafeTrx Active (wearable-based tracking for individual adventurers), SafeTrx Protect (lone worker safety management), and SafeTrx Care (remote health monitoring for independent living). These products share a common cloud infrastructure and are managed through the SafeTrx C2 Control Center monitoring application. The platform emphasizes open architecture allowing integration with third-party devices and existing monitoring systems, with data collected through mobile apps, wearables (including Sony mSafety), and sensors.

Differentiator

Problem solved

Functional benefit

Brands

• Zembro: Parent brand for remote health monitoring and safety solutions
• SafeTrx Care
• SafeTrx Active
• SafeTrx Protect
• SafeTrx Maritime

Products and services

• SafeTrx Care
• SafeTrx Active
• SafeTrx Protect
• SafeTrx Maritime
• SafeTrx C2 Control Center

Quantifiable outcome

• 33% increase in assistance calls year-over-year (2018 vs 2017)
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature5 records

Partnerships

14 partnerships are on record, tiered secondary and core.

• SmartThingssecondaryTechnology or IntegrationExisting third-party integration providing out-of-the-box solutions for SmartThings platform users, supplementing core SafeTrx data with additional data points.
• Alexa (Amazon)secondaryTechnology or IntegrationExisting third-party integration providing out-of-the-box voice assistant solutions for all supported Alexa platforms.
• Sony (mSafety)coreTechnology or IntegrationSony mSafety wearable platform with pre-installed security certificate that only permits devices to transmit fully encrypted communications through Sony portal to SafeTrx Cloud. mSafety provides dedicated platform where SafeTrx is the only installed application.
• Royal Yachting Association (RYA)coreChannel Partner/ Reseller/ DistributorRYA SafeTrx partnership with full MCA support, promoting enjoyable boating with safe mindset and good practice. RYA is the UK national body for boating.
• Finnish Lifeboat InstitutioncoreChannel Partner/ Reseller/ DistributorPartnership to bring SafeTrx to Finnish volunteers, members and boating community, enhancing marine search and rescue services along Finland's coastline and inland lakes.
• Swedish Sea Rescue Society (SSRS)coreChannel Partner/ Reseller/ DistributorSSRS chose SafeTrx as part of innovation strategy for maritime Search and Rescue, to promote safe and responsible recreational boating on Swedish coast and inland lakes.
• Norwegian Sea Rescue SocietycoreChannel Partner/ Reseller/ DistributorNorwegian Sea Rescue Society entered cooperation with other sea rescue organisations worldwide in implementing SafeTrx safety app for boaters.
• National Sea Rescue Institute (NSRI) South AfricacoreChannel Partner/ Reseller/ DistributorInternational product launch of RSA SafeTrx, providing paddlers and small craft users with safety equipment tool.
• Marine Rescue QueenslandcoreChannel Partner/ Reseller/ DistributorPartnership offering SafeTrx to boating community to enhance marine search and rescue services along Queensland's 2,700km coastline.
• Australian Volunteer Coast GuardcoreChannel Partner/ Reseller/ DistributorPartnership to bring SafeTrx to Australian volunteer coast guard members for faster resource deployment to save lives.
• Royal Netherlands Sea Rescue Institution (KNRM)coreChannel Partner/ Reseller/ DistributorKNRM adopted Safetrx app 'KNRM Helps' as useful tool for Dutch boating and surfing community, contributing to safety at sea through trip planning and emergency response.
• 8 West ConsultingcoreStrategic or Co-development PartnerSoftware consulting company behind the development of SafeTrx, striving to make SafeTrx the default technology for keeping ordinary seafarer safer at sea.
• Dubai PolicecoreChannel Partner/ Reseller/ DistributorSafeTrx application reinforcing Dubai Police AI strategy, serving registered land and sea users within the Dubai application with over two million users.
• Maritime And Coastguard Agency (MCA) UKcoreChannel Partner/ Reseller/ DistributorMCA provides full support for RYA SafeTrx app, promoting enjoyable boating, safe mindset and good practice with real-time advanced technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SoloProtect: SoloProtect is a dedicated lone-worker safety platform offering panic-button devices, man-down detection, and monitoring — directly comparable to SafeTrx Protect's workforce safety module.
• MarineTraffic: MarineTraffic provides global vessel tracking, port arrivals, and AIS-based monitoring — competing with SafeTrx Maritime on the vessel-tracking and route-monitoring functionality for both recreational and commercial users.
• ACR Electronics: ACR Electronics manufactures EPIRBs, PLBs, and AIS beacons used globally in maritime distress situations. They overlap directly with SafeTrx's maritime safety alerting functionality for small craft and recreational vessels.
• Garmin (inReach): Garmin's inReach satellite SOS and two-way messaging devices serve outdoor and marine users with distress alerting and tracking — directly competing with SafeTrx Active and SafeTrx Maritime on the consumer/adventurer side of maritime safety.
• PredictWind: PredictWind offers marine weather routing, vessel tracking, and safety tools for recreational and professional sailors — overlapping SafeTrx Maritime on route planning, vessel monitoring, and trip-safety features.
• StaySafe (Soloprotect sister brand / Argality DS): StaySafe provides lone-worker monitoring with a smartphone app and panic button, sold to enterprises with remote or isolated employees — directly overlapping SafeTrx Protect's workforce safety value proposition.
• Orolia (McMurdo): Orolia (formerly McMurdo) provides search-and-rescue beacons, satellite distress infrastructure, and maritime safety solutions sold to coast guards and SAR organizations — directly comparable to SafeTrx Maritime's SAR coordination offering.

Emerging players

• Noonlight: Noonlight is a personal safety app that connects users to emergency dispatch via a held trigger — overlapping SafeTrx's emergency alerting functionality for individual consumers and a likely competitor for SafeTrx Care.
• Life360: Life360 is a mass-market family location-sharing app with SOS/dispatch features and a large installed base — adjacent to SafeTrx Active and SafeTrx Care on consumer location-sharing and emergency alerting.

Broad incumbents

• Iridium Communications: Iridium operates the satellite network that powers most maritime SOS and tracking devices (including Garmin inReach). It is a broad incumbent whose connectivity underpins SafeTrx's wearable and outdoor safety use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiiZH_H5y_R6TOy69OuzSug
• Facebookfacebook.com/SafeTrx
• LinkedInlinkedin.com/company/safetrxapp
• Instagraminstagram.com/safetrxapp
• Xx.com/safetrx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeTrx