Hoosier Ag Today

What Hoosier Ag Today does

Hoosier Ag Today (HAT) is a privately held, Indiana-focused agricultural media company founded in 2006 and based in Zionsville, Indiana, with a staff of 1-10 employees. The company delivers news, grain and livestock market analysis, weather forecasts, policy coverage, and Purdue Extension research to Indiana farmers and agricultural professionals through an integrated multi-platform distribution network. Its core product portfolio comprises the HAT Podcast Network (HAT Daily Podcast, Purdue Crop Chat with Dan Quinn and Shaun Casteel, Indiana Ag Policy Podcast, The Dirt, The Little Red Barn Podcast, and HAT This Week), HAT Radio Stations broadcasting across Indiana, the HAT mobile application, Ryan Martin's Indiana Farm Forecast powered by the Tomorrow.io Weather API, an HAT E-Newsletter, and the company's markets and news website hosted on OneCMS via InterTech Media LLC.

The company's business model is primarily advertising- and sponsorship-driven, with agricultural input suppliers, equipment manufacturers, and financial institutions purchasing display, sponsored content, podcast, and radio inventory to reach Indiana farmers, supplemented by an e-newsletter subscription offering that collects first-party subscriber data. Strategic partnerships with Purdue University Extension, the Indiana State Department of Agriculture, and the Indiana FFA Association (including staff representation on the Indiana FFA Foundation Board of Directors) provide exclusive content access and ecosystem credibility. The company operates entirely within a single domestic geography (Indiana) with no disclosed revenue, funding, or ownership structure beyond an independently operated private entity, and made one disclosed acquisition of 'Main' on 2019-04-23 for an undisclosed amount.

Name

Hoosier Ag Today

Legal name

Hoosier Ag Today

Website

https://hoosieragtoday.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoosier Ag Today is an Indiana-focused agricultural media company delivering news, market analysis, weather forecasts, and policy coverage to Indiana farmers through a multi-platform network spanning website, podcast, radio, mobile app, and email newsletter.

Ownership category

akta.pro rank

Headquarters

HQ city

Zionsville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Sponsorships: Hoosier Ag Today generates revenue through advertising sales and sponsorships, offering agricultural businesses, input suppliers, equipment manufacturers, and financial institutions opportunities to reach Indiana farmers through website display ads, sponsored content, podcast sponsorships, and radio broadcast sponsorships.
2. E-Newsletter Subscriptions: Email newsletter distribution to subscribed farmers and agricultural professionals, collecting first name, last name, and email address for targeted agricultural news delivery.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hoosier Ag Today is a multi-platform agricultural media company that produces and distributes Indiana-specific farm news, grain and livestock market analysis, weather forecasts, and agricultural policy coverage. Its core offerings include the Hoosier Ag Today Podcast Network, HAT Radio Stations, a HAT mobile app, Ryan Martin's Indiana Farm Forecast, and an email newsletter, all serving Indiana farmers and agricultural professionals.

Product overview

Hoosier Ag Today operates as a multi-platform agricultural media company offering a unified content ecosystem centered around Indiana agriculture. The core portfolio includes the Hoosier Ag Today Podcast Network (featuring multiple specialized podcasts such as HAT Daily Podcast, Purdue Crop Chat, Indiana Ag Policy Podcast, The Dirt, and The Little Red Barn Podcast), HAT Radio Stations for broadcast coverage, the HAT App for mobile access, Ryan Martin's Indiana Farm Forecast for weather forecasting, and an E-Newsletter for direct subscriber delivery. The company also provides Markets news and maintains a directory of Indiana Ag Podcasts. The product suite is designed to serve Indiana farmers and agricultural stakeholders with real-time news, market analysis, weather forecasts, and educational content across radio, podcast, mobile, and email channels.

Differentiator

Problem solved

Functional benefit

Brands

• Hoosier Ag Today Podcast Network: The podcast network includes all favorite Indiana agriculture podcasts, including the HAT Daily Podcast, the Purdue Crop Chat with Dan 'Corn' Quinn and 'Soybean Shaun' Casteel, the Indiana Ag Policy Podcast, and more.

Products and services

• Hoosier Ag Today Podcast Network A network of Indiana agriculture podcasts including the HAT Daily Podcast, Purdue Crop Chat with Dan 'Corn' Quinn and 'Soybean Shaun' Casteel, the Indiana Ag Policy Podcast, The Dirt, and The Little Red Barn Podcast, distributed via RSS and major podcast platforms for Indiana farmers and agricultural professionals.
• HAT Radio Stations A network of radio stations broadcasting agricultural news, market updates, and farm programming across Indiana, reaching farmers through traditional radio distribution.
• HAT Mobile Application A dedicated mobile app providing on-the-go access to Hoosier Ag Today agricultural news, HAT Podcast Network episodes, radio programming, and market information for Indiana farmers.
• Ryan Martin's Indiana Farm Forecast Indiana-specific agricultural weather forecasting and market analysis service powered by the Tomorrow.io Weather API, providing localized weather predictions for Indiana farm operations.
• HAT E-Newsletter Email newsletter subscription delivering daily agricultural news headlines, market summaries, and weather forecasts to subscribed Indiana farmers and agricultural professionals.
• HAT Markets Coverage Agricultural market news and analysis covering grain futures, commodity prices, trade policy, and market trends for Indiana farmers and agricultural professionals.
• Indiana Ag Podcasts Directory Online directory providing access to Indiana-focused agricultural podcasts covering crops, livestock, policy, and farm management topics.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Purdue University ExtensioncoreStrategic or Co-development PartnerHoosier Ag Today maintains a dedicated 'Your Purdue Extension!' section and features Purdue agronomists including Dan Quinn (Corn Specialist) and Shaun Casteel (Soybean Specialist) through the Purdue Crop Chat podcast. The partnership provides Indiana farmers with university-backed crop management research and agronomic guidance.
• Tomorrow.iocoreTechnology or IntegrationHoosier Ag Today's weather forecasting features, including Ryan Martin's Indiana Farm Forecast, are powered by the Tomorrow.io Weather API, providing localized agricultural weather predictions for Indiana farmers.
• Indiana State Department of AgriculturecoreStrategic or Co-development PartnerHoosier Ag Today covers Indiana State Department of Agriculture programs and announcements, including conservation cost-share programs and agricultural initiatives that benefit Indiana farmers.
• Indiana FFA AssociationcoreStrategic or Co-development PartnerHoosier Ag Today provides extensive coverage of Indiana FFA activities, conventions, leadership programs, and foundation initiatives. C.J. Miller from Hoosier Ag Today serves on the Indiana FFA Foundation Board of Directors, strengthening the partnership between agricultural media and youth leadership development.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brownfield Ag News: Brownfield Ag News is a multi-state agricultural radio and digital news network covering crop, livestock, and policy across the Midwest. Like Hoosier Ag Today, it serves farmers through radio, web, and podcast formats with a regional/state focus, making it the closest comparable in business model and audience.

Broad incumbents

• DTN / Progressive Farmer: DTN is a leading agricultural market data, weather, and news provider, owning Progressive Farmer magazine. It directly overlaps with HAT's market-news, weather-forecast, and policy-coverage offerings but serves farmers nationally with subscription data products that HAT does not currently offer.
• Successful Farming / Meredith Agrimedia: Successful Farming and Agriculture.com are major agricultural media brands reaching row-crop and livestock farmers with news, markets, and how-to content. They compete with HAT for Indiana audience share and ag sponsorships, but operate nationally across multiple delivery formats with substantially larger resources.
• Farm Journal Media: Farm Journal is one of the largest US agricultural media companies, publishing top-tier publications and digital properties including AgWeb. It competes with HAT for Indiana farmer attention and ag advertiser dollars but operates nationally with a far larger editorial staff and broader portfolio of data products.

Regional players

• Michigan Farmer: Michigan Farmer is a state-level agricultural publication covering Michigan's diverse farm economy with digital and print editions. It shares HAT's model of focused state agricultural journalism but in a different geographic market.
• Wisconsin State Farmer: Wisconsin State Farmer is a state-level agricultural news publication serving Wisconsin farmers with print, web, and digital formats. It is comparable to HAT in state-focused agricultural media model but operates in a different geography and serves dairy-heavy Wisconsin rather than corn/soy-focused Indiana.
• AgriNews (Illinois): AgriNews is a regional agricultural newspaper covering Illinois, Indiana, and surrounding states with print and digital editions. It competes with HAT in overlapping Indiana coverage but serves a broader Midwest footprint and has a longer print-publication history.
• Iowa Farmer Today: Iowa Farmer Today / Iowa Agribusiness is a state-level agricultural media brand serving Iowa row-crop farmers with news, markets, and policy coverage. It mirrors HAT's state-niche editorial approach and competes in the broader Midwest ag-media ecosystem.

Emerging players

• AgFunder / AgTech media properties: AgFunder News is a digital agricultural technology news platform covering agtech innovation, investment, and startups. It competes for a slice of Indiana farmer/professional attention on technology topics but targets more of an ag-investor/entrepreneur audience than row-crop farmers.

Others

• Purdue University Agricultural Communications: Purdue Extension / Agricultural Communications is HAT's most strategic partner and produces original agronomic research content. While not a direct competitor, it shapes the Indiana agricultural information ecosystem HAT operates in and could become a substitute information source for some farmer audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hoosieragtoday
• YouTubeyoutube.com/@hoosieragtoday1
• Facebookfacebook.com/hoosieragtoday
• LinkedInlinkedin.com/company/hoosier-ag-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoosier Ag Today