Twelve Oaks Flooring

What Twelve Oaks Flooring does

Twelve Oaks Flooring is a privately held Canadian flooring manufacturer and distributor founded in 2007 and headquartered in Markham, Ontario, with commercial reach across Eastern Canada, Western Canada, and the United States. The company designs and sells four core product lines — engineered hardwood, luxury vinyl, laminate, and the premium Gemtec hardwood line — underpinned by proprietary surface and locking technologies including GemGuard lifetime wear/stain/water resistance, Colour Secured stain chemistry, the Vällinge 5G click-lock system, EIR embossing, and HDF Hydra-Sure cores. All products carry FloorScore indoor-air-quality certification, and engineered products additionally meet CARB Phase II and EPA 40 C.F.R. 770 formaldehyde-emission standards.

Name

Twelve Oaks Flooring

Legal name

TwelveOaks Flooring

Website

https://twelveoaks.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Twelve Oaks Flooring is a privately held Canadian flooring manufacturer and distributor selling engineered hardwood, luxury vinyl, laminate, and Gemtec hardwood lines through dealer networks across Canada and the United States, serving residential homeowners, commercial operators, designers, and builders.

Ownership category

akta.pro rank

Product category

Flooring Manufacturing and Distribution

NAICS

Floor Covering Retailers (449121), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industries

Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Engineered hardwood flooring
• Luxury vinyl flooring
• Laminate flooring
• Flooring dealer network
• Commercial residential flooring

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Flooring Product Sales: Primary revenue stream from selling flooring products including engineered hardwood, luxury vinyl, laminate, and Gemtec hardwood through dealer networks and direct sales. Products are sold in various collections with different price points based on quality tier, with revenue generated from one-time product purchases by end customers and dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Twelve Oaks Flooring manufactures and distributes a portfolio of hardwood, luxury vinyl, and laminate flooring products under multiple collections (Master Artisan, Artisan Signature, SureWood, Foundation, SolidCore, Wishbone, Gemtec, Excellence, Azure, and others). Products are sold primarily through an authorized dealer network in Canada and the United States, with direct-to-consumer sample ordering and a Roomvo-powered room visualizer on the company's website. The company emphasizes certified indoor air quality (FloorScore), formaldehyde safety (CARB Phase II, EPA 40 C.F.R. 770), and proprietary surface technologies such as GemGuard wear/stain/water protection and Vältinge 5G locking systems.

Product overview

Twelve Oaks Flooring is a flooring manufacturer offering three main product lines: Engineered Hardwood, Luxury Vinyl Flooring, and Laminate Flooring. The Engineered Hardwood line includes multiple sub-collections (Master Artisan, Artisan Signature, Crafter Signature, Artisan Refine, Crafter Refine, Artisan Select, Contempo, Scandinavian Living) featuring various technologies like Color-Activate Stain Technology, Silk Touch Wire Brushing, and UV-cured aluminum oxide finishes. The Luxury Vinyl line comprises collections under the SureWood brand (Origin, Plus, Pro, Elevate, Chevron), Foundation (Premium, Endure, 2520), SolidCore (standard, 5G, Ultra 5G, Premier 5G), and Wishbone. The Gemtec line (Masterpiece and Creation) represents premium engineered hardwood with GemGuard protection technology. Laminate flooring features HDF Hydra-Sure core with AC4 abrasion resistance. All products carry FloorScore certification for indoor air quality, with engineered products also CARB Phase II and EPA 40 C.F.R. 770 compliant.

Differentiator

Problem solved

Functional benefit

Brands

• Gemtec Masterpiece: Hardwood flooring collection featuring GemGuard lifetime built-in permanent wear, stain and water resistance
• Gemtec Creation
• SureWood
• SureWood Plus
• SureWood Pro
• SureWood Chevron
• SolidCore
• Foundation
• Contempo
• Artisan Signature
• Crafter Signature
• Artisan Refine
• Crafter Refine
• Artisan Select
• Scandinavian Living
• Master Artisan
• Antique Perspective
• Wishbone Luxury Vinyl
• Excellence
• Azure

Products and services

• Engineered Hardwood Flooring Multi-collection engineered hardwood flooring line capturing natural wood beauty, available in species including American Oak, Hickory, Maple, and Walnut with technologies such as Color-Activate Stain Technology, UV-cured aluminum oxide finishes (7–9 coats), and varying plank sizes. Sub-collections include Master Artisan, Artisan Signature, Crafter Signature, Artisan Refine, Crafter Refine, Artisan Select, Contempo, Scandinavian Living, and Antique Perspective. Sold via authorized dealers for residential and commercial use.
• Luxury Vinyl Flooring Complete line of luxury vinyl flooring across multiple collections — SureWood (Origin), SureWood Plus, SureWood Pro, SureWood Elevate (true 30 mil heavy commercial-grade wear layer), SureWood Chevron, Foundation Premium/Endure/2520, SolidCore/5G/Ultra 5G/Premier 5G, and Wishbone Luxury Vinyl. Features include Vältinge 5G click locking, integrated cork underlayment, 100% waterproof construction, EIR technology, and commercial-grade durability. Sold via authorized dealers for residential and commercial applications.
• Laminate Flooring

Quantifiable outcome

• Commercial-grade wear layer of 20-30 mil ensures long-lasting durability for demanding environments
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• RoomvocoreTechnology or IntegrationRoomvo provides the room visualizer technology integrated into Twelve Oaks website, allowing customers to virtually try flooring products in their own spaces before purchasing.
• VälingecoreTechnology or IntegrationVälinge provides the innovative 5G locking system used in SureWood, SureWood Plus, and SureWood Chevron collections for easy click-lock installation.
• StripesupportingTechnology or IntegrationStripe processes online payments for flooring purchases on the Twelve Oaks website.
• MonerissupportingTechnology or IntegrationMoneris processes online payments for flooring purchases on the Twelve Oaks website.
• PayPalsupportingTechnology or IntegrationPayPal processes online payments for flooring purchases on the Twelve Oaks website.
• WooCommercesupportingTechnology or IntegrationWooCommerce powers the e-commerce functionality on the Twelve Oaks website for sample ordering and product information.
• AkismetsupportingTechnology or IntegrationAkismet provides anti-spam protection for website comments and forms.
• Defender Pro (WPMU DEV)supportingTechnology or IntegrationDefender Pro provides security and audit logging for the Twelve Oaks website.
• FloorScore (SCS Global / RFCI)coreOthersFloorScore certification by SCS Global in partnership with Resilient Floor Covering Institute (RFCI) provides the most recognized indoor air quality certification for Twelve Oaks flooring products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paramount Flooring: Paramount Flooring is a Canadian/US supplier of hardwood, laminate, and luxury vinyl flooring distributed through independent retailers. It is a direct comparable in product mix and dealer-led distribution model.
• Beaulieu Canada: Beaulieu Canada manufactures and distributes carpet, hardwood, vinyl, and laminate flooring across Canada and the US through retail and dealer channels. It is comparable to Twelve Oaks as a Canadian-headquartered multi-category flooring brand with national dealer distribution.
• Fuzion Flooring: Fuzion Flooring is a Canadian-based manufacturer and distributor of engineered hardwood, luxury vinyl, and laminate flooring sold through dealer networks in North America. It is one of the closest head-to-head comparables to Twelve Oaks in product mix, geographic footprint, and B2B2C go-to-market.
• Lions Floor: Lions Floor is a North American manufacturer of luxury vinyl and rigid-core flooring with a strong emphasis on waterproof, pet- and child-friendly products sold through independent dealers. It directly overlaps Twelve Oaks' SureWood/SolidCore LVT lines and similar dealer-led distribution.
• Kraus Flooring: Kraus is a Canadian flooring manufacturer and distributor offering carpet, hardwood, laminate, and luxury vinyl across North America through dealer and retail channels. It is comparable to Twelve Oaks as a mid-sized North American flooring brand with overlapping product categories.
• Eternity Flooring: Eternity Flooring distributes LVT, WPC, SPC, and laminate flooring in the US and Canada through dealer networks. Comparable to Twelve Oaks as a multi-category flooring distributor with overlapping waterproof-vinyl and laminate offerings.

Broad incumbents

• Mohawk Industries: Mohawk Industries is the largest flooring manufacturer in North America, offering hardwood, LVT, laminate, carpet, and tile across all price tiers and channels including big-box retail. It is comparable as the dominant incumbent in Twelve Oaks' core categories and the primary competitive benchmark.
• Tarkett: Tarkett is a global flooring manufacturer offering vinyl, hardwood, laminate, and rubber flooring across residential, commercial, and healthcare segments. It is comparable to Twelve Oaks as a broad incumbent in resilient and hardwood flooring with North American distribution.
• Shaw Floors (Shaw Industries): Shaw Industries is a Berkshire Hathaway-owned flooring giant offering hardwood, LVT, laminate, carpet, and tile across residential and commercial markets. It is comparable to Twelve Oaks as a broad incumbent competing across all of Twelve Oaks' product categories.
• Mannington Mills: Mannington Mills is a US-based manufacturer of residential and commercial flooring including hardwood, LVT, laminate, and sheet vinyl. It is comparable to Twelve Oaks as an established, design-forward North American flooring manufacturer with overlapping categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/twelveoaks
• Xx.com/thetwelveoaks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twelve Oaks Flooring