Lions Floor
- Company typePrivate
- Founded2017
- HeadquartersParamount, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Lions Floor firmographics
Firmographics- Name
- Lions Floor
- Legal name
- Lions Floor
- Website
- https://lionsfloor.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Ownership category
- akta.pro rank
Lions Floor industry classification
Industry- Product category
- Flooring Products (Luxury Vinyl and Laminate)
- NAICS
- Floor Covering Retailers (449121)
- akta.pro primary industry
- Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)
- akta.pro secondary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
Keywords
Where Lions Floor is headquartered
LocationHeadquarters
- HQ city
- Paramount
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Lions Floor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Flooring Products Sales: Lions Floor generates revenue through the sale of luxury vinyl SPC, WPC, LVP flooring, laminate flooring, and loose lay flooring products. Products are sold through an authorized dealer and retailer network across the United States. The company offers various collections with different price points and specifications to serve residential and commercial segments.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lions Floor product offering
Product offeringCore offering
Lions Floor manufactures and distributes waterproof luxury vinyl flooring across five core categories — Stone Polymer Composite (SPC), Luxury Vinyl Plank (LVP), Wood Polymer Composite (WPC), Laminate, and Loose Lay — sold through a nationwide authorized dealer network and direct builder/multifamily sales team. The company supports its flooring lines with coordinated trims, mouldings, underlayments, adhesives, and digital tools (room visualizer and measurement calculator), backed by FloorScore certification, UNICLIC locking systems, and 50-year residential warranties on SPC products.
Product overview
Lions Floor is a flooring manufacturer offering five core product categories: SPC (Stone Polymer Composite), LVP (Luxury Vinyl Plank), WPC (Wood Polymer Composite), Laminate, and Loose Lay flooring. The portfolio comprises 18 distinct collections across these categories, including SPC lines like Bambino, BevelMark, Grande, Indoor Delight, Lions Reservation, Lone Star Spirit, Lone Star Spirit XL, Natural Essence Plus, Trenta, and Versa; LVP lines including District, District Pro, and District Max; WPC options such as Canyon Coast, Seaside Summit, and Ocean Crest; Laminate collections Comfort Heights and Haven Heights; and the FormaLay Loose Lay collection. Complementary products include coordinated trims and mouldings (End Cap, Reducer, Flush Stair Nose, T-Moulding, Quarter Round, Stair Tread), moisture barrier underlayments (UL-MB3, UL-MB6), LionsGrip adhesive, and digital tools including Roomvo-powered Room Visualizer and SQFT Measurement Calculator. All products feature waterproof properties, UNICLIC locking systems, FloorScore certification, and come with residential warranties ranging from 30-50 years and commercial warranties of 10 years.
Differentiator
Problem solved
Functional benefit
Products and services
- SPC Flooring (Stone Polymer Composite) Rigid Stone Polymer Composite flooring combining natural wood aesthetics with vinyl practicality. Waterproof, with rigid SPC core, attached acoustic pad, UNICLIC locking system, and FloorScore certification. Backed by 50-year residential and 10-year commercial warranties.
- LVP Flooring (Luxury Vinyl Plank) Waterproof luxury vinyl plank flooring offering authentic natural wood appearance with superior stability, scratch resistance, and formaldehyde-free construction for residential and commercial applications.
- WPC Flooring (Wood Polymer Composite) Wood Polymer Composite flooring engineered with wood fibers, polymers, and other materials for sturdy, resilient, and comfortable waterproof floor covering.
- Laminate Flooring Laminate flooring offering hardwood aesthetics with scratch-resistant surfaces and easy installation systems for residential and commercial applications.
- Loose Lay Flooring Flexible loose lay flooring designed for easy installation and replacement without adhesive over various subfloors, with sound-dampening properties.
- Trims and Mouldings Coordinated trim and moulding accessories including End Cap, Reducer, Flush Stair Nose, T-Moulding, Quarter Round, and Stair Tread. All mouldings coordinate with SPC, WPC, and laminate collections and measure 94.5 inches in length.
- Underlayment and Adhesives Moisture/vapor barrier underlayments (UL-MB3 for laminate, UL-MB6 for SPC/WPC) and LionsGrip standard-grade resilient flooring adhesive for LVP/LVT and sheet vinyl installations.
Quantifiable outcome
- 50-year limited residential warranty / 10-year limited commercial warranty on SPC products
- +2 more outcomes
Companies that use Lions Floor
Customer profileSegments4 records
Ideal customer profiles4 records
Lions Floor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lions Floor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Houston Apartment Association (HAA)minorLions Floor maintains membership in the Houston Apartment Association, participating in industry events and networking opportunities with multifamily housing professionals in the Houston market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lions Floor competitors and assessment
Company assessmentBroad incumbents
- Floor & Decor Holdings: Floor & Decor is a multi-category flooring and installation supplies retailer carrying SPC, LVP, laminate, tile and hardwood from many brands including private label. Serves the same pro, builder and DIY customer base as Lions Floor's dealer network.
- Shaw Industries: Shaw Industries is a major US flooring manufacturer offering resilient, carpet, hardwood and tile lines (including Floorté SPC) sold through dealers and builders. Overlaps with Lions Floor in residential and commercial resilient flooring channels.
- Mohawk Industries: Mohawk Industries is the largest US flooring manufacturer with broad LVT/SPC, laminate, carpet and hardwood portfolios (including COREtec). Comparable to Lions Floor as a multi-category flooring producer reaching the same dealer, builder and commercial channels at much greater scale.
- LL Flooring (formerly Lumber Liquidators): LL Flooring is a national specialty retailer of hardwood, laminate, vinyl, SPC and tile flooring sold direct to consumers. Comparable to Lions Floor as a downstream channel for resilient flooring in the US market, though via retail rather than manufacturing.
- Mannington Mills: Mannington Mills manufactures residential and commercial resilient, laminate, hardwood and carpet products distributed through independent dealers. Direct overlap with Lions Floor in LVT/SPC and laminate categories sold via authorized dealer networks.
Direct peers
- Stanton Carpet: Stanton is a US flooring manufacturer offering SPC, LVP, laminate, carpet and hardwood sold through independent flooring retailers. Comparable mid-sized specialist whose dealer-channel model and product mix closely mirror Lions Floor's positioning.
- COREtec (USFloors/Shaw): COREtec is a leading SPC/LVT rigid-core flooring brand sold through specialty flooring retailers. Most directly comparable to Lions Floor's SPC and LVP lines in product format, target customer (homeowner + dealer) and value proposition around waterproof, easy-install rigid core.
- Proximity Mills: Proximity Mills is a US-focused SPC/LVP flooring brand sold direct-to-consumer and through a limited dealer network. Comparable to Lions Floor as a digitally-enabled resilient flooring specialist targeting homeowners with waterproof, easy-install products.
- CALI Floors: CALI Floors manufactures and sells bamboo, SPC and laminate flooring direct-to-consumer and through dealer channels. Overlaps with Lions Floor in rigid-core and laminate categories with similar eco/quality positioning and warranty messaging.
Regional players
- Daltile / Dal-Tile (Mohawk): Daltile is one of North America's largest tile and flooring manufacturers under Mohawk, offering resilient flooring alongside ceramic. Relevant peer where Lions Floor's resilient lines compete for the same commercial and multifamily specifications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks2 records
Key highlights6 records
Customer concentration
Lions Floor social profiles
Digital presenceLions Floor compliance and trust
Trust signalCompliance1 record
Lions Floor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lions Floor leadership team
Management profileNumber of profiles
Lions Floor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lions Floor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lions Floor
What does Lions Floor do?
Lions Floor manufactures and distributes waterproof luxury vinyl flooring across five core categories — Stone Polymer Composite (SPC), Luxury Vinyl Plank (LVP), Wood Polymer Composite (WPC), Laminate, and Loose Lay — sold through a nationwide authorized dealer network and direct builder/multifamily sales team. The company supports its flooring lines with coordinated trims, mouldings, underlayments, adhesives, and digital tools (room visualizer and measurement calculator), backed by FloorScore certification, UNICLIC locking systems, and 50-year residential warranties on SPC products.
Is Lions Floor a public or private company?
Lions Floor is a private company. It is classified as unknown and is currently operating.
When was Lions Floor founded?
Lions Floor was founded in 2017.
Where is Lions Floor based?
Lions Floor is headquartered in Paramount, United States, in the North America region.
How does Lions Floor make money?
One revenue line is on record: flooring Products Sales.
Who are Lions Floor's main competitors?
Broad incumbents on record are Floor & Decor Holdings, Shaw Industries, Mohawk Industries, LL Flooring (formerly Lumber Liquidators) and Mannington Mills. Direct peers are Stanton Carpet, COREtec (USFloors/Shaw), Proximity Mills and CALI Floors. Daltile / Dal-Tile (Mohawk) is listed as a regional player.
Does Lions Floor have an API?
No public API is recorded for Lions Floor.
What industry is Lions Floor in?
Lions Floor's product category is Flooring Products (Luxury Vinyl and Laminate). Its primary akta.pro industry code is IMADAJAA, Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber), with a secondary code of CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 449121.