What Frank Innes does

Frank Innes is a regional UK estate and letting agency established in 1932, operating 14 physical branches across Leicestershire, Nottinghamshire, and Derbyshire in the East Midlands. The company serves residential buyers, sellers, tenants, landlords, and property developers through a traditional branch-based service model supplemented by an online property search portal. Its core products are estate agency sales (commission-based, no sale no fee) and lettings and property management services, with four tiered landlord packages ranging from Full Management to Marketing Only.

The firm operates as a trading name of Countrywide Estate Agents Limited (sales) and Countrywide Residential Lettings Limited (lettings), both ultimately owned by the Connells Group, the UK's largest property group. This affiliation provides Frank Innes access to Countrywide's network resources, a 60,000+ active buyer database, and approximately 70,000 managed properties. Technology infrastructure consists of third-party platforms: Homeflow for the website, integrations with Rightmove, Zoopla, and OnTheMarket for portal listings, Fixflo for repair reporting, and Google Analytics and Microsoft Clarity for web analytics. There is no disclosed proprietary technology platform.

Revenue is generated through multiple streams: property sales commissions, recurring monthly lettings and management fees, and affiliate referral income from Countrywide Mortgage Services (brokerage), Countrywide Home Conveyancing (legal services), and insurance partners including Aviva. Ancillary services include property surveying, Energy Performance Certificates, property auctions, shared ownership, land and new homes marketing for developers, and a podcast ('Let's Talk Lettings') providing landlord-focused content. Customer segments are horizontally distributed across individual residential consumers and private landlords, with no enterprise customer concentration.

Name

Frank Innes

Legal name

Frank Innes (trading name of Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited)

Website

https://frankinnes.co.uk

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

101–250 employees

Short description

Frank Innes is an East Midlands estate and letting agency operating 14 branches across Leicestershire, Nottinghamshire, and Derbyshire since 1932, trading under Countrywide (Connells Group). It serves residential buyers, sellers, tenants, and landlords with sales, lettings, mortgages, conveyancing, and insurance services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Residential estate agency
• Property lettings services
• Mortgage brokering
• Conveyancing services
• Property management

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Commission earned on successful property sales. No sale, no fee model offered - sales fee only charged upon completion of sale.
2. Lettings and Property Management: Ongoing lettings management services including tenant placement and full property management. Multiple service tiers available from let-only to full management.
3. Mortgage Referral Fees: Referral fees from Countrywide Mortgage Services for mortgage products. Services include mortgages, protection products, and insurance offered through in-branch consultants.
4. Insurance Products: Homeowner, landlord, and tenant insurance products offered through Countrywide Mortgage and Insurance Services partners including Aviva.
5. Conveyancing Referrals: Referral fees from conveyancing services through Countrywide Home Conveyancing panel of solicitors for property transactions.
6. Property Valuations: Free initial valuations offered to generate sales and lettings instructions. Expert in-person valuations provided for accuracy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frank Innes is a traditional residential estate and letting agency operating across the East Midlands of England (Leicestershire, Nottinghamshire, and Derbyshire) through 14 physical branches, supplemented by listings on the major UK property portals Rightmove, Zoopla, and OnTheMarket. The company provides property sales, lettings, and full property management, alongside ancillary services including mortgage brokering, conveyancing, surveying, insurance, property valuations, EPCs, property auctions, and new homes sales. Frank Innes operates as a trading name of Countrywide Estate Agents Limited (sales) and Countrywide Residential Lettings Limited (lettings), part of the Connells Group, the UK's largest property group.

Product overview

Frank Innes operates as a traditional estate and letting agency with a unified platform-plus-modules service architecture. The core offerings are Estate Agency Services (Sales) and Lettings Services, supported by a comprehensive suite of integrated modules including Countrywide Mortgage Services, Conveyancing, Property Surveying, and Insurance Products—all accessed through their 14 branches across Leicestershire, Nottinghamshire, and Derbyshire. The platform is complemented by specialized add-on services: Premium Marketing Pack for enhanced property sales, Landlord Service Packages (Full Management, Let & Rent Collection, Let Only, Marketing Only), Zero Deposit Guarantee for tenants, Landlord Web Portal for 24/7 account access, Property Auctions, Land & New Homes development services, Shared Ownership, EPC services, Land Sales, and the Let's Talk Lettings Podcast for landlord education. The company, part of Countrywide (a subsidiary of the Connells Group), leverages Homeflow website technology and integrates with property portals (Rightmove, Zoopla, OnTheMarket) and Fixflo for repair reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Agency Services (Sales) Full-service estate agency helping residential buyers and sellers across Leicestershire, Nottinghamshire, and Derbyshire, with 14 branches, premium portal listings, and end-to-end sales progression support.
• Landlord Services Comprehensive letting services for private landlords offering Full Management, Let & Rent Collection, Let Only, and Marketing Only packages, with tenant placement, rent collection, maintenance coordination, and 24/7 online landlord portal access.
• Lettings Services Rental property services connecting tenants with thousands of available rental properties, with support throughout the tenancy journey including maintenance reporting via Fixflo and the Zero Deposit option.
• Countrywide Mortgage Services Mortgage brokering service comparing thousands of deals from high street and specialist lenders, delivered through in-branch consultants under Countrywide Principal Services Ltd (FCA authorized, FRN 301684).
• Conveyancing Services Property law services handled by Countrywide's panel of solicitors with 7-day-a-week service, online case tracking, and fixed transparent fees for buyers and sellers.
• Property Surveying Range of property surveys through Countrywide Surveying Services to assess property condition for buyers prior to completion.
• Insurance Products Insurance offerings including homeowner, landlord, tenant, life insurance, income protection, critical illness cover, and rent and legal protection through Countrywide and partner providers including Aviva.
• Property Valuation Free property valuation service offering 60-second instant online valuations and expert in-person valuations to determine property worth for selling or letting instructions.
• Premium Marketing Pack Enhanced property marketing package including professional photography, expert floor plans, premium listings on Rightmove, Zoopla, and OnTheMarket, targeted social media advertising, and bespoke property trailers.
• Zero Deposit Guarantee Deposit-free renting option replacing traditional security deposits with a lower upfront payment and guarantee protection, FCA regulated and provided through Global Property Ventures and the Tenancy Deposit Scheme.
• Property Auctions Sale of residential, commercial, industrial, agricultural properties and land by public auction across the UK.
• Land & New Homes New homes sales and marketing service for developers, selling new-build homes across nationwide developments from single bespoke homes to major projects.
• Shared Ownership Affordable home ownership service helping buyers purchase a share of a property and pay rent on the remaining share to get onto the property ladder.
• Energy Performance Certificates (EPC) EPC services required for selling or letting properties, ensuring legal compliance with UK energy performance requirements.
• Land Sales Buying and selling land services for developers and landowners throughout the UK.
• Property Investment Services Investment guidance and free one-to-one consultations for property investors, with dedicated investor hub resources for landlord investment support.

Quantifiable outcome

• Over 90 years of local property market expertise
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Countrywide Estate AgentscoreStrategic or Co-development PartnerParent company and trading name partner. Frank Innes operates as a trading name of Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited. Countrywide is the largest Estate Agency group in the UK, providing brand, systems, training, and operational support.
• Connells GroupcoreStrategic or Co-development PartnerParent company owning Countrywide. Frank Innes is part of the Connells Group through Countrywide, the UK's largest property group offering career opportunities and resources.
• RightmovecoreGTM or Marketing PartnerPrimary property listing portal where Frank Innes advertises all properties for sale and rent
• ZooplacoreGTM or Marketing PartnerMajor UK property portal used for property listings and marketing
• OnTheMarketcoreGTM or Marketing PartnerThird major UK property portal used for property listings and marketing
• Countrywide Mortgage ServicescoreGTM or Marketing PartnerIn-branch mortgage advisory service providing comparison of mortgage products from high street and specialist lenders. Operates under Countrywide Principal Services Ltd, FCA authorized.
• Countrywide Home ConveyancingcoreGTM or Marketing PartnerPanel conveyancing service for property transactions with fixed fees and 7-day-a-week service
• AvivaminorGTM or Marketing PartnerInsurance provider partner for homeowner, landlord and tenant insurance products through Countrywide
• Zero Deposit (Global Property Ventures)minorGTM or Marketing PartnerZero Deposit Guarantee service allowing tenants to pay reduced upfront costs instead of traditional deposits. FCA regulated insurance intermediary.
• Propertymark Client Money ProtectioncoreTechnology or IntegrationClient money protection scheme ensuring landlord and tenant funds are protected. Countrywide Residential Lettings is a member.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Connells Group: Parent company of Countrywide and Frank Innes; the UK's largest property group with hundreds of branches across estate agency, lettings, mortgages, and surveying. Comparable as the umbrella entity providing network scale to Frank Innes.
• Knight Frank: Global property consultancy with significant UK residential sales and lettings operations. Comparable as a broader incumbent offering similar residential property services at scale.
• Savills: Global real estate services firm with UK residential sales, lettings, and investment advisory. Comparable as a broader incumbent offering overlapping services in prime and mid-market residential property.

Direct peers

• Belvoir: UK franchised lettings and sales agency network with strong regional presence. Comparable to Frank Innes on the lettings management, landlord services, and franchise/network operating model.
• Purplebricks: Hybrid/online UK estate agent offering fixed-fee sales services with local property partners. Direct competitor to Frank Innes on the residential sales side, representing the digital disruption of the traditional high-street model.
• Spicerhaart: Large UK estate and letting agency group operating across multiple regions with a hybrid branch-and-online model. Directly comparable to Frank Innes as a multi-branch residential estate/lettings agency with similar ancillary service offerings.
• Foxtons: UK estate and letting agency with a strong branch network and focus on residential sales, lettings, and mortgage services. Comparable business model to Frank Innes with similar service tiers and revenue mix.

Emerging players

• Yopa: UK online estate agency offering fixed-fee sales with local agents handling viewings. Comparable as a lower-cost alternative targeting the same residential sales customers as Frank Innes.

Others

• Rightmove: UK's largest property portal used by Frank Innes for listing distribution. Indirectly comparable as the dominant platform through which the company reaches buyers and tenants, and a potential long-term disintermediation risk.
• Zoopla: Major UK property portal competing with Rightmove, used by Frank Innes for premium listings. Indirectly comparable as a critical distribution channel and a measure of competitive intensity on portal-driven property search.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frankinnes
• Facebookfacebook.com/frankinnesestateagents
• LinkedInlinkedin.com/company/frank-innes

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Innes