OPTION Model and Media

What OPTION Model and Media does

OPTION Model and Media, operating as The Option Agency, is a privately held talent and modeling agency founded in 1999 with a reported headcount of 1-10 employees. The agency connects models, actors, and creators with brand clients in the lifestyle, active, and fashion markets, operating across two U.S. offices in Portland, Oregon (headquarters at 4815 S Macadam Ave) and Los Angeles, California (regional office at 6300 Wilshire Blvd.). It organizes representation across multiple divisions — including Main, Development, Active, Lifestyle, Creators, Actors, Kids, and Commercial — with the agency positioning itself around 'multidimensional talent' that emphasizes individuality and authenticity over conventional beauty standards.

The agency's core offering is end-to-end talent representation: it sources talent (including through a public 'Get Scouted' submission portal), maintains a roster, and places individuals in campaigns, editorial work, and commercial bookings on behalf of brands. Its underlying technology is limited to Syngency's Agency Management Software, a third-party SaaS platform used for talent management and operations; no proprietary technology, integrations, or AI capabilities are disclosed. Marketing and client acquisition rely on Instagram (@theoptionagency), a Models.com agency listing, an email newsletter, and direct brand relationships.

The revenue model is transactional: the agency earns commissions on bookings and campaigns secured for its talent. Named enterprise clients referenced in public materials include Nike (Nike Run 2025 campaign), Zara x Champion (joint campaign), and Princess Polly (Lauren Sears feature). The business is independently owned with no disclosed investors, parent company, or institutional shareholders, and exhibits the characteristics of a boutique agency — combining personal, white-glove representation with selective high-profile brand placements rather than scale-driven volume operations.

Name

OPTION Model and Media

Legal name

The Option Agency

Website

https://optionmodelandmedia.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

The Option Agency is a privately held talent and modeling agency that connects models, actors, and creators with fashion, activewear, and lifestyle brand clients across its Portland, Oregon and Los Angeles, California offices, earning commissions on bookings.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Representation and Commission: As a talent and modeling agency, The Option Agency generates revenue by representing models, actors, and creators, earning commissions on bookings and campaigns secured for their talent roster with brand clients in the fashion, lifestyle, and active markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Option Agency is a talent and modeling agency that represents models, actors, and creators across multiple divisions (Main, Development, Active, Lifestyle, Creators, Actors, Kids, and Commercial). It connects its roster of multidimensional talent with brands in the lifestyle, active, and fashion markets for campaigns, lookbooks, and commercial work, operating from offices in Portland, OR and Los Angeles, CA.

Product overview

The Option Agency is a talent and modeling agency operating as a single unified service rather than a platform-with-modules architecture. The agency connects dynamic talent with visionary brands in the lifestyle, active, and fashion markets, offering representation across two primary locations: Portland, OR and Los Angeles, CA. Their divisions include Main, Development, Active, Lifestyle, Creators, Actors, and Kids (Portland), and Main, Development, Active, Direct, Creators, and Commercial (Los Angeles). The agency specializes in representing multidimensional talent that transcends traditional modeling boundaries, emphasizing individuality and uniqueness.

Differentiator

Problem solved

Functional benefit

Products and services

• The Option Agency Talent Representation Full-service talent and modeling representation connecting dynamic talent with visionary brands in fashion, active, lifestyle, and commercial markets through campaign bookings and lasting partnerships across offices in Portland, OR and Los Angeles, CA.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Heroes Model Management: Boutique modeling agency with a curated, individuality-focused positioning similar to Option's multidimensional talent philosophy. Comparable in scale and brand tier, particularly relevant for fashion and lifestyle campaigns.
• Nous Model Management: Smaller boutique modeling agency with a curated roster emphasizing diversity and authenticity. Comparable in scale, positioning, and target brand segment to Option's differentiated talent philosophy.

Direct peers

• IMG Models: Premier global talent management firm representing top fashion and commercial models. Direct competitor for premium brand campaigns like Nike, Zara, and major fashion houses, with broader international footprint.
• State Management: New York-based fashion and talent agency with a curated approach to model representation. Direct competitor for premium fashion brand bookings, with a similar boutique-to-scale positioning.
• Wilhelmina Models: One of the largest and most established US modeling and talent management agencies with global reach. Direct competitor in fashion, lifestyle, and commercial model representation, serving the same brand client base across multiple divisions.
• Next Management: International modeling agency with offices in major fashion capitals and strong commercial and fashion divisions. Direct competitor for global brand campaigns and talent representation across fashion, lifestyle, and activewear segments.
• Elite Model Management: Global modeling agency with strong representation in fashion, commercial, and lifestyle categories. Direct peer serving the same brand client base, particularly in fashion campaigns and editorial placements.
• Ford Models: Historic New York-based modeling agency with deep roots in fashion representation. Direct peer serving fashion and lifestyle brands with a comparable division-based talent portfolio structure.

Regional players

• Photogenics Talent Agency: Los Angeles-based talent and modeling agency with fashion, commercial, and lifestyle divisions. Direct overlap with Option's LA operations and comparable brand client roster in the West Coast market.
• LA Models: Los Angeles-based modeling agency focused on fashion, commercial, and talent representation in the West Coast market. Direct geographic overlap with Option's LA office and comparable service portfolio across fashion and lifestyle divisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theoptionagency
• Xx.com/optionmodels
• Facebookfacebook.com/optionmodelandmedia
• LinkedInlinkedin.com/company/option-model-and-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTION Model and Media