What Eduzz does

Eduzz is a Brazilian digital commerce and infoproduto platform founded in 2014 and headquartered in Sorocaba, Brazil, serving digital entrepreneurs who sell online courses, ebooks, memberships, events, and digital services. The company operates an all-in-one ecosystem comprising five core products: MyEduzz (management dashboard with analytics, campaign control, and affiliate management), Checkout Sun (conversion-optimized branded checkout pages with PIX/boleto processing in up to 2 business days), Nutror (learning management system and membership area hosting 5M+ monthly lessons), SafeVideo (secure video hosting), and Blinket (event ticketing). Supporting infrastructure includes proprietary features such as Parcelamento Sem Limites (multi-card installment processing), RVP automated sale recovery, Order Bump de Assinatura (checkout subscription conversion), and a public REST API with Zapier integration.

The platform serves 118,000+ producers and reaches 43% of Brazil's economically active population. Eduzz monetizes primarily through percentage-based transaction fees on payment processing, supplemented by tiered premium programs: Unity for digital businesses generating R$1M+ annually with preferential rates and strategic acceleration, Partner by Eduzz for certified agencies and strategists, and Programa Elite with gamified belt-based producer recognition. Free education is delivered through Academia 360 (10,700+ newsletter subscribers) and the company hosts the annual Seven Summit community event. Distribution is product-led and self-serve, supplemented by a partner channel of agencies and a developer API ecosystem. The company has no disclosed external funding rounds, is founder-controlled, and has executed two acquisitions: AlpaClass (2022) for LMS integration and an unnamed edtech (2023) targeting 10 million students, with international expansion structurally enabled via Infinitum Technology BVI for cross-border payment processing.

Name

Eduzz

Legal name

Eduzz Tecnologia LTDA

Website

https://eduzz.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Eduzz is a Brazilian all-in-one digital commerce platform serving 118,000+ infoproducers with integrated checkout, payment processing, membership areas, video hosting, and event ticketing, monetizing through transaction fees and premium acceleration programs for digital businesses.

Ownership category

akta.pro rank

Product category

Digital Commerce Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

akta.pro secondary industry

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)

Keywords

• Digital commerce platform
• Payment processing gateway
• Infoproduct marketplace
• Membership management software
• Event ticketing platform

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Platform Fees: Eduzz operates as a payment gateway and platform, charging percentage-based fees on sales processed through the platform. The company describes itself as a 'gateway de pagamento' similar to market leaders.
2. Unity Acceleration Program: Premium acceleration program for businesses generating R$1M+/year with exclusive benefits including reduced transaction rates, cashback points for marketplace services, and strategic diagnostics.
3. Partner Program: Partner by Eduzz program for agencies and strategists with revenue sharing and exclusive platform benefits.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Eduzz operates an all-in-one digital commerce ecosystem for Brazilian infoproducers, providing integrated payment processing (PIX, Boleto, and credit cards with installment support), branded checkout pages, member areas/LMS, secure video hosting, and event ticketing. The platform serves over 118,000 producers and processes transactions for 43% of Brazil's economically active population. It bundles payments, content delivery, analytics, affiliate management, and sale recovery into a unified platform sold primarily on a transaction-fee basis.

Product overview

Eduzz is a comprehensive digital business ecosystem platform serving over 118,000 producers, enabling digital sales from checkout through post-sale management. The platform operates as a multi-module architecture centered around five core products: MyEduzz (management dashboard with analytics and campaign control), Checkout Sun (conversion-optimized payment pages with PIX/boleto in 2 days), Nutror (member area/LMS for course delivery), SafeVideo (secure video hosting), and Blinket (event ticketing). The ecosystem extends through educational initiatives (Academia 360 free school), acceleration programs (Unity for R$1M+ businesses), partner networks (Partner Program for agencies), gamified loyalty (Programa Elite with belt-based recognition), and flagship events (Seven Summit). All components share a unified API for custom integrations, with Zapier connectivity for no-code automation workflows.

Differentiator

Problem solved

Functional benefit

Brands

• MyEduzz: Management dashboard for producers to manage their digital business, analytics, campaigns, and affiliates.
• Checkout Sun
• Nutror
• SafeVideo
• Blinket
• Academia 360
• Unity
• Programa Elite
• Partner Program
• Seven Summit

Products and services

• MyEduzz The central management dashboard for Eduzz producers, providing real-time analytics, campaign control, affiliate management, subscription handling, financial tracking, and sales reporting for digital product sellers. It is the operational hub through which producers manage their digital business.
• Checkout Sun Branded checkout pages designed to maximize conversion rates, with features including PIX and boleto payment processing (receipt within 2 days), installment plans, order bumps, and sale recovery for abandoned carts. Used by digital producers to convert visitors into customers.
• Nutror Member area and learning management system (LMS) for delivering online courses, digital content, and educational experiences, supporting millions of monthly lesson views. Used by infoproducers to host and distribute educational content to students.
• SafeVideo Secure video hosting platform for digital product delivery, protecting content while enabling video-based courses and educational material distribution. Used by infoproducers to securely deliver video content.
• Blinket Event ticketing and event management solution enabling producers to create, sell, and manage tickets for online and offline events. Used by event organizers and infoproducers running digital or in-person events.
• Academia 360 Free digital entrepreneurship school offering courses, articles, glossaries, case studies, and guides focused on marketing digital and info-product creation for Eduzz users. Functions as a free educational offering.
• Unity Strategic acceleration program for digital businesses generating R$1 million or more annually, offering diagnostic services, networking with market leaders, exclusive cashback marketplace, and operational structuring across five business pillars. Targeted at high-revenue infoproducers.
• Partner Program Partner community for digital strategists, agencies, and co-producers featuring a dedicated Partner Dashboard, Match connection service, exclusive events, and the Agência Autoridade (Authority Agency) Award recognition program. Requires R$360k revenue per 3 months.
• Programa Elite Gamified recognition journey for producers inspired by martial arts belt system (White, Red, Orange, Green, Black, Golden, Sensei), offering exclusive benefits, a Success Manager, strategic guidance, and annual recognition at the Seven Summit event.
• Eduzz API Public REST API enabling developers to build integrations and automate workflows across Eduzz's platform, including content management, sales tracking, financial operations, subscriptions, and webhooks. Authentication via OAuth 2.0.

Quantifiable outcome

• 43% of Brazil's economically active population has purchased through Eduzz at least once
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• AlpaclasscoreTechnology or IntegrationFree premium membership area access (Alpaclass) provided to Unity members. Alpaclass is an integrated learning management system within the Eduzz ecosystem for course delivery and certification.
• 150+ Major Digital Market Players (Unity Network)coreGTM or Marketing PartnerUnity program provides networking access to 150+ major digital market players including top strategists, producers, and service providers. Members gain connections and business opportunities through this exclusive network.
• Partner by Eduzz AgenciescoreChannel Partner/ Reseller/ DistributorNetwork of certified digital agencies and strategists (Partner by Eduzz) who implement and recommend Eduzz to their clients. Includes Match program connecting agencies to RED+ producers.
• Payment Processors (Multiple National and International)coreTechnology or IntegrationEduzz integrates with various payment providers for PIX, boleto, and credit card processing. The company maintains a holding in the British Virgin Islands (Infinitum Technology BVI) for international payment integration.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Stripe: Stripe is a global payment infrastructure provider expanding aggressively in Brazil. While it does not target infoproducers specifically, its developer-friendly APIs and global reach make it a long-term competitive threat to Eduzz's payment layer.
• PagSeguro: PagSeguro (part of UOL) is a major Brazilian payment processor with broad merchant acquiring capabilities across online and offline channels. It overlaps with Eduzz's payment processing business but lacks infoproduto-specific features.
• Mercado Pago: Mercado Pago is the payment arm of Mercado Livre and a dominant Brazilian payment processor offering checkout, PIX, and merchant acquiring at scale. It competes for the same digital sellers but as a broad commerce platform rather than an infoproduto specialist.

Direct peers

• Hotmart: Hotmart is the leading Brazilian digital product platform, offering a similar all-in-one ecosystem for infoproducers including payment processing, membership areas, and affiliate management. It is the most direct competitor to Eduzz in the Brazilian infoproduto space.
• Braip: Braip is a Brazilian platform for digital product sales and affiliate management, offering checkout, membership areas, and multi-producer marketplace features. It competes directly with Eduzz in the infoprodutos ecosystem.
• Kiwify: Kiwify is a Brazilian payment platform specializing in digital product sales with checkout pages, PIX/Boleto processing, and subscription management. It targets the same infoprodutor customer base as Eduzz with a more focused product offering.
• Monetizze: Monetizze is a Brazilian affiliate marketing and digital product platform that provides checkout, payment processing, and producer tools. It serves a similar SMB infoprodutor segment as Eduzz.
• Yampi: Yampi is a Brazilian checkout platform with payment processing for e-commerce and digital products. It offers customizable checkouts and PIX/Boleto support comparable to Eduzz's Checkout Sun.
• Ticto: Ticto is a Brazilian digital product platform offering checkout, payment processing (PIX/credit), and membership areas for infoproducers and course creators. It directly competes with Eduzz's Checkout Sun and Nutror products.
• PerfectPay: PerfectPay is a Brazilian checkout and payment platform for digital products featuring PIX, Boleto, and credit card processing with order bump and upsell capabilities. It targets the same digital seller niche as Eduzz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiHqhLhTbg8E127CDzs7MYw
• Facebookfacebook.com/eduzzbrasil
• LinkedInlinkedin.com/company/eduzz
• Instagraminstagram.com/eduzzoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eduzz