What Matahari does

Matahari, Inc. is a privately held, founder-led B2B wholesale company founded in 1997 by Brian and Julia Dillon and headquartered in Nyack, New York. The company sources and distributes handcrafted rattan home decor products made by artisans in villages throughout South East Asia, primarily Myanmar, using natural, recycled, or sustainable indigenous materials. Products are offered in multiple finishes (Antique Brown, White Wash, Natural Matte, Grey Wash) and span approximately 38 category pages including bath items, kitchen utility baskets, laundry hampers, storage baskets, tables, chairs, trays, tableware, waste baskets, placemats, flower baskets, dog beds, umbrella baskets, and coffee carafes.

The business operates an exclusively wholesale, trade-only model, selling to retail stores, department stores, catalog and online retailers, interior design firms, and the hospitality industry. Access to the mataharihome.com catalog requires registration and business qualification (typically approved within up to 24 hours), and the company supplements its direct e-commerce channel with recurring trade show participation at High Point Market's Suites At Market Square. Pricing is not publicly disclosed; minimum order quantities range from 2 to 24 units depending on SKU, orders ship within 4-6 weeks, and Net-30 terms are available on approval. The company also maintains a sister consumer retail brand (saffrontradingcompany.com / blueroostertrading.com) and an active social media presence across major platforms.

Matahari generates revenue through one-time wholesale transactions on a perpetual license basis, with no subscription or recurring component. The company has no external investors, parent company, subsidiaries, patents, trademarks, or disclosed funding rounds, and operates with a small team (11-50 employees). The technology stack is minimal: the trade website is built on Volusion, a legacy SMB e-commerce platform, with no disclosed APIs, SDKs, integrations, or AI/ML capabilities. Distribution is global in scope but operationally concentrated in U.S. trade channels, with supply concentrated in Myanmar and adjacent South East Asian artisan villages.

Name

Matahari

Legal name

Matahari, Inc.

Website

https://mataharihome.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Matahari is a wholesale-only B2B distributor of handcrafted rattan home decor, founded in 1997, selling to retailers, interior designers, and hospitality buyers through a gated trade website and trade shows.

Ownership category

akta.pro rank

Product category

Wholesale Home Decor

NAICS

Home Furnishings Retailers (44912)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Furniture Stores (5712)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

akta.pro secondary industry

Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)

Keywords

• Wholesale home decor
• Handcrafted rattan products
• Artisan home accessories
• Wholesale baskets
• Trade home furnishings

Headquarters

HQ city

Nyack

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wholesale Home Decor Products: Matahari sells handmade rattan home decor products exclusively at wholesale prices to qualified trade customers including retailers, designers, department stores, catalog retailers, and the hospitality industry. Products are sold in various finish options (Antique Brown, White Wash, Natural Matte) with minimum order quantities ranging from 2 to 24 units depending on the product. Orders ship within 4-6 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Matahari is a wholesale-only supplier of handcrafted rattan home decor products for trade customers. The catalog spans 38+ product categories including furniture, bath accessories, kitchen utility baskets, laundry hampers, storage, tableware, trays, waste baskets, and specialty items, all handmade by artisans in Southeast Asian villages from sustainable materials. The company sells exclusively to retailers, interior design firms, the hospitality industry, and catalog/online retailers through a gated trade website and industry trade shows.

Product overview

Matahari is a wholesale-only company selling handcrafted home decor products made from natural rattan. The product portfolio includes Coffee Carafes, Tables (side tables, bar carts, nesting tables), Bath Items (tissue boxes, bath trays, toilet paper holders), Chairs (dining chairs, lounging armchairs), Kitchen Utility Baskets (napkin rings, utensil carriers, wine carriers), Laundry Hampers, Stools, Storage Baskets, Tableware (chargers, placemats, coasters), Trays, Waste Baskets, Placemats, Flower Baskets, Dog Beds, and Umbrella Baskets. All products are handmade by artisans in Southeast Asian villages using sustainable indigenous materials. The company operates on a wholesale-only B2B model, selling to retail stores, department stores, and interior design firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Carafes Handcrafted rattan thermal coffee carafes with stainless steel liners, available in 1.5L (50 oz) capacity in Antique Brown and White Wash finishes, sold wholesale to trade customers.
• Tables Handcrafted rattan side tables, console tables, bar carts, and nesting tables with removable trays, available in Grey Wash, Antique Brown, White Wash, and Natural Matte finishes, sold wholesale to trade customers.
• Bath Items Handcrafted rattan bathroom accessories including tissue boxes, bath containers, bath trays, toilet paper holders, and waste baskets in various finishes, sold wholesale to retailers, designers, and hospitality buyers.
• Chairs Handcrafted rattan dining chairs and lounging armchairs available in side chair and arm chair configurations with cushion compatibility, sold wholesale to trade customers.
• Kitchen Utility Baskets Handwoven rattan kitchen organization products including napkin rings, napkin trays, cocktail napkin boxes, utility baskets, utensil carriers, wine carriers, condiment baskets, and Pyrex bakeware trays, sold wholesale to trade customers.
• Laundry Hampers Handcrafted rattan laundry hampers and baskets including oval family baskets, rectangular and round laundry baskets, tall round hampers with cut-out handles, and nested basket sets, sold wholesale to trade customers.
• Stools Handcrafted rattan round stools in various finishes, sold wholesale to trade customers.
• Storage Baskets Handwoven rattan storage solutions including morning trays, remote control baskets, utility holders, rectangular storage baskets with and without lids, magazine baskets, and open storage baskets, sold wholesale to trade customers.
• Tableware Handcrafted rattan table accessories including plate chargers, placemats (round, square, rectangular, oval), and coaster boxes, sold wholesale to trade customers.
• Trays Handcrafted rattan trays including oval bowls, morning trays, bread trays, rectangular trays, and footed fruit trays in various sizes, sold wholesale to trade customers.
• Waste Baskets Handcrafted rattan waste baskets in round and square configurations with tapered and non-tapered designs, sold wholesale to trade customers.
• Placemats Handcrafted rattan placemats in round, square, rectangular, and oval shapes available in multiple finishes, sold wholesale to trade customers.
• Flower Baskets Handcrafted rattan flower baskets for home decor, sold wholesale to trade customers.
• Dog Beds Handcrafted rattan dog beds with cushions, available in small and large sizes, sold wholesale to trade customers.
• Umbrella Baskets Handcrafted rattan umbrella stands and baskets with metal liners to catch rainwater, in square and round configurations, sold wholesale to trade customers.
• New Items Summer 2026 Collection New Summer 2026 collection of handcrafted rattan home decor items, sold wholesale to trade customers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Artisan Villages in South East AsiacoreStrategic or Co-development Partner · 1 January 1997Matahari has worked extensively with artisans in villages throughout South East Asia since 1997. Trade partners are treated with respect, fairness and integrity. The company creates economic opportunities and sustainable growth for its artisan partners through fair trade conditions. Products are made in Myanmar and other South East Asian countries.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Serena & Lily: Premium home furnishings and decor brand with a strong coastal-natural aesthetic and trade program serving interior designers. Competes for the same design-firm and specialty-retail buyer mindshare as Matahari, though at much larger scale and with broader furniture and textile offerings beyond rattan.
• West Elm: Large-scale home furnishings and decor retailer with significant B2B/contract business serving designers, hospitality, and corporate clients. Overlaps with Matahari in natural-material, artisan-inspired decor and shared interior-designer customers, but operates at much larger scale and through its own retail stores rather than trade-only wholesale.

Direct peers

• Sika Design: Manufacturer and wholesaler of rattan and wicker furniture and home accessories, including outdoor and indoor pieces. Comparable in material focus, handcrafted production, and trade-channel distribution, though with stronger furniture tilt than Matahari.
• Park Hill Collection: Wholesale home furnishings and decorative accessories brand carried by specialty retailers and designers. Closely comparable wholesale-only distribution, vintage- and artisan-inspired aesthetic, and similar buyer overlap with Matahari's trade customers.
• Privilege International: Wholesale home accents, wall decor, and accent furniture supplier to retailers and designers. Comparable trade-only B2B model with globally-sourced product mix and similar category breadth across home decor and small furniture.
• Melrose International: Wholesale importer and distributor of home decor, gifts, and seasonal merchandise to mass and specialty retail. Directly comparable trade-only B2B model with globally-sourced artisan and natural-material products sold through similar retailer and catalog channels.
• Creative Co-Op: Wholesale home decor and gift brand supplying boutique retailers worldwide with globally-sourced, story-driven product. Directly comparable trade-only model, multi-category catalog, and similar reliance on artisan and small-village production networks.
• Go Home Ltd: Wholesale distributor of decorative home accessories, accent furniture, and seasonal goods to retailers and designers. Highly comparable B2B trade-only model with curated artisan and globally-sourced product lines, similar in scale and customer base to Matahari.
• Sagebrook Home: Wholesale home decor, accent furniture, and accessories brand serving retail and design trade. Comparable B2B wholesale model with broad multi-category catalog and similar customer overlap with retailers and interior designers.
• Napa East: Wholesale home accessories and accent furniture brand with a strong natural-material, woven, and artisan aesthetic. Comparable B2B wholesale model and customer base, and one of the closest stylistic peers to Matahari's rattan assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matahari