OneEightyOne

What OneEightyOne does

OneEightyOne is a Netherlands-headquartered LED lighting company founded in 2005 by Stefan Verhoef (previously operating as InventDesign), specializing in dynamic, pixel-controlled, and custom architectural LED solutions. The company develops a proprietary product portfolio spanning DiGi Linear V/D/E/M-Series pixel-controlled fixtures, DiGi Neonflex, Beam F-series projectors (F12 through F250), specialized LED strips (IP68, RGBW, Amber Drift, COB, CSP), and ready-made decorative systems, while also serving as a reseller/integrator for DiGidot controllers, MADRIX software/hardware, Meanwell power supplies, and LTECH drivers. Its technical differentiation lies in end-to-end custom product development — including a 24V DiGi Module developed from scratch in 4 weeks for a Japanese restaurant and 200,000+ individually addressable pixels engineered for The Portal installation with Foster + Partners.

The business operates three revenue streams: (1) hardware sales of standard and configurable LED products via a 736+ SKU e-commerce storefront, (2) full custom project delivery combining design, engineering, programming, and commissioning for large architectural and creative installations, and (3) professional services bundled with custom solutions. Distribution combines direct enterprise field sales, regional channel partners (notably Huda Lighting and DecoLight Trading LLC in the Middle East), and the self-serve online catalog. The company serves enterprises across architectural facades, hospitality, arts and culture, retail, and entertainment — with a notable Middle East project concentration through its Dubai regional headquarters and Amsterdam and Hong Kong offices.

The company is privately held with no disclosed external funding, holds ISO 9001 certification, and is self-described as an 'international scale-up' with 40+ employees, an installed base spanning Europe, the Middle East, and Asia-Pacific, and industry recognition including the [d]arc award for The Portal. Customer concentration is moderate, weighted toward a small number of large custom project wins supplemented by longer-tail e-commerce volume. AI/ML is not a component of the product offering.

Name

OneEightyOne

Legal name

OneEightyOne

Website

https://oneeightyone.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

OneEightyOne is a Netherlands-based LED lighting company that designs, manufactures, and delivers proprietary pixel-controlled linear fixtures, projectors, neon flex, and custom LED systems — serving architectural, hospitality, retail, and arts-and-culture clients across Europe, the Middle East, and Asia-Pacific through a mix of e-commerce, channel partners, and bespoke project delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Products (Hardware): Sale of standard and configurable LED lighting products including linear fixtures, beam projectors, LED strips/flex, neon flex, control systems, drivers, power supplies, profiles, and cables through the company's e-commerce platform and project-based orders.
2. Custom Lighting Solutions & Project Delivery: End-to-end custom LED lighting system projects including design consultation, custom product development, engineering, programming, testing, and commissioning. Revenue is project-based and typically involves significant custom work (e.g., HB Tower, Waldorf Astoria, Ronin Restaurant).
3. Professional Services (Design, Engineering, Programming): Charging for specialized design, engineering, and programming services as part of the custom solutions offering. The company employs Solution Designers, Embedded Developers, and Project Managers to deliver bespoke lighting systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

OneEightyOne designs, manufactures, and supplies LED lighting products and custom lighting solutions for architectural, hospitality, arts, and entertainment applications. The company offers proprietary product lines (DiGi, Neonflex, Beam, Linear G-series) alongside end-to-end project delivery including design, engineering, programming, and commissioning for clients such as hotel chains, real estate developers, banks, museums, and artists.

Product overview

OneEightyOne is a Netherlands-based LED lighting company offering a comprehensive portfolio of dynamic lighting solutions spanning multiple product categories. The product line is organized into: (1) Direct View products including DiGi Neonflex, Neonflex, and DiGi Linear series (D, E, V, M) for visible linear lighting applications; (2) Projectors & Linears including Beam F-series (F12, F36, F54, F72, F120, F250) and Linear G100 spot/flood fixtures for accent and wash lighting; (3) Concealed products including various LED strips (Standard, DiGi, IP68, COB, CSP, RGBW, RGBTW) and flex strips for hidden installations; (4) Ready-Made solutions including DiGi Globe Chandelier, Dynamic Light Surface (DLS), GOBO Canvas, and LED Shapes for turnkey installations; (5) Control systems including DiGidot controllers and MADRIX software/hardware; (6) Power/Drivers including Meanwell power supplies and LTECH controllers supporting protocols like DALI, DMX, 0-10V, BLE, Zigbee, and Matter; (7) Accessories including Aluminium LED Profiles and LED Cables. The ecosystem is tied together through control integrations with MADRIX, DiGidot, MadMapper, NovaStar, Touch Designer, and PxLNet technologies, enabling pixel-perfect control for architectural, entertainment, and hospitality lighting projects.

Differentiator

Problem solved

Functional benefit

Products and services

• DiGi Linear Series (V, D, E, M-Series) High-resolution pixel-controlled linear LED fixtures available in lengths from 300mm to 2000mm with RGB, RGBW3000K, and Tunable White (2700K+5700K) configurations. IP67-rated with IK08 mechanical protection, available in Flat Opal, Flat Transparent, Dome Opal, and Square Opal shapes for architectural and façade applications.
• Beam F-Series LED Projectors (F12, F36, F54, F72, F120, F250) LED spotlight projectors ranging from 12W to 250W with Multi Color (RGBW), Tunable White, and White configurations. Supports multiple beam angles (10°–60°) and DMX RDM/PxLNet control with Grey RAL7047 housing for accent and wash lighting in architectural applications.
• DiGi Neonflex and Neonflex Flexible neon-style LED strips with Dual Bend, Side Bend, and Top Bend form factors, available in sizes from 0816 to 3027. Supports RGB, tunable white, single color, and RGBW (2700K) configurations with DMX control and 24V/48V options for architectural and decorative applications.
• DiGi LED Strip family DiGi-branded LED strips available in multiple configurations: RGB 12V/24V, RGBW 24V, Dual Bend RGBW, RGBTW (2200+4000K), Amber Drift, and IP68 variants. Features various pixel pitches (16mm, 24mm, 38mm, 50mm, 83mm, 100mm) for pixel-controlled concealed and decorative applications.
• LED Strip Multi Color RGBW (4in1) Flexible indoor LED strip with 4in1 LED technology combining RGB color mixing with a dedicated 2700K warm white or amber channel. Features 19.2 W/m power consumption, 70/m LED count, IP20 rating, 120° beam angle, and 24V operation for dynamic architectural applications.
• LED Strip IP68 Waterproof LED strip (IP68 rated) available in Single Color, White (2200K–6500K), Tunable White, and Multi Color (RGB) configurations for demanding outdoor environments with 24V operation.
• Ready-Made LED Solutions (DiGi Globe Chandelier, Dynamic Light Surface, GOBO Canvas, LED Shapes) Pre-configured decorative and turnkey LED solutions: DiGi Globe Chandelier (decorative chandelier fixture); Dynamic Light Surface (DLS) for transforming walls/ceilings into dynamic lighting artworks); GOBO Canvas (pre-made gobo projection system); and LED Shapes (customizable pre-designed LED shapes for wall or ceiling installations). Available in static white or dynamic RGB/RGBW configurations.
• LED Screen LED display screen product for video content and media façade applications.
• DiGidot Controllers DiGidot brand LED control hardware including C1 Live, C1 Extended, C4 Live, C4 Extended controllers, and Node U96 units. Enables pixel-level control of LED installations for dynamic lighting shows and synchronized effects.
• MADRIX Control Products MADRIX software licenses (Start, Entry, Ultimate, Maximum) and hardware controllers (NEBULA, STELLA, STELLA 8, AURA, ORION, LUNA) for professional LED control. Includes USB interfaces (ONE, SMPTE), RADAR licensing for big data analysis, and accessory replacement sets.
• Meanwell Power Supplies Meanwell brand power supplies including HLG series (IP67/IP65 rated, 75W–600W), XLG series (IP67 rated, 75W–320W), LPV series (IP67 rated, 20W–60W), and RS/RSP series (standard, 15W–320W). Support 5V, 12V, 24V, and 48V outputs.
• LTECH LED Drivers and Controllers LTECH brand LED control products including DMX/DMX-SPI decoders, RF remote controls (RGBW, CT, RGBTW), Bluetooth controllers, WiFi gateways, signal amplifiers, DALI/DMX to Triac converters, and constant voltage/current controllers. Supports protocols including DALI, DMX, 0-10V, PWM, TRIAC, Zigbee, BLE, and Matter.
• Aluminium LED Profiles Aluminium LED mounting profiles in various shapes: 3535, High, Low, Half Round, High H, Tube, Mini, Corner, and High plaster. Standard length 3020mm with custom options available. Compatible with various cover types (Flat, Round Opal, Square Opal) and mounting clips for surface, recessed, and suspended installations.
• LED Cables LED connection cables including Flexible Rubber LED cables (2-core, 4-core RGB, 5-core RGBW), Digital LED cables, and M12/M16/M17 connector cables (2-pin to 7-pin configurations) for power, data, and jumper applications.
• DiGi Module XT Multi Color 24V DiGi LED module available in RGB and RGBW with 2700K color temperature. Contains six CREE SMD3535 LEDs per module, producing 50 lumens output with 110° beam angle. Used in custom fixture development and decorative lighting applications.
• DiGi LED Strip Amber Drift Specialized amber LED strip with drift effect, operating at 12V with 16mm pixel pitch. Used for creating warm ambient lighting effects and replicating natural lunar phases in art installations like Mirror Moon at Amsterdam Light Festival.
• Linear G100 Large-format linear LED fixture (100W) with Multi Color, Tunable White, and White options. Available in 500mm length with various beam angles (12°, 12°x22°, 15°x40°, 25°) and Grey RAL7047 housing.
• Media Mesh (Imagic Weave) Solution Facade covering solution combining lighting, media, and architecture, offered in collaboration with German company Haver & Boecker. Transforms building facades into dynamic display surfaces by combining OneEightyOne's LED lighting expertise with Haver & Boecker's wire mesh technology.

Quantifiable outcome

• 800+ meters of pixel-controlled contour lighting on a single project (HB Tower)
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Haver & BoeckercoreStrategic or Co-development PartnerOneEightyOne offers its Media Mesh solution (Imagic Weave) in collaboration with German company Haver & Boecker, combining OneEightyOne's LED lighting expertise with Haver & Boecker's wire mesh technology to create a new definition of facade covering that integrates lighting, media, and architecture.
• Foster + PartnersflagshipStrategic or Co-development PartnerFoster + Partners engaged OneEightyOne as the engineering partner for The Portal installation in London — a volumetric canvas of 28 DiGi mesh panels with 200,000+ individually addressed pixels. The project won [d]arc awards and represents OneEightyOne's flagship architectural collaboration.
• Studio LumencoreStrategic or Co-development PartnerStudio Lumen served as the lighting designer for the Hyatt Centric Dubai project, with OneEightyOne supplying and commissioning the full facade lighting solution (2500m of fixtures controlled by DiGidot C4).
• CPLD Lighting Design ConsultantscoreStrategic or Co-development PartnerCPLD Lighting Design Consultants designed the Ronin Japanese Restaurant project, with OneEightyOne developing a custom LED module from scratch to meet the designer's specific requirements. The project was delivered in 4 weeks.
• UNStudiocoreStrategic or Co-development PartnerUNStudio designed the dynamic light show for C&A Eindhoven, with OneEightyOne supplying and engineering the LED lighting installation for the retail flagship store.
• Arnaut Meijer (artist)coreStrategic or Co-development PartnerDutch artist Arnaut Meijer collaborated with OneEightyOne on the Mirror Moon installation for Amsterdam Light Festival, where the company supplied DiGi LED Strip Amber Drift systems and engineering expertise to realize the four-lunar-phase installation.
• Broadway Malyan (Architect)coreImplementation/ SI/ Consulting PartnerBroadway Malyan was the architect for HB Tower (ALDAR Properties) in Abu Dhabi. OneEightyOne supplied the architectural facade lighting (800m of V-Series, 50,000 pixels) as part of the project team.
• ALDAR PropertiesminorChannel Partner/ Reseller/ DistributorDeveloper of HB Tower, Abu Dhabi. The project was supplied through regional partner Huda Lighting.
• Huda LightingcoreChannel Partner/ Reseller/ DistributorRegional lighting distributor in the UAE that served as the main supplier for HB Tower (Abu Dhabi) and Waldorf Astoria Ras Al Khaimah projects, distributing OneEightyOne products in the Middle East market.
• DecoLight Trading LLCcoreChannel Partner/ Reseller/ DistributorUAE-based lighting distributor that commissioned OneEightyOne for the Ronin Japanese Restaurant project, acting as the local interface between the designer (CPLD) and OneEightyOne's custom product development.
• DiGidot TechnologiescoreTechnology or IntegrationDiGidot is a core technology partner — OneEightyOne's products are extensively controlled by DiGidot systems (DiGidot C4, Node U96, C4 Extended 8, C4 Live) across virtually all projects. The companies have a long-standing technology integration relationship.
• MadrixcoreTechnology or IntegrationMadrix is a primary control software platform used across OneEightyOne projects (e.g., HB Tower, The Portal). OneEightyOne is a Madrix reseller, listing Madrix products in its Control category and using MadMapper software for content programming. The relationship is both technology integration and channel/reseller.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GVA Lighting: Architectural linear and facade LED lighting manufacturer specializing in custom LED solutions and high-pixel-pitch media facades. Closely comparable niche to OneEightyOne's DiGi Linear V-Series and Beam family.
• SGM Lighting: Danish manufacturer of architectural, entertainment, and outdoor LED lighting. Overlaps with OneEightyOne's architectural facade, entertainment and IP67-rated outdoor fixture portfolio.
• Acclaim Lighting: US-based architectural and entertainment LED lighting manufacturer offering pixel-controlled fixtures, linear LED, and outdoor/accent ranges — directly overlapping with OneEightyOne's project portfolio.
• Elemental LED: US-based LED lighting solutions provider offering linear, strip, and architectural LED through brands like Diode LED. Comparable e-commerce + custom-project model to OneEightyOne, though with less custom-fabrication focus.
• Traxon Technologies (an Osram / ams OSRAM brand): Architectural and facade LED lighting specialist with proprietary control platforms (e:cue). Directly competes with OneEightyOne on dynamic pixel-controlled facade, media-facade, and large-scale architectural installations globally.
• CLS LED (Creative Lighting Solutions): European architectural LED lighting manufacturer delivering facade, accent, and custom solutions. Comparable to OneEightyOne's project-based approach for high-end architectural clients.

Broad incumbents

• Targetti Lighting: Italian architectural lighting manufacturer specializing in indoor and outdoor architectural fixtures. Overlaps with OneEightyOne on hospitality and architectural accent/specifier channels across EMEA.
• Color Kinetics (Signify): Market-leading architectural LED lighting and control portfolio owned by Signify (formerly Philips Lighting). Competes with OneEightyOne on facade, landmark, and entertainment LED installations, with vastly larger distribution and budget.
• Zumtobel Group: Austrian lighting incumbent covering architectural, commercial, and industrial segments. Competes broadly with OneEightyOne in architectural facade and hospitality lighting, though at much larger scale and via diversified portfolio.

Others

• DiGidot Technologies: Core technology partner of OneEightyOne and independent supplier of LED pixel controllers (C4, Node U96). Included as a technology-adjacent peer whose hardware OneEightyOne resells and integrates across projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/181lighting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneEightyOne