Mercedes-Benz of Smithtown

What Mercedes-Benz of Smithtown does

Mercedes-Benz of Smithtown is a privately held, family-owned Mercedes-Benz franchise dealership founded in 1970 and headquartered at 630 Middle Country Road, St. James, New York, in Suffolk County. For over 50 years the single-location store has served Long Island consumers and business fleet buyers across Smithtown, Lake Grove, Port Jefferson, Kings Park, and surrounding communities, operating from a state-of-the-art facility with a 10,000 square foot vehicle showcase and a 3,000 square foot, two-lane, six-vehicle drive-in service reception area.

The dealership's core product is the full Mercedes-Benz passenger vehicle portfolio: sedans (C-, E-, S-Class), coupes and convertibles (CLA, CLE, SL, AMG GT), luxury SUVs and wagons (GLA through GLS, G-Class, E-Class Wagon), high-performance AMG variants, ultra-luxury Mercedes-Maybach models, EQ battery-electric vehicles (EQB, EQE, EQE SUV, EQS, EQS SUV), plug-in hybrids (Hybrid GLC, Hybrid GLE), and MB Sprinter and Metris commercial vans. Supporting revenue lines include Certified Pre-Owned vehicles (165-point inspection, remaining factory warranty), pre-owned and off-brand vehicles, factory-trained service and repair using genuine OEM parts, a parts center, prepaid maintenance plans, extended warranties, and protection packages. Convenience services include Pick-Up & Delivery, Mobile Service, and Express Service. Note that AI/voice/ADAS features (MBUX, DISTRONIC, PRESAFE) reside in the Mercedes-Benz vehicles themselves rather than in the dealership's own technology stack, which is built on Dealer Inspire (Express Store), Google Maps, Mapbox, Botdoc, and reCAPTCHA integrations.

Mercedes-Benz of Smithtown operates a direct-to-consumer go-to-market model combining a physical showroom with field sales staff, an online Express Store (express.mbofsmithtown.com) for 100% online purchasing with instant pricing, and a Fleet Sales Program for businesses buying 15+ vehicles. Revenue is generated from one-time new and pre-owned vehicle sales at MSRP plus a $175 document fee, subscription-like prepaid maintenance and extended warranty plans, transaction-based finance and lease origination through in-house Finance Managers, and recurring service and parts. Marketing spans a content-rich website, active Instagram, Facebook, YouTube, and LinkedIn profiles, and customer testimonials. Distribution is limited to a single domestic geography (Long Island, USA), with the core franchise relationship held with Mercedes-Benz USA (MBUSA).

Name

Mercedes-Benz of Smithtown

Legal name

Mercedes-Benz of Smithtown

Website

https://mbofsmithtown.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Mercedes-Benz of Smithtown is a family-owned, 50-plus-year Mercedes-Benz franchise dealership in St. James, NY, selling new, AMG, Maybach, EQ electric, and commercial vehicles plus certified pre-owned cars to Suffolk County and Long Island consumers and fleet buyers, with full service, parts, financing, and online purchasing.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint James

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Mercedes-Benz vehicles including sedans, SUVs, coupes, convertibles, electric vehicles, and vans. Revenue generated from MSRP pricing with document fees.
2. Pre-Owned Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned, courtesy vehicles, and off-brand vehicles.
3. Service and Parts: Vehicle maintenance and repair services using genuine OEM parts. Prepaid maintenance plans, extended warranties, and parts sales.
4. Finance and Lease: Financing and leasing services for vehicle purchases. Loan origination and lease agreements facilitated through Finance Managers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mercedes-Benz of Smithtown is an authorized franchise dealership that sells new and pre-owned Mercedes-Benz passenger vehicles (sedans, SUVs, coupes, convertibles, AMG performance, Maybach, EQ electric, plug-in hybrids) and MB Vans (Sprinter/Metris). It also provides in-house vehicle financing and leasing, factory-trained service and repairs with genuine OEM parts, certified pre-owned programs, and convenience services including Pick-Up & Delivery, Mobile Service, and Express Service. Sales are conducted both on-site in St. James, NY and through the Express Store online platform.

Product overview

Mercedes-Benz of Smithtown operates as a family-owned single-location car dealership (50+ years in business) in St. James, NY, offering the complete Mercedes-Benz vehicle portfolio through multiple sales channels. The core product is new and pre-owned Mercedes-Benz passenger vehicles across segments: luxury sedans (C-Class, E-Class, S-Class), performance AMG models, ultra-luxury Maybach vehicles, electric EQ models, plug-in hybrids, and commercial MB Vans. The dealership enhances vehicle sales with integrated financial services (financing, leasing, trade-in valuation) and operates an Express Store for online purchasing. Service operations constitute a major offering, with factory-trained technicians providing maintenance, repairs, and genuine OEM parts, supplemented by convenience services including Pick-Up & Delivery, Mobile Service, and Express Service. The dealership also sells Mercedes-Benz branded merchandise through its boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles Full lineup of new Mercedes-Benz passenger vehicles including sedans, coupes, convertibles, SUVs, wagons, and electric vehicles sold at MSRP with manufacturer financing options, available to consumers in Suffolk County and Long Island.
• AMG Performance Vehicles High-performance Mercedes-AMG vehicles including AMG GT, AMG C, AMG E, AMG GLC, AMG GLE, and AMG G 63 with enhanced powertrains, suspension, and styling, targeted at performance-oriented luxury buyers.
• Mercedes-Maybach Luxury Vehicles Ultra-luxury Mercedes-Maybach vehicles including S-Class Maybach, GLS Maybach, and SL Maybach featuring exclusive appointments, extended wheelbase, and handcrafted interiors for ultra-premium buyers.
• EQ Electric Vehicles Mercedes-Benz electric vehicle lineup including EQS Sedan, EQS SUV, EQB SUV, and EQE Sedan offering zero-emission luxury transportation with advanced battery technology.
• Plug-in Hybrid Vehicles Hybrid GLC and Hybrid GLE plug-in hybrid electric vehicles combining internal combustion engines with electric motors for improved fuel efficiency and electric-only driving capability.
• MB Vans (Sprinter & Metris) Mercedes-Benz commercial vans including Sprinter and Metris work vans for business fleet operations, with upfit options and Section 179 tax savings programs.
• Certified Pre-Owned Vehicles Certified pre-owned Mercedes-Benz vehicles passing a rigorous 165-point inspection with remaining factory warranty coverage and additional CPO benefits.
• Pre-Owned Vehicles Selection of pre-owned Mercedes-Benz vehicles and off-brand vehicles at various price points, including retired courtesy vehicles with low mileage.
• Express Store Online Shopping 100% online vehicle shopping platform enabling instant pricing, no-hassle offers, and complete vehicle purchase transactions from home without visiting the dealership.
• Vehicle Financing & Leasing Comprehensive financing solutions including competitive loan rates, lease options (including a 24 Month Lease Program), trade-in valuation, and graduate/rising star programs for first-time buyers.
• Service & Maintenance Factory-trained technician service center offering maintenance, repairs, genuine OEM parts, tire services, prepaid maintenance plans, and extended warranties.
• Pick-Up & Delivery Service Concierge vehicle pickup and delivery service for service appointments, allowing customers to have vehicles collected from their location and returned after service.
• Mobile Service On-site mobile service bringing routine maintenance and repairs to customer locations for added convenience.
• Express Service Expedited service option for routine maintenance and minor repairs without scheduling an appointment in advance.
• Protection Packages Vehicle protection programs including Key Fob Program, Tire & Wheel Protection, and Paint-Less Dent Repair.
• Custom Order Program Factory-direct custom vehicle ordering allowing customers to specify exterior colors, interior materials, options, and features for build-to-order Mercedes-Benz vehicles.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Partnerships

One partnership is on record.

• Mercedes-Benz USA (MBUSA)coreChannel Partner/ Reseller/ DistributorMercedes-Benz of Smithtown is an authorized Mercedes-Benz dealership operating as a franchise dealer. The dealership sells new Mercedes-Benz vehicles, provides service using genuine OEM parts, and represents the Mercedes-Benz brand to customers in Suffolk County and Long Island area. The relationship is a manufacturer-dealer franchise arrangement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mercedes-Benz of Huntington: Sister Mercedes-Benz franchise dealer on Long Island (Huntington station area) offering the same new, AMG, Maybach, EQ, and Sprinter lineup and competing for the same Suffolk County luxury vehicle buyer.
• Mercedes-Benz of Massapequa: Authorized Mercedes-Benz franchise dealer located in Massapequa, Long Island, NY, directly serving an overlapping Suffolk/Nassau County customer base with the same brand portfolio and franchise service model.
• Rallye Motors: Long-established Mercedes-Benz franchise dealer in Roslyn, NY on the North Shore of Long Island, directly competing for the same high-net-worth Long Island luxury buyer with overlapping new and pre-owned inventory.
• Mercedes-Benz of Brooklyn: Authorized Mercedes-Benz franchise serving the NYC metro area; competes with the Express Store online channel for digitally-originated Long Island / tri-state luxury buyers.

Regional players

• BMW of Smithtown: Competing luxury franchise dealer located in the same Smithtown/Long Island submarket, vying for the same affluent luxury vehicle buyer with overlapping service offerings.
• Porsche of Roslyn: Ultra-luxury dealer serving the same Long Island high-net-worth segment that Mercedes-Benz of Smithtown targets with its Maybach and AMG sub-lineup.
• Competition Auto Group: Long Island-based luxury auto group (referenced directly on Mercedes-Benz of Smithtown's website for cross-inventory of pre-owned vehicles) — multi-brand luxury dealer competing in the same regional market.
• Audi of Smithtown: Adjacent luxury brand franchise in the same Smithtown micro-market, competing head-to-head for luxury sedan/SUV buyers in Suffolk County.

Broad incumbents

• Mercedes-Benz USA: National manufacturer and franchisor of the Mercedes-Benz brand; the dealership's core OEM partner and the upstream incumbent whose franchise agreement, allocation, and brand strategy directly define the dealership's operating economics.

Others

• Dealer Inspire: Technology vendor that powers Mercedes-Benz of Smithtown's Express Store online retail platform — a relevant ecosystem peer for digital retailing infrastructure across the dealer network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmvk-P_CcGHYcRNxWUmBF7Q
• Facebookfacebook.com/MBofSmithtown
• LinkedInlinkedin.com/company/11029601/admin
• Instagraminstagram.com/mercedesbenzofsmithtown
• Xx.com/MercedesBenzLI

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz of Smithtown