American LandMaster
American LandMaster (dba Landmaster) is a US-based UTV manufacturer founded in 1959, producing American-made gas-powered (N6/N7) and electric (AMP) utility vehicles distributed through 1,000+ dealer service centers to property owners, hunters, commercial buyers, and municipalities.
- Company typePrivate
- Founded1959
- HeadquartersFort Wayne, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What American LandMaster does
American LandMaster (doing business as Landmaster) is a US-based manufacturer of on- and off-road Utility Task Vehicles (UTVs), founded in 1959 and headquartered in Johnson City, Tennessee with additional manufacturing operations in Indiana. The company produces American-made UTVs using all-steel construction, ROPS-certified protective cages, and commercial-grade powerplants and drivetrains sourced from named suppliers including Schafer (trans-axles), Hilliard (differentials), CVTech, and Briggs & Stratton and Kohler (engines). Its product portfolio spans the gas-powered N6 and N7 series — N6 Standard Cab, N7 Standard Cab, N7 Crew Cab, and N7 HD, priced from $7,999 to $12,999 — and the all-electric AMP series (Standard Cab, Crew Cab, HD) priced from $15,599 to $19,999, with pre-bundled Ranch, Wilderness, and Touring trim packages across the 2026 lineup. Cumulatively the company states over one million vehicles sold to date and operates with 101-250 employees.
Landmaster distributes primarily through a domestic authorized dealer network of over 1,000 service centers across the United States, supplemented by direct online channels including a "Build My UTV" configuration tool, "Get A Quote" requests, online parts and accessories e-commerce, a payment calculator, an Electric UTV Voucher incentive program, and a dedicated Business Support Program for commercial buyers. Revenue mechanics combine one-time vehicle sales, parts and accessories, and recurring extended warranty programs; pricing is published MSRP plus destination and preparation fees. Customer segments include individual property owners (primary), hunting and outdoor enthusiasts, commercial/industrial users, and local communities/municipalities, with the company emphasizing 100% US manufacturing as a core marketing and value-proposition pillar. American LandMaster was acquired by Whisper Carts LLC on October 13, 2025, which now operates the business as a wholly-owned subsidiary.
American LandMaster firmographics
Firmographics- Name
- American LandMaster
- Legal name
- American LandMaster
- Website
- https://americanlandmaster.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- American LandMaster (dba Landmaster) is a US-based UTV manufacturer founded in 1959, producing American-made gas-powered (N6/N7) and electric (AMP) utility vehicles distributed through 1,000+ dealer service centers to property owners, hunters, commercial buyers, and municipalities.
- Ownership category
- akta.pro rank
American LandMaster industry classification
Industry- Product category
- Utility Task Vehicles (UTVs)
- NAICS
- Construction Machinery Manufacturing (333120)
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)
- akta.pro secondary industry
- Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)
Keywords
Where American LandMaster is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American LandMaster business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- UTV Vehicle Sales: Sale of gas and electric utility task vehicles through dealer network and direct ordering
- Parts & Accessories: Replacement parts, accessories, and apparel sales through online shop
- Extended Warranty: Extended coverage and warranty programs for UTVs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | N6 Standard Cab 2026 - Entry-level gas UTV |
| Unit Pricing | Pay-as-you-go | N7 Standard Cab 2026 - Mid-range gas UTV |
| Unit Pricing | Pay-as-you-go | N7 Crew Cab 2026 - Multi-passenger gas UTV |
| Unit Pricing | Pay-as-you-go | N7 HD 2026 - Heavy-duty gas UTV |
| Unit Pricing | Pay-as-you-go | AMP Standard Cab 2026 - Electric UTV |
| Unit Pricing | Pay-as-you-go | AMP Crew Cab 2026 - Electric multi-passenger UTV |
| Unit Pricing | Pay-as-you-go | AMP HD 2026 - Heavy-duty electric UTV |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
American LandMaster product offering
Product offeringCore offering
American LandMaster designs, manufactures, and distributes on- and off-road Utility Task Vehicles (UTVs) from its U.S.-based facilities. Its portfolio includes gas-powered N6 and N7 standard cab, crew cab, and heavy-duty models and the all-electric AMP Standard Cab, Crew Cab, and HD models, with prices ranging from $7,999 to $19,999. The company also sells replacement parts, accessories, apparel, and extended warranty programs through its dealer network and online shop.
Product overview
American LandMaster manufactures a portfolio of American-made Utility Task Vehicles (UTVs) built in Johnson City, Tennessee. The product line consists of two main series: the gas-powered N6 and N7 lineup (including Standard Cab, Crew Cab, and HD configurations) and the all-electric AMP lineup. The gas models range from $7,999 to $12,999 with engine sizes from 570cc to 627cc, while the AMP electric models range from $15,599 to $19,999 with 88ft-lbs torque. All 2026 models come with Ranch, Wilderness, or Touring trim packages pre-installed. The company also offers a comprehensive parts and accessories catalog, a build-your-own UTV customization tool, and various financing and voucher programs.
Differentiator
Problem solved
Functional benefit
Brands
- AMP: All-electric UTV line offered as the company's most popular and fastest-growing product category.
Products and services
- N6 Standard Cab 2026 Gas-powered mid-sized entry-level UTV with 570cc engine for property owners and light work use.
- N7 Standard Cab 2026 Gas-powered mid-sized UTV with 627cc engine for property, ranch, and farm work.
- N7 Crew Cab 2026 Gas-powered multi-passenger crew UTV for carrying multiple workers or family members.
- N7 HD 2026 Heavy-duty gas-powered UTV with enhanced towing and bed capacity for demanding work applications.
- AMP Standard Cab 2026 All-electric UTV providing quiet operation for hunting, property work, and silent applications while matching gas performance.
- AMP Crew Cab 2026 All-electric multi-passenger crew UTV for quiet transport of multiple occupants.
- AMP HD 2026 Heavy-duty all-electric UTV for the most demanding commercial and property work applications.
- Parts & Accessories Replacement parts and accessories catalog for UTV maintenance and customization, sold through the online shop and dealer network.
- Extended Warranty Program Recurring extended warranty coverage for LandMaster UTVs.
Quantifiable outcome
- 100% American manufacturing with domestic component sourcing
Companies that use American LandMaster
Customer profileSegments4 records
Ideal customer profiles3 records
American LandMaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
American LandMaster partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
American LandMaster competitors and assessment
Company assessmentBroad incumbents
- Polaris (Ranger / General): Polaris is the market-leading UTV and side-by-side manufacturer in the US, with the Ranger line directly competing against American LandMaster's N6/N7 gas UTVs and the General/General XP overlapping with the company's premium positioning on dealership, features, and price points.
Emerging players
- Bad Boy Mowers (Off Road / Recoil): Bad Boy Off Road (Recoil) is a smaller US-based UTV entrant focused on value-priced utility vehicles for hunters and landowners, positioning itself similarly to American LandMaster's entry-level N6 model and competing for the same price-sensitive dealer channels.
- CFMOTO (UForce / UTV): CFMOTO's UForce lineup offers aggressively priced side-by-sides with dealer expansion in the US, making it a comparable emerging competitor to American LandMaster on price, warranty, and rapidly growing dealer footprint.
- Massimo Motor (T-Boss / MSU): Massimo offers a value-tier utility side-by-side line sold through dealer networks, comparable to American LandMaster's N-series on price points and segments targeting outdoor, ranch, and small business buyers.
- Hisun (Sector / Strike): Hisun is a value-oriented UTV brand with growing US distribution, competing with American LandMaster's entry-level N6 on price for budget-conscious property owners and small commercial buyers.
Direct peers
- John Deere (Gator): John Deere Gator utility vehicles are a benchmark in agricultural and property-maintenance UTVs, serving the same row-crop farmer, rancher, and large-property owner segments American LandMaster targets and competing on dealer/support networks.
- Can-Am (Defender) — BRP Inc. Can-Am's Defender family of utility side-by-sides targets ranch, farm, hunting, and commercial buyers—the same primary use cases American LandMaster serves—making it the closest head-to-head competitor in the gas and electric UTV segments.
- Yamaha Motor (Wolverine / Viking): Yamaha's Viking and Wolverine utility side-by-sides overlap American LandMaster's gas N-series positioning across hunting, ranch, and recreational use cases with similar drivetrain and towing specifications.
- Kawasaki (Mule / Ridge): Kawasaki Mule has been a long-established work-grade UTV competitor used on ranches, farms, and industrial sites, directly comparable to American LandMaster's N7 and HD variants on durability, towing, and bed capacity.
- Kubota (RTV): Kubota RTV side-by-sides are widely used for property, ag, and light commercial work and compete directly with American LandMaster's heavy-duty HD variants on payload, towing, and long-running durability for fleet buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
American LandMaster social profiles
Digital presenceAmerican LandMaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
American LandMaster leadership team
Management profileNumber of profiles
American LandMaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American LandMaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American LandMaster
What does American LandMaster do?
American LandMaster designs, manufactures, and distributes on- and off-road Utility Task Vehicles (UTVs) from its U.S.-based facilities. Its portfolio includes gas-powered N6 and N7 standard cab, crew cab, and heavy-duty models and the all-electric AMP Standard Cab, Crew Cab, and HD models, with prices ranging from $7,999 to $19,999. The company also sells replacement parts, accessories, apparel, and extended warranty programs through its dealer network and online shop.
Is American LandMaster a public or private company?
American LandMaster is a private company. It is classified as corporate owned and is currently operating.
When was American LandMaster founded?
American LandMaster was founded in 1959. It employs 101 to 250 people.
Where is American LandMaster based?
American LandMaster is headquartered in Fort Wayne, United States, in the North America region.
How does American LandMaster make money?
Three revenue lines are on record. UTV Vehicle Sales are the primary driver. The others are parts & Accessories and extended Warranty.
Who are American LandMaster's main competitors?
Polaris (Ranger / General) is listed as a broad incumbent. Emerging players are Bad Boy Mowers (Off Road / Recoil), CFMOTO (UForce / UTV), Massimo Motor (T-Boss / MSU) and Hisun (Sector / Strike). Direct peers are John Deere (Gator), Can-Am (Defender) — BRP Inc., Yamaha Motor (Wolverine / Viking), Kawasaki (Mule / Ridge) and Kubota (RTV).
Does American LandMaster have an API?
No public API is recorded for American LandMaster.
What industry is American LandMaster in?
American LandMaster's product category is Utility Task Vehicles (UTVs). Its primary akta.pro industry code is IMAHAIAG, Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides), with a secondary code of IMACAFAI, Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks). Its NAICS code is 333120 and its SIC code is 3531.