InsureHive

What InsureHive does

InsureHive is a private digital commercial insurance platform that operates as a wholesale broker and marketplace, connecting licensed retail insurance agents with multiple insurance carriers through a single portal. Founded in 2018 and headquartered in Novi, Michigan, the company is a subsidiary of Hannigan Specialty Group Company and reports being licensed to write business in approximately 21–22 U.S. states. The platform enables agents to quote, bind, and service commercial, personal, and specialty E&S (excess and surplus) lines risks without needing individual carrier appointments, eliminating ACORD forms and back-and-forth email cycles through its Accelerated Underwriting System.

The product surface includes the core InsureHive Platform, the My Fiona virtual underwriting assistant for placing specialty and E&S accounts, the BriansList search-and-bind marketplace covering 20,000+ business classes, and the Compiva.ai sub-brand with its IVA (Intelligent Virtual Assistant) for conversational workers' compensation underwriting. The platform aggregates 11+ named carrier partners including Hiscox, Nationwide, Chubb, Travelers, Markel, USLI, Safeco, and several E&S specialists, and supports a sub-brand called Insure Hive Partners, Inc. that actively acquires other insurance agencies. InsureHive has reported 150,918 quotes processed and 33,497 policies issued through the platform.

InsureHive's business model is a freemium, commission-based structure: agents access the platform at no cost and InsureHive earns commission from carrier partners only when a policy is bound, with average member commissions stated at 10%. The platform uses a self-serve, product-led growth motion targeted at licensed retail agents (primarily SMBs), supplemented by a direct agency-acquisition channel run through Brian Hannigan's M&A function. Headcount is reported at 1–10 employees, and no external institutional funding rounds are disclosed.

Name

InsureHive

Legal name

InsureHive

Website

https://insurehive.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

InsureHive is a private digital wholesale insurance platform and marketplace that enables licensed retail agents to quote, bind, and service commercial, personal, and E&S risks across 11+ carriers in 21+ U.S. states.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage Platform

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industries

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)

Keywords

• Commercial insurance platform
• Wholesale insurance brokerage
• Insurance agent portal
• Carrier market access
• Excess surplus lines

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Commission Revenue: InsureHive earns commission from carrier partners when policies are sold. The platform is free for agents to use - revenue is generated through commission sharing with carrier partners. Commission checks are mailed on the 20th of every month with detailed commission statements. Average commission paid to members is 10%.
2. Commission Calculator: Platform allows agents to calculate additional income based on their closing ratio and number of quotes, showing members earn more than standalone agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

InsureHive is a digital commercial insurance platform and wholesale brokerage that gives licensed retail insurance agents direct access to multiple carrier markets through a single online portal. The platform enables agents to quote, bind, and service commercial, personal, and specialty E&S insurance coverage across 20,000+ business classes without ACORD forms, with bindable quotes returned in under 7 minutes. Revenue is generated through commissions shared with carrier partners on policies sold; the platform itself is free for agents to use.

Product overview

InsureHive is a digital commercial insurance platform for retail insurance agents. The core offering consists of the InsureHive Platform (providing carrier market access, automation, and accelerated underwriting), augmented by My Fiona™ (a virtual underwriting assistant) and BriansList (a search-and-bind marketplace). The company also offers Compiva.ai, a separately-branded AI-powered workers' compensation platform featuring IVA™ (an AI conversational underwriting companion) that integrates carrier connectivity for independent agencies.

Differentiator

Problem solved

Functional benefit

Brands

• BriansList: Powered by InsureHive, a commercial lines insurance search and bind platform covering multiple business categories including auto services, contractors, food services, healthcare, retail, and more.
• My Fiona

Products and services

• InsureHive Platform Digital commercial insurance distribution platform providing retail insurance agents with direct access to 11+ carrier partners, accelerated underwriting, AI-powered automation, and back office policy service support. Enables agents to quote, bind, and service commercial, personal, and specialty E&S coverage across 20,000+ business classes without ACORD forms.
• BriansList Search-and-bind digital marketplace for commercial and personal lines insurance, allowing agents to access coverage from multiple carriers across 20,000+ business classes including auto services, contractors, food services, healthcare, and retail. Accessible without login.
• Compiva.ai Exclusive AI-powered workers' compensation insurance platform available to InsureHive agency partners. Uses IVA (Intelligent Virtual Assistant) to combine conversational underwriting, document intelligence, and carrier connectivity, replacing lengthy ACORD applications with conversational quoting and binding. Backed by EMPLOYERS Insurance.

Quantifiable outcome

• Bindable quote returned in less than 7 minutes
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core and supporting.

• HiscoxcoreOthersCarrier partner providing specialized small business insurance products. Hiscox NOW products available through the platform including Professional Liability, General Liability, Business Owner's Insurance, and Cyber Security Insurance. Rated 'A' (Excellent) by A.M. Best.
• NationwidecoreOthersOne of the largest insurance and financial services companies in the world with 90+ years of experience. Provides small commercial lines products through the InsureHive platform.
• ChubbcoreOthersLeading global insurance carrier partner providing commercial insurance products through the InsureHive platform.
• AttunecoreOthersDigital-first insurance carrier providing BOP, Cyber, and Workers' Compensation admitted market coverage in multiple states (excluding CA, FL).
• SafecocoreOthersCarrier partner providing personal and commercial insurance products through the InsureHive platform.
• ForemostsupportingOthersCarrier partner providing specialty insurance products through the InsureHive platform.
• StillwatersupportingOthersCarrier partner providing insurance products through the InsureHive platform.
• Burns & WilcoxsupportingOthersE&S carrier partner providing specialty insurance products through the InsureHive platform.
• AmWinssupportingOthersInsurance wholesale distributor partner providing access to specialty insurance markets through the InsureHive platform.
• Scottsdale E & SsupportingOthersPart of Nationwide, provides excess and surplus property, casualty, personal lines, and specialty insurance coverages for unique and unusual classes.
• CoalitionsupportingOthersDigital insurance provider offering cyber insurance products through the platform.
• MarkelcoreOthersInsurance carrier providing coverage from Main Street to Wall Street for all shapes and sizes of businesses.
• TravelerscoreOthersOne of the largest insurance carriers providing Business Owner's Policy (BOP), Workers' Compensation, Commercial Auto, and Umbrella products.
• USLIcoreOthersBerkshire Hathaway company specializing in low premium, low hazard specialty insurance products for small businesses. Rated A++ by A.M. Best. Specializes in Special Events and Training Schools coverage.
• CoteriesupportingOthersDigital-first insurance carrier providing Professional Liability and Cyber coverage with submission-to-bind in under one minute. Available in all 50 states.
• CorvussupportingOthersDigital insurance provider offering smart cyber insurance products through the InsureHive platform.
• CompivacoreOthersExclusive proprietary company only available to InsureHive agency partners, created to modernize workers' compensation insurance sales. Uses IVA AI technology backed by EMPLOYERS Insurance.
• LIOsupportingOthersInsurance carrier providing coverage for Accident Medical, Amateur Sports, Community Associations/HOA's, Health & Wellness, Non-Profit & Social Service, and Miscellaneous Professional Liability.
• MUSIC E & SsupportingOthersMesa Underwriters Specialty Insurance Company - E&S lines subsidiary of Selective Insurance Group, Inc. rated A+ (Superior) by A.M. Best. Provides customized property and liability insurance for 1,000+ classes of business.
• BHHC - HomestatesupportingOthersA++ (Superior) rated Commercial Auto insurance carrier offering monoline Commercial Auto product for local to long-haul trucks, public auto, and various auto classes. Available in 36 states.
• Hannigan Specialty GroupcoreOthersParent company of InsureHive. Holds direct appointments with carriers and is listed as the licensed producer on Declarations Pages.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Planck: Planck provides AI-powered data ingestion and underwriting automation for commercial insurance, serving carriers and MGAs. It overlaps with InsureHive's AI-driven underwriting assistant positioning (My Fiona, IVA) at the infrastructure layer.
• Next Insurance: Next Insurance is a well-funded digital commercial insurance carrier serving SMBs directly with bindable online coverage. While Next bypasses agents (InsureHive's channel), they compete for the same small commercial end-customer and demonstrate the channel-disintermediation risk facing InsureHive.
• Coterie Insurance: Coterie is a digital-first MGA providing Professional Liability and Cyber coverage with submission-to-bind in under a minute, available in all 50 states. Coterie is also a partner on InsureHive's platform but competes as a standalone distribution channel for agents.
• Vouch Insurance: Vouch is a digital commercial insurance carrier focused on startups and SMBs with embedded quoting and binding flows. Like Next, Vouch represents the direct-to-customer competitive threat to the agent-intermediated model that InsureHive depends on.

Broad incumbents

• Vertafore: Vertafore is a dominant provider of insurance distribution technology serving carriers, MGAs, and agencies. Its commercial lines rating and comparative tools compete with InsureHive's marketplace at the workflow level, though Vertafore is much broader in product scope.
• EZLynx (Applied Systems): EZLynx is an established comparative rater and agency management technology provider used by thousands of insurance agents. While broader in scope (agency management, not just commercial placement), it directly competes with InsureHive on multi-carrier quoting workflows.
• Applied Epic: Applied Epic is a leading agency management system used by mid-market and enterprise agencies. Its integrated rating and carrier connectivity offerings overlap with InsureHive's value proposition of consolidating multi-carrier access into a single workflow.
• Ivans (Applied Systems): Ivans is a division of Applied Systems that facilitates digital connectivity between agencies and insurers, including the Bold Penguin commercial lines marketplace. It competes with InsureHive's core multi-carrier digital distribution value proposition at scale.

Direct peers

• Bold Penguin: Bold Penguin operates a commercial insurance marketplace that connects retail agents to multiple carriers for small business risks — a near-identical product model to InsureHive's core platform. Both target the same pain point (limited carrier access for agents) with a multi-carrier digital workflow.
• Tarmika: Tarmika provides comparative rating and commercial lines quoting technology for independent insurance agents, enabling multi-carrier quote-bind workflows similar to InsureHive's platform. Both compete for the same agent customer base with similar PLG distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsureHive