Africa Top Sports

What Africa Top Sports does

Africa Top Sports is a privately held sports media platform headquartered in Lomé, Togo, founded in 2012. It operates a WordPress-based, multilingual (French, English, Arabic) content website covering African football with primary focus on CAF competitions (CAN, Champions League, Confederation Cup), national team selections for the 2026 World Cup, transfers, results, and tactical analysis. The site also extends coverage into basketball, athletics, wrestling, volleyball, and cycling, and maintains structured data assets including a directory of all 54 CAF national federations with governance information, a 2026 World Cup player directory, and a media library of 6,000+ photos. Distribution spans the main website, Facebook, TikTok (@ats_fr), YouTube, and a proprietary ATS Web TV video platform.

The business is founder-operated, evidenced by direct contact under [email protected], and operates without external venture capital or institutional backing. It monetizes primarily through an advertising management system (Régie Publicitaire) and a large portfolio of affiliate partnerships with international sports betting operators — four core partners (1xBet, Betwinner, Melbet, 1Win) and twelve additional operators (888starz, Megapari, Mostbet, 22Bet, Betika, Betpawa, LNB Pari, Maxibet, Sportcash, Sunubet, Winnerbet, Yellowbet) — generating referral commissions for users directed to betting platforms. The platform is free to consumers with no subscription pricing.

The company's primary customer segments are African football enthusiasts (free readers) and sports betting operators (B2B revenue sources), with secondary exposure to sports brands and sponsors seeking African market visibility. The model is content-led, driven by SEO-optimized journalism and social media distribution, with a multilingual strategy designed to reach Francophone, Anglophone, and Arabic-speaking African audiences across the continent and diaspora.

Name

Africa Top Sports

Legal name

Africa Top Sports

Website

https://africatopsports.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Africa Top Sports is a Togo-based, privately held multilingual digital media platform covering African football and sports across French, English, and Arabic editions, monetized through advertising and affiliate partnerships with international sports betting operators targeting African audiences.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Information (51), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Highlights, Clips & VOD Libraries (MPAKAOAF)

akta.pro secondary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• African sports news
• Football journalism
• Sports media platform
• Betting affiliate content
• Multilingual sports coverage

Headquarters

HQ city

Lomé

HQ country

Togo

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Revenue: The site operates an advertising management system (Régie Publicitaire) selling ad placements to brands and operators targeting African sports audiences.
2. Affiliate Marketing - Sports Betting: The site features extensive affiliate partnerships with sports betting operators including 1xBet, Betwinner, Melbet, 1Win, 888starz, Megapari, Mostbet, 22Bet, Betika, Betpawa, LNB Pari, Maxibet, Sportcash, Sunubet, Winnerbet, and Yellowbet. These partnerships generate revenue through referral commissions for each user directed to betting platforms.
3. Content Licensing: The site has built a media library of over 6,000 photos and maintains archives dating back to 2013, which could be licensed to other media outlets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Africa Top Sports is a digital sports media platform delivering news, results, transfers, and analysis focused on African football, including CAF competitions, the 2026 World Cup, the Africa Cup of Nations, and other sports such as basketball, athletics, wrestling, and cycling. The site offers content in three languages (French, English, and Arabic) and monetizes through display advertising and a Régie Publicitaire as well as affiliate partnerships with sports betting operators.

Product overview

Africa Top Sports is a sports news platform structured as a unified website with multiple content sections. The core product is the Africa Top Sports website covering African football, basketball, and other sports. Supporting the main platform are the ATS Network (featuring Web TV video content and player directory), EncycloFoot encyclopedia, and a comprehensive CAF Federations Directory with governance data. The site also features a World Cup 2026 interactive quiz and maintains Facebook archives. Sponsored bookmaker app guides represent partner content. The platform provides multilingual coverage in French, English, and Arabic, positioning itself as the premier sports news source on the African continent.

Differentiator

Problem solved

Functional benefit

Brands

• ATS Web TV: Web TV platform featuring sports videos and TikTok content integration.
• ATS Social
• ATS.fr

Products and services

• Africa Top Sports Website Main digital news platform providing African football, basketball, and broader sports news, results, transfer updates, tactical analysis, and video coverage of CAF competitions, World Cup qualifiers, and national team selections.
• ATS Web TV Proprietary web TV video platform delivering match highlights, player interviews, and short-form sports videos, including daily selections integrated with TikTok content.
• CAF Federations Directory Reference directory covering all 54 CAF national football federations with governance details including presidents, secretaries general, and treasurers.
• EncycloFoot Encyclopedia section covering football profiles across African, European, South American, Asian, Oceanian, and North American confederations, including FIFA and CAF executives, players, and journalists.
• ATS Network Network hub bundling the World Cup 2026 player directory, ATS Web TV, ATS Social, and advertising services under a unified ATS brand.
• World Cup 2026 Quiz Interactive quiz with 10 daily questions, avatars, country flags, and live leaderboards for fans tracking the 10 African national teams at the 2026 World Cup.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• 1xBetcoreChannel Partner/ Reseller/ DistributorMajor affiliate partnership with international sports betting operator 1xBet. Africa Top Sports hosts detailed betting app guides and promotional codes (AFRICATOPSPORTS) driving user referrals to the 1xBet platform. The partnership covers Android APK downloads, iOS app guides, and bonus promotions for African users.
• BetwinnercoreChannel Partner/ Reseller/ DistributorAffiliate partnership with Betwinner sports betting platform. Africa Top Sports provides promotional codes (AFRICATOP200) and detailed mobile app guides for Android and iOS users across Africa. Partnership covers 50+ African countries with localized content.
• MelbetcoreChannel Partner/ Reseller/ DistributorAffiliate partnership with Melbet covering detailed app download guides and promotional codes (AFRICATOP) for African users. The partnership provides coverage for 50+ African countries with sports betting and casino products.
• 1WincoreChannel Partner/ Reseller/ DistributorAffiliate partnership with 1Win sports betting platform. Africa Top Sports provides promotional codes (AFRICATOP500) and comprehensive mobile app installation guides for Android and iOS platforms across Africa.
• 888starzminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• MegapariminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• MostbetminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• 22BetminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• BetikaminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• BetpawaminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• SportcashminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• SunubetminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• WinnerbetminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• YellowbetminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• LNB PariminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.
• MaxibetminorChannel Partner/ Reseller/ DistributorAffiliate partnership for sports betting app promotion on Africa Top Sports website.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AfricanFootball.com: Specialist digital media outlet dedicated to African national teams and CAF club competitions. Closely comparable in niche, audience, and content focus on African football coverage.
• Goal.com: Pan-African and global football news platform covering leagues, transfers, and national teams across multiple languages. Directly comparable as a digital football media brand serving overlapping African and diaspora audiences.
• Africa Sports Media: Pan-African sports news and media platform covering football and other sports. Directly comparable as a regional sports content portal targeting African sports audiences.
• Transfermarkt: Leading football data and transfer media platform with global coverage of African players and leagues. Comparable as a content-led digital sports media brand monetizing football data and audience.
• Footy Headlines: Independent football media site focused on transfers, kit news, and analysis. Comparable content-led digital sports media model relying on SEO traffic and display/affiliate monetization.
• Sports Mole: Football-focused digital media outlet delivering news, predictions, and previews. Comparable content-led, SEO-driven sports media model with similar monetization approaches.
• KingFut: Egypt-focused digital football media brand covering African and European football from a North African editorial perspective. Comparable multilingual digital sports media operation targeting Arab-speaking audiences.

Broad incumbents

• RMC Sport: Major French sports media brand with strong coverage of African football, particularly Francophone national teams. Comparable in language and editorial focus on French-speaking African football fans.
• ESPN Africa: Established global sports broadcaster with an Africa-focused vertical. Comparable as a sports media brand targeting African audiences but with vastly broader portfolio and resources.
• BBC Sport Africa: Major public broadcaster's Africa-focused sports vertical covering football and other sports on the continent. Overlaps in audience and editorial focus but operates as part of a much wider portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@africatopsportschannel4658
• Facebookfacebook.com/africatopsports.ats
• TikToktiktok.com/@ats_fr
• Xx.com/ATS_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa Top Sports