What Kraftriket does

Kraftriket AS is a Norwegian regional electricity supplier founded in 2017 and headquartered in Hønefoss, Norway. The company delivers electricity supply agreements and adjacent energy products to both residential (Privat) and business (Bedrift) customers across 12 Norwegian regions including Østerdalen, Valdres, Telemark, Askøy, Hedmarken, Modum og Sigdal, Norefjell, Numedal, Orkland, Ringerike og Hole, and Sogn. Its core product is multi-format electricity contracts (spot, fixed, managed, hedged) extended by a proprietary mobile app for consumption tracking and invoice management, a real-time energy monitoring service called LIVE (which uses a hardware device connected to the customer's smart-meter HAN-port), EV chargers from Zaptec and Easee, heat pumps from Cooper&Hunter and Daytona (with installment billing through the electricity invoice), solar panel installation and Plusskunde surplus-buyback, Min Bedrift/Min Bedrift Pluss business energy portals, and Norwegian hydropower origin guarantee certificates. Sub-brands include Idrettstrøm (donating a portion of monthly spend to the customer's chosen sports club), Digitalstrøm, Norgespris, and Solspot Næring.

The business model combines recurring subscription revenue from electricity supply contracts (with markups of 2.5-7.5 øre/kWh on spot prices and fixed monthly fees of 0-99 kr) with one-time hardware sales financed through the electricity bill, transaction-fee revenue from Plusskunde surplus buyback, and minor subscription streams from LIVE (39 kr/month per meter) and Min Bedrift Pluss (99 kr/month per meter). Distribution is hybrid: direct-to-consumer self-service through website, iOS/Android apps, and 12 local offices, supplemented by sales-led enterprise engagement with dedicated energy advisors. The company holds Miljøfyrtårn environmental certification, Trygg Strømhandel compliance certification, and Great Place To Work recognition. Since August 2021 Kraftriket has been part of Yve AS, a consortium formed through its merger with Polar Kraft, into which Smart Energi Fredrikstad was integrated in January 2023, serving over 200,000 customers nationally. Community reinvestment is executed through Kraftriket Fondet (distributing up to 10,000 kr twice yearly per region) and the Idrettstrøm program.

Name

Kraftriket

Legal name

Kraftriket AS

Website

https://kraftriket.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kraftriket AS is a Norwegian regional electricity supplier delivering electricity contracts, real-time energy monitoring (LIVE), EV chargers, heat pumps, solar solutions, and business energy portals to residential and SMB customers across 12 Norwegian regions, operating as part of the Yve AS consortium (200,000+ customers).

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Structured Renewable Products (Blocks, Shaped, Baseload, Peak, Firming) (EUAGADAE)

akta.pro secondary industry

Microgrid & Distributed Grid Equipment (Controllers, Switchgear Packages, DER Interconnection) (IMAGAAAJ)

Keywords

• Retail electricity supply
• Energy management services
• Renewable energy certificates
• Smart home energy
• Heat pump installation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Electricity Agreements: Core revenue stream from electricity supply contracts for residential and business customers. Includes various contract types: spot price, fixed price, secured price, and specialized products like Idrettstrøm (sports electricity) and Norgespris.
2. Heat Pumps: Sale and installation of heat pumps (Cooper&Hunter, Daytona) with payment over electricity bill. Summer campaign offering 1,800 kr discount.
3. EV Chargers: Sale and installation of EV chargers (Zaptec Go, Easee Charge Up) with payment plans over electricity bill. Includes smart charging features.
4. Solar Cells and Plus Customers: Solar panel installation services for businesses and purchase of surplus electricity from customers with solar installations (plus customer agreements).
5. LIVE Service: Real-time energy monitoring service with one-time device cost (699 kr) and monthly fee (39 kr/month).
6. Origin Guarantees: Guarantees of origin for renewable energy (hydroelectric) for business customers at 5.5 øre/kWh.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Kraftriket is a Norwegian regional electricity retailer that sells electricity supply agreements (spot, fixed, hedged, managed, and government-subsidized Norgespris variants) to residential and business customers across 12 local regions. Beyond electricity, the company distributes complementary energy hardware and services including heat pumps, EV chargers, solar panel installations, real-time consumption monitoring (LIVE), and a proprietary mobile app, supported by the Min Bedrift digital portal for business clients.

Product overview

Kraftriket is a Norwegian regional electricity supplier serving both residential (privat) and business (bedrift) customers across multiple local areas. Its product portfolio centers on electricity supply agreements with multiple pricing models (spot, fixed, managed, hedged), extended by a suite of energy-related products and a proprietary mobile app. For residential customers, core offerings include electricity agreements (Digitalstrøm, Norgespris, Idrettstrøm), the Kraftriket-app (free) for consumption tracking and LIVE real-time monitoring, EV chargers (Zaptec Go, Easee Charge Up) with installment billing, heat pumps (Cooper&Hunter, Daytona), and smart power management (Smart Strømstyring). For business customers, offerings include multiple electricity agreement types (Spot Næring, Aktiv, Spot med sikring, Fastpris), Min Bedrift/Min Bedrift Pluss energy management portal, solar panel installation and Plusskunde surplus-buyback agreements, Opprinnelsesgaranti renewable energy certificates, and a dedicated energy advisor program. Community initiatives include the Kraftriket Fondet. The company is part of the Yve AS group (as of 2021) alongside Polar Kraft and Smart Energi Fredrikstad.

Differentiator

Problem solved

Functional benefit

Brands

• Idrettsstrøm: Sports electricity concept where a portion of monthly electricity consumption goes directly to support the customer's chosen sports club at no extra cost.
• Digitalstrøm
• Solspot Næring
• LIVE

Products and services

• Strømavtaler (Electricity Agreements)

Quantifiable outcome

• Up to 17% savings on electricity costs for business customers compared to competitors
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Smart Energi (Fredrikstad)coreStrategic or Co-development Partner · 1 January 2022Smart Energi from Fredrikstad joined Yve AS from January 1, 2023 as part of the Yve consortium expansion.
• Green NorwaycoreStrategic or Co-development Partner · 1 August 2021Green Norway delivers Energy-as-a-Service, making energy optimization easy, profitable, and measurable. They work holistically with customers to ensure results with no upfront investment - customers only pay a share of documented savings.
• Polar KraftcoreStrategic or Co-development Partner · 1 August 2021Merged with Polar Kraft in August 2021 to form Yve AS consortium. Combined entity serves over 200,000 customers nationwide while maintaining local presence.
• Yve AScoreStrategic or Co-development PartnerParent company formed in 2021 through merger of Kraftriket and Polar Kraft, later including Smart Energi. Over 200,000 customers across Norway.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tibber: Norwegian digital-first electricity retailer offering app-based consumption monitoring and dynamic contracts to residential customers. Direct comparable given Kraftriket's own app + LIVE + smartphone-led positioning.
• NorgesEnergi: Norwegian electricity retailer serving both private and business customers with structured spot, fixed, and hedged contracts. Closely comparable offering set in the same market segment.
• Glitre Energi: Norwegian regional utility supplying electricity and energy services across multiple municipalities. Comparable regional structure and private/business customer mix.
• Skagerak Energi: Norwegian regional energy group supplying electricity and energy services to households and businesses with local-market focus, analogous to Kraftriket's regional office footprint.
• TrønderEnergi: Norwegian regional energy group with retail electricity supply to residential and business customers, including advisory services and renewable offerings. Strong regional analog.
• Agder Energi: Norwegian regional energy group supplying electricity to private and business customers with local presence and renewable generation assets. Comparable hybrid retail/utility profile.
• Fjordkraft: Norwegian retail electricity brand now operating under Telia, historically a digital electricity retailer to residential and SMB customers. Same broad market and target segments as Kraftriket.

Broad incumbents

• Lyse: Large Norwegian energy and telecom group that owns Lyse Kraft, a retail electricity supplier with private and business offerings. Established incumbent with broader portfolio than Kraftriket.
• Hafslund: One of Norway's largest energy groups with regulated grid operations and electricity retail. Broader scale and infrastructure depth than Kraftriket in the same Norwegian market.
• Eviny: Norwegian regional energy group (formerly BKK) operating electricity retail, grid, and renewable generation. Comparable regional utility model with multi-product energy portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kraftriket.no
• LinkedInlinkedin.com/company/kraftriket
• Instagraminstagram.com/kraftriket.no

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraftriket