What Smart Energi does

Smart Energi AS is a privately held Norwegian electricity supplier headquartered in Fredrikstad, Norway, serving residential and business customers across all five Norwegian spot price areas (NO1 through NO5) with primary local concentration in Fredrikstad, Follo, Kragerø, and Røyken. Founded in 2000 under the name e20 and rebranded as Smart Energi, the company has operated continuously for over two decades and joined the Yve-konsernet consortium in 2023 alongside three other regional electricity suppliers (Kraftriket AS, Polar Kraft AS, and Ustekveikja Energi AS). The company offers a comprehensive energy portfolio including spot-price electricity contracts (Spot Time), heat pumps from Cooper&Hunter, Mitsubishi, Panasonic, and Toshiba, EV chargers from Zaptec and Easee, solar panel installations, and the Min Bedrift business energy management portal. The firm employs approximately 14 people and is led by Managing Director Hilde Bekkevard.

The company's revenue model is built on multiple streams: a usage-based electricity markup of 6.95 øre per kWh on top of Nord Pool spot prices with a 49 NOK monthly fixed fee for residential customers; upfront hardware revenue from heat pump (23,940-40,860 NOK) and EV charger (8,964-9,540 NOK) installations; recurring subscription revenue from the Min Bedrift Pluss business portal at 199 NOK per facility per month; and add-on module revenue from the 100% Hydropower guarantee at 4.5 øre per kWh. A distinctive offering is interest-free installment payment for hardware, billed directly through the customer's electricity invoice over 36 or 60 months, which both lowers purchase friction and creates multi-year customer retention tied to the electricity contract. Smart Energi integrates with the national Elhub IT system operated by Statnett for meter data, supplier switching, and real-time consumption tracking, and references Nord Pool spot prices as the underlying commodity benchmark.

Distribution combines self-serve digital channels (website and mobile app) for residential customer acquisition with a dedicated business sales team offering customized enterprise contracts. Hardware installation is delivered through a partnership with Varmepumpeservice's certified installer network. The company's community-led Idrettsstrøm product, in which 1 øre per kWh flows to a customer-selected local sports club, generated 3.3 million NOK for Norwegian sports clubs in 2025, demonstrating both the scale of the underlying electricity base and the effectiveness of grassroots acquisition. Smart Energi also piloted Norway's first housing-cooperative energy sharing solution in the Verksbyen development in Fredrikstad with Arca Nova-gruppen, where residents collectively produce and distribute solar electricity.

Name

Smart Energi

Legal name

Smart Energi AS

Website

https://smartenergi.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Energi AS is a Norwegian electricity retailer serving residential and business customers across all five Norwegian price areas with spot-price contracts, heat pumps, EV chargers, and a business energy management portal, operating under the Yve-konsernet consortium since 2023.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

akta.pro secondary industries

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Advanced Metering Infrastructure (AMI) & Smart Metering (EUADAPAB)

Keywords

• Electricity supply services
• Residential energy solutions
• Commercial energy consulting
• Heat pump installation
• EV charging equipment

Headquarters

HQ city

Fredrikstad

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Electricity Sales (Strømavtaler): Smart Energi sells electricity to residential and business customers through spot-price contracts. Revenue is generated through a markup per kWh on top of the Nord Pool spot price, plus a fixed monthly fee. For residential, Spot Time has a 6.95 øre/kWh markup and 49 kr/month fixed fee. For businesses, customized contracts are offered.
2. Heat Pump Sales with Installment Payment: Smart Energi sells and installs heat pumps (Cooper&Hunter, Mitsubishi, Panasonic, Toshiba) with interest-free installment payment over 36 or 60 months via the electricity bill. Models range from 23,940 NOK (Daytona 12) to 40,860 NOK (Toshiba Daiseikai 10). Revenue is recognized upfront upon installation with installment receivable carried on balance.
3. EV Charger Sales with Installment Payment: Smart Energi sells and installs EV chargers (Zaptec Go, Easee Charge Up) with installment payment over the electricity bill. Zaptec Go starts at 249 kr/month over 3 years (total 8,964 NOK). Revenue model combines hardware margin with financing spread.
4. 100% Hydropower Guarantee (Opprinnelsesgarantier): Businesses can add a 100% hydropower guarantee as an add-on to their electricity contract for 4.5 øre/kWh. This provides origin certificates for renewable energy, used for climate accounting and sustainability reporting.
5. Min Bedrift Pluss Subscription: Advanced business energy management portal subscription at 199 NOK/month per facility. Provides energy budgets, consumption analysis, 3-year historical time values, spot price forecasts, and commodity declaration for climate accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Smart Energi is a Norwegian electricity supplier selling spot-price electricity contracts to residential and business customers across all five Norwegian price areas, with a transparent kWh markup on top of Nord Pool spot prices plus fixed monthly fees. The company also sells and installs heat pumps, EV chargers, and solar panels with interest-free installment payment billed on the customer's electricity invoice, and provides the Min Bedrift portal for business energy management.

Product overview

Smart Energi is a Norwegian electricity supplier offering a comprehensive energy portfolio for both residential and business customers. The core offering includes electricity contracts (Spot Time, Idrettsstrøm) with add-on products like 100% Vannkraft for renewable energy guarantees. For home energy management, they sell and install heat pumps (Cooper&Hunter, Mitsubishi, Panasonic, Toshiba) and EV chargers (Zaptec, Easee), both available with interest-free installment payment over the electricity bill. Business customers access the Min Bedrift portal for energy monitoring and analysis, with an advanced Pluss tier available. The company also offers solar panel solutions and innovative energy sharing solutions like Verksbyen. All products integrate with digital tools including Smart Energi app and partner platforms like Elhub for national electricity market management.

Differentiator

Problem solved

Functional benefit

Brands

• Idrettsstrøm: A special electricity agreement that supports local sports clubs, where 1 øre per kWh goes directly to the chosen sports club.

Products and services

• Spot Time Electricity Contract Residential spot-price electricity contract with hourly pricing based on Nord Pool market prices, transparent 6.95 øre/kWh markup, 49 NOK/month fixed fee (free first 3 months), and no binding period. Includes electricity certificate. Targets Norwegian households seeking transparent, market-priced electricity.
• Idrettsstrøm (Sports Electricity) Electricity contract that supports local sports clubs, where 1 øre per kWh consumed goes directly to the customer's chosen sports club. Sports clubs receive annual payouts. Generated 3.3 million NOK for Norwegian sports clubs in 2025 across 493 clubs. Targets community-minded Norwegian households.
• 100% Vannkraft (100% Hydropower) Add-on Add-on for business electricity contracts providing a guarantee that the same amount of electricity consumed is produced from Norwegian hydroelectric power. Priced at 4.5 øre/kWh additional. Provides origin certificates for sustainability reporting and climate accounting. Targets Norwegian businesses with sustainability commitments.
• Min Bedrift (Business Portal) Free digital portal for business customers providing overview of electricity consumption, costs, hourly values, invoice archive, and fuse reports. Targets Norwegian businesses interested in monitoring their energy usage.
• Min Bedrift Pluss (Advanced Business Portal) Subscription tier of Min Bedrift at 199 NOK/month per facility. Includes energy budgets, consumption analysis, 3 years of historical hourly data, market analysis, spot price forecasts up to 5 years, and product declaration for climate accounts. Targets Norwegian businesses needing advanced energy analytics.
• Cooper&Hunter Supreme 12 Heat Pump Top model air-source heat pump with powerful performance, factory guaranteed for operation down to -30°C, low noise level at only 20 dB. Available with interest-free installment over the electricity bill. Targets Norwegian homeowners seeking maximum heating efficiency.
• Cooper&Hunter Daytona 12 Heat Pump Affordable air-source heat pump suitable for smaller homes, basements, attics, or bedrooms. Factory guaranteed for operation down to -25°C. Available with interest-free installment over the electricity bill. Targets Norwegian homeowners seeking an entry-level heat pump.
• Mitsubishi Kaiteki 6600 Heat Pump Energy-efficient and stylish air-source heat pump with high heating capacity and comfortable cooling, featuring unique functions for optimal comfort and well-being. Available with interest-free installment over the electricity bill. Targets Norwegian homeowners seeking premium comfort.
• Panasonic HZ25ZKE Flagship Heat Pump Energy-efficient and quiet heat pump for Norwegian homes with built-in WiFi for mobile control of heating, cooling, and air quality. Available with interest-free installment over the electricity bill. Targets tech-oriented Norwegian homeowners.
• Panasonic Gulvmodell Z25UFEA-1 Heat Pump Floor model heat pump with design resembling a radiator, providing even air distribution via near-floor airflow. Features nanoe™X technology that filters bacteria, particles, dust, and pollen. Includes standard installation. Targets Norwegian homeowners wanting floor-mounted heating solutions.
• Toshiba Daiseikai 10 Heat Pump Powerful and energy-efficient heat pump for Norwegian homes, factory guaranteed for operation down to -30°C, equipped with advanced filter technology. Available with interest-free installment over the electricity bill. Targets Norwegian homeowners in cold-climate regions.
• Zaptec Go EV Charger Compact, powerful, and safe electric car charger for home use with charging capacity up to 22 kW. Available with interest-free installment payment over the electricity bill (249 NOK/month over 3 years, total 8,964 NOK). Targets Norwegian EV owners.
• Easee Charge Up EV Charger Compact, lightweight, and smart electric car charger for home use with charging capacity up to 22 kW. Award-winning Scandinavian design with multiple practical features. Available with interest-free installment payment over the electricity bill (265 NOK/month over 3 years, total 9,540 NOK). Targets Norwegian EV owners valuing design.
• Solceller (Solar Panels) Solar panel installation service for businesses to produce their own electricity, reduce costs, and lower CO2 footprint. Smart Energi connects customers with local suppliers. Targets Norwegian businesses seeking renewable energy generation.
• Verksbyen Energy Sharing Solution Innovative energy sharing solution for housing cooperatives (borettslag) enabling multiple households under the same roof to become plus-customers, produce and share solar energy, and sell surplus back to the grid. Deployed at Verksbyen (Verkshagen 70 units, Capjon Park 134 apartments) in Fredrikstad. Targets Norwegian housing cooperatives and joint property owners.
• Interest-free Installment Payment Interest-free installment payment option allowing customers to spread costs over the electricity bill for heat pumps (36 or 60 months) and EV chargers (36 months) without large upfront costs. Targets Norwegian customers seeking financing for energy efficiency investments.

Quantifiable outcome

• Idrettsstrøm generated 3.3 million NOK for sports clubs in 2025 across Norway
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• MånefestivalenminorGTM or Marketing Partner · 21 April 2026Smart Energi is a sponsor of the Månefestivalen in Fredrikstad. As part of the sponsorship, new customers receive 300 NOK discount on festival passes. The festival takes place July 23-25, 2026 in Gamlebyen, Fredrikstad.
• Yve AS (Yve-konsernet)coreStrategic or Co-development PartnerIn 2023, Smart Energi became part of the Yve-konsernet alongside Kraftriket AS, Polar Kraft AS, and Ustekveikja Energi AS. Yve AS provides group-wide services including system operations, billing, analysis, marketing, and HR support. The profit from Yve is returned to the municipalities and local communities where they operate. Smart Energi operates as a customer-facing brand within the Yve group.
• Arca Nova-gruppencoreStrategic or Co-development PartnerArca Nova is developing the Verksbyen sustainable neighborhood in Fredrikstad. Smart Energi has delivered energy solutions including the innovative energy sharing model for housing cooperatives, solar installations, and smart energy management. The partnership created Norway's first and only housing cooperative/sameie to implement a plus-customer energy sharing solution.
• Varmepumpeservice (Installer Network)coreImplementation/ SI/ Consulting PartnerSmart Energi uses Varmepumpeservice's network of certified installers for heat pump and EV charger installations across most of Norway. The network provides standard installation services including mounting, electrical connection, and commissioning.
• NAV Fredrikstad and NAV Øst-VikenminorStrategic or Co-development PartnerSmart Energi offers work training (arbeidstrening) in collaboration with NAV Fredrikstad and NAV Øst-Viken to promote inclusive working life. This supports the company's commitment to social responsibility and local community engagement.
• ENOVAminorStrategic or Co-development PartnerSmart Energi's Verksbyen project was supported by ENOVA through the MikroFlex research project. ENOVA also supports businesses with up to 10 million NOK (30% of costs) for energy mapping, efficiency improvements, and renewable energy like solar panels.
• Statnett / ElhubcoreTechnology or IntegrationElhub is the national IT system for the Norwegian power market, functioning as a central data platform for electricity consumption and contracts. Smart Energi integrates with Elhub for meter data, supplier switching, and real-time consumption tracking. Statnett supported the pilot for the Verksbyen energy sharing solution.
• Nord PoolcoreTechnology or IntegrationNord Pool is the power exchange where Smart Energi purchases electricity for its customers. Spot prices from Nord Pool form the basis of Smart Energi's electricity contracts, which are passed through to customers with a transparent markup.
• KAKTUS MusikkfestivalminorGTM or Marketing PartnerSmart Energi is a collaboration partner for the new KAKTUS indie and Americana music festival in Halden (May 28-30, 2026), as part of its community engagement and cultural sponsorship program.
• Network Companies for GjennomfaktureringminorChannel Partner/ Reseller/ DistributorSmart Energi offers consolidated billing (electricity + grid charges + Norgespris on one invoice) in partnership with network companies including Asker Nett, BKK, Elvia, Fagne, Fjellnett, Glitre Nett, Høland og Setskog Elverk, Lede, Vestmar Nett, and Vevig. This simplifies billing for customers in these network areas.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Otovo: Norwegian-headquartered residential solar subscription and installation company. Comparable in the solar panel and home energy equipment offering, though strongly overlapping with Smart Energi's heat pump and EV charger ecosystem.

Direct peers

• Tibber: Norwegian-founded digital electricity supplier selling spot-price contracts directly to consumers via an app, with similar real-time consumption monitoring and EV charging integration. Overlaps directly with Smart Energi's residential retail proposition and digital-first GTM.
• Fjordkraft (Lyse): One of Norway's largest electricity retailers, now part of Lyse, selling spot-priced and fixed electricity contracts to households and businesses. Direct competitor in the Norwegian residential and SMB electricity supply market with overlapping customer segments.
• Kraftriket: Sibling Norwegian electricity retailer within the Yve-konsernet, sharing back-office services and the same group-level operating model. Operates in overlapping geographies with similar product mix and community-oriented positioning.
• Polar Kraft: Fellow Yve-konsernet member selling electricity to Norwegian households and businesses. Closely comparable in business model, local anchoring, and reliance on group-level shared services.
• Ustekveikja Energi: Fourth member of the Yve-konsernet serving Norwegian electricity customers with similar community-oriented positioning and shared group infrastructure. Directly comparable in product offering and target market.
• Norgesenergi: Norwegian electricity retailer offering spot-based and fixed contracts to residential and business customers. Competes directly with Smart Energi in the Norwegian retail electricity market.

Broad incumbents

• Hafslund: One of Norway's largest energy groups, owning major grid and retail operations. Represents the scale incumbent that Smart Energi competes against in the Norwegian electricity market, with broader portfolio across generation, grid, and retail.
• Agder Energi: Large regional Norwegian energy company providing electricity, heating, and grid services. Comparable in the integrated retail and distributed energy offering, but at significantly larger scale and broader geographic footprint.

Others

• Easee: Norwegian manufacturer of EV chargers whose Easee Charge Up Smart Energi resells with installment financing. Adjacent ecosystem participant rather than direct competitor, connected via the hardware partnership channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smartenerginorge
• LinkedInlinkedin.com/company/smartenergi
• Instagraminstagram.com/smartenergi.norge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Energi