Juice Personnel
Juice Personnel is a founder-owned Wakefield-based recruitment agency providing temporary and permanent staffing across commercial, industrial, logistics, construction, and executive sectors, serving roughly 320 UK businesses and processing 4,000+ temp worker hours weekly.
- Company typePrivate
- Founded2002
- HeadquartersOssett, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Juice Personnel does
Juice Personnel Ltd is a privately held recruitment agency headquartered in Horbury, Wakefield, United Kingdom, founded in 2002 by directors Kelly Smith and Lynn Mortimer. The firm operates across five sector-specialist divisions — Commercial, Industrial, Logistics, Construction, and Executive — plus a youth-recruitment sub-brand called Fresh Juice Personnel that partners with local colleges and sixth forms. Its customer base comprises roughly 320 businesses served over two decades, concentrated in Yorkshire but extending across the UK for executive and specialist mandates; named clients include David Abel IFA, Sampson Products, Mint HR, Storelogs, and Prism Medical.
The underlying technology stack is conventional: the firm uses recognised job boards, candidate management platforms, and digital search tooling rather than any proprietary or AI-driven matching engine. Service delivery runs through a structured nine-stage recruitment process (consultation, job analysis, advertising, pre-selection, interview preparation, feedback, referencing) delivered by sector-dedicated consultants, with a 24/7 out-of-hours capability for logistics clients. An in-house payroll operation, managed by a dedicated payroll manager, pays 100+ temporary workers weekly with a stated zero-query track record.
The business model combines contingency-based permanent placement fees (no charge until a candidate starts; 12-week rebate period) with temporary/contract worker supply, where the firm bills clients and handles payroll internally. Pricing is transactional and pay-as-you-go; there is no SaaS, subscription, or platform revenue. The firm is founder-owned with no external investment, 1–10 internal employees, and processes approximately 4,000 temporary worker hours per week.
Juice Personnel firmographics
Firmographics- Name
- Juice Personnel
- Legal name
- Juice Personnel Ltd
- Website
- https://juicepersonnel.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Juice Personnel is a founder-owned Wakefield-based recruitment agency providing temporary and permanent staffing across commercial, industrial, logistics, construction, and executive sectors, serving roughly 320 UK businesses and processing 4,000+ temp worker hours weekly.
- Ownership category
- akta.pro rank
Juice Personnel industry classification
Industry- Product category
- Recruitment Services
- NAICS
- Temporary Help Services (561320), Employment Placement Agencies (561311), Executive Search Services (561312)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Office & Administrative Temp Staffing (BPACACAA)
- akta.pro secondary industries
- Clerical & Customer Support Temp Staffing (BPACACAC), Administrative, Clerical & Office Support Direct Hire (BPACAFAF)
Keywords
Where Juice Personnel is headquartered
LocationHeadquarters
- HQ city
- Ossett
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Juice Personnel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Permanent Placement Fees: The company charges clients only when a successful placement is made. Invoice is issued on the day the successful candidate commences employment. No upfront advertising costs for clients.
- Temporary/Contract Worker Supply: Supply of temporary workers to clients with payroll managed by the company's internal payroll team. James Smith manages payroll for over 100 temporary workers paid weekly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Contingency-based recruitment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Juice Personnel product offering
Product offeringCore offering
Juice Personnel is a Wakefield-based recruitment agency that provides temporary and permanent staffing solutions across commercial, industrial, logistics, construction, and executive sectors, as well as a youth-focused sub-brand (Fresh Juice Personnel) for school and college leavers. The agency matches candidates to employer needs using a structured nine-step recruitment process and provides 24/7 support for logistics clients. Services are delivered on a contingency basis, with clients charged only on successful placement and temporary workers managed through the agency's in-house payroll function.
Product overview
Juice Personnel is a Wakefield-based recruitment agency offering a portfolio of specialist recruitment services organized by industry sector. The core offerings include Commercial, Industrial, Logistics, Construction, and Executive recruitment divisions, with a sub-brand called Fresh Juice Personnel focused on early careers recruitment. The company provides both temporary and permanent staffing solutions across Yorkshire and the UK, supported by candidate development services including CV appraisal, interview preparation, and skills testing. Their services are delivered through a structured nine-step recruitment process with a 24/7 availability promise for logistics roles.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh Juice Personnel: A division specialising in connecting employers with school and college leavers for entry-level commercial roles, working in partnership with local colleges, sixth form academies, and education providers.
Products and services
- Commercial Recruitment Services Temporary and permanent recruitment services covering administrative, accounts and finance, HR and personnel, purchasing, sales and marketing, specialist roles, and training and development positions for businesses across Yorkshire and the UK.
- Industrial Recruitment Services Recruitment services for manufacturing, production, warehousing, and food manufacturing sectors, supplying unskilled and semiskilled workers for temporary, interim, and permanent positions across Yorkshire and the UK.
- Logistics Recruitment Services 24/7 logistics recruitment covering Class 1 and Class 2 drivers, transport managers, yard operatives, and transport administration roles, with a dedicated payroll manager and zero payroll query guarantee for temporary workers.
- Construction Recruitment Services Recruitment solutions for retail fit-out, new build, civils, and earthworks projects, providing white-collar and blue-collar construction professionals 24/7, including construction directors, contracts managers, quantity surveyors, project managers, site managers, joiners, and general operatives.
- Executive Recruitment Services Senior leadership recruitment and executive search services across FMCG, sales, marketing, e-commerce, head office, manufacturing, industrial, construction, and procurement and supply chain sectors, focusing on growth strategies and leadership team infrastructure.
- Fresh Juice Personnel Youth recruitment service connecting employers with school and college leavers for entry-level commercial positions through partnerships with local colleges, sixth form academies, training providers, and education partners.
Quantifiable outcome
- 320 local businesses served over two decades
- +2 more outcomes
Companies that use Juice Personnel
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Juice Personnel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Juice Personnel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- We Are Wakefield (WAW)coreWe Are Wakefield is a not-for-profit organisation supporting business development and collaboration in the Wakefield region. Juice Personnel is a WAW business community ambassador and MD Kelly Smith was appointed to the WAW Board. The partnership involves supporting Wakefield's business community, promoting the city, connecting businesses, and driving economic growth.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Juice Personnel competitors and assessment
Company assessmentBroad incumbents
- Reed Specialist Recruitment: One of the UK's largest and longest-established recruitment brands, placing across commercial, industrial, logistics, and executive roles nationally — comparable multi-vertical coverage though at a much larger scale than Juice Personnel.
- Hays: Global staffing firm with a strong UK commercial, construction, and executive search presence — directly comparable verticals but operating at materially greater scale and geographic reach.
- Adecco: Global staffing leader with a large UK branch network across industrial, logistics, and commercial — broader portfolio but directly competes for the same temp/perm roles in Yorkshire.
Direct peers
- Office Angels: UK clerical, admin, and commercial temp/permanent recruiter — direct overlap with Juice Personnel's commercial recruitment division.
- Interaction Recruitment: UK-focused industrial, driving, and commercial recruiter with regional branches — directly comparable sector mix and permanent/temp blend.
- Siamo Recruitment: UK industrial, driving, and commercial recruiter with regional branches including in Yorkshire — directly comparable operating footprint and sector mix.
- Page Personnel: Specialist arm of PageGroup focused on temporary and permanent commercial and administrative placements — comparable commercial temp/perm offering.
- Driver Hire: UK franchise network specialising in logistics and HGV driver recruitment with 24/7 service — most direct comparable to Juice Personnel's logistics division in terms of customer base and operating model.
- Gap Personnel: UK recruiter focused on industrial, driving, and logistics temporary staffing — comparable verticals, especially the temp logistics work that drives the largest volumes at Juice Personnel.
- Meridian Business Support: UK-based multi-sector recruiter across industrial, driving, commercial, and professional services — similar regional branch model and sector mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Juice Personnel social profiles
Digital presenceJuice Personnel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juice Personnel leadership team
Management profileNumber of profiles
Profiles6 records
Juice Personnel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juice Personnel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juice Personnel
What does Juice Personnel do?
Juice Personnel is a Wakefield-based recruitment agency that provides temporary and permanent staffing solutions across commercial, industrial, logistics, construction, and executive sectors, as well as a youth-focused sub-brand (Fresh Juice Personnel) for school and college leavers. The agency matches candidates to employer needs using a structured nine-step recruitment process and provides 24/7 support for logistics clients. Services are delivered on a contingency basis, with clients charged only on successful placement and temporary workers managed through the agency's in-house payroll function.
Is Juice Personnel a public or private company?
Juice Personnel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juice Personnel founded?
Juice Personnel was founded in 2002. It employs 1 to 10 people.
Where is Juice Personnel based?
Juice Personnel is headquartered in Ossett, United Kingdom, in the Europe region.
How does Juice Personnel make money?
Two revenue lines are on record. Permanent Placement Fees are the primary driver. The others are temporary/Contract Worker Supply.
Who are Juice Personnel's main competitors?
Broad incumbents on record are Reed Specialist Recruitment, Hays and Adecco. Direct peers are Office Angels, Interaction Recruitment, Siamo Recruitment, Page Personnel, Driver Hire, Gap Personnel and Meridian Business Support.
Does Juice Personnel have an API?
No public API is recorded for Juice Personnel.
What industry is Juice Personnel in?
Juice Personnel's product category is Recruitment Services. Its primary akta.pro industry code is BPACACAA, Office & Administrative Temp Staffing, with a secondary code of BPACACAC, Clerical & Customer Support Temp Staffing. Its NAICS code is 561320 and its SIC code is 7361.