Advid
Advid is an automated dynamic video advertising platform for the automotive industry that creates inventory-level video ads and uploads them to YouTube nightly, serving dealerships, OEMs, agencies, and dealer associations across North America.
- Company typePrivate
- Founded2018
- HeadquartersHerndon, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Advid does
Advid is an automated dynamic video advertising platform purpose-built for the automotive industry, headquartered in Herndon, Virginia, and operating as a brand within Data Driven Holdings (DDH), a conglomerate whose automotive marketing portfolio also includes Team Velocity, Tier10, SocialDealer, OfferLogix, and Qualified Customer. Founded in 2018 and led by CEO David Boice, Advid addresses the structural inability of dealerships to manually produce brand-compliant video ads at the scale of their inventory by automating video creation, YouTube distribution, campaign management, and regulatory compliance in a single workflow.
The platform generates unlimited dynamic video ads for every new and pre-owned vehicle in a dealer's inventory, embedding payment-based offers reflective of consumer shopping behavior, dealer pricing, and current incentives. Proprietary technology automatically uploads videos to YouTube nightly and removes outdated assets in the same pass, while AI-driven campaign management handles budget pacing, audience targeting, and Google store visit attribution. Continuous State and OEM advertising compliance is maintained by updating ads whenever inventory, pricing, incentive, or regulatory conditions change, with optional OEM-branded creative templates.
Advid monetizes through a subscription-plus-ad-spend model: a $1,295 monthly platform fee covers unlimited video creation, YouTube integration, and campaign management, with separate client-funded ad budget managed for performance. Distribution occurs through direct dealer sales, OEM channel partnerships (most notably Audi North America, which granted 100% Co-Op eligibility under its Tier III Marketing Covenant Guidelines), and agency and association partnerships. The customer base spans OEMs (Audi), individual dealerships (Paragon Honda and Acura, Coral Springs Auto Mall), dealer associations, and advertising agencies, all served within North America. The company holds SOC 2 Type 2 hosting via Google Cloud, with parent DDH aligned to FTC Safeguards, GLBA, TCPA, ADA, and CCPA requirements.
Advid firmographics
Firmographics- Name
- Advid
- Legal name
- Advid
- Website
- https://advidvideo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advid is an automated dynamic video advertising platform for the automotive industry that creates inventory-level video ads and uploads them to YouTube nightly, serving dealerships, OEMs, agencies, and dealer associations across North America.
- Ownership category
- akta.pro rank
Advid industry classification
Industry- Product category
- Automotive Marketing Technology
- NAICS
- Advertising Agencies (54181), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Advid is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Monthly platform subscription fee for access to the automated video creation technology, YouTube integration, campaign management, and compliance tools
- Advertising Spend Management: Client-paid monthly ad spend on top of platform fee, with intelligent budget pacing for maximum performance. Cost-per-view model where advertisers pay only when viewers watch entire videos
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform subscription at $1,295/month plus monthly ad spend |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Advid product offering
Product offeringCore offering
Advid provides an automated dynamic video advertising platform specifically designed for the automotive industry. The platform enables unlimited video creation from vehicle inventory data, automatically uploads the generated videos to YouTube, and applies AI-powered campaign optimization to target in-market shoppers. It is sold as a SaaS subscription primarily to automotive dealerships, OEMs, agencies, and industry associations.
Product overview
Advid is a single unified automated dynamic video advertising platform for the automotive industry. The platform serves OEMs, associations, dealers, and their agencies. It consists of the core Advid platform which generates unlimited dynamic video ads automatically, featuring intelligent automation that creates a unique video for every vehicle in inventory with payment-based offers reflective of consumer shopping behavior. All videos are automatically uploaded to YouTube nightly with real-time updates for inventory, pricing, incentives, and compliance changes. Pricing is $1,295/month plus monthly ad spend.
Differentiator
Problem solved
Functional benefit
Products and services
- Advid Automated Dynamic Video Platform A SaaS platform that automatically generates unlimited dynamic video ads from a dealership's or OEM's vehicle inventory, publishes them to YouTube, and uses AI to optimize campaigns targeting in-market automotive shoppers. Sold as a monthly subscription ($1,295/month) plus managed ad spend to automotive dealerships, OEMs, agencies, and industry associations.
- Managed YouTube Video Advertising Campaigns A managed service component of the Advid offering that executes and optimizes YouTube video advertising campaigns on behalf of automotive dealerships and OEMs, including pre-roll placements and audience targeting powered by AI.
Quantifiable outcome
- 35-45% view rate vs industry 20%
- +5 more outcomes
Companies that use Advid
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Advid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature6 records
Advid partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Audi North AmericaflagshipAdvid's first OEM partnership establishing the company as 100% Co-Op eligible pre-roll provider for Tier III automotive through Audi's new Marketing Covenant Guidelines. Effective September 4, 2019, Advid's automated dynamic video technology became available to all Audi dealers in North America at a preferred rate. Dealers can select Advid independently of which digital advertising partner they utilize for other mediums.
- GooglecoreStrategic technology partnership providing YouTube integration and store visit attribution. Advid developed proprietary API-like technology to automatically upload videos to YouTube nightly. Google's attribution platform enables Advid to track store visits from video ad viewers who qualify through Google.
Scale indicators7 records
Recent moves2 records
Expansion highlights5 records
Advid competitors and assessment
Company assessmentBroad incumbents
- Google Ads (YouTube Advertising): Google Ads powers the YouTube placement and store-visit attribution that Advid's value proposition relies on. While not a direct competitor, Google Ads is both a critical enabler and the broadest incumbent in the video advertising market Advid plays in.
- Dealer.com (Cox Automotive): Dealer.com, part of Cox Automotive, is a major incumbent provider of digital marketing websites, SEO/SEM, and advertising for automotive dealers. It competes for the same dealer marketing budgets but as part of a much broader automotive technology portfolio.
Direct peers
- PureCars: PureCars provides data-driven digital advertising and marketing intelligence for automotive dealerships, with similar inventory-aware targeting and attribution capabilities as Advid. It targets the same automotive dealer customer base with a comparable SaaS-plus-ad-spend model.
- Reunion Marketing: Reunion Marketing is a digital marketing agency specialized in automotive retail, providing paid media, SEO, and creative services to dealer groups. It competes with Advid for the same automotive marketing budget allocation.
- Team Velocity: Team Velocity is a sister brand within Data Driven Holdings (DDH) that provides integrated marketing technology to automotive dealers and OEMs. It serves the same customers with adjacent marketing solutions, making it the most operationally comparable peer.
- Tier10: Tier10 is another DDH portfolio brand focused on full-service automotive marketing, including digital advertising and creative. As a sister brand to Advid, it shares customer base and parent, but competes in adjacent (rather than overlapping) product categories.
- Sincro (DealerSocket/Sincro): Sincro offers automotive digital marketing services and managed advertising for dealers and OEMs. Like Advid, it combines digital advertising execution with compliance/OEM creative handling for the automotive retail channel.
- LotLinx: LotLinx is a digital marketing platform purpose-built for automotive dealers, using data and AI to optimize advertising spend across channels. Both Advid and LotLinx sell performance-oriented adtech to dealer groups and OEMs with similar GTM motions.
Emerging players
- StackAdapt: StackAdapt is a multi-channel programmatic advertising platform with strong native video and CTV capabilities. It serves as an alternative video ad-buying infrastructure that overlaps with parts of Advid's YouTube-centric video advertising workflow.
- Choozle: Choozle is a programmatic advertising platform that supports video and CTV buying across channels. While not automotive-specific, it competes for the same digital video ad budget that Advid's dealer clients allocate.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Advid social profiles
Digital presenceAdvid compliance and trust
Trust signalCompliance7 records
Advid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advid leadership team
Management profileNumber of profiles
Profiles1 record
Advid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advid
What does Advid do?
Advid provides an automated dynamic video advertising platform specifically designed for the automotive industry. The platform enables unlimited video creation from vehicle inventory data, automatically uploads the generated videos to YouTube, and applies AI-powered campaign optimization to target in-market shoppers. It is sold as a SaaS subscription primarily to automotive dealerships, OEMs, agencies, and industry associations.
Is Advid a public or private company?
Advid is a private company. It is classified as corporate owned and is currently operating.
When was Advid founded?
Advid was founded in 2018. It employs 11 to 50 people.
Where is Advid based?
Advid is headquartered in Herndon, United States, in the North America region.
How does Advid make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are advertising Spend Management.
Who are Advid's main competitors?
Broad incumbents on record are Google Ads (YouTube Advertising) and Dealer.com (Cox Automotive). Direct peers are PureCars, Reunion Marketing, Team Velocity, Tier10, Sincro (DealerSocket/Sincro) and LotLinx. Emerging players are StackAdapt and Choozle.
Does Advid have an API?
No public API is recorded for Advid.
What industry is Advid in?
Advid's product category is Automotive Marketing Technology. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 54181 and its SIC code is 7310.