ConfigureID

Product Personalization Softwareconfigureid.com

Company typePrivate
Founded2020
HeadquartersOakland, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

ConfigureID firmographics

Firmographics

Name: ConfigureID
Legal name: ConfigureID
Website: https://configureid.com
Company type: Private
Founded year: 2020
Operating status: Acquired
Headcount range: 11–50 employees
Ownership category
akta.pro rank

ConfigureID industry classification

Industry

Product category: Product Personalization Software
NAICS: Software Publishers (5132), Software Publishers (513210)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

Product personalization platform
3D product visualization
Augmented reality ecommerce
Ecommerce product configurator
Headless commerce API

Where ConfigureID is headquartered

Location

Headquarters

HQ city: Oakland
HQ country: United States
HQ region: North America

Offices1 record

Markets served

ConfigureID business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

SaaS Platform Subscription: ConfigureID operates as a SaaS product personalization platform with subscription-based pricing for premium brands seeking product configuration capabilities.
Per-Product/Usage Based: Pricing likely tied to number of customizable products, personalization options, or transaction volume based on enterprise customer model.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise SaaS pricing - quote-based

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

ConfigureID product offering

Product offering

Core offering

ConfigureID is a SaaS product personalization and configuration platform that enables premium brands to offer shoppers interactive 2D/3D product visualization, customization of fabrics/materials/colors, text personalization (monograms), user-generated content, product bundling, and augmented reality try-on. The platform integrates with leading ecommerce systems (Salesforce Commerce Cloud, Magento, Shopify, SAP, IBM, Oracle) via headless APIs and certified cartridges.

Product overview

ConfigureID is a premium product personalization platform offering a comprehensive suite of tools for 2D/3D product visualization and customization. The core platform includes photorealistic 3D visualization powered by WebGL, augmented reality (AR) for real-world product placement, text personalization for monograms and names, product bundling, and user-generated content integration. The platform integrates with major ecommerce platforms including Salesforce Commerce Cloud (via certified LINK cartridge), Shopify, Magento/Adobe Commerce, SAP, IBM, and Oracle. ConfigureID enables brands to let shoppers customize fabrics, materials, colors, features, and accessories with real-time visual feedback, ultimately driving higher conversion rates, average order value, and customer loyalty.

Differentiator

Problem solved

Functional benefit

Products and services

ConfigureID Product Personalization Platform A premium SaaS product personalization and configuration platform that enables enterprise brands to deliver photorealistic 2D/3D product visualization, made-to-order customization, text personalization, user-generated content, product bundling, and augmented reality experiences to ecommerce shoppers. Integrates with Salesforce Commerce Cloud, Magento, Shopify, SAP, IBM, and Oracle via headless APIs.

Quantifiable outcome

Up to 27% increase in average order value (AOV)
+8 more outcomes

Companies that use ConfigureID

Customer profile

Named customers13 records

Segments6 records

Ideal customer profiles6 records

ConfigureID technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature10 records

ConfigureID partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

SalesforcecoreTechnology or Integration · 19 November 2020ConfigureID's Salesforce Commerce Cloud (SFCC) LINK cartridge is certified and available in the Commerce Cloud Partner Marketplace. The integration makes it faster and easier for users to implement ConfigureID for their Salesforce-powered ecommerce store, featuring sophisticated customization options, photo-realistic visualization, product bundling, and scalable global deployment.
MagentocoreTechnology or IntegrationSeamless integration with Magento ecommerce platform for product configuration deployment.
IBMcoreTechnology or IntegrationIntegration with IBM ecommerce platforms for enterprise product configuration deployment.
SAPcoreTechnology or IntegrationIntegration with SAP ecommerce platforms for enterprise product configuration deployment.
OraclecoreTechnology or IntegrationIntegration with Oracle ecommerce platforms for enterprise product configuration deployment.
Sales Partner Program - Agencies and ISVscoreChannel Partner/ Reseller/ DistributorConfigureID Sales Partner Program is for agencies and ISVs looking to grow their business by selling and implementing ConfigureID. Partners get access to developer support, API documentation, and direct support from experienced team. Partners are responsible for generating sales leads, closing opportunities, and implementing solutions involving JavaScript, WebGL, 3D modeling, ecommerce integration, and web design.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

ConfigureID competitors and assessment

Company assessment

Direct peers

Customily: Customily is a product personalization and design tool focused on print-on-demand and customizable products across ecommerce platforms — competing directly for the same enterprise personalization RFPs ConfigureID targets.
Threekit: Threekit is a leading 3D product visualization and configuration platform for ecommerce, offering photorealistic rendering, AR, and configurable products — the same core capability ConfigureID sells to enterprise brands.
Vntana: Vntana provides a 3D and AR platform for ecommerce, including product visualization, configuration, and Shopify/Salesforce integrations — closely mirroring ConfigureID's enterprise ecommerce positioning.
Zakeke: Zakeke provides a product customizer and visualizer with 2D/3D and AR capabilities for Shopify, BigCommerce, and other platforms — directly competing with ConfigureID in the product personalization space.
Configura: Configura is a long-standing product configuration software vendor focused on complex, rules-based product configuration for furniture and commercial goods — a comparable configurator-engine approach to ConfigureID's.
Emersya: Emersya offers an online platform for 3D product visualization, configuration, customization, and AR try-on — overlapping directly with ConfigureID's WebGL rendering and customization feature set.
Marxent: Marxent delivers 3D/AR product visualization and configuration for furniture and home goods retailers — a comparable use-case overlap with ConfigureID's furniture/home goods vertical (e.g., Yankee Candle, Hydro Flask).

Broad incumbents

Shopify (AR/3D features): Shopify has built-in 3D model upload and AR features for merchants and is one of ConfigureID's listed integration partners. As Shopify expands native configurator/AR capabilities, it acts as both a distribution channel and a competitive threat.
Adobe Commerce (Magento) Product Personalization: Adobe Commerce/Magento is a core enterprise ecommerce platform that ConfigureID integrates with, but Adobe also offers its own personalization and product recommendation capabilities that compete for the same enterprise budget.
Salesforce Commerce Cloud (Einstein/Personalization): Salesforce Commerce Cloud hosts ConfigureID's certified LINK cartridge in its partner marketplace, but Salesforce is also a broader commerce platform with growing native personalization features that compete at the platform layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

ConfigureID financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ConfigureID leadership team

Management profile

Number of profiles

Profiles7 records

ConfigureID funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ConfigureID M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConfigureID

What does ConfigureID do?

Is ConfigureID a public or private company?

ConfigureID is a private company. It is classified as corporate owned and is currently acquired.

When was ConfigureID founded?

ConfigureID was founded in 2020. It employs 11 to 50 people.

Where is ConfigureID based?

ConfigureID is headquartered in Oakland, United States, in the North America region.

How does ConfigureID make money?

Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are per-Product/Usage Based.

Who are ConfigureID's main competitors?

Direct peers on record are Customily, Threekit, Vntana, Zakeke, Configura, Emersya and Marxent. Broad incumbents are Shopify (AR/3D features), Adobe Commerce (Magento) Product Personalization and Salesforce Commerce Cloud (Einstein/Personalization).

Does ConfigureID have an API?

Yes. ConfigureID offers headless APIs for flexibility and portability, enabling global reach across any currency and language. The platform provides flexible APIs that support global scalability and allow retailers to implement product customization across ecommerce stores. The partner program provides direct access to developer support and API documentation.

What industry is ConfigureID in?

ConfigureID's product category is Product Personalization Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.