Zakeke
Zakeke is an Italian SaaS Visual Commerce platform that enables e-commerce merchants to offer 2D customization, 3D configuration, AR, and AI virtual try-on across 11+ storefronts, serving 25,000+ brands globally.
- Company typePrivate
- Founded2017
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zakeke does
Zakeke is an Italy-headquartered (Milan; registered in Foggia) SaaS Visual Commerce platform founded in 2017 that enables e-commerce merchants to offer product customization, 3D configuration, and WebAR-based virtual try-on across their storefronts. The platform is delivered as a set of modules — Visual Product Customizer (2D), 3D Product Configurator, AI Agent Studio (with the Magic Swap Agent), AI Virtual Try-On, 3D/AR Viewer, 3D Asset Hub, and a 140M+ image Premium Photos library — hosted on Microsoft Azure and integrated natively with 11+ e-commerce systems (Shopify, WooCommerce, Wix, BigCommerce, PrestaShop, Adobe Commerce, Salesforce Commerce Cloud, OpenCart, Etsy, Shopware, Shopwired, Amazon) plus POD providers (Printful, CustomCat, Printeers), PIMs (Akeneo, Bluestone), and automation tooling (Zapier, OrderDesk, webhooks).
The company monetizes primarily through tiered SaaS subscriptions (Starter from $14.90/month, with no feature-gating across plans and a 30% annual discount), supplemented by usage-based Premium Photos consumption at $0.99/image and storage overages, plus quote-based Enterprise contracts. Distribution combines a product-led self-serve motion (14-day free trial, public pricing, no-code plug-ins) with an inside-sales motion for enterprise accounts and a channel/agency partner program; it is also listed on the Microsoft Azure Marketplace. Zakeke serves 25,000+ brands across 150+ countries with a stated vertical mix spanning Printing & Packaging, Fashion & Apparel, Home & Furniture, Gifts & Promotional, Sports & Outdoors, Jewelry & Accessories, and Food & Beverage. The company is privately held by Futurenext SRL and is led by CEO Angelo Coletta, Co-Founder & President Alvise Biffi, COO Carlo Dalessandro, CTO Matteo D'Avena, and CFO Virgilio Picca.
Zakeke firmographics
Firmographics- Name
- Zakeke
- Legal name
- FUTURENEXT SRL
- Website
- https://zakeke.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zakeke is an Italian SaaS Visual Commerce platform that enables e-commerce merchants to offer 2D customization, 3D configuration, AR, and AI virtual try-on across 11+ storefronts, serving 25,000+ brands globally.
- Ownership category
- akta.pro rank
Where Zakeke is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Zakeke business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Standard Plans): Monthly or annual subscription plans for access to the Visual Commerce platform, with tiered plans offering different numbers of published products, features, and storage. Auto-renewing subscriptions charged to the stored payment method on each billing date. Annual plans receive a 30% discount. Subscription is the primary revenue stream.
- Enterprise Account-Based Plans: Tailored solutions for enterprise-scale customers with custom pricing, built around specific business requirements, representing an upsell motion from standard plans.
- Premium Photos: End users pay $0.99 per premium image selected from a library of 140M+ professional photos to personalize products. Zakeke collects this amount at checkout and charges the merchant on the next monthly invoice.
- Add-on Features: Certain advanced features and functionalities are available as paid add-ons beyond the base plan price, generating incremental revenue from power users.
- Storage Overage Charges: If storage usage exceeds the plan limit, additional charges apply. Legacy or custom plans with defined view limits also incur overage fees if exceeded.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan — 25 published products, all core features, 14-day free trial |
| Subscription | Annual | Standard/Professional plans — higher product limits and storage |
| Subscription | Multi-year contract | Enterprise — tailored solutions for enterprise-scale growth |
| Usage-based | Monthly | Print-on-demand and overage add-ons |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
Zakeke product offering
Product offeringCore offering
Zakeke is a cloud-based Visual Commerce SaaS platform that enables e-commerce merchants to offer 2D product customization, interactive 3D product configuration, AI-powered Virtual Try-On (WebAR), and AI-driven product visual generation to their end customers. The platform delivers these capabilities through one-click plug-ins for 10+ e-commerce platforms (Shopify, WooCommerce, Wix, BigCommerce, Adobe Commerce, PrestaShop, Salesforce, Etsy, OpenCart, Shopware, Shopwired, Amazon) plus a public REST API and native print-on-demand integrations with Printful, CustomCat, and Printeers. It is sold on a tiered subscription basis starting at $14.90/month with a 14-day free trial, augmented by usage-based Premium Photos sales and storage overages.
Product overview
Zakeke is an AI-powered Visual Commerce Platform delivered as a SaaS product through a platform-plus-modules architecture. The core platform (Zakeke Platform) provides the foundational infrastructure, integrations, and admin dashboard, while individual capabilities are delivered as discrete modules: Visual Product Customizer (2D customization), 3D Product Configurator (interactive 3D building), AI Agent Studio (generative AI for product visuals), 3D Asset Hub (3D asset management), AI Virtual Try-On (WebAR try-on), and 3D/AR Viewer (3D and AR visualization). Premium Photos serves as an add-on image marketplace. All modules share the same platform infrastructure, integrate natively with 14+ e-commerce platforms and POD/dropshipping services, and collectively enable brands to offer product customization, 3D visualization, and virtual try-on experiences without code.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Product Customizer 2D real-time product customization tool that lets end customers personalize products with text, images, fonts, colors, and design elements, generating print-ready output files directly for production. Built for e-commerce merchants selling customizable merchandise across printing, fashion, gifts, and similar verticals.
- 3D Product Configurator Interactive 3D product configuration platform enabling customers to build made-to-order products in real-time 3D, selecting components, materials, colors, and details via rule-based logic without coding or design skills. Targeted at merchants selling configurable products.
- AI Agent Studio Suite of AI-powered tools for e-commerce visual production that generates product variations, lifestyle scenes, ad creative, and videos from existing assets using structured prompts. Includes Magic Swap Agent, Product Staging Agent, Virtual Try-On Agent, Ad Creation Agent, and Video Generation Agent. Aimed at e-commerce teams that need to eliminate the 'variant explosion' and photoshoot bottlenecks.
- 3D Asset Hub Centralized platform to create, manage, optimize, and deploy web-ready 3D assets across every sales channel, syncing with PIM systems (Akeneo, Bluestone), e-commerce stores, and B2B platforms. Targeted at merchants managing large 3D catalogs across multiple channels.
- AI Virtual Try-On AI-powered, app-free WebAR virtual try-on for eyewear, jewelry, hats, and accessories using AI pupillary distance measurement for eyewear. Works on any device without app downloads. Built for merchants selling wearable or try-before-you-buy products.
- Premium Photos Stock image marketplace integrated into the Zakeke platform, giving end-users access to over 140 million high-quality professional images and artworks for personalizing products, priced at $0.99 USD per image. Zakeke collects payment at checkout and bills merchants on the next monthly invoice.
- 3D Jewelry Configurator for eCommerce Live 3D jewelry customization experience with photorealistic rendering and integrated virtual try-on, enabling jewelry brands to let customers design and preview rings, earrings, and other pieces before purchase. Targeted at jewelry merchants and luxury accessories retailers.
Quantifiable outcome
- 300% growth in four years (2017–2021)
- +6 more outcomes
Companies that use Zakeke
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles3 records
Zakeke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability8 records
Feature10 records
Zakeke partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
Zakeke competitors and assessment
Company assessmentDirect peers
- Threekit: Threekit is a 3D and AR product visualization platform for e-commerce, offering configurators, virtual photography, and augmented reality — the same core use cases as Zakeke's 3D Configurator, 3D/AR Viewer, and Virtual Try-On modules.
- Expivi: Expivi provides a 3D product configurator and visualizer for e-commerce, enabling shoppers to personalize products in real time — directly comparable to Zakeke's 3D Product Configurator and Visual Product Customizer combination.
- Customily: Customily is a product personalization platform for e-commerce merchants offering live previews and print-ready file generation — overlapping with Zakeke's Visual Product Customizer and web-to-print workflows, particularly for printing, gifts, and apparel.
- Kickflip: Kickflip delivers a no-code 3D product configurator for e-commerce brands, targeting the same made-to-order and customizable product use cases as Zakeke's 3D Product Configurator and Visual Product Customizer.
- Spiff3D: Spiff3D offers a 3D product configurator for e-commerce merchants and is explicitly cited in Zakeke's pricing comparison — same product category, similar target buyers, differentiated primarily on price point and integration breadth.
- Emersya: Emersya provides a 3D/AR product visualization and customization platform for e-commerce, including real-time configurators and AR viewers — closely overlapping Zakeke's 3D/AR Viewer, Virtual Try-On, and configurator modules.
- Vntana: Vntana is a 3D asset management and visualization platform for retailers and brands, offering 3D/AR viewers, configurators, and a 3D asset hub — closely comparable to Zakeke's 3D Asset Hub and 3D/AR Viewer capabilities.
- Marxent: Marxent provides 3D room planning, product visualization, and AR for retail and home furnishings — comparable to Zakeke's Furniture and Home vertical use cases, especially around AR placement and configurator workflows.
Broad incumbents
- Shopify (Shopify Magic & AR): Shopify is a leading e-commerce platform that ships first-party AI features (Shopify Magic) and AR/product visualization capabilities directly to its merchant base — a broad incumbent whose native tools compete with and channel Zakeke's apps for the majority of Zakeke's installed base.
Emerging players
- Configura (CET Designer): Configura's CET Designer is a space-planning and product configuration platform with strong adoption in furniture and commercial interiors — adjacent to Zakeke's Furniture vertical, with deeper industry specialization but a narrower e-commerce focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zakeke social profiles
Digital presenceZakeke compliance and trust
Trust signalCompliance5 records
Zakeke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zakeke leadership team
Management profileNumber of profiles
Profiles7 records
Zakeke funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zakeke M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zakeke
What does Zakeke do?
Zakeke is a cloud-based Visual Commerce SaaS platform that enables e-commerce merchants to offer 2D product customization, interactive 3D product configuration, AI-powered Virtual Try-On (WebAR), and AI-driven product visual generation to their end customers. The platform delivers these capabilities through one-click plug-ins for 10+ e-commerce platforms (Shopify, WooCommerce, Wix, BigCommerce, Adobe Commerce, PrestaShop, Salesforce, Etsy, OpenCart, Shopware, Shopwired, Amazon) plus a public REST API and native print-on-demand integrations with Printful, CustomCat, and Printeers. It is sold on a tiered subscription basis starting at $14.90/month with a 14-day free trial, augmented by usage-based Premium Photos sales and storage overages.
Is Zakeke a public or private company?
Zakeke is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zakeke founded?
Zakeke was founded in 2017. It employs 51 to 100 people.
Where is Zakeke based?
Zakeke is headquartered in Milan, Italy, in the Europe region.
How does Zakeke make money?
Five revenue lines are on record. SaaS Subscription (Standard Plans) is the primary driver. The others are enterprise Account-Based Plans, premium Photos, add-on Features and storage Overage Charges.
Who are Zakeke's main competitors?
Direct peers on record are Threekit, Expivi, Customily, Kickflip, Spiff3D, Emersya, Vntana and Marxent. Shopify (Shopify Magic & AR) is listed as a broad incumbent. Configura (CET Designer) is listed as an emerging player.
Does Zakeke have an API?
Yes. Zakeke offers a public API for custom integrations with e-commerce platforms not covered by native plugins. API integration is available on all plans (not limited to enterprise tiers). Technical API documentation is provided at docs.zakeke.com. The API enables connecting Zakeke's product customization, 3D configuration, and virtual try-on capabilities into proprietary or custom e-commerce platforms. Also supports webhook-based integrations for automation (e.g., triggering workflows when new customized orders are received). Developer documentation is at docs.zakeke.com.