Bravolinks Integrated Marketing

What Bravolinks Integrated Marketing does

Bravolinks Integrated Marketing Co., Ltd. (中青博联整合营销顾问股份有限公司) is a Beijing-headquartered, private integrated marketing services provider established in 2002. Originally a subsidiary of China CYTS Tours Holding Co., Ltd., the company was transferred to China Everbright Group in 2017. It serves institutional clients including government agencies, international organizations, and large enterprises, delivering one-stop solutions across conference and event management, marketing communication, digital marketing, destination marketing, sports marketing, exhibitions, venue operation, performing arts, and event technology. The business operates through seven specialized sub-brands — CYTS M.I.C.E., LINKAGE marketing, BESTWAY, BRAVOLINKS SPORTS, SHANGDA, BONA, and BRAVOTECH — each targeting a distinct market segment. Notable engagements include the World Heritage Committee session, Global Sustainable Transport Conference, Ramsar Convention meetings, Alibaba's 20th Anniversary Ceremony, Paris 2024 Olympic Games sponsor hospitality, UEFA Euro 2024 sponsor hospitality, the China Pavilion at Dubai Expo, and the International Horticultural Exhibition in Beijing.

The company employs approximately 1,000 staff and operates a nationwide service network covering four major Chinese economic areas (Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area, Chengdu-Chongqing) and more than 10 major cities, with international reach via parent CYTS Holding's overseas network. Underlying technology includes the BRAVOTECH event-technology platform, VR exhibition systems, and digital operation platforms for international summits. Revenue is generated through professional-services fees across five main streams: conference and event management, marketing communications, sports marketing, venue operation (BESTWAY), and performing arts (SHANGDA). Pricing is quote-based and not publicly disclosed, consistent with a B2B professional-services model targeting large institutional budgets.

Name

Bravolinks Integrated Marketing

Legal name

Bravolinks Integrated Marketing Co., Ltd. (中青博联整合营销顾问股份有限公司)

Website

https://bravolinks.cn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bravolinks Integrated Marketing is a Beijing-headquartered, China Everbright Group-affiliated provider of one-stop integrated marketing services, delivering conference management, events, digital marketing, sports marketing, and venue operation to government, international organization, and enterprise clients across China and globally since 2002.

Ownership category

akta.pro rank

Product category

Marketing and Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHAGAB

Event Sponsorship Sales & Partnership Brokerage

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Marketing, Sponsorship & Lead Retrieval Services

SECONDARYTHAHAIAI

Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Event Management & Internal Meetings

SECONDARYTHAHAIAN

Internal Event Technology & Collaboration Tools (Intranet, Room Booking, Webcasting)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Event Management & Internal Meetings

SECONDARYTHAKACAG

Sports & Entertainment / VIP Corporate Travel Management

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Agencies & TMCs

SECONDARYMPAKALAB

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

Keywords

• Integrated marketing services
• Event management
• Conference management
• Venue operation
• Sports marketing

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Conference and Event Management Services: Professional services for managing international conferences, meetings, exhibitions, and events for institutional clients including governments and corporations. Revenue generated through service fees for event planning, execution, and management.
2. Marketing Communication Services: Marketing communication and digital marketing services including brand marketing, incentive events, and promotional campaigns for corporate clients.
3. Sports Marketing Services: Sports marketing including sponsor hospitality services for major events such as the Paris 2024 Olympic Games and UEFA Euro 2024.
4. Venue Operation Services: BESTWAY branded venue operation services including scenic area operation, expo management, and venue management.
5. Performing Arts Services: SHANGDA branded performing arts services including music festivals and water performing shows for cultural events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bravolinks Integrated Marketing provides one-stop integrated marketing solutions for institutional clients including governments, corporations, and organizations. Services span conference and event management, marketing communication, digital marketing, destination marketing, sports marketing, exhibitions, venue operation, performing arts, and event technology, delivered through a portfolio of specialized sub-brands and a nationwide service network across China's major economic regions with global reach through its parent CYTS Holding's overseas network.

Product overview

Bravolinks Integrated Marketing offers a one-stop integrated marketing service platform consisting of seven distinct sub-brands targeting different market segments. The core portfolio includes CYTS M.I.C.E. for conference and event management, LINKAGE Marketing for marketing communications, BESTWAY Venue Operation for venue management, BRAVOLINKS SPORTS for sports marketing, SHANGDA Performing Arts for performing arts events, BONA Agriculture Marketing for agriculture sector marketing, and BRAVOTECH Event Technology for digital event solutions. These brands work together to provide comprehensive online and offline integrated marketing solutions to institutional clients including governments, corporations, and organizations across China's major economic regions.

Differentiator

Problem solved

Functional benefit

Brands

• CYTS M.I.C.E. Conference and event management services targeting the M.I.C.E. market segment.
• LINKAGE marketing
• BESTWAY venue operation
• BRAVOLINKS SPORTS
• SHANGDA performing arts
• BONA agriculture marketing
• BRAVOTECH event technology

Products and services

• CYTS M.I.C.E. Conference and Event Management One-stop conference and event management services targeting the M.I.C.E. (Meetings, Incentives, Conferences, and Exhibitions) market segment, providing professional solutions for international conferences, summits, and government-level events for institutional clients.
• LINKAGE Marketing Communication Services Marketing communication services focused on integrated marketing solutions across both online and offline channels, providing brand marketing, incentive events, and promotional campaigns for corporate clients.
• BESTWAY Venue Operation Services Venue operation services managing and operating various event and exhibition spaces, scenic areas, and expo venues for institutional clients.
• BRAVOLINKS SPORTS Marketing Services Sports marketing services including sponsor hospitality for major sporting events such as the Olympic Games and UEFA Euro, serving enterprise sponsors and rights holders.
• SHANGDA Performing Arts Services Performing arts services including music festivals and water performing shows for cultural events and destination tourism experiences.
• BONA Agriculture Marketing Services Specialized marketing services targeting the agriculture sector, supporting agricultural brands and rural destination marketing initiatives.
• BRAVOTECH Event Technology Solutions Proprietary event technology solutions for conferences, exhibitions, and virtual events, including VR exhibition platforms and digital operation systems for international summits and conferences.

Quantifiable outcome

• Successfully managed international conferences including World Heritage Committee sessions, Global Sustainable Transport Conference, World Tunnel Congress, and Ramsar Convention meetings
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• China CYTS Tours Holding Co., Ltd.coreStrategic or Co-development PartnerOriginal parent company and strategic partner since establishment in 2002. Bravolinks operates as a subsidiary and maintains close operational integration with CYTS Holding, including access to their overseas network and shared resources for integrated marketing services delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency specializing in events, sponsorships, and immersive brand activations for enterprise clients; comparable to Bravolinks' LINKAGE marketing and BRAVOLINKS SPORTS offerings in brand experience and sponsorship activation.
• BlueFocus Intelligent Communications Group: Beijing-based integrated marketing and communications group providing digital marketing, brand management, and event/experiential services to enterprise clients; a direct Chinese peer with overlapping one-stop marketing communications and enterprise account model.
• GL Events: French-headquartered global live events company operating venues, organizing exhibitions, and providing event services worldwide; comparable to Bravolinks' BESTWAY venue operation and CYTS M.I.C.E. event management business.
• MCI Group: Global association, event, and meetings management agency with strong APAC presence; comparable to Bravolinks in delivering conferences, incentives, association management, and corporate event solutions to institutional and government clients.
• Pico Group: Hong Kong-headquartered global event marketing and brand experience agency offering end-to-end exhibition, conference, and sports marketing services to institutional clients; directly comparable to Bravolinks as a full-service MICE and integrated marketing peer operating across Asia.
• George P. Johnson Experience Marketing: Experience marketing agency focused on corporate events, conferences, exhibits, and sponsorship programs for global enterprise brands; comparable to Bravolinks in delivering integrated event experiences and sponsor activations at scale.

Emerging players

• Cvent: US-headquartered event management technology platform providing software for meetings, events, and hospitality; comparable as an emerging tech-enabled player in the event management space where Bravolinks is investing via BRAVOTECH.

Broad incumbents

• Informa Markets: Global B2B exhibitions, events, and intelligence group operating massive trade shows across industries including Asia; comparable to Bravolinks as an incumbent in exhibitions and large-scale event management, though with a much broader portfolio.
• Reed Exhibitions: World's largest event organizer running hundreds of trade shows and conferences globally; comparable to Bravolinks' exhibition and conference operations as a broad incumbent in the same end market.

Regional players

• Hylink Digital Solutions (华扬联众): Beijing-headquartered Chinese digital marketing services group focused on internet advertising and integrated marketing communications; a regional Chinese peer with overlapping integrated marketing services for enterprise clients, though primarily digital-led rather than event-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bravolinks Integrated Marketing