Effect Sport

What Effect Sport does

Effect Sport is a privately held, full-service sports marketing agency headquartered in Rio de Janeiro, founded in 2008 (also referenced as 2009), that connects Brazilian and international brands with sports audiences through four service lines: Live Marketing, Content and Media, Branding, and Sports Business. The agency's underlying technology stack is non-proprietary and operationally human-capital-intensive; its competitive substance lies in proprietary event IP, creative identity work, and embedded relationships with major international sports properties rather than software platforms. It produces and operates a portfolio of proprietary sporting events—including the Rei e Rainha do Mar beach sports festival (150,000+ athletes across 50+ stages), the Meia Maratona do Cristo half marathon at Christ the Redeemer, the Grangiro mountain bike race, and large-scale Fan Zones for CONMEBOL and FIFA tournaments—and manages end-to-end activation for sports properties such as NFL, WSL, and CBV.

The firm generates revenue through B2B project fees, retainers, event production contracts, and sports property representation/licensing agreements, with no publicly disclosed pricing. Its go-to-market is sales-led and event-driven, leveraging a portfolio of named enterprise clients (NFL, Nike, Gatorade, Stanley, Uber, Miami Dolphins, Kansas City Chiefs, WSL, CONMEBOL) and proprietary events as marketing showcases. International sports property representation—commercial rights, sponsorship sales, media rights negotiation—is the most distinctive revenue stream, anchored by a decade-long official-agency mandate for NFL expansion in Brazil. Ownership is founder/independently held with no disclosed funding rounds or parent company in the available sources.

Name

Effect Sport

Legal name

Effect Sport

Website

https://effectsport.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Effect Sport is a Brazilian full-service sports marketing agency connecting international and national brands with sports audiences through live marketing, content production, branding, and sports property representation, anchored by the NFL Brazil mandate and Fan Zone events.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Sports marketing agency
• Live event activations
• Brand experiential marketing
• Event production services
• Sports sponsorship consulting

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Marketing and Branding Services: Full-service agency providing branding, live marketing, content and media, and sports business consulting to national and international brands. Revenue generated through project fees, retainers, and service contracts.
2. Event Production and Management: Planning, production, and execution of sporting events, fan zones, and experiential activations. Revenue from production fees and sponsorship coordination for both proprietary events and client projects.
3. Sports Property Representation: Managing commercial rights, media rights, and sponsorship negotiations for international sports leagues (NFL, WSL, CONMEBOL) in Brazil. Revenue through representation fees and commercial partnerships.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Effect Sport is a full-service sports marketing agency that plans, produces, and executes live marketing activations, branded content and media, sports branding, and commercial representation for major brands and international sports properties in Brazil. The agency also operates a portfolio of proprietary sporting events — including the Rei e Rainha do Mar beach sports festival, Meia Maratona do Cristo, Grangiro, and Fan Zones for tournaments such as FIFA Club World Cup 2025 and CONMEBOL Libertadores — that double as platforms for delivering experiential campaigns to client brands.

Product overview

Effect Sport is a full-service sports marketing agency that operates as a unified service offering rather than a software platform. The company provides four core service lines: Live Marketing (in-person experiential activations), Content and Media (digital content creation and social media), Branding (visual identity and brand strategy), and Sports Business (commercial representation and sponsorship). The agency also produces proprietary sporting events including Rei e Rainha do Mar (beach sports festival), Meia Maratona do Cristo (half marathon), Grangiro (mountain bike), and Fan Zone events for major tournaments. Additionally, the agency manages client services for sports properties like NFL Brasil, WSL Brasil, and CBV, handling everything from event production to brand strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Rei e Rainha do Mar: The largest beach sports festival in the world, featuring open water swimming, beach running, trail run, biathlon, kids events, stand up paddle, and Hawaiian canoe.
• Meia Maratona do Cristo
• Grangiro
• Effect Store

Products and services

• Live Marketing In-person experiential marketing activations including events, brand experiences, and live fan engagement activities at sporting events and venues. Targeted at sports properties and brand clients seeking experiential marketing in Brazil.
• Content and Media (Conteúdo e Mídia) Digital content creation, social media management, branded content production, and media planning services for sports properties and brands.
• Branding Sports branding strategy, visual identity development, and brand positioning services for sports organizations and events.
• Sports Business Sports business consulting including commercial representation, sponsorship negotiation, media rights management, and property valuation services for international sports properties and leagues operating in Brazil.
• Rei e Rainha do Mar The largest beach sports festival in the world, featuring ocean swimming, beach running, trail run, biathlon, kids events, stand up paddle, and Hawaiian canoe races across 50+ stages since 2008, with 150,000+ athletes participating. Open to amateur and professional sports participants.
• Meia Maratona do Cristo Half marathon event through Tijuca National Park with finish at Christ the Redeemer and return via Corcovado Train; the first licensed event at the Christ the Redeemer sanctuary. Open to running enthusiasts and amateur athletes.
• Grangiro Mountain bike XCM event featuring various terrain types including dirt roads, single tracks, rock gardens, and beaches, with over 2,000 athletes across four editions. Targeted at mountain bike and cycling enthusiasts.
• NFL Brasil Operations Official agency service for the NFL in Brazil, covering live marketing, digital content, sponsorships, media rights, and live events including the first NFL game in Brazil at Arena Corinthians (September 2024) and the NFL In Brasa Super Bowl viewing party (20,000+ fans).
• WSL Brasil (World Surf League) Content strategy and brand management services for the World Surf League in Brazil, covering national and international championships and fan engagement across Brazilian surf audiences.
• CBV Visual Identity Redesign Complete rebranding of the Brazilian Volleyball Confederation's beach volleyball circuit, including new visual identity, slogan 'O vôlei é a nossa praia' (Volleyball is our beach), trophy design, and digital applications.
• Effect Store Online merchandise store associated with Effect Sport, accessible at effectstore.com.br.

Quantifiable outcome

• 800+ projects completed with 215+ million viewers reached
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• NFL (National Football League)flagshipStrategic or Co-development Partner · 1 January 2015Effect Sport has served as the official agency for NFL expansion in Brazil since 2015, managing live events, digital content, branding, sponsorships, and media rights. The agency organized the first NFL game in Brazil (September 2024) and created the NFL In Brasa event, the largest Super Bowl viewing party outside the United States with 20,000+ fans.
• WSL (World Surf League)coreStrategic or Co-development PartnerEffect Sport manages content strategy and brand operations for WSL Brasil, covering major championships and engaging Brazilian surfing fans. The agency participated in developing the Saquá mascot for WSL, creating character strategy and content planning for its launch.
• CONMEBOLcoreStrategic or Co-development PartnerEffect Sport won two competitive bids for CONMEBOL Libertadores 2023 Fan Zone: creative concept and execution. The 15,000m2 arena in the shape of the trophy hosted 45,000 visitors over 5 days, described by CONMEBOL as 'the greatest and most emblematic live marketing event in CONMEBOL history'.
• Gatorade BrasilcoreStrategic or Co-development PartnerEffect Sport has a strong history of sports activations with Gatorade Brasil, managing brand presence at major running and football events, and planning customized projects involving influencer management and sponsorship negotiation in Rio de Janeiro.
• Miami DolphinscoreStrategic or Co-development PartnerMiami Dolphins selected Brazil through NFL's Global Marketing Program, with Effect Sport working since the bidding phase to commercially exploit the Brazilian market, including marketing, collaborations, product sales, sponsorship, fan events, entertainment properties, and broadcast rights.
• Kansas City ChiefscoreStrategic or Co-development PartnerEffect Sport won the competitive bid to develop creative concept, identity, production, and communication for Chiefs House initiative starting in Brazil, to be executed globally. The agency created the logo, visual system, and graphic language now used as official reference replicated in Chiefs House editions worldwide.
• Stanley (PMI Worldwide)coreStrategic or Co-development PartnerChosen as official agency for Stanley's hydration activation management plan in Brazil. Effect Sport brought beach and running sports lifestyle to the brand through 60+ activations in São Paulo, Rio de Janeiro, and Fortaleza.
• Nike BrasilcoreStrategic or Co-development PartnerEffect Sport created strategy and executed the launch of Nike Barra Rio store, including running workouts, yoga, functional training, futvôlei, and beach tennis led by local personalities at Rio de Janeiro landmarks.
• Uber BrasilminorStrategic or Co-development PartnerEffect Sport won the competitive bid for Uber's 2018 World Cup campaign '#NaCaraDoGol' featuring legendary coaches and footballers Carlos Alberto Parreira and Zico.
• CBV (Confederação Brasileira de Vôlei)coreStrategic or Co-development PartnerBrazilian Volleyball Confederation chose Effect Sport to create a new visual identity for the Brazilian Beach Volleyball Circuit, including strategic planning and market intelligence to renew the sport's concept for younger audiences.
• CBFA (Confederação Brasileira de Futebol Americano)minorStrategic or Co-development PartnerEffect Sport organized Brazil's first NFL Flag Football tournament for sub-12 mixed category in partnership with CBFA. The winning team traveled to Orlando to represent Brazil at the international tournament during PRO BOWL.
• SofascoreminorStrategic or Co-development PartnerEffect Sport created and executed Sofascore's campaign for FIFA Club World Cup 2025, transforming the app's data-driven approach into emotional narratives for Brazilian fans through digital content and Fan Zone presence.
• XP InvestimentosminorStrategic or Co-development PartnerEffect Sport negotiated XP as the NFL's first commercial partnership in Brazil, developing strategic planning for activations across channels during the 23/24 season.
• BetanominorGTM or Marketing PartnerBetano activated at the Fan Zone Copa do Mundo de Clubes FIFA 2025 with inflatables, player guessing games, interactive quizzes, Fan Cam, Kiss Cam, and merchandise distribution.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Endeavor: Global sports, entertainment, and talent representation company (owner of IMG and WME). Competes with Effect Sport for sports property representation mandates and brand activation contracts at an enterprise scale.
• IMG: Global sports and entertainment conglomerate (Endeavor-owned) covering events, licensing, media rights, and athlete management. Overlaps with Effect Sport's league-representation and event-production work but operates at vastly broader scope.
• Wieden+Kennedy: Global creative agency with a significant sports marketing practice (notably Nike and NFL work). Competitor for high-profile sports brand creative mandates Effect Sport also pursues, though W+K is brand-side focused rather than rights-holder focused.

Regional players

• FLUVIP: Latin American influencer and sports marketing platform connecting brands with athletes and creators for digital campaigns. Adjacent competitor to Effect Sport's content and digital fan engagement work, especially in Brazil and broader LatAm markets.
• MPM Sports & Entertainment: Brazilian sports and entertainment agency providing talent management, sports marketing, and brand activation services in Brazil. Closest direct Brazilian peer to Effect Sport in terms of market focus and service mix.
• Nimbus Sport: Brazilian-focused sports marketing and content agency producing branded content and managing digital properties for sports leagues and athletes. Competes with Effect Sport in the Brazilian content/media and brand activation space.

Direct peers

• CSM Sport & Entertainment: International sports marketing and communications agency (part of Chime Group) serving rights holders and brands across sponsorship, events, and content. Comparable to Effect Sport's full-service sports marketing positioning, with global rather than Brazil-centric footprint.
• SPORTFIVE: Global sports marketing agency (formerly Lagardère Sports) providing rights holders, sponsors, and brands with commercial advisory, sales, and event services. Highly comparable business model to Effect Sport's representation and live marketing offering.
• Havas Sports & Entertainment: Global sports and experiential marketing network with strong presence in Latin America, offering sponsorship, fan engagement, and event services to rights holders and brands. Closely mirrors Effect Sport's live marketing and rights-holder servicing model.
• Octagon: Global sports marketing agency (part of IPG) that represents leagues, federations, and brands on sponsorship, events, and athlete marketing — directly comparable to Effect Sport's NFL and league-representation work, but at significantly larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/effectsport
• LinkedInlinkedin.com/company/effect-sport
• Instagraminstagram.com/effectsport
• TikToktiktok.com/@effectsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effect Sport