100.5 The Wolf
100.5 The Wolf (KSWF) is a country music FM radio station licensed to Springfield, Missouri, serving the Ozarks region as a local affiliate of iHeartMedia. It broadcasts at 100.5 FM, streams via the iHeartRadio platform and smart speakers, and monetizes through local advertising and event sponsorships.
- Company typePublic
- Founded-
- HeadquartersSpringfield, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What 100.5 The Wolf does
100.5 The Wolf (FCC call sign KSWF) is a country music radio station broadcasting at 100.5 FM from Springfield, Missouri, serving the Springfield metropolitan area and surrounding Ozarks region. The station operates as a local affiliate of iHeartMedia, Inc. (NASDAQ: IHRT), one of the largest U.S. radio broadcasting companies, and self-positions as "Springfield's #1 for New Country." Its programming slate includes The Bobby Bones Show (a nationally syndicated iHeartMedia morning show hosted by Bobby Bones with co-hosts Clint Girlie and Lunchbox), After MidNite with Granger Smith, and Country House Party, alongside a playlist featuring artists such as Luke Bryan, Kenny Chesney, Keith Urban, Blake Shelton, Miranda Lambert, Carrie Underwood, and Sam Hunt.
The station distributes content through traditional over-the-air FM broadcast at 100.5 MHz, the iHeartRadio digital streaming platform (web and mobile application), and smart speaker integrations with Amazon Alexa and Google Home. It also publishes podcast content including The Bobby Bones Show Podcast, BobbyCast, iHeart The Ozarks, and Feeling Things with Amy & Kat via the iHeartRadio podcast network. Additional audience engagement channels include an email newsletter, an events calendar, and contest-based ticket giveaways for concerts at Walmart AMP and community events such as the Ozark Boosters Club Pro Rodeo.
The business model is based on broadcast advertising revenue from local and national advertisers purchasing radio spots and promotional mentions, supplemented by event sponsorship revenue. Advertising rates are not publicly disclosed; advertisers are directed to contact the station via a centralized iHeart number (1-844-844-iHeart). The primary audience segment is Country music listeners in the Springfield/Ozarks geography, with the station serving as a community hub for local event information, concert announcements, and interactive entertainment programming.
100.5 The Wolf firmographics
Firmographics- Name
- 100.5 The Wolf
- Legal name
- iHeartMedia, Inc.
- Website
- https://1005thewolf.com
- Company type
- Public
- Operating status
- Operating
- Short description
- 100.5 The Wolf (KSWF) is a country music FM radio station licensed to Springfield, Missouri, serving the Ozarks region as a local affiliate of iHeartMedia. It broadcasts at 100.5 FM, streams via the iHeartRadio platform and smart speakers, and monetizes through local advertising and event sponsorships.
- Ownership category
- akta.pro rank
100.5 The Wolf industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
Keywords
Where 100.5 The Wolf is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
100.5 The Wolf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Broadcast advertising revenue from local and national advertisers purchasing radio spots and promotional mentions during programming. Advertisers can contact station directly via provided phone number (1-844-844-iHeart) or through the advertise page.
- Event Sponsorships: Sponsorship of contests, promotions, and local events including concert ticket giveaways and community events like the Ozark Boosters Club Pro Rodeo
Distribution channels3 records
Marketing channels6 records
100.5 The Wolf product offering
Product offeringCore offering
100.5 The Wolf is a country music FM radio station (KSWF) operating at 100.5 MHz that broadcasts contemporary country music, syndicated programming including The Bobby Bones Show, and local content to Springfield, Missouri and the Ozarks region. The station distributes content through over-the-air FM broadcast and the iHeartRadio digital platform (web, mobile app, smart speakers), and monetizes its audience through radio advertising and event sponsorships.
Product overview
100.5 The Wolf is a country music radio station operating as a local affiliate of iHeartRadio. The station offers a unified listening experience combining live broadcast radio with digital streaming capabilities. Core offerings include the flagship morning show The Bobby Bones Show, evening programming After MidNite with Granger Smith, and weekend Country House Party. The iHeartRadio platform enables access via traditional FM broadcast, web streaming, mobile app, and smart speaker devices (Alexa and Google Home). The station also distributes podcast content through its branded podcast offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- 100.5 The Wolf Radio Station (KSWF) Country music radio station broadcasting at 100.5 FM (FCC license KSWF), serving Springfield, Missouri and the greater Ozarks region as a local affiliate of the iHeartRadio platform. The station features contemporary country music, syndicated programming, and local content distributed via FM broadcast, iHeartRadio app, website, and smart speakers.
- The Bobby Bones Show Flagship morning radio show hosted by Bobby Bones with co-hosts Clint Girlie and Lunchbox. Covers country music news, entertainment, and lifestyle content, airing weekday mornings on 100.5 The Wolf and syndicated nationally through iHeartMedia.
- After MidNite with Granger Smith Late-night radio program hosted by country artist Granger Smith, featuring music and artist conversations, airing overnight on 100.5 The Wolf.
- Country House Party Weekend country music programming featuring curated playlists and artist features, airing on 100.5 The Wolf.
- 100.5 The Wolf Podcast Network Podcast content distributed through the iHeartRadio podcast platform, including The Bobby Bones Show Podcast, Bobby Bones Presents: The BobbyCast, iHeart The Ozarks, and Feeling Things with Amy & Kat. Provides on-demand access to station personalities and local Ozarks content.
Companies that use 100.5 The Wolf
Customer profileSegments1 record
Ideal customer profiles2 records
100.5 The Wolf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
100.5 The Wolf partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
100.5 The Wolf competitors and assessment
Company assessmentBroad incumbents
- Cox Media Group: Diversified media company operating radio and television stations in US markets. Comparable as a broadcaster offering local ad sales, syndicated programming, and cross-platform audio distribution.
- Audacy: Large US radio broadcasting group operating hundreds of stations across multiple formats including country. Comparable as a national radio broadcaster offering multi-platform audio distribution and advertising sales at scale.
Direct peers
- Salem Communications: US radio broadcasting company operating stations across multiple formats and markets. Comparable as a station-group operator monetizing local ad spots, syndicated content, and digital extensions.
- Beasley Media Group: Operates a portfolio of radio stations across multiple US markets including country formats. Comparable as a multi-station operator combining over-the-air broadcasting with digital streaming and podcast distribution.
- Townsquare Media: Regional radio operator focused on small and mid-sized US markets with country, rock, and other formats. Closely comparable in operating local FM stations, event sponsorship, and digital audio extensions in similar-sized DMAs.
- Cumulus Media: Major US radio operator running country and other format stations in mid-sized and large markets. Directly comparable as a multi-station radio broadcaster monetizing local ad inventory and syndicated programming.
- Lotus Communications: Private US radio station group operating AM and FM stations across several markets, including country formats. Comparable as an owner-operator of local radio stations targeting regional audiences with ad-supported programming.
Regional players
- Mid-West Family Broadcasting: Independent regional radio group operating stations in mid-sized US markets including country formats. Comparable as a local-market radio broadcaster monetizing spots, events, and digital streaming.
- Bonneville International: Private broadcaster operating radio stations in select US markets with a mix of formats including country. Comparable as a multi-station operator with local ad sales and digital audio distribution.
- Hubbard Broadcasting: Family-owned broadcaster with radio and TV stations concentrated in upper Midwest and select US markets. Comparable as a regional radio operator running local format stations and digital audio properties.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
100.5 The Wolf social profiles
Digital presence100.5 The Wolf financial estimates
Financial estimateRevenue estimate
Valuation estimate
100.5 The Wolf leadership team
Management profileNumber of profiles
100.5 The Wolf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100.5 The Wolf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100.5 The Wolf
What does 100.5 The Wolf do?
100.5 The Wolf is a country music FM radio station (KSWF) operating at 100.5 MHz that broadcasts contemporary country music, syndicated programming including The Bobby Bones Show, and local content to Springfield, Missouri and the Ozarks region. The station distributes content through over-the-air FM broadcast and the iHeartRadio digital platform (web, mobile app, smart speakers), and monetizes its audience through radio advertising and event sponsorships.
Is 100.5 The Wolf a public or private company?
100.5 The Wolf is a public company. It is classified as corporate owned and is currently operating.
When was 100.5 The Wolf founded?
100.5 The Wolf was founded in -1.
Where is 100.5 The Wolf based?
100.5 The Wolf is headquartered in Springfield, United States, in the North America region.
How does 100.5 The Wolf make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are event Sponsorships.
Who are 100.5 The Wolf's main competitors?
Broad incumbents on record are Cox Media Group and Audacy. Direct peers are Salem Communications, Beasley Media Group, Townsquare Media, Cumulus Media and Lotus Communications. Regional players are Mid-West Family Broadcasting, Bonneville International and Hubbard Broadcasting.
Does 100.5 The Wolf have an API?
No public API is recorded for 100.5 The Wolf.
What industry is 100.5 The Wolf in?
100.5 The Wolf's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM). Its NAICS code is 51611 and its SIC code is 4832.