Heritage Tile

What Heritage Tile does

Heritage Tile, LLC is a privately held US-based manufacturer and distributor of specialty ceramic tile and stone products founded in 2010 and headquartered in Verona, Wisconsin, with an appointment-only showroom in Oak Park, Illinois. The company operates a portfolio of seven tile sub-brands — Subway Ceramics, Viva Tile, Zen+Clay, Atelier, Union Station, Marble Mosaics, and Shadow Tile — spanning historically authentic American prewar subway tile, unglazed porcelain mosaic and geometric patterns, Japanese-inspired wabi-sabi tilework sourced from Tajimi, French-inspired traditional tilework, and honed marble mosaics. Heritage Tile serves two primary customer segments: homeowners restoring period-appropriate residential properties and trade professionals (architects, interior designers, construction companies, realtors) who specify tile for client projects through a dedicated Trade Program.

The company's technology stack centers on an Odoo CMS-based e-commerce platform with integrated shopping, customer account management, and appointment scheduling. Each sub-brand operates its own dedicated e-commerce domain for targeted SEO acquisition, complemented by standard integrations including Stripe payment processing, Google Analytics, and Google/Microsoft social login. Heritage Tile offers high-touch complementary services including free phone consultations with in-house interior designers, 3D modeling with quantity take-off for complicated details (niches, archways, ceilings), and custom floor design plans to guide installers. The Experience Sampling Program provides architecture and interior design professionals with display books, sample cards, sample bundles, and strike-offs as specification tools.

Heritage Tile's business model is predominantly transactional (one-time product sales) supplemented by design consultation services. Standard sample cards are free with a nominal shipping fee for general customers, while trade clients receive waived shipping and exclusive materials; specialized items such as the Restoration Guide Studio Book are priced at $20. Pricing terms include a 2.9% credit card service fee, minimum 50% deposits (up to 100% on certain orders), 30-day quotation validity, and a no-return/all-sales-final policy. The go-to-market is sales-led and combines direct-to-consumer e-commerce, a formal Trade Program, and a retail showroom, supported by content marketing via design guides, collection-specific SEO, LinkedIn presence (~2,228 followers), earned media in design publications and television, and a "Share Your Project" community platform for user-generated installation imagery.

Name

Heritage Tile

Legal name

Heritage Tile, LLC

Website

https://heritagetile.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Tile is a US-based manufacturer and distributor of specialty ceramic tile and stone products serving homeowners restoring period homes and architecture/interior design trade professionals via a portfolio of seven sub-brands sold through collection-specific e-commerce sites, a trade program, and an Oak Park showroom.

Ownership category

akta.pro rank

Product category

Ceramic Tile and Stone Products

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Other Building Material Dealers (444180), Flooring Contractors (238330)

SIC

Structural Clay Products (3250), Cut Stone & Stone Products (3281), Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Tile & Stone Flooring Installation (HSAPAGAE), Tile & Stone Surface Restoration (Polishing, Honing, Refinishing) (HSAGAGAG), Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic tile manufacturing
• Stone products distribution
• Period home restoration
• Porcelain mosaic tiles
• Trade program tile

Headquarters

HQ city

Oak Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Stone Product Sales: Heritage Tile generates revenue primarily through the sale of specialty ceramic tile and stone products across multiple collections including Subway Ceramics, Viva Tile, Zen+Clay, Marble Mosaics, Atelier, and Union Station. Products include field tiles, mosaic tiles, and decorative tiles sold as one-time purchases.
2. Design Consultation Services: The company offers design consultation services including product selection assistance, 3D modeling, and custom floor design services to assist customers with tile projects from concept through installation.
3. Sample Card Sales: Sample cards are offered free with nominal shipping fee for general customers. Trade clients receive free samples with waived shipping. Some specialized items like the Restoration Guide Studio Book are sold separately at $20.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Heritage Tile, LLC is a manufacturer and distributor of specialty ceramic tile and stone products organized into five primary collections — Subway Ceramics, Viva Tile, Zen+Clay, Atelier, and Union Station — plus supporting Marble Mosaics and Shadow Tile lines. The company sells these products primarily to homeowners restoring period homes and to design trade professionals through a Trade Program, complemented by 3D modeling services, custom floor design, and an Experience Sampling Program. Distribution occurs via DTC e-commerce, trade channels, an Oak Park showroom, and collection-specific brand websites.

Product overview

Heritage Tile is a portfolio company operating multiple tile brands for period home restoration and traditional building. The core offering spans five distinct tile collections: Subway Ceramics (historically authentic American subway tile), Viva Tile (custom porcelain mosaics and geometric patterns), Zen+Clay (Japanese-inspired porcelain and stoneware), Atelier (French tilework), and Union Station (additional period-appropriate tiles). Supporting brands include Marble Mosaics (honed marble products) and Shadow Tile. The company provides ancillary services including 3D modeling for project visualization, custom floor design consultation, product sampling programs for trade professionals, and design guides for specification. Products are available through retail, design trade, and building trade channels.

Differentiator

Problem solved

Functional benefit

Brands

• Subway Ceramics: Authentic prewar American subway tile collection for period home restoration
• Viva Tile
• Zen+Clay
• Atelier
• Union Station
• Marble Mosaics
• Subway Mosaics
• Shadow Tile

Products and services

• Subway Ceramics Historically authentic American subway tile collection featuring flat tile surfaces, pencil-thin grout lines, soft radius corner trims, integrated ceramic accessories, a historically accurate glaze palette, and porcelain mosaic floors, designed for period home restoration and prewar American tilework.
• Viva Tile Porcelain mosaic and geometric tile collection featuring unglazed porcelain mosaics and custom geometric patterns for creative interior design applications.
• Zen+Clay Japanese-inspired tile collection sourced from Tajimi, Japan, featuring curated porcelain and stoneware mosaics that blend traditional wabi-sabi aesthetics with contemporary lifestyles for calm and peaceful spaces.
• Atelier French-inspired tile collection under the Heritage Tile portfolio, representing traditional European craftsmanship.
• Union Station Tile collection representing period-appropriate designs for traditional building and historic restoration projects.
• Marble Mosaics Honed marble mosaic tile products available in various patterns including hexagon, basketweave, octagon, lattice, penny, square, Zanzibar, spiral, and Greek key border configurations, in colors such as Carrara White and Jet Black.
• Shadow Tile Additional zellige and Japanese tile collection brand featured within the Heritage Tile portfolio, complementing the main ceramic and stone offerings.
• 3D Modeling Project Service 3D visualization service for wall tile in bathrooms, kitchens, art studios, and other spaces, including technical solutions for complicated details such as niches, archways, and ceilings, plus full quantity take-off and an install guide.
• Custom Floor Design Project Service Custom floor tile design service spanning porcelain mosaic, geometric tile, and stone options, with detailed plans to guide installers.
• Trade Program Design trade program offering discounted pricing, free sample shipping, exclusive sample materials, design guides, and new product previews for architects, interior designers, and construction professionals.
• Experience Sampling Program Trade-focused sample resource system providing display books, sample cards, concept boards, sample bundles, and design guides for architecture and interior design professionals to evaluate, present, and specify tile products.

Quantifiable outcome

• Featured on HGTV, MAX, Magnolia Network, Discovery+, Architectural Digest, NY Times, Washington Post, Seattle Times
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Tile Council of North America (TCNA)minorOthersHeritage Tile references TCNA installation standards on their Terms & Conditions page, recommending that tile installation techniques conform to TCNA specifications.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• American Olean: National tile manufacturer offering ceramic, porcelain, and stone products through dealers and home centers. Comparable to Heritage Tile as a U.S. ceramic tile producer, though American Olean competes primarily on mass-market volume rather than heritage authenticity.
• Walker Zanger: Designer-facing tile and stone distributor with a portfolio of artisanal and architectural lines. Comparable to Heritage Tile's designer trade positioning, but operating at a larger national scale with broader category coverage.
• Waterworks: Luxury bath, kitchen, and tile retailer with strong designer trade relationships and showrooms. Comparable to Heritage Tile's trade program and high-end residential design aesthetic, though Waterworks spans the full bath category.
• Ann Sacks: Luxury tile and stone brand (part of Kohler Company) serving high-end residential and hospitality with showrooms nationwide. Comparable to Heritage Tile in the premium / designer-facing tile category, though with broader product scope and significantly larger scale.
• Bedrosians Tile & Stone: Large U.S. tile and stone distributor with showrooms across the West Coast and beyond. Comparable to Heritage Tile in serving both trade and retail channels, though Bedrosians competes primarily on breadth, scale, and broad-market selection.

Direct peers

• TileBar: Direct-to-consumer online tile retailer offering a broad assortment of porcelain, ceramic, and mosaic tile. Comparable to Heritage Tile's e-commerce-led go-to-market and DTC distribution model, though TileBar operates at much larger scale and broader price points.
• New Ravenna Mosaics: Handcrafted mosaic manufacturer specializing in custom stone, glass, and ceramic mosaics for luxury residential and hospitality. Comparable to Heritage Tile's Marble Mosaics and Viva Tile lines, particularly in the made-to-order designer mosaic category.
• Heath Ceramics: California ceramic manufacturer producing tile, tableware, and architectural surfacing with a strong design and craft aesthetic. Comparable to Heritage Tile's curated, design-led approach to ceramic tile and stone.
• Fireclay Tile: California-based manufacturer and retailer of Made-in-USA ceramic tile with a strong sustainability and artisan positioning. Closely comparable to Heritage Tile in being a U.S.-made specialty tile brand selling direct to consumers and the design trade.
• Clé Tile: Designer-direct tile and mosaic retailer offering artisan and handmade tile lines with strong content and trade programs. Closely comparable to Heritage Tile's emphasis on distinctive aesthetics, trade relationships, and curated collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heritage-tile-llc
• Xx.com/heritagetile
• Facebookfacebook.com/HeritageTilellc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Tile