24/7 Fitness

What 24/7 Fitness does

24/7 Fitness is a privately-held UK health and wellness company founded in 2007 and headquartered in Kidderminster. It operates 24-hour fitness gym facilities for individual UK consumers who value round-the-clock access and group fitness classes. Its primary offering is a recurring gym membership providing unlimited facility access, with members using an online portal to sign up, designate a "home gym," browse class schedules, and book sessions; bookings are confirmed by email. Membership pricing is not publicly disclosed.

The company's technology stack is light: a website-based member portal with online class booking, email confirmations, and PIN-based account recovery. There is no mobile app, no public API, and no AI/ML components evident. Distribution is entirely direct-to-consumer, with members signing up online and accessing physical gym locations; at least one site is confirmed at Fort Dunlop, Birmingham. Marketing activity is minimal and confined to standard digital channels (corporate website, email communications).

Commercially, 24/7 Fitness runs a recurring subscription revenue model on undifferentiated budget-gym economics. Notable risks in the data include: (i) the company's main URL (247fitness.co) currently displays a "service not currently available" message, raising questions about the live status of digital onboarding; (ii) no management team, ownership, or financial information is disclosed; and (iii) the only documented strategic action is a May 2024 cross-border acquisition of 24/7 FITNESS Singapore for an undisclosed amount, signaling nascent international ambitions but introducing integration risk into a small, otherwise UK-focused operator.

Name

24/7 Fitness

Website

https://247fitness.co

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

24/7 Fitness is a private UK health and wellness company founded in 2007, operating 24-hour gym facilities for individual consumers through subscription memberships with online class booking, headquartered in Kidderminster.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Gym memberships
• Fitness facilities
• 24-hour access
• Group fitness classes
• Online class booking

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Standard gym membership providing 24-hour access to fitness facilities. Members receive online account access for class booking and facility management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

24/7 Fitness operates 24-hour gym facilities in the United Kingdom, providing members with round-the-clock access to fitness equipment and group fitness classes. Members sign up online through the company's website, designate a "home gym" location, and use a digital portal to view classes by date and book sessions, receiving email confirmations for each booking.

Product overview

24/7 Fitness is a 24-hour gym service provider operating locations in the UK, offering members access to fitness facilities and exercise classes. The primary offering is a unified gym membership service with online class booking functionality accessible through the company's website at https://247fitness.co/. Members can sign up online, book classes at their home gym, and receive email confirmations for their bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Fitness Gym Membership Standard gym membership providing 24-hour access to fitness facilities in the UK. Members sign up online, designate a home gym, book group fitness classes through the online portal, and receive email confirmations for each booking.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Snap Fitness: Worldwide 24/7 franchise network of compact fitness clubs. Operates the same always-access franchise playbook and competes for the same flexible-hours UK consumer.
• The Gym Group: UK-listed low-cost, 24/7 budget gym chain. Most direct comparable: same geography, same 24-hour access model, subscription-based membership serving value-conscious UK fitness consumers.
• easyGym: Budget gym chain operating in the UK with 24/7 access at selected sites. Overlaps directly with 24/7 Fitness on target customer and value-tier positioning.
• Anytime Fitness: Global franchise built explicitly around 24/7 gym access. Same headline value proposition as 24/7 Fitness and a comparable horizontal mass-market positioning.
• PureGym: UK's largest low-cost gym operator with 24/7 access and digital member management. Closest competitor on pricing model, operating hours, and tech-enabled member experience.

Broad incumbents

• Fitness First: Established mid- to premium-market UK health club chain. Broader incumbent in the same fitness-services category, with overlapping group class offerings but a higher price tier.
• David Lloyd Leisure: Premium family health club chain in the UK with fitness, swim, and group class programming. Adjacent incumbent in the same recreational-sports space but serving a different price tier.
• Nuffield Health: UK-wide chain of health clubs, gyms, and wellness services. Broad incumbent that overlaps with 24/7 Fitness on fitness facilities and group classes while extending into clinical health services.

Regional players

• Basic-Fit: Europe's largest low-cost fitness operator, headquartered in the Netherlands and expanding across continental Europe. Comparable low-cost, high-access operating model; primarily relevant as a regional benchmark for international rollout potential.

Others

• Hussle: UK gym-pass aggregator giving members flexible access across partner fitness facilities. Ecosystem participant that distributes demand to gyms like 24/7 Fitness rather than competing head-on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/247wallabyfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24/7 Fitness