What Birdo Studio does

Birdo Studio is an independent 2D animation studio founded in 2005 by animators Luciana Eguti and Paulo Muppet in São Paulo, Brazil. The studio operates a dual model: Birdo Originals (creator-owned and co-produced animated series such as Vinicius & Tom, Ba Da Bean, Ninjin, Oswaldo, Cupcake & Dino, Anittinha's Club, and Maluquinho) and Production Services (animation and visual development for global clients including Lucasfilm/Disney's Star Wars: Forces of Destiny, Netflix's Inside the Mind of a Cat and Maluquinho, Cartoon Network, Nickelodeon Brazil, Riot Games' League of Legends campaigns, and Discovery Kids). Its technology core is 2D character animation in Toon Boom Harmony, supplemented by BirdoApp, an MIT-licensed open-source workflow toolkit the studio offers to other studios.

The studio's monetization spans licensing/royalties on original IP (notably the Rio 2016 Olympic mascots Vinicius and Tom, which generated record licensing revenues), professional services fees for production work on third-party properties, and commercial/branded content for advertisers. Distribution reaches 196+ territories through tier-1 platforms (Netflix, Disney XD, Cartoon Network, Nickelodeon, Discovery Kids, YouTube). The studio's brand has been validated by an International Emmy Award (2023, Maluquinho), a Cannes Bronze Lion, a Pictoplasma speaking invitation, and 20+ international film festival awards for its short films.

Customer acquisition is primarily portfolio-driven through the studio's website and event presence (Pictoplasma, SESC exhibitions), with Brazilian advertising sales represented by PEOPLE agency. The studio remains founder-led and privately held, with no disclosed external funding, and operates from a single São Paulo headquarters serving a globally distributed client base.

Name

Birdo Studio

Legal name

Birdo Studio

Website

https://birdo.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Birdo Studio is an independent Brazilian 2D animation studio that creates original children's series (including the Rio 2016 Olympic mascots) and provides production services for global entertainment clients such as Netflix, Lucasfilm/Disney, Cartoon Network, and Riot Games.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Original Series Production: Creating and producing original animated series such as Vinicius & Tom (Cartoon Network), Ba Da Bean (Discovery Kids), Ninjin (Cartoon Network), Oswaldo (Cartoon Network/TV Cultura), Cupcake & Dino (Netflix/Teletoon/Disney XD), Anittinha's Club (Gloob/Gloobinho)
2. Animation Production Services: Providing character animation services for global properties including Star Wars: Forces of Destiny (Lucasfilm), League of Legends campaigns (Riot Games), Netflix documentaries like Inside the Mind of a Cat, and various international broadcasters
3. Commercial and Branded Content: Creating animated commercials and branded content for major brands including Fiat (Leo Burnett), Frito Lays, Colgate, PETA, Hulu, Disney XD
4. Software/Tool Consulting: Offering consulting, development and deployment of customized solutions based on BirdoApp for other studios

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Birdo Studio is a Brazilian animation studio that produces original animated series and provides 2D character animation production services for global entertainment clients. The studio delivers end-to-end animation work including character design, storyboarding, animation, and compositing for properties spanning Star Wars, Netflix, Cartoon Network, Disney XD, Riot Games, and the Rio 2016 Olympic mascots. It also distributes BirdoApp, an open-source workflow optimization toolset for Toon Boom Harmony, with related consulting services.

Product overview

Birdo Studio is a Brazilian animation studio founded in 2005, offering original series production and animation services for global properties. The studio operates two main divisions: Birdo Originals (co-produced series like Ba Da Bean, Ninjin, Anittinha's Club, Oswaldo, Cupcake & Dino, Vinicius & Tom, and Lupi and Baduki) and Production Services (animation work for external clients including Star Wars, Netflix documentaries, Nickelodeon, and commercial projects). The studio's sole internal tool product is BirdoApp, an open-source workflow optimization suite for Toon Boom Harmony.

Differentiator

Problem solved

Functional benefit

Products and services

• BirdoApp

Quantifiable outcome

• Original series led ratings in Brazil for 3 consecutive years
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Ghostbot / LucasfilmcoreStrategic or Co-development PartnerAnimation production for Star Wars: Forces of Destiny seasons 2 and 3. Ghostbot handled animation production with Birdo providing additional animation production services under direction of Lucasfilm team.
• Red Rock FilmscoreStrategic or Co-development PartnerVisual development and production for Netflix documentary Inside the Mind of a Cat. Birdo created animated sequences from visual development through final cut.
• eOne (Entertainment One)coreStrategic or Co-development PartnerCo-production of Cupcake & Dino: General Services (52x11') for Netflix, Teletoon Canada and Disney XD Brazil. Also collaborated on Skelanimals and So So Happy projects.
• ChatronecoreStrategic or Co-development PartnerCo-production partner for Ba Da Bean (Discovery Kids) and Maluquinho/The Nutty Boy (first 100% Brazilian Netflix kids animated show).
• Cartoon NetworkcoreStrategic or Co-development PartnerCreated and produced Vinicius & Tom: Funny By Nature for Cartoon Network Brazil. Also co-produced Oswaldo and Ninjin with Cartoon Network.
• Boutique FilmescoreStrategic or Co-development PartnerProduction services for Papaya Bull (26x11' comedy) for Nickelodeon Brazil. Birdo provided animation production services.
• Pocket TrapcoreStrategic or Co-development PartnerCo-production with game studio Pocket Trap and Cartoon Network Brasil for Ninjin animated series, set in same universe as video game Ninjin: Clash of Carrots.
• Symbiosys (India)coreStrategic or Co-development PartnerCo-production with Symbiosys for Oswaldo (52x11') alongside Cartoon Network.
• Riot GamescoreStrategic or Co-development PartnerDesigned and animated videos for League of Legends Yordle Camp campaign promoting good player behavior in Brazil.
• OSGEMEOSmajorStrategic or Co-development PartnerProduced 'Parallel Connection' short animation for Midnight Moment project at Times Square NYC. Animation displayed on 45 screens across 5 blocks for entire August 2015.
• 52 Animation StudiocoreTechnology or IntegrationArt production services provider for Papaya Bull, providing visual concept and character design.
• ZiraldocoreStrategic or Co-development PartnerBased on one of the most celebrated characters in Brazilian literature: The Nutty Boy, created by legendary author and illustrator Ziraldo.
• Anitta / RodamoinhocoreStrategic or Co-development PartnerCreated and produced Anittinha's Club for Gloob/Gloobinho, featuring Anitta as the popstar character.
• Nickelodeon BrazilcoreChannel Partner/ Reseller/ DistributorBroadcast partner for Papaya Bull series.
• PEOPLE AgencycoreGTM or Marketing PartnerRepresents Birdo for advertising work in Brazilian territory.
• Discovery KidscoreChannel Partner/ Reseller/ DistributorBroadcast partner for Ba Da Bean series.
• Flamma, Elo, MOL ToonsminorStrategic or Co-development PartnerCo-production partners for Lupi and Baduki (26x11' preschool series currently in development).

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Belli Studio: Brazilian animation studio specializing in character animation, motion graphics and branded content; comparable in scale, geography, and service offering to Birdo.
• WildBrain (formerly DHX Media): Canadian animation company combining IP ownership (Peanuts, Teletubbies) with large-scale production services; same hybrid original-IP-plus-services business model as Birdo.
• Hype Animation: Brazilian animation studio delivering character animation for advertising, branded content and series; directly comparable as a Brazil-based indie animation services + content studio.
• Zodiak Kids: European kids-content producer developing and co-producing animated series globally; comparable to Birdo in originating and co-producing children's IP for broadcasters.
• Mondo TV Iberoamerica: Produces and distributes animated series for kids, with co-production model across multiple geographies; comparable to Birdo's original IP co-production plus services approach.
• Titmouse Inc. US animation studio providing 2D/3D production services plus original content for major networks and streamers; comparable as a mid-sized independent with similar hybrid model.
• Mercury Filmworks: Independent Canadian 2D animation studio delivering high-quality production services for Disney, Netflix and others; a near-overlap with Birdo in 2D character animation services for global streamers.
• Copa Studio: Brazilian animation studio offering 2D/3D animation services and original content for global brands and broadcasters; directly comparable as a São Paulo-based indy studio serving international clients.

Broad incumbents

• DNEG Animation: Global visual effects and animation services provider with studios worldwide; broader incumbent with overlapping 2D/3D animation services capability for major streamers.
• DreamWorks Animation: Major US animated film/series producer and IP owner; broader incumbent overlapping with Birdo's kids-animation production and global distribution footprints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/birdostudio
• Facebookfacebook.com/birdostudio
• LinkedInlinkedin.com/company/birdo-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birdo Studio