What Belli Studio does

Belli Studio Ldta is an independent Brazilian animation and themed entertainment studio founded in 1999 in Blumenau, Santa Catarina. The company operates two core service lines: full-service 2D animation production for commercials, series, feature films, music videos, web series, and branded content; and storytelling/theming services spanning character creation, environment design, guide maps, ride movies, narrative universes, and attraction design for theme parks, resorts, hotels, museums, and restaurants. Belli additionally owns and produces original intellectual property under the Originais Belli Studio sub-brand, including Boris e Rufus (premiered 2018 on Disney Latin America, now in 100+ countries and 10+ languages), Esquadrão do Mar Azul (Grande Otelo 2024 winner), Tuca Mestre Cuca, and the Boris e Rufus BITS YouTube spin-off.

The studio's underlying production technology is a complete in-house 2D animation pipeline covering storyboard, art, voice casting and recording, animatic, animation, soundtrack, editing, and post-production, supported by proprietary project management tools that enable deadline compliance and secure production management. Differentiators include 26+ years of institutional experience, a broad external partner network in technology, architecture, music, audio, and casting, and the ability to develop complete thematic universes that integrate characters, environments, maps, editorial content, comic books, attractions, and ride movies.

Commercially, Belli operates a sales-led, project-based go-to-market targeting enterprise clients including Bardel Entertainment (Warner Bros. Discovery, multi-season Rick & Morty work), Netflix, Alles Park, Beto Carrero World, Grupo AVIVA, and others. Pricing is custom and not publicly disclosed; revenue is generated through professional services for animation production and theming projects, plus licensing royalties from original content distributed across 20+ platforms globally. The company is privately held, founder-owned, with no disclosed institutional investors, subsidiaries, or M&A activity.

Name

Belli Studio

Legal name

Belli Studio Ldta

Website

https://bellistudio.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Belli Studio is an independent Brazilian animation and themed entertainment studio offering full-service 2D animation production and thematic universe creation for enterprise clients, while owning and licensing original IP distributed across 100+ countries.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Animation production services
• Themed entertainment design
• 2D animation studio
• Character design services
• Narrative universe creation

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Animation Production Services: Commercial animation production for advertising, series, feature films, and music videos. Services include full production from concept to final delivery for external clients.
2. Themed Entertainment Services: Storytelling, theming, character creation, environment design, guide maps, and attraction development for parks, resorts, hotels, and museums.
3. Original Content Licensing: Licensing of original intellectual properties including Boris e Rufus, Esquadrão do Mar Azul, and Tuca Mestre Cuca to broadcasters, streaming platforms, and international partners.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Belli Studio provides full-service 2D animation production for commercials, feature films, music videos, series, and web series, covering the complete pipeline from concept to final delivery. Additionally, the studio offers themed entertainment services including storytelling, character creation, environment design, guide maps, ride movies, and complete narrative universe development for theme parks, museums, resorts, and branded entertainment clients. The studio also creates and licenses original animated content internationally.

Product overview

Belli Studio is an animation and themed entertainment studio offering two core product lines: (1) client services spanning animation production (commercials, feature films, music videos, series, web series) and storytelling/theming (characters, attractions, environment design, guide maps, ride movies, narrative universes, theming, comic books), and (2) original productions under the 'Originais Belli Studio' sub-brand, including Boris e Rufus, Tuca o Mestre Cuca, Esquadrão do Mar Azul, and Boris e Rufus BITS. The studio operates as a full-service production house with in-house capabilities across the entire animation pipeline, serving international clients including Disney, Netflix, Cartoon Network, and Bardel Entertainment while developing and owning its own intellectual property distributed across 100+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation Production Services (Serviços de Animação) Full-service 2D animation production covering the complete pipeline from concept to final delivery, including pre-production (storyboard, art), production (animation), and post-production (editing, compositing, sound design). Serves enterprise clients including broadcasters, streaming platforms, production companies, and advertising agencies for commercials, feature films, music videos, series, and web series.
• Storytelling & Theming Services (Storytelling & Tematização) Comprehensive narrative development and themed environment design services for theme parks, museums, resorts, hotels, restaurants, and branded entertainment clients. Includes character creation, attraction design, environment/scenery design, guide maps, ride movies, narrative universes, comic books, and editorial illustration. Strengthens brand identity and creates immersive visitor experiences.
• Boris e Rufus (Original Series) Original animated series following the comedic adventures of two friends, Boris and Rufus. Now broadcast in more than 100 countries and dubbed into more than 10 languages. Licensed to broadcasters and streaming platforms internationally.
• Boris e Rufus BITS (Original Series) Spin-off series featuring Boris and Rufus transported to an interactive techno-virtual world. Available on YouTube with 30-second episodes released weekly. The first season consists of 52 episodes with a minimalist visual style inspired by electronic circuits. Reached 1,000 YouTube subscribers as of May 2025.
• Tuca, o Mestre Cuca (Original Series) Original animated series about Tuca's love of cooking, sibling dynamics, and family relationships. Features Vó Maga, a retired chef who travels the world and sends letters to her grandchildren. Broadcast on TV Cultura, SBT, and Amazon Prime Video across all Spanish-speaking territories.
• Esquadrão do Mar Azul (Original Series) Underwater-themed animated series with an environmental message. Season 2 was a finalist for Best Brazilian Animation Series at the 2026 Grande Otelo Award. Previously won the 2024 Grande Otelo Award. Broadcast on TV Cultura, TV Ra-Tim-Bum, SBT, and SBT+.

Quantifiable outcome

• Esquadrão do Mar Azul won Grande Otelo 2024 as Best Brazilian Animation Series
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Museu da ImaginaçãocoreStrategic or Co-development Partner · 1 January 2025Belli Studio partnered with Museu da Imaginação to present CasaLab Gastronomia featuring the Tuca O Mestre Cuca brand. This partnership created an innovative experience combining gastronomy, education, and entertainment for families visiting the museum.
• Grupo AVIVAcoreStrategic or Co-development PartnerBelli Studio developed the complete narrative universe for Turminha da Zooeira, including character improvements, illustrations, animations, consistent scripts, original voices, and musical production. The project expanded to include live theater performances and physical installations.
• Alles Park / Grupo InterparquescoreStrategic or Co-development PartnerBelli Studio was fundamental in creating the Alles Park universe, bringing characters, maps, and storytelling to life, elevating communication quality and strengthening the brand. The partnership demonstrates excellence in thematic universe creation for theme parks.
• Parque Vila VelhacoreStrategic or Co-development PartnerBelli Studio created characters for Parque Vila Velha inspired by the park's famous sandstone formations, local fauna and flora, featuring characters like the Taça, Camelo, and Leão formations, accompanied by guide character Tiago.
• APEX Brasil (Agência Brasileira de Promoção de Exportações e Investimentos)minorGTM or Marketing PartnerBelli Studio was one of 20 Brazilian companies selected to join the APEX Brazil Mission to SXSW 2026, supporting international business expansion.
• ADIBRA (Associação dos Parques de Diversões do Brasil)minorGTM or Marketing PartnerBelli Studio actively participated in ADIBRA International Networking (AIN) 2025, reinforcing relationships with partners and clients. Several Belli clients received recognition at ADIBRA awards.
• Bardel EntertainmentcoreStrategic or Co-development PartnerPartnership with Bardel Entertainment (serving Warner Bros. Discovery) for multiple seasons of Rick and Morty animation work. Characterized by consistency, excellent communication, and high artistic level from the entire team.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Titmouse Inc. US-based animation studio known for adult and franchise animation services (Rick and Morty, Venture Bros, Netflix series). Comparable service-heavy, multi-format animation studio with global brand clients.
• Birdo Studio: Brazilian animation studio producing original kids content and providing animation services to international brands. Same Brazilian geographic base, kids animation focus, and B2B service plus IP model as Belli Studio.
• Hype Animation Studios: Brazilian animation studio providing 2D/3D animation services for series, feature films, and advertising for clients including international streamers. Direct competitor in the Brazilian animation service market.
• Guru Studio: Canadian mid-size animation studio producing original kids' series (Justin Time, Paw Patrol co-production) plus service work. Closely comparable in size, model, and original-IP-plus-service mix to Belli Studio.
• 2DLab: Brazilian animation studio specializing in 2D and 3D content for advertising and entertainment. Same geographic base and B2B animation service offering targeting Brazilian and international brands.
• Bardel Entertainment: Canadian animation services studio partnering with Belli Studio on Rick and Morty for Warner Bros. Discovery. Same B2B 2D/3D animation service model with global streamer and studio clients.
• Copa Studio: Brazilian animation studio producing feature films, series, and commercial work for major global brands. Direct competitor in the Brazilian 2D animation service market and Latin American original content space.

Broad incumbents

• Thinkwell Group: Global strategy, design, and production firm specializing in location-based entertainment and themed attractions. Comparable to Belli Studio's themed entertainment work for parks, museums, and resorts, but with broader global enterprise scope.
• Falcon's Creative Group: US-based themed entertainment design and production company working with major theme parks and resorts on attractions, ride films, and immersive experiences. Directly overlaps with Belli Studio's theming practice at a larger scale and global reach.
• WildBrain: Canadian publicly traded major animation and licensing company managing global kids brands (Inspector Gadget, Strawberry Shortcake, Peanuts) with full studio and licensing infrastructure. Comparable across IP and animation services but at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/bellistudio
• Facebookfacebook.com/bellistudio
• LinkedInlinkedin.com/company/belli-studio
• Instagraminstagram.com/belli.studio
• Xx.com/belli_studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belli Studio