Roger's Plumbing

What Roger's Plumbing does

Roger's Plumbing (Rogers Plumbing Inc) is a privately-held residential plumbing services company founded in 1995 and headquartered in Leander, Texas, serving homeowners across the Central Texas / Austin metro area including Leander, Austin, Georgetown, Cedar Park, Round Rock, Liberty Hill, Bee Cave, Jollyville, Jonestown, Manor, Pflugerville, and West Lake Hills. The company delivers a full suite of plumbing services through directly-dispatched, background-checked, licensed technicians, organized into three core categories: plumbing (emergency response, repair, installation, inspection, repiping, gas lines, kitchen/bath, water filtration, water softeners, sump pumps, leak detection, backflow testing, well pump), drains (cleaning, rooter, camera/video inspection, hydro jetting, water and sewer line repair, slab leak detection), and water heaters (traditional and tankless install, repair, replacement, and tune-up).

The business model is direct-to-consumer professional services billed per job on a quote-based, upfront-pricing model with financing options and a 2-year repair warranty. Differentiation rests on 30+ years of Central Texas-specific experience addressing hard water, clay soil, and limestone conditions; a 'Happy Today Or You Don't Pay' satisfaction guarantee; 24/7 live answering and emergency dispatch; and a 4.8 Google rating across 912 reviews supported by BBB accreditation. The technology stack is conventional plumbing diagnostic equipment rather than software platforms, and revenue is supplemented by the Jolly Roger That! Club annual membership program offering priority scheduling, free inspections, preferred pricing, and extended warranties.

The company is independently owned with no parent, no institutional investors, no disclosed funding, and no documented M&A activity. Headcount is reported at 1-10 employees, indicating a small operator despite the wide service-area footprint and three-decade operating history. Revenue is not disclosed and there is no public financial reporting.

Name

Roger's Plumbing

Legal name

Rogers Plumbing Inc

Website

https://callrogersplumbing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Roger's Plumbing is a privately-held, 30-year-old residential plumbing services company based in Leander, Texas, serving homeowners across 13+ Central Texas cities with direct-dispatch technicians for repair, drain, and water heater work. Revenue is generated per-job via upfront quote-based pricing with a 2-year warranty and a recurring membership program.

Ownership category

akta.pro rank

Headquarters

HQ city

Greens Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Plumbing Services Revenue: Revenue generated from providing plumbing repair, installation, drain services, water heater services, gas line services, and related plumbing work to residential homeowners. Services are billed per job with upfront pricing provided before work begins. Includes emergency services available 24/7.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Roger's Plumbing provides residential plumbing repair, installation, inspection, and 24/7 emergency plumbing services to homeowners in Central Texas. Core work spans drain services (cleaning, clearing, rooter, camera inspection, hydro jetting), water heater services (tank and tankless), gas line services, water line and sewer line services, leak detection, slab leak detection, backflow testing, well pump repair, water filtration and softening, sump pump services, and whole-home repiping.

Product overview

Roger's Plumbing is a plumbing and drain service company offering a comprehensive suite of residential plumbing services across Central Texas. The core offering consists of emergency plumbing response, plumbing repair, installation, and inspection services for all types of residential plumbing systems. Key service categories include drain services (cleaning, clearing, rooter, camera inspection, hydro jetting), water heater services (traditional and tankless systems), gas line services, water filtration and softening, and specialized detection services (leak detection, slab leak detection, backflow testing). The company also offers a membership program called Jolly Roger That! Club providing ongoing maintenance benefits. Services are delivered through licensed, background-checked technicians with a satisfaction guarantee ('Happy Today Or You Don't Pay').

Differentiator

Problem solved

Functional benefit

Brands

• Jolly Roger That! Club: Maintenance plan club offering priority scheduling, free annual inspections, and preferred pricing on repairs.

Products and services

• Emergency Plumbing

Quantifiable outcome

• 4.8 rating based on 912 Google reviews
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Roto-Rooter: Largest U.S. plumbing and drain cleaning service franchise, offering 24/7 residential plumbing, drain cleaning, water heater, and sewer services. Directly comparable to Roger's Plumbing in service mix, customer base, and direct-to-consumer model, though at vastly greater scale and brand reach.
• Benjamin Franklin Plumbing: National residential plumbing franchise known for on-time guarantees, upfront pricing, and 24/7 emergency service. Mirrors Roger's Plumbing in promise of punctuality, transparent pricing, and customer satisfaction guarantees.
• Mr. Rooter Plumbing: National residential and commercial plumbing franchise (owned by Neighborly) offering drain cleaning, plumbing repair, installation, and water heater services. Closely aligned with Roger's Plumbing on service lines, customer type, and franchise-vs-independent delivery model.

Regional players

• ABC Home & Commercial Services: Texas-based home services company providing plumbing, HVAC, electrical, and pest control across Austin, San Antonio, and other Texas metros. Operates in the same service area with overlapping plumbing service lines and a comparable multi-trade home services positioning.
• Radiant Plumbing & Air Conditioning: Austin-based residential plumbing and HVAC services company serving the same Central Texas market. Direct overlap in service territory, customer base, and local reputation-driven marketing model.

Broad incumbents

• HomeServe USA: National home repair solutions and warranty provider partnering with utilities and municipalities to offer coverage for plumbing, drain, and water heater failures. Comparable in residential plumbing service category but monetizes through subscription/warranty rather than direct service.
• ARS Rescue Rooter: Multi-state residential HVAC, plumbing, and drain services provider (operated by American Residential Services). Overlaps with Roger's Plumbing on plumbing, drain, and water heater services, with broader geographic footprint and corporate backing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RogersPlumbing
• Facebookfacebook.com/CallRogersPlumbing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roger's Plumbing