Newlon Housing Trust
Newlon Housing Trust is a charitable housing association managing approximately 8,500 affordable homes across nine north and east London boroughs, delivering social rent, intermediate rent, shared ownership and supported housing services through a multi-subsidiary group structure.
- Company typePrivate
- Founded1966
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Newlon Housing Trust does
Newlon Housing Trust is a charitable housing association and registered provider of social housing, founded in 1966 by members of the Jewish Community in north and east London. It is registered with the Regulator of Social Housing (L0006), holds HMRC charity status (EW91301), and is structured as a Community Benefit Society (18449R). The Trust manages approximately 8,500 affordable homes across nine London boroughs — Islington, Haringey, Enfield, Hackney, Camden, Tower Hamlets, Barking and Dagenham, Redbridge, and Waltham Forest — delivering Social Rent (at roughly one-third of market rates), Intermediate Rent, Shared Ownership and Supported Housing. The Newlon Group encompasses wholly-owned subsidiaries: Outward (care and support), Newlon Fusion (community regeneration), Newlon Living (private sales), Newlon Lettings, and Parkguard Security Services.
The operating model is essentially direct-to-consumer landlord: residents interact via the My Newlon online portal (launched summer 2021 with 3,500+ registered users), a multi-channel rent-payment stack running through allpay (online, app, SMS, PayPoint), in-person service centres at Tottenham Hale and Barnsbury, and a phone-based service centre (020 7613 8080). Repairs and maintenance are delivered through the Wates Living Space contract covering nearly 8,000 homes. Revenue is generated from subsidised social and intermediate rents, shared-ownership staircasing and rent, service charges, and supplementary private-market activity via Newlon Living and Newlon Lettings. Major development pipelines include the Islington-approved Barnsbury Estate redevelopment (1,116 homes, partnered with Mount Anvil) and smaller schemes such as Acorn House (33 homes in Camden, opened March 2026).
The latest Regulator of Social Housing judgement (January 2026) records G1 (Governance, the highest rating), C2 (Consumer) and V2 (Viability), with V2 reflecting significant borrowing for development, cladding remediation and the Barnsbury regeneration. Leadership transitioned in April 2025: Ruth Davison succeeded Mike Hinch, who had served as Chief Executive for 25 years during which the portfolio grew from 1,700 to nearly 8,500 homes and the headcount from 40 to 200+ (Trust) / 600+ (Group). The Board is chaired by Aman Dalvi OBE.
Newlon Housing Trust firmographics
Firmographics- Name
- Newlon Housing Trust
- Legal name
- Newlon Housing Trust
- Website
- https://newlon.org.uk
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Newlon Housing Trust is a charitable housing association managing approximately 8,500 affordable homes across nine north and east London boroughs, delivering social rent, intermediate rent, shared ownership and supported housing services through a multi-subsidiary group structure.
- Ownership category
- akta.pro rank
Newlon Housing Trust industry classification
Industry- Product category
- Affordable Housing Services
- NAICS
- Community Housing Services (62422), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Real Estate (6500), Services-Social Services (8300)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industry
- Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)
Keywords
Where Newlon Housing Trust is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Newlon Housing Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Affordable Rent (Social Rent): Newlon collects rent from social housing residents at affordable rates, significantly below market rates. Social rents are described as equivalent to about a third of the cost of private renting. This forms the core revenue stream for the housing association.
- Intermediate Rent: Rental properties at rates below market but above social rent, targeting those who may not qualify for social rent but cannot afford market rates. These homes are available to key workers and those on lower incomes.
- Shared Ownership: Newlon sells partial ownership of homes to buyers who can purchase a share (typically 25-75%) and pay rent on the remaining share. This provides an affordable route to home ownership.
- Service Charges: Residents pay service charges in addition to rent, covering communal area maintenance, cleaning, and other shared services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Rent - Affordable housing at significantly below market rates |
| Subscription | Monthly | Intermediate Rent - Below market rent for key workers and lower-income households |
| Subscription | Monthly | Shared Ownership - Purchase a share of a home and pay rent on the remainder |
| Subscription | Monthly | Supported Housing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Newlon Housing Trust product offering
Product offeringCore offering
Newlon Housing Trust is a charitable housing association providing affordable rental and part-buy homes across north and east London. It manages nearly 8,500 homes through Social Rent, Intermediate Rent, Shared Ownership, and Supported Housing tenures, delivering resident services such as multi-channel rent collection, repairs and maintenance, and community regeneration through its subsidiaries.
Product overview
Newlon Housing Trust is a charitable housing association managing approximately 8,000 affordable homes in north and east London. The organization operates as a unified housing management platform offering multiple housing products including Social Rent, Intermediate Rent, Shared Ownership, and Supported Housing. Core services include the My Newlon online portal for resident self-service, rent collection via multiple payment methods (allpay, direct debit, PayPoint), repairs and maintenance, and fire safety testing. The group includes subsidiaries: Outward (care and support), Newlon Living (sales), Newlon Lettings (lettings), and Newlon Fusion (community regeneration). Major development projects include the Barnsbury Estate Transformation, Acorn House Camden, and Queensland Road Islington.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Rent
Quantifiable outcome
- Social rents equivalent to approximately one-third of private market renting
- +2 more outcomes
Companies that use Newlon Housing Trust
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Newlon Housing Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Newlon Housing Trust partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Mount AnvilcoreMount Anvil is the primary development partner leading the New Barnsbury Estate redevelopment alongside Newlon Housing Trust. The project received Islington council approval in December 2025 and will create 1,116 new homes over the next decade, including social rent and market sale properties, improved green spaces, and new community facilities.
- Arsenal FCcoreArsenal FC partnered with Newlon as part of the Arsenal Regeneration Programme, which supported the club's move from Highbury to Emirates Stadium. Newlon delivered nearly 1,500 affordable homes as part of this programme, including the Queensland Road development completed in 2014 with 352 homes.
- OutwardcoreOutward is Newlon's care and support subsidiary, providing supported housing and care services for vulnerable residents. The Newlon Group includes Newlon Housing Trust, Outward, Newlon Fusion, Newlon Living, and Newlon Lettings. Outward offers apprenticeships and employment opportunities for young residents.
- Newlon FusioncoreNewlon Fusion is the community regeneration partner of Newlon Housing Trust, providing employment support, digital inclusion programmes, community events, and financial inclusion services. They run the Emerging Enterprise programme, Digital Champions project, and employment advisory services supporting residents into work.
- Newlon LivingminorNewlon Living operates as Newlon's sales website for private sale properties, complementing the affordable housing mission of Newlon Housing Trust.
- Newlon LettingsminorNewlon Lettings operates as Newlon's lettings website, providing rental services alongside the core affordable housing activities.
- Wates Living SpacecoreWates Living Space was appointed as Newlon's responsive repairs and maintenance contractor following an extensive procurement process, commencing 3rd August 2015. They are responsible for providing a range of repairs and maintenance services for nearly 8,000 homes.
- Precis AdvisoryminorPrecis Advisory provided planning and development advisory services for the Acorn House development in Camden, with Director Faaiza Lalji attending the official opening in March 2026.
- Student@HomeminorStudent@Home is the digital inclusion project partner working with Newlon Fusion to train Digital Champions who help reduce digital exclusion within Newlon communities.
- English HeritageminorEnglish Heritage partnered with Newlon and Haringey Council on the Isobel Place development behind Tottenham Town Hall, helping to preserve heritage elements of the site.
- Rooff ConstructionminorRooff Construction partnered with Newlon to offer site management trainee/apprenticeship opportunities for Enfield residents, providing employment pathways and academic course fee coverage.
- allpaycoreallpay provides the payment processing infrastructure for Newlon residents to pay rent via online portal, mobile app, SMS text, telephone, and PayPoint. Newlon has been transitioning from legacy allpay products to the new allpayments platform.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Newlon Housing Trust competitors and assessment
Company assessmentDirect peers
- Peabody: One of the UK's largest housing associations with ~106,000 homes, Peabody operates across London and the South East. Directly comparable as a charitable housing provider delivering social rent, shared ownership, and supported housing at scale, with major London regeneration programmes.
- L&Q Group: Large London and South East housing association managing ~110,000 homes. Directly comparable to Newlon through its focus on affordable rent, shared ownership, and supported housing across London boroughs, with significant regeneration and development activity.
- Clarion Housing Group: The UK's largest housing association with ~125,000 homes across London, the South East, and beyond. Comparable to Newlon as a major charitable provider of affordable housing with significant development pipelines and a focus on supported housing and community investment.
- Network Homes: North and North-West London housing association managing around 40,000 homes. A close peer to Newlon given overlapping borough coverage in areas like Haringey, Islington, and Camden, with similar affordable rent, shared ownership, and supported housing offerings.
- Optivo: Large housing association managing ~45,000 homes across London, the South East, and the Midlands. Directly comparable to Newlon through its focus on affordable rent, shared ownership, and supported housing, with major development and regeneration programmes.
- Hyde Group: Large housing association operating ~125,000 homes across London and the South East. Comparable to Newlon as a charitable housing provider delivering mixed-tenure affordable housing with significant development capacity and supported housing services.
- Southern Housing: Large housing association operating across London, the South East, and the Isle of Wight with ~77,000 homes. Directly comparable to Newlon as a charitable provider of social rent, shared ownership, and supported housing with a substantial development pipeline.
- Notting Hill Genesis: Major London-focused housing association with ~66,000 homes formed from the merger of Notting Hill Housing and Genesis Housing Association. Comparable to Newlon through its North London presence, mixed-tenure regeneration programmes, and supported housing services.
- Catalyst Housing: London and South East housing association managing ~38,000 homes. Comparable to Newlon through its focus on shared ownership, affordable rent, and supported housing across London boroughs, including regeneration-led development activity.
- Metropolitan Thames Valley: London-focused housing association formed from the merger of Metropolitan Housing and Thames Valley Housing, managing ~57,000 homes. Comparable to Newlon through its North and East London presence, supported housing services, and shared ownership/sale development programmes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Newlon Housing Trust social profiles
Digital presenceNewlon Housing Trust compliance and trust
Trust signalCompliance2 records
Newlon Housing Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newlon Housing Trust leadership team
Management profileNumber of profiles
Profiles3 records
Newlon Housing Trust subsidiaries and ownership
Company hierarchySubsidiaries5 records
Newlon Housing Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newlon Housing Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newlon Housing Trust
What does Newlon Housing Trust do?
Newlon Housing Trust is a charitable housing association providing affordable rental and part-buy homes across north and east London. It manages nearly 8,500 homes through Social Rent, Intermediate Rent, Shared Ownership, and Supported Housing tenures, delivering resident services such as multi-channel rent collection, repairs and maintenance, and community regeneration through its subsidiaries.
Is Newlon Housing Trust a public or private company?
Newlon Housing Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Newlon Housing Trust founded?
Newlon Housing Trust was founded in 1966. It employs 101 to 250 people.
Where is Newlon Housing Trust based?
Newlon Housing Trust is headquartered in London, United Kingdom, in the Europe region.
How does Newlon Housing Trust make money?
Four revenue lines are on record. Affordable Rent (Social Rent) is the primary driver. The others are intermediate Rent, shared Ownership and service Charges.
Who are Newlon Housing Trust's main competitors?
Direct peers on record are Peabody, L&Q Group, Clarion Housing Group, Network Homes, Optivo, Hyde Group, Southern Housing, Notting Hill Genesis, Catalyst Housing and Metropolitan Thames Valley.
Does Newlon Housing Trust have an API?
No public API is recorded for Newlon Housing Trust.
What industry is Newlon Housing Trust in?
Newlon Housing Trust's product category is Affordable Housing Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of BPAIANAA, Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing). Its NAICS code is 62422 and its SIC code is 6500.