Easydry
Easydry Limited is an Ireland-based manufacturer founded in 2003 that designs, produces, and sells directly online a global range of biodegradable disposable towels, capes, gowns, and bed rolls made from FSC-certified wood fibres, serving professional salons, barbers, spas, gyms, and hospitality businesses across 90+ countries.
- Company typePrivate
- Founded2003
- HeadquartersLouth, Ireland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Easydry does
Easydry Limited is an Ireland-based (HQ in Louth) manufacturer and direct-to-customer seller of disposable, biodegradable towels, capes, gowns, and bed rolls made from 100% natural wood fibres sourced from FSC-certified forests and processed without chemicals. Founded in 2003 by CEO Anne Butterly as the world's first eco-friendly disposable towel, the company targets professional and consumer end-markets including hairdressing salons, barbershops, spas, gyms, and hospitality businesses, with named customers such as Aveda, Hooker & Young, Jamie Stevens Salons, and the Francesco Group across 90+ countries.
The product line centres on disposable towels with proprietary Ultra Anti-Tear Technology (UATT) that maintains wet strength and delivers 3x the absorbency of cotton. The portfolio spans medium, short, barber, beauty, gym, bath, and thermal towel variants, water-resistant technical capes, compostable gowns, and perforated bed rolls, sold in multiple colours and pack sizes (50–900 units). Easydry holds B Corp Certification (first in its industry globally, recertified June 2025 at score 117.3), FSC certification, and OK Compost Industrial/Home plus Seedling certification from TUV Austria.
Easydry operates four regional e-commerce storefronts (US, Canada, UK, Ireland/Rest of World) with same-day US fulfilment from a NY warehouse and international shipping from its Irish HQ. Revenue is generated primarily through one-time product purchases supplemented by monthly subscription plans offering 5–10% discounts, alongside direct phone/email enterprise sales. Marketing relies on a high-profile ambassador programme with award-winning hairdressers, organic social channels, content/training resources, and trade show participation, with sustainability messaging anchored by B Corp credentials and a 2024 partnership with Net Zero Now.
Easydry firmographics
Firmographics- Name
- Easydry
- Legal name
- Easydry Limited
- Website
- https://easydry.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Easydry Limited is an Ireland-based manufacturer founded in 2003 that designs, produces, and sells directly online a global range of biodegradable disposable towels, capes, gowns, and bed rolls made from FSC-certified wood fibres, serving professional salons, barbers, spas, gyms, and hospitality businesses across 90+ countries.
- Ownership category
- akta.pro rank
Easydry industry classification
Industry- Product category
- Professional Salon Hygiene Supplies
- NAICS
- Nonwoven Fabric Mills (313230), Nonwoven Fabric Mills (31323)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)
- akta.pro secondary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
Keywords
Where Easydry is headquartered
LocationHeadquarters
- HQ city
- Louth
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Easydry business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales (One-time Purchase): Customers purchase Easydry disposable towels, capes, gowns, and bed rolls in one-time transactions. Products are sold in various pack sizes (e.g., 50, 100, 200, 450, 900 towels per box) across multiple colour options. This is the primary revenue stream for both professional (B2B) and consumer (B2C) markets.
- Subscription Plans: Easydry offers subscription plans for repeat product orders (e.g., Medium Towel Subscription from $313.50–$384.75/month; Bed Roll Subscription at $215.65/month). Subscriptions provide discounted pricing compared to one-time purchases and automatic recurring delivery, creating predictable recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase pricing for Medium Towel (Hairdressing) — starting at $48 for smallest pack |
| Subscription | Monthly | Monthly subscription for Medium Towel – Hairdressing |
| Subscription | Monthly | Monthly subscription for Bed Roll |
| Unit Pricing | Pay-as-you-go | One-time purchase for professional salon/gym/hospitality products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Easydry product offering
Product offeringCore offering
Easydry manufactures and sells eco-friendly disposable towels, capes, gowns, and bed rolls made from 100% natural wood fibres sourced from certified sustainable forests. Products are 100% biodegradable, chemical-free, and feature Ultra Anti-Tear Technology. The portfolio serves hairdressing salons, barbershops, spas, gyms, hospitality businesses, and individual consumers across North America, the UK, and Ireland through regional e-commerce storefronts and subscription plans.
Product overview
Easydry is a single unified product line of eco-friendly disposable towels, capes, and gowns for professional and consumer use. The core portfolio consists of disposable towels (Medium, Short, Barber, Beauty, Gym, Bath, and Thermal variants), technical and shoulder capes (including Compostable Gowns), and bed rolls for spa treatments. Products are available through standard purchasing or monthly subscription plans. The portfolio serves five industry verticals: Salon (hairdressing), Barber, Spa, Gym, and Hospitality, plus a consumer/home product line. Key differentiators include Ultra-Anti-Tear Technology (UATT) for wet strength, 3x absorbency versus cotton, 100% biodegradability within 12 weeks, and B Corp Certification. The company pioneered the world's first eco-friendly disposable towel in 2003.
Differentiator
Problem solved
Functional benefit
Products and services
- Medium Towel – Hairdressing The most popular disposable hairdressing towel (32 x 17 inches), designed to dry any length of hair and suitable for colour technical services. Features Ultra-Anti-Tear Technology, 3x more absorbency than cotton, and requires only one towel per client.
- Technical Cape – Hairdressing Water-resistant shoulder/colour cape (32 x 22 inches) with two protective layers—one to absorb drips and one to protect clothing. 100% recyclable.
- Short Towel – Hairdressing Disposable short towel (32 x 17 inches) for hairdressing applications, ideal for shorter hair and barber clients. Available in white and black.
- Short Barber Towel
Quantifiable outcome
- 3 times more absorbent than cotton towels
- +9 more outcomes
Companies that use Easydry
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles6 records
Easydry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Easydry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Net Zero NowcoreEasydry and Net Zero Now formed a partnership to pioneer sustainable salon solutions and elevate eco-standards within the hair and beauty industry. The collaboration helps salons measure and reduce their carbon footprint using Easydry's disposable towel system. This partnership is highlighted as an 'exciting step forward for sustainability within the industry.'
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Easydry competitors and assessment
Company assessmentBroad incumbents
- GOJO Industries: Manufacturer of Purell hand sanitizer and skin care/hygiene systems for professional settings including healthcare and food service. Adjacent in professional hygiene single-use products, with broader portfolio and stronger institutional distribution.
- Tork (Essity): Essity's professional hygiene brand offering paper towels, wipes, and dispensers for workplaces and public venues. Direct overlap with Easydry's professional hygiene positioning, though Essity is far broader and serves institutional buyers rather than salons.
- Cascades: Canadian tissue, hygiene, and specialty nonwoven products manufacturer serving professional and consumer markets. Comparable via tissue/nonwoven base materials and B2B distribution into hospitality and facility services.
- Kimberly-Clark Professional: Business-to-business arm of Kimberly-Clark producing paper towels, wipers, and hygiene consumables for offices, healthcare, and hospitality. Comparable in disposable nonwoven/paper products for professional settings, but operates at global incumbent scale across multiple categories.
Regional players
- Sellars Nonwovens: North American manufacturer of nonwoven absorbent wipes, towels, and spill control products for industrial and facility services. Comparable product platform (disposable nonwoven wipes/towels) but primarily serves industrial rather than salon verticals.
- Northwood Paper Mills: UK-based tissue and hygiene paper products manufacturer producing disposable towels and related products. Comparable in disposable hygiene base materials and UK/European distribution, though less specialized in salon-grade or eco-certified positioning.
Direct peers
- Nice-Pak: One of the world's largest wet wipes and nonwoven substrate manufacturers, serving consumer and professional hygiene brands. Most direct comparable in nonwoven disposable wipe products for personal-care and professional use cases.
- Rockline Industries: Private-label and branded manufacturer of wet and dry wipes, including personal care and household applications. Closely comparable product category (disposable nonwoven wipes/towels) and B2B contract manufacturing model.
- Hospeco: Manufacturer of hygiene and personal care disposable products for the away-from-home market, including wipers, towels, and gloves. Comparable as a B2B specialist in disposable hygiene consumables for professional end markets.
Emerging players
- EcoWipes: European nonwoven wipes manufacturer focused on sustainable and flushable wipe substrates. Comparable as a smaller specialist with a sustainability-led value proposition in disposable nonwoven products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Easydry social profiles
Digital presenceEasydry compliance and trust
Trust signalCompliance5 records
Easydry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easydry leadership team
Management profileNumber of profiles
Profiles1 record
Easydry funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easydry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easydry
What does Easydry do?
Easydry manufactures and sells eco-friendly disposable towels, capes, gowns, and bed rolls made from 100% natural wood fibres sourced from certified sustainable forests. Products are 100% biodegradable, chemical-free, and feature Ultra Anti-Tear Technology. The portfolio serves hairdressing salons, barbershops, spas, gyms, hospitality businesses, and individual consumers across North America, the UK, and Ireland through regional e-commerce storefronts and subscription plans.
Is Easydry a public or private company?
Easydry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easydry founded?
Easydry was founded in 2003. It employs 51 to 100 people.
Where is Easydry based?
Easydry is headquartered in Louth, Ireland, in the Europe region.
How does Easydry make money?
Two revenue lines are on record. Product Sales (One-time Purchase) is the primary driver. The others are subscription Plans.
Who are Easydry's main competitors?
Broad incumbents on record are GOJO Industries, Tork (Essity), Cascades and Kimberly-Clark Professional. Regional players are Sellars Nonwovens and Northwood Paper Mills. Direct peers are Nice-Pak, Rockline Industries and Hospeco. EcoWipes is listed as an emerging player.
Does Easydry have an API?
No public API is recorded for Easydry.
What industry is Easydry in?
Easydry's product category is Professional Salon Hygiene Supplies. Its primary akta.pro industry code is CRADAKAM, Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills), with a secondary code of CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers). Its NAICS code is 313230 and its SIC code is 2840.