Got It
Got It is a Vietnam-based B2B digital gifting and rewards platform operating 300+ brand partners and 24,000+ redemption points, serving 5,000+ enterprise customers with electronic vouchers, AI-powered campaign solutions, and SaaS loyalty.
- Company typePrivate
- Founded2015
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Got It does
Got It, operated by Vietnam-incorporated Công ty cổ phần Dayone (Dayone JSC, founded May 2015 in Ho Chi Minh City), is a B2B digital gifting and customer engagement platform. Its core offering is an electronic gift voucher product accepted across a network of 300+ brand partners and 24,000+ redemption points covering all provinces of Vietnam, with adjacent presence in Thailand and the Philippines. The platform is extended by an ecosystem of modules: Scan It AI (IDP + generative AI with anomaly detection and RFM for fraud and campaign analytics), Buzz It (SaaS loyalty built with Thailand's Buzzebees), Reward Hub (point redemption), Gamification, and an end-to-end managed Campaign Solution.
The business model combines transaction-based fees on voucher purchases, commissions from brand partners, and professional services revenue from enterprise campaign and loyalty solutions priced via custom quotes, with monetization spread across 5,000+ corporate customers in 48 industries. GTM operates through three motions: enterprise field sales for bulk voucher and campaign deals, product-led self-serve purchasing via gotit.vn and mobile apps, and an API-first distribution channel with 98% of partner brands integrated programmatically. The company holds ISO/IEC 27001:2022 and PCI DSS v4.0 certifications, is audited by E&Y, and has been profitable for five consecutive years, with VNG disclosed as an investor in a 2021 funding round.
Got It firmographics
Firmographics- Name
- Got It
- Legal name
- Công ty cổ phần Dayone
- Website
- https://gotit.vn
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Got It is a Vietnam-based B2B digital gifting and rewards platform operating 300+ brand partners and 24,000+ redemption points, serving 5,000+ enterprise customers with electronic vouchers, AI-powered campaign solutions, and SaaS loyalty.
- Ownership category
- akta.pro rank
Got It industry classification
Industry- Product category
- Digital Gifting Platform
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
- akta.pro secondary industries
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Got It is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Got It business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Voucher Transaction Fees: Got It charges service fees on voucher purchases calculated on total voucher value purchased. This is a transaction-based revenue model where fees apply to all purchases on the platform.
- Enterprise Campaign Solutions: Revenue from comprehensive campaign solutions for corporate clients including activation campaigns, gamification, trade marketing, and loyalty programs. Support 100+ campaigns per year with dedicated consulting team.
- Brand Partnership Commissions: Revenue share or commissions from 300+ brand partners including Starbucks, CGV, Grab, Highlands Coffee, and major retailers across Vietnam.
- Usage Fees at Partner Brands: Some partner brands (PNJ 24K, PVOil, COMECO) apply usage fees when customers redeem vouchers. This fee is displayed on the voucher interface before redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual consumer e-voucher purchases with service fee |
| Transaction based/ take rate | Pay-as-you-go | Enterprise bulk voucher purchases with customization |
| Other | Multi-year contract | Campaign and loyalty solutions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Got It product offering
Product offeringCore offering
Got It operates a comprehensive digital gifting and rewards ecosystem that provides electronic voucher solutions accepted at 300+ brand partners across 24,000+ redemption points in Vietnam. The platform supports multiple voucher formats (electronic, paper, plastic), integrates AI-powered campaign automation (Scan It AI), offers a SaaS loyalty platform (Buzz It), gamification tools, and peer-to-peer gifting via Zalo for both enterprise clients and individual consumers.
Product overview
Got It operates as a comprehensive gifting and rewards ecosystem consisting of a core electronic voucher platform (Got It Voucher) supported by multiple integrated modules. The core product accepts vouchers in digital, paper, and plastic formats, functioning as a cash-alternative accepted at 300+ brands across Vietnam. The platform is architected around Got It Voucher as the foundational product, supplemented by specialized modules including Scan It AI (AI-powered activation and document processing), Buzz It (SaaS loyalty platform in partnership with Buzzebees), Gamification (game-based engagement), Reward Hub (point redemption), and Campaign Solution (managed campaign services). Additional capabilities include Zalo Gifting for peer-to-peer social gifting, Home Delivery for physical product redemption, and specialized voucher variants (Voucher SKU, Multi-Brand Vouchers). The ecosystem supports both direct consumer purchases and enterprise B2B solutions, with API integration capabilities for partner systems.
Differentiator
Problem solved
Functional benefit
Brands
- Scan It: AI-powered technology solution for activation campaigns, gamification, and trade marketing with document intelligence (IDP) and generative AI integration.
- Buzz It
- Got It Voucher
- Reward Hub
Products and services
- Got It Voucher Electronic gift voucher system accepting denominations of any value, available in digital (e-voucher), paper, and plastic card formats. Supports cash-like redemption at 300+ partner brands across 24,000+ locations in Vietnam.
- Scan It AI AI-powered activation and trade marketing solution combining IDP (Intelligent Document Processing) with generative AI for invoice scanning, data collection, and real-time fraud detection. Achieves 98% accuracy in 10 seconds per invoice and delivers up to 30% cost savings.
- Buzz It (SaaS Loyalty) Comprehensive SaaS loyalty platform developed in strategic partnership with Buzzebees (Thailand's #1 loyalty platform). First full-featured loyalty SaaS in Vietnam, including platform building, customer care program design, and complete reward system management with enterprise-grade data security.
- Reward Hub Lean loyalty point redemption platform with pre-built integrations. Supports API, SDK, or webview integration with existing loyalty systems. Offers thousands of redemption options with customizable interface and customer tiering.
- Gamification Interactive game-based engagement solution for brand campaigns. Combines loyalty programs with game mechanics and point-earning missions. Supports instant win campaigns, interactive customer engagement, and branded merchandise integration.
- Campaign Solution End-to-end campaign management service covering employee care, agent rewards, promotional campaigns, and customer loyalty programs. Supports 100+ campaigns annually with expert consulting, technology infrastructure, and AI optimization.
- Zalo Gifting Peer-to-peer digital gifting feature integrated directly within Zalo chat. Enables users to select from 300+ brand gifts, attach greeting cards, and send instantly to recipients via Zalo messaging with ZaloPay payment.
- Got It Mobile App Mobile application for iOS and Android that stores and manages all Got It vouchers in one place with auto-sync. Enables phone top-up, bill payment, and point conversion to partner services.
- Voucher ưu đãi Đa Thương Hiệu (Multi-Brand Voucher) Multi-brand promotional voucher that can be redeemed across multiple partner brands. Amplifies campaign reach by allowing brands to apply promotions across their partner network.
- Voucher SKU Product-specific promotional voucher tied to specific SKUs. Enables e-sampling campaigns and targeted customer acquisition with specific product redemption conditions.
Quantifiable outcome
- 30% cost savings for enterprises using Scan It AI
- +4 more outcomes
Companies that use Got It
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Got It technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature4 records
Got It partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BuzzebeescoreStrategic partnership with Buzzebees (Thailand's #1 loyalty platform) to launch Buzz It, Vietnam's first comprehensive SaaS loyalty solution. This partnership brings Thai expertise to Vietnam's loyalty market, combining Buzzebees' proven platform technology with Got It's local market knowledge and distribution network.
- ZalocoreNative integration with Zalo platform enabling peer-to-peer gifting through Zalo chat. Got It powers the 'Tang qua Zalo' (Gift via Zalo) feature allowing users to send gift vouchers instantly via Zalo message with ZaloPay payment integration.
- E&Y (Ernst & Young)minorFinancial auditing partner. E&Y conducts annual audit of Got It's (Dayone JSC) financial statements, providing independent verification of the company's financial health and profitability claims.
- 300+ Brand PartnerscoreNetwork of 300+ famous brands across Vietnam, Thailand, and Philippines including Starbucks, CGV, Grab, Highlands Coffee, PNJ, Shopee, Decathlon, Vascara, Guardian, Vietravel, FPT Shop, and major retail chains. These brands accept Got It vouchers as payment and participate in promotional campaigns.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Got It competitors and assessment
Company assessmentDirect peers
- Payoo: Vietnamese bill payment and gift card platform offering multi-brand vouchers and corporate gift solutions. Closest direct competitor to Got It in Vietnam's electronic voucher and B2B gifting market.
- Buzzebees: Thailand's #1 loyalty platform and Got It's strategic partner for Buzz It SaaS loyalty. Operates a comparable loyalty/rewards ecosystem for enterprise clients across Thailand.
- VinID (Vingroup): Vietnamese consumer loyalty and digital payment platform tied to the VinGroup ecosystem. Comparable multi-brand point redemption and voucher capabilities to Got It's Reward Hub and Buzz It.
Broad incumbents
- Grab (GrabGifts): SEA super-app with a corporate gifting product (GrabGifts) that integrates with Got It vouchers. Competes at the corporate gifting layer in Vietnam and broader SEA, with broader ride/food/payments portfolio.
- ZaloPay: Vietnamese digital wallet operated by VNG, also a Got It investor. Provides payment rails that Got It's Zalo gifting flow depends on and competes in adjacent stored-value and merchant payment space.
- MoMo: Vietnam's leading e-wallet offering gift cards, vouchers, and merchant payment solutions. Comparable product overlap in stored-value gifting and B2B disbursement.
- Shopee (Sea Group): SEA e-commerce platform with a marketplace gift card program and shop voucher ecosystem. Comparable in the multi-brand digital voucher marketplace layer, at much larger scale.
- VNPay: Vietnamese fintech providing merchant payment infrastructure and voucher/gift code distribution. Overlaps with Got It on payment acceptance and B2B voucher distribution.
Emerging players
- Raise: US-based gift card resale marketplace. Comparable digital gift card marketplace model, useful as a US benchmark for the resale and discount gift card category Got It could expand into.
- Tremendous: Global B2B digital rewards and gift card disbursement platform used by enterprises for payouts and incentives. Directly comparable to Got It's enterprise gifting and incentive distribution motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Got It social profiles
Digital presenceGot It compliance and trust
Trust signalCompliance4 records
Got It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Got It leadership team
Management profileNumber of profiles
Profiles1 record
Got It funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Got It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Got It
What does Got It do?
Got It operates a comprehensive digital gifting and rewards ecosystem that provides electronic voucher solutions accepted at 300+ brand partners across 24,000+ redemption points in Vietnam. The platform supports multiple voucher formats (electronic, paper, plastic), integrates AI-powered campaign automation (Scan It AI), offers a SaaS loyalty platform (Buzz It), gamification tools, and peer-to-peer gifting via Zalo for both enterprise clients and individual consumers.
Is Got It a public or private company?
Got It is a private company. It is classified as venture growth investor backed and is currently operating.
When was Got It founded?
Got It was founded in 2015. It employs 101 to 250 people.
Where is Got It based?
Got It is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Got It make money?
Four revenue lines are on record. Voucher Transaction Fees are the primary driver. The others are enterprise Campaign Solutions, brand Partnership Commissions and usage Fees at Partner Brands.
Who are Got It's main competitors?
Direct peers on record are Payoo, Buzzebees and VinID (Vingroup). Broad incumbents are Grab (GrabGifts), ZaloPay, MoMo, Shopee (Sea Group) and VNPay. Emerging players are Raise and Tremendous.
Does Got It have an API?
Yes. Got It provides a public API for enterprise integration, with 98% of partner brands connected via API. The API enables seamless voucher redemption, real-time data synchronization, and programmatic voucher management. Integration methods include API, SDK, or webview for Reward Hub. Partner endpoints include pos.gotit.vn for voucher validation, report.gotit.vn for reporting, and brand.gotit.vn for brand management. Developer documentation is at brand.gotit.vn.
What industry is Got It in?
Got It's product category is Digital Gifting Platform. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces, with a secondary code of THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences). Its NAICS code is 45942 and its SIC code is 7372.