Pullen Family Insurance

What Pullen Family Insurance does

Pullen Family Insurance Agency, Inc. is a privately held, independent insurance brokerage headquartered at 2450 Colorado Ave, Suite 100E, Santa Monica, California. Founded in 2008 by Jacob Pullen, the firm operates as an intermediary placing personal and commercial policies on behalf of clients using appointments with more than 65 insurance carriers. The company is founder-owned, with no outside equity funding, no parent company, and no disclosed institutional shareholders.

The product portfolio spans the full set of personal lines — homeowners (HO-3 and HO-5), auto, umbrella, jewelry/valuables floaters, renters, condo unit owners, earthquake, flood, and life (term, whole, universal, variable universal) — and commercial lines — general liability, professional and product liability, commercial property, workers' compensation, commercial auto, bonds, and group/individual health. There is no proprietary technology platform; the operating stack is conventional for the segment and includes a website with a contact-form quote funnel, a WordPress-based blog used for content marketing, and an "instant life quote" online form. Distribution is direct: phone, email, online quote request, and in-person consultation at the single Santa Monica office.

The business model is commission-based, with revenue earned on initial policy placements and renewals across the 65+ carrier network. Geographic reach is concentrated in California, Oregon, and Nevada as the primary marketing footprint, with active insurance licenses also held in Arizona, New Mexico, and Texas. Headcount is reported in the 11–50 range and the business remains heavily dependent on founder Jacob Pullen as the primary producer and customer-facing principal. Marketing is largely organic: educational blog content, Yelp reviews, Santa Monica Chamber of Commerce membership, and word-of-mouth referrals.

Name

Pullen Family Insurance

Legal name

Pullen Family Insurance Agency, Inc.

Website

https://pulleninsurance.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Pullen Family Insurance is a Santa Monica-based independent insurance brokerage founded in 2008 that places personal and commercial policies through more than 65 carriers, primarily serving individuals, families, and small businesses across California, Oregon, and Nevada.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Pullen Family Insurance operates as an independent insurance agency/brokerage earning commissions from insurance carriers. Commissions are earned on new policy placements and renewals. The agency has access to over 65 insurance carriers spanning all product categories (commercial, home, auto, health, life), allowing them to place policies with the best rates and coverage for each customer's situation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pullen Family Insurance is an independent insurance brokerage that places policies with more than 65 insurance carriers across personal and commercial lines. The agency sells and services home, auto, commercial liability, workers' compensation, commercial auto, surety bonds, group and individual health, life, and umbrella insurance, and it earns commissions from carriers on new placements and renewals. It provides consultative risk assessment, policy matching, and ongoing claims support for individuals and businesses in California, Oregon, and Nevada.

Product overview

Pullen Family Insurance Agency is a Santa Monica-based independent insurance brokerage offering a comprehensive portfolio of insurance products. The agency operates as a broker with access to over 65 carriers spanning personal and commercial lines. Core personal products include Homeowners Insurance (HO-3 and HO-5 policies), Auto Insurance, Health Insurance, and Life Insurance (term, whole, universal, and variable universal). Commercial offerings encompass Commercial General Liability, Professional Liability, Product Liability, Commercial Property, Workers' Compensation, and Commercial Auto. The agency also offers specialized products including Personal Articles Floater (PAF) for valuables, Condominium Unit Owners Policy, Earthquake and Flood Insurance, Bonds, Group/Individual Health, and Umbrella coverage. The portfolio includes add-on modules like Scheduled Personal Property Endorsements for high-value items. The company's value proposition centers on matching customer risks with appropriate policy coverage through their independent broker model.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Homeowners insurance coverage for residences including high-value homes, valuables, liability protection, and risks such as fire, earthquake, and flood; covers HO-3 and HO-5 policy forms for owners of single-family homes, condos, and rental dwellings.
• Auto Insurance Personal automobile insurance covering liability, collision, comprehensive damage, uninsured/underinsured motorist exposure, rental car coverage, and roadside assistance for vehicle owners in California, Oregon, and Nevada.
• Commercial Insurance Business insurance coverage including commercial general liability, professional liability, product liability, commercial property and inventory, commercial package policies, and commercial auto for businesses of all sizes.
• Health Insurance Health coverage including on-exchange and off-exchange medical plans, dental, vision, small group health, and large group health insurance for families and businesses.
• Life Insurance Life insurance coverage including term life, whole life, universal life, and variable universal life policies for income protection, estate planning, and debt coverage; also includes long- and short-term disability coverage.
• Workers' Compensation Insurance Workers' compensation coverage that protects businesses against employee injury claims and provides statutory benefits for injured workers.
• Bonds Surety and fidelity bonds for businesses requiring financial guarantees for contractual, court, or licensing obligations.
• Umbrella Insurance Excess liability coverage that sits above the limits of underlying home, auto, or commercial policies to provide additional liability protection.
• Personal Articles Floater / Scheduled Personal Property Coverage Specialty coverage for high-value items such as jewelry, artwork, furs, cameras, computers, musical instruments, sporting equipment, stamps, coin collections, and silverware, providing all-risk protection including accidental loss or damage.
• Earthquake Insurance Standalone policy covering earthquake, aftershocks, sinkholes, landslides, and mudflows that are excluded from standard homeowners policies.
• Flood Insurance Standalone policy covering water damage from floods, sewer back-ups, and water that seeps through the foundation, which are excluded from standard homeowners policies.
• Condominium Unit Owners Policy Coverage protecting condominium unit owners' personal property, liability, and interior improvements or upgrades not covered by the HOA Master Policy.

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 65+ Insurance CarrierscoreOthersPullen Family Insurance has established relationships with over 65 insurance carriers spanning all product categories including Commercial Liability, Work Comp, Commercial Auto, Bonds, Group Health, Individual Health, Home, Auto, Life and Umbrellas. These carrier appointments enable the agency to shop rates and coverage options across the marketplace on behalf of customers.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Leavitt Group: Network of independent insurance agencies operating across the Western US, providing personal and commercial lines with multi-carrier access. Closest comparable to Pullen in model (independent broker, multi-carrier), geography (strong Western US presence), and product breadth (home, auto, commercial, life, health).
• Hilb Group: Middle-market insurance brokerage built by acquiring regional independent agencies, particularly on the East Coast and in the South. Comparable business model and acquisition target profile to Pullen.
• World Insurance Associates: Insurance brokerage roll-up platform that acquires independent personal and commercial lines agencies. Operates in the same independent-broker channel as Pullen and represents a plausible exit/roll-up acquirer profile.
• Acrisure: Tech-enabled insurance brokerage that has aggressively acquired independent agencies across the US. Pullen represents the type of founder-led, multi-carrier independent agency Acrisure targets for acquisition, making it a direct roll-up comparable.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a retail brokerage segment built on acquiring independent agencies. Pullen operates in the same independent-broker channel Gallagher's retail division serves, though at a fraction of the scale.
• Brown & Brown Insurance: Public insurance brokerage that has grown via roll-up acquisitions of independent agencies like Pullen. Comparable in serving as an aggregator of independent brokerages, though operating at vastly larger scale and with a national footprint.
• HUB International: Large North American insurance brokerage offering property, casualty, life, health, and commercial lines through a network of producer offices. Directly comparable business model to Pullen — multi-carrier independent agency brokerage — but operating at materially greater scale and broader geographic reach.

Emerging players

• Insuritas: Insurance agency-in-a-box provider that builds and operates embedded insurance agencies for banks, credit unions, and retailers. Less directly competitive but competes for the same small-business and consumer wallet share Pullen targets, with a tech-enabled model that could pressure traditional broker economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PullenInsurance
• Facebookfacebook.com/pulleninsurance
• LinkedInlinkedin.com/in/jacob-pullen-cic-1049427

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pullen Family Insurance