Otaja
Otaja is a privately held German software company founded in 2021 that provides enterprise resource planning (ERP) systems for small and medium-sized e-commerce companies. Its primary web domain is currently unreachable, and the firm has 1-10 employees.
- Company typePrivate
- Founded2021
- HeadquartersOsterholz-scharmbeck, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Otaja firmographics
Firmographics- Name
- Otaja
- Legal name
- Not available - no company content found in source
- Website
- https://otaja.de
- Company type
- Private
- Founded year
- 2021
- Headcount range
- 1–10 employees
- Short description
- Otaja is a privately held German software company founded in 2021 that provides enterprise resource planning (ERP) systems for small and medium-sized e-commerce companies. Its primary web domain is currently unreachable, and the firm has 1-10 employees.
- Ownership category
- akta.pro rank
Otaja industry classification
Industry- Product category
- E-commerce ERP Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
Keywords
Where Otaja is headquartered
LocationHeadquarters
- HQ city
- Osterholz-scharmbeck
- HQ country
- Germany
- HQ region
- Europe
Markets served
Otaja business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Otaja product offering
Product offeringCore offering
Otaja primarily offers enterprise resource planning (ERP) systems designed for small and medium-sized e-commerce companies. The company operates as a private, for-profit software provider headquartered in Osterholz-Scharmbeck, Germany, founded in 2021. No further product details, modules, or feature breakdowns are available in the source data.
Differentiator
Problem solved
Functional benefit
Products and services
- ERP System for E-commerce
Companies that use Otaja
Customer profileIdeal customer profiles1 record
Otaja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Otaja competitors and assessment
Company assessmentDirect peers
- Brightpearl: Cloud ERP designed for retailers and SMB e-commerce merchants, covering order management, inventory, and financials. Directly comparable to Otaja's stated ERP-for-SMB-e-commerce offering and target customer segment.
- Cin7: Inventory and order management ERP aimed at product sellers and SMB merchants integrating across e-commerce channels. Closely matches Otaja's positioning around back-office operations for SMB e-commerce.
- TradeGecko (QuickBooks Commerce): Inventory and order management platform built for SMB e-commerce merchants; now part of Intuit's QuickBooks Commerce offering. Historically a direct competitor in Otaja's niche.
- Ordoro: Back-office platform for SMB e-commerce merchants handling shipping, inventory, and dropshipping workflows. Comparable in target customer and operational scope to Otaja's ERP offering.
- DEAR Systems: Cloud ERP and inventory management platform targeting small and mid-sized businesses, including e-commerce merchants. Overlaps directly with Otaja on ERP functionality and SMB segment.
- Linnworks: Multi-channel e-commerce operations platform offering inventory, order, and shipping management for SMB merchants. Operates in the same ERP-adjacent back-office niche as Otaja.
Broad incumbents
- Microsoft Dynamics 365 Business Central: Mid-market cloud ERP from Microsoft with extensive e-commerce integrations. A broad incumbent alternative for SMB merchants evaluating an ERP platform like Otaja.
- Sage X3: Mid-market ERP from Sage serving distribution, manufacturing, and e-commerce-adjacent businesses. Comparable at the broader ERP-platform level though typically a tier above Otaja's SMB target.
- SAP Business One: SAP's ERP offering aimed at small and mid-sized businesses, with retail/e-commerce deployments. Represents a large, well-capitalized incumbent competing in Otaja's target segment.
- NetSuite (Oracle): Established cloud ERP suite used by small and mid-sized businesses including e-commerce operators. A broader incumbent whose SMB tier competes for the same customer wallet as Otaja.
Market position
Customer concentration
Otaja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otaja leadership team
Management profileNumber of profiles
Otaja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otaja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otaja
What does Otaja do?
Otaja primarily offers enterprise resource planning (ERP) systems designed for small and medium-sized e-commerce companies. The company operates as a private, for-profit software provider headquartered in Osterholz-Scharmbeck, Germany, founded in 2021. No further product details, modules, or feature breakdowns are available in the source data.
When was Otaja founded?
Otaja was founded in 2021. It employs 1 to 10 people.
Where is Otaja based?
Otaja is headquartered in Osterholz-scharmbeck, Germany, in the Europe region.
Who are Otaja's main competitors?
Direct peers on record are Brightpearl, Cin7, TradeGecko (QuickBooks Commerce), Ordoro, DEAR Systems and Linnworks. Broad incumbents are Microsoft Dynamics 365 Business Central, Sage X3, SAP Business One and NetSuite (Oracle).
Does Otaja have an API?
No public API is recorded for Otaja.
What industry is Otaja in?
Otaja's product category is E-commerce ERP Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 541511 and its SIC code is 7371.