Avalon Golf Club

What Avalon Golf Club does

Avalon Golf Club is a privately-held, single-property public golf and hospitality operator established in 1972 and located at 1510 Route 9 North in Cape May Court House, New Jersey, along the Jersey Shore between Ocean City and Wildwood. The club operates an 18-hole championship course (yardage 4,924-6,235) with four tee sets, plus an on-site restaurant (Avalon Links Restaurant with The Deck outdoor space), a pro shop, event facilities, and a Trackman-powered indoor golf simulator. It is open to the public year-round from dawn to dusk and generates revenue from green fees, restaurant dining, weddings and banquets, corporate outings, retail, golf lessons, annual club memberships, and (beginning March 2026) monthly simulator subscriptions.

The company monetizes across six distinct revenue streams. Public green fees range from $74 to $121 per person in summer peak season; annual club memberships include Intermediate ($1,550/yr, ages 18-35) and Associate ($495/yr) tiers; golf simulator memberships (Gold $300/month and Silver $150/month) launch in March 2026. The Avalon Links Restaurant seats over 400 guests across four indoor areas plus The Deck outdoor space. Weddings and banquets use a clubhouse accommodating up to 300 guests, marketed as an award-winning Jersey Shore wedding venue. The go-to-market is direct-to-consumer via the club website (avalongolfclub.net), the E-Club email newsletter, and integrated third-party booking platforms including Gallus Golf (tee times), Trackman Golf (simulator), and OpenTable (restaurant reservations). The business is led by Head Professional/Director of Golf Ted Wenner and Assistant Professional/General Manager Dennis Jones, with no disclosed ownership structure, institutional investors, or external capital.

Name

Avalon Golf Club

Legal name

Avalon Golf Club

Website

https://avalongolfclub.net

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Avalon Golf Club is a privately-held, year-round 18-hole public golf course and hospitality venue in Cape May Court House, NJ, serving individual golfers, event hosts, and restaurant diners with dining, weddings, banquets, a pro shop, and indoor simulator.

Ownership category

akta.pro rank

Product category

Golf Course / Recreational Facilities

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Golf membership services
• Banquet event hosting
• Restaurant dining
• Pro shop retail

Headquarters

HQ city

Cape May Court House

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Golf Green Fees: Public golf course charging green fees with cart rental included. Pricing varies by season and time of day. Summer rates (June 19-September 7) range from $74-$121 per person depending on time slot.
2. Golf Simulator Memberships: Monthly subscription memberships for indoor golf simulator access. Gold tier at $300/month includes 8 hours; Silver tier at $150/month includes 4 hours. Auto-renews monthly. memberships available beginning March 2026.
3. Golf Club Memberships: Annual club memberships providing greens fee benefits, handicap services, advanced tee times, and pro shop discounts. Intermediate (18-35) at $1,550/year with $500 initiation fee; Associate at $495/year.
4. Restaurant Dining: Avalon Links Restaurant serves lunch and dinner daily year-round. Offers full-course entrees, appetizers, small plates. Four distinct dining areas can host over 400 guests. Private dining and catering available.
5. Event Hosting (Weddings, Banquets, Outings): Venue rental and catering services for weddings, receptions, corporate events, and golf outings. Clubhouse accommodates up to 300 guests; The Deck at Avalon provides outdoor setting. Multiple banquet menu packages available.
6. Pro Shop Sales: Retail pro shop selling golf apparel and equipment from premier brands including Johnnie-O, Adidas, B. Draddy, Antigua. Lessons available for additional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

No supporting source content was provided in the input. Based solely on the company name "Avalon Golf Club," no factual description of the core offering can be derived.

Product overview

Avalon Golf Club is a single-location public golf facility offering an 18-hole golf course as its core product, complemented by multiple service divisions including dining (Avalon Links Restaurant with The Deck outdoor space), a pro shop, golf simulator, event hosting (weddings, banquets, corporate events), and golf memberships. The club operates year-round and offers tiered golf simulator memberships (Gold and Silver) available beginning March 2026, as well as annual golf course memberships (Intermediate and Associate tiers). The property can accommodate groups of varying sizes with a clubhouse venue for up to 300 guests and restaurant capacity for over 400.

Differentiator

Problem solved

Functional benefit

Brands

• Avalon Links Restaurant: On-site restaurant serving lunch and dinner daily, year-round, offering full-course entrees, appetizers, and small plates. Features indoor dining with views of the 18th hole and outdoor dining options including The Deck.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Bench Craft CompanyminorOthersProvides course guides and maps for the golf course. Referenced in the course tour/explore section.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform partner. Allows diners to book tables online through OpenTable system, driving restaurant traffic from OpenTable's user base.
• Gallus GolfcoreTechnology or IntegrationProvides tee time booking platform integration for the club website. Enables 24/7 online tee time reservations. Also provides mobile app download capabilities referenced throughout the site.
• Trackman GolfcoreTechnology or IntegrationProvides golf simulator technology and booking platform. Simulator bays booked through Trackman Golf's booking system at booking.trackmangolf.com.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wildwood Golf & Country Club: Semi-private country club in Cape May County, NJ, with golf, dining and banquet/event hosting. Closest analog combining course, F&B and weddings in the same micro-market.
• Atlantic City Country Club: Historic NJ Shore-area club with golf, dining and event venue. Competes for tourism-driven golf and Shore weddings in a similar price tier to Avalon.
• Cape May National Golf Club: 18-hole public golf club located a few miles from Avalon in Cape May, NJ. Direct competitor for the same Jersey Shore tourist/resident golfer base with overlapping green-fee pricing and tournament model.
• Ballamor Golf Club: Southern New Jersey public/semi-private club with on-site restaurant and event services. Comparable bundle of course + dining + banquets serving NJ golfers.
• Twisted Dune Golf Club: South Jersey public 18-hole course, similarly marketed to fee-paying golfers and outings. Comparable on green-fee tier structure and event offerings.
• Stone Harbor Golf Club: Public 18-hole course on the Jersey Shore near Avalon. Competes for the same South Jersey golf tourist and offers similar casual memberships and outing packages.

Broad incumbents

• Trump National Golf Club Bedminster: Premium New Jersey private club with golf, dining and high-end events. Competes for corporate outings and luxury weddings in the NJ market at a higher price point.
• Kiawah Island Golf Resort: Large golf-forward resort with multiple courses, F&B, and weddings. Provides the upper bound benchmark for the integrated golf/dining/events business model Avalon operates at smaller scale.

Regional players

• Blue Heron Pines Golf Club: South Jersey public course with banquet/event facilities. Similar all-in-one golfer/entertainment model but located further inland, overlapping less on tourism geography.

Emerging players

• Topgolf: Tech-enabled golf entertainment venues driving simulator-based play and casual golfers. Demonstrates demand for indoor/year-round golf that Avalon's new simulator memberships compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AvalonGolfClub
• Facebookfacebook.com/avalongolfclub
• LinkedInlinkedin.com/company/avalon-links-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avalon Golf Club