Pre-Intent

What Pre-Intent does

Pre-Intent, now operating as Activated Insights Recruit, is a recruiting automation software platform purpose-built for home-based care and senior living providers in the United States. The platform compresses time-to-hire by automating multi-channel candidate outreach via voicemail drops, text messages, and emails, then layering in pre-built qualification surveys, automated interview scheduling with calendar sync, appointment reminders, document collection, and automated reengagement of prior applicants. It exposes a Public API on the training module and integrates with major applicant tracking systems and healthcare HR/clinical platforms including PointClickCare, WellSky, MatrixCare, AxisCare, Hireology, Caring, KayCare, enSPO, NARDI, and AlphaStaff. The product positions itself against a labor market in which qualified front-line workers receive offers within roughly three days, claiming 70%+ reductions in hiring time, 50% reductions in recruiter manual task time, and customer-reported increases from 2 to ~15 interviews per week.

The company operates a subscription SaaS model on annual billing cycles with tiered packaging (Essentials, Advanced, Complete), though pricing is not publicly disclosed and prospects are steered toward 'Request a Live Demo' or 'Start My Free Trial.' Distribution blends enterprise field sales with a product-led growth free trial. Named customers concentrate in the home-care franchise segment (Home Instead, Comfort Keepers, Visiting Angels, Amada Senior Care, Home Helpers, HomeWell, CareBuilders, Touching Hearts, MaidPro), spanning SMB, mid-market, and enterprise tiers. Headcount is 11-50, headquartered in Austin, Texas, and the legal entity is Activated Insights, LLC.

In 2025, Pre-Intent was acquired by Activated Insights and rebranded as 'Activated Insights Recruit,' the same year Activated Insights acquired CareAcademy. The combined platform spans recruiting, training, retention, experience management, and recognition, positioning the Recruit module as the top-of-funnel entry point in a full employee-lifecycle offering for the post-acute and long-term care workforce.

Name

Pre-Intent

Legal name

Activated Insights, LLC

Website

https://preintent.com

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Pre-Intent, now operating as Activated Insights Recruit, is a US-based recruiting automation platform that helps home-based care and senior living providers automate multi-channel candidate outreach, qualification, and interview scheduling to reduce time-to-hire.

Ownership category

akta.pro rank

Product category

Healthcare Recruiting Software

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Onboarding & New-Hire Training Programs (BPACANAF)

Keywords

• Recruiting automation software
• Healthcare staffing software
• Candidate outreach automation
• Interview scheduling software
• Applicant tracking system

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Recruiting Software Subscription: The company operates on a subscription software model, providing recruiting automation software as a service to home-based care and senior living organizations. Pricing tiers (Essentials, Advanced, Complete) suggest tiered subscription levels based on feature access and organizational size.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Pre-Intent (now Activated Insights Recruit) provides automated recruiting software for home-based care and senior living organizations. The platform automates candidate outreach via voicemail drops, text messages, and emails, runs qualification surveys to prescreen applicants, schedules interviews through synchronized self-service calendars, sends appointment reminders, and reengages previous applicants. The offering is sold as a tiered subscription product designed to dramatically reduce time-to-hire in a healthcare staffing market where qualified workers typically receive offers within 3 days.

Product overview

Activated Insights is a comprehensive workforce and training platform for home-based care and senior living providers, built through acquisition of Pre-Intent and CareAcademy. The platform offers a unified suite of recruiting, training, retention, experience management, and recognition products. Pre-Intent's recruiting software has been rebranded as Activated Insights Recruit and integrates with the broader platform to provide end-to-end support across the employee lifecycle—from candidate sourcing through onboarding and retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Activated Insights Recruit (formerly Pre-Intent) Automated recruiting software that enables home-based care and senior living providers to connect, qualify, and schedule interviews with top candidates. Features automated outreach via voicemail drops, text messages, emails, qualification surveys, interview scheduling, and appointment reminders, with the stated goal of reducing hiring times by 70% or more. The product is sold as a tiered subscription (Essentials, Advanced, Complete) with annual billing and is supported by a self-serve free trial and direct enterprise sales.

Quantifiable outcome

• Reduces hiring times by 70% or more
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• CareAcademycoreStrategic or Co-development Partner · 1 November 2025

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paradox (Olivia): Paradox offers a conversational AI recruiting assistant that automates candidate screening, scheduling, and follow-up across chat and SMS. It directly competes with Pre-Intent's automation and scheduling capabilities, particularly in high-volume hourly and front-line hiring scenarios.
• Hireology: Hireology is a recruiting and HR platform purpose-built for multi-location service businesses, including home care, senior living, and franchises. It directly overlaps Pre-Intent in the home-based care vertical, offering applicant tracking, automated outreach, and franchise-network workflows; notably, Hireology is also listed as a Pre-Intent integration partner.
• TextRecruit: TextRecruit (now part of JobAdder) specialized in SMS-based candidate engagement and automated texting for recruiters. It overlaps directly with Pre-Intent's text outreach and re-engagement features in the front-line hiring market.
• Workable: Workable is an ATS and recruiting software provider focused on SMB and mid-market employers, including a free tier and self-serve onboarding similar to Pre-Intent's PLG motion. It is widely used by service businesses and competes for the same hiring-manager budget.
• JobAdder: JobAdder is a recruiting and ATS platform for staffing agencies and SMB employers, with built-in multi-channel candidate outreach and automation. It is a comparable PLG-style product targeting similar front-line and care-sector hiring workflows.

Broad incumbents

• Greenhouse: Greenhouse is a leading ATS and recruiting optimization platform with strong enterprise adoption. While it historically focused on knowledge workers, it increasingly targets high-volume and hourly hiring, placing it in competition with vertical players like Pre-Intent.
• Eightfold AI: Eightfold AI is a broad talent intelligence platform that includes candidate matching, engagement, and internal mobility. It increasingly serves healthcare systems and large employers that compete for front-line caregivers, positioning it as an emerging threat to vertical recruiting automation.
• SmartRecruiters: SmartRecruiters is an enterprise talent acquisition suite covering ATS, CRM, and candidate engagement. It is used by large multi-location employers and competes for the same franchise and enterprise accounts that Pre-Intent targets.
• iCIMS: iCIMS is a large enterprise talent acquisition platform offering ATS, CRM, candidate engagement, and onboarding. It competes for the corporate-level recruiting budget at franchise networks and large home care providers, where it is often already deployed.

Emerging players

• Sense: Sense is a candidate engagement platform that automates multi-channel outreach, scheduling, and re-engagement across SMS, email, and chat. It competes directly with Pre-Intent's core automation features (voicemail drops, texts, scheduling) and is increasingly focused on staffing and healthcare use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/preintent
• LinkedInlinkedin.com/company/preintent

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pre-Intent